Apple Innovation eBook - Innovation Strategy, Innovation Process, Innovation Model

How does Apple, the #1 innovative company in the world, innovate and create game-changing innovations such as the iPod, iTunes, iPhone, iPad and more? What is Apple's secret recipe for innovation success?

What is Apple's Innovation Strategy? Download these Apple Innovation eBook insights and learn to be like Apple... like Steve Jobs, the innovator and CEO of Apple.


― "There's an old Wayne Gretzky quote
that I love. 'I skate to where the puck
is going to be, not where it has been.'
And we've always tried to do that at
Apple. Since the very very beginning.
And we always will." —Steve Jobs

Apple innovates through:
• Creativity and Innovation
• Innovation in Products
• Innovation in Business Model
• Innovation in Customer Experience
• Innovation and Leadership
• Steve Jobs

This Apple Innovation Strategy ebook provides insights, strategy, best practices, facts and much more...

Apple has built an Innovation Factory – one that harnesses creativity in its people, stimulating new ideas, and launching successful, profitable new innovations... Apple leverages its diverse culture, innovation processes, partners and networks to seize the new opportunities in the marketplace and grow its business...exponentially…

How did Apple do it?
• Increase revenue more than 400% in 8 years…
• Increase net profit more than 650% in 8 years…
• Increase market cap more than twenty times to over $170 billion and
counting…

Download Apple's Innovation Strategy and learn to innovate, like Apple, today!!

Download Now

If you are having download issues, send us an email at: info at innovationmain dot com

About the author:
Sanjay Dalal is an innovator and entrepreneur with over fifteen years of leadership experience in Silicon Valley and High Tech companies. Dalal authored and launched the Innovation Faculty eBook and Definitive Guide on Creativity and Innovation in business in 2008, used by over 550 leading organizations and professionals all over the world including HP, Hallmark, Cleveland Clinic, Pepsi, EDS, and major universities. Dalal published over 200 articles in the last two years on the real-time state of innovation in business at this blog on Creativity and Innovation Driving Business, and introduced the Innovation Index in December 2006 that correlates business, innovation and stock performance. Dalal filed joint U.S. Patent on "Hands-On Labs" for delivering live, hands-on training over Web Meetings by simulating a training lab environment. Dalal has launched innovative products such as WebEx Training Center and WebEx Sales Center to market, and grown product line revenue to tens of million dollars in annual revenue. Dalal holds executive certification on Leading Management Teams from Cornell University, and is an engineering scholar graduate in Computer Engineering from The University of Texas at Austin. Dalal attended Arizona State University for graduate education in Computer Science.

Innovation eBook is brought to you by Creativity And Innovation Driving Business based in Irvine, CA.

Apple iPad will ignite the Ebook readers market

"Yankee Group forecasts that the already hot United States ebook reader market is about to catch fire, sparking from $1.3 billion in revenue in 2010 to $2.5 billion by 2013.

What’s the key finding of the research and why?
Yankee Group forecasts sales of eReader devices to rise from 6 million units in 2010 to a little over 19 million units sold in 2013.

Revenue from the sale of these devices will similarly catch fire, sparking from $1.3 billion in revenue in 2010 to $2.5 billion by 2013.

Additionally, by 2013 the U.S. ebook reader sales will reach 19.2 million, a CAGR of 34 percent, with 6 million ebook readers sold in 2010 alone.

The U.S. installed base of ebook readers will hit over 36 million, up from an installed base of 9 million by 2011.

Half of all consumers who indicate interest in buying an ebook reader will have bought one already, so device makers should act quickly.

"Our forecast is built around a model that factors in the effects of price elasticity, network effects and adoption risk and is loosely based on product diffusion models developed by Everett Rogers and Frank Bass." - Dmitriy Molchanov, an analyst at Yankee Group, regarding the research firm’s new study, “Yankee Group’s US EBook Reader Forecast: Kindling a Fire”

Apple (AAPL) is set to launch the iPad on April 3, 2010... at unbelievable pricing:

"With iPad, you get all our latest innovations. And all our most advanced technologies. In one of the most revolutionary products we’ve ever created. All at a price that’s well within reach."

iPad Type 16GB 32GB 64GB

Wi-Fi $499 $599 $699

Wi-Fi + 3G $629 $729 $829

Pre-orders brisk for Apple's new iPad

Neither recession nor gadget overload shall slow the mania surrounding the introduction of Apple's iPad mobile computer.

On Friday, the first day that buyers could pre-order the device (it arrives in stores next month), Apple racked up an estimated 91,000 sales in just the first six hours of availability, putting temporarily to rest the Internet's persistent "iPad fail" meme. Analysts predict the first-year sales could reach 5 million.

Engadget.com asked its tech-savvy readers whether they planned to buy an iPad, which starts at $499. The result: Nearly 19 percent of 60,000 respondents said yes; 65 percent were negative; and 16 percent clicked "What's an iPad?"

New Survey Shows Huge Wave of Apple iPad Demand Striking Amazon

A ChangeWave survey of 3,171 consumers – conducted in the aftermath of that Apple announcement (Feb 1-10) – shows a huge wave of pre-launch demand for the iPad and offers key evidence that the Apple tablet will have a major impact on the e-Reader, laptop and home entertainment markets.

Moreover, the survey shows Amazon (AMZN) and its e-Reader competitors are poised to take a big hit early on from the iPad's entry into their market.

The survey shows the Apple iPad is now poised to capture an astonishing 40% of the e-Reader market going forward in the first 90 days after its launch.

Bottomline:

According to Yankee Group, there will be at least 6 million eBook readers sold in 2010 (this survey was done before the Apple iPad announcement & launch). If Apple takes 40% of the market share, Apple will sell at least 2.4 million iPads in 2010 - new business worth at least $1.2 billion in the first year of launch - WOW! However, this is assuming the eBook reader market grows according to the baseline forecasts by Yankee. In all likelihood, the eBook readers market will grow much faster, rather ignite exponentially, with the introduction of iPad. Apple will create a new category of devices that combine eBook readers, multi-media players, web browsers, music players & more. Apple is poised to sell at least 4 million iPads in 2010, thereby creating yet another successful, disruptive aka killer innovation! Only Apple knows best how to create new businesses that grow from 0 to $1 billion plus in less than one year... this is simply AMAZING!

What does this mean for Amazon & Kindle? Would ipad relegate Kindle to second place, and deliver a knock-out punch? If history is a guide (and considering what Apple did with iPod and then with iPhone), Amazon has got to be worried... What will be Amazon's answer to iPad?

Apple's Innovation Strategy

How does Apple, the #1 innovative company in the world, innovate and create game-changing innovations such as the iPod, iTunes, iPhone, iPad and more? What is Apple's secret recipe for innovation success? What is Apple's innovation process?

Download Apple's Innovation Strategy, and learn how Apple became the #1 innovator through:
• Creativity and Innovation
• Innovation in Products
• Innovation in Business Model
• Innovation in Customer Experience
• Innovation and Leadership
• Steve Jobs

Apple's Innovation Strategy & Process - Download Now

The Innovation Index Strikes Back in 2009

The Innovation Index had a remarkable showing in 2009, gaining 48.65%, and beating S&P 500, Dow Jones and NASDAQ. 17 of the top 20 innovators were in the green. 3 of the top 20 innovators, including Amazon.com (NASDAQ: AMZN), Apple Inc. (NASDAQ: AAPL) and Google Inc. (NASDAQ: GOOG) had over 100% gains. 16 of the top 20 innovators had double-digit gains. eBay (NASDAQ: EBAY) and Research In Motion (NASDAQ: RIMM) gained over 65% each. America Movil (NYSE: AMX), IBM (NYSE: IBM) and Microsoft (NASDAQ: MSFT) gained over 50% each. Only 3 innovators were in the red.

2009 proved that the most innovative companies in USA are not only resilient, but bounce back bigger and faster compared to the general market. The Top 20 innovators performed extremely well, delivering explosive growth in business, profits, innovations, and stock performance.

How will the Innovation Index perform in 2010? Check back in April, 2010 for the quarterly report of the Innovation Index.

Learn about Apple's innovation strategy... How does Apple innovate, and what makes Apple the #1 innovative company in the world? Learn more...

Selected references:
Leading Business Innovation eBook & Resource Kit
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world

The World's Most Respected Companies - Apple is #1

Show a Little Respect, Please...

"In our (Barron's) sixth annual survey, money managers indicated the degree to which they respect—or don’t—the world’s 100 largest companies (by total market value as of Dec. 31, 2009). The most-respected companies tend to retain that distinction, though some of the least-respected names might surprise you."

Top 10 Most Respected companies in the world, according to Barron's, include:
Apple (NASDAQ: AAPL), Johnson & Johnson (NYSE: JNJ), Procter & Gamble (NYSE: PG), IBM (NYSE: IBM), Berkshire Hathaway, Toyota Motor (Japan), McDonald’s (NYSE: MCD), Google (NASDAQ: GOOG), Cisco Systems (NASDAQ: CSCO) and Amazon.com (NASDAQ: AMZN).

There were more than 50 global companies that are highly respected (outside the U.S.A.). These include:
Toyota Motor, Honda Motor, Nestlé, Novartis, Bayer, GlaxoSmithKline, InBev, Roche Holding, BHP Billiton, Siemens, BASF, SAP, Samsung Electronics, Unilever, BP, Daimler, Sanofi-Aventis, LVMH Moet Hennessy LV, Royal Dutch Shell, L’Oréal, Banco Santander, Suncor Energy, Statoil, Petroleo Brasileiro, Commonwealth Bank of Australia, AstraZeneca, Telefonica, Westpac Banking, Vodafone Group, Credit Suisse, HSBC Holdings, Total, Rio Tinto, Deutsche Telekom, Vale S.A., Allianz, China Mobile, E.ON, NTT DoCoMo, BG Group, BNP Paribas, Anglo American, Electricite de France, ENI, Mitsubishi UFJ Financial, Banco Bilbao Vizcaya, GDF Suez, Reliance Industries, ArcelorMittal, France Telecom, Industrial & Commerce Bank of China, UniCredit, British American Tobacco, CNOOC, China Construction Bank, UBS, Sberbank Rossia, Rosneft and Gazprom.

The Complete List of Top 100 Most Respected Companies:

’10 ’09 Company Mean-Score HighlyRespect Respect SomewhatRespect Don’tRespect
1 4 Apple 4.22 67% 26% 4% 1%
2 1 Johnson & Johnson 4.07 59% 34% 6% 0%
3 3 Procter & Gamble 3.82 46% 47% 3% 1%
4 14 IBM 3.7 49% 37% 11% 1%
5 2 Berkshire Hathaway 3.69 54% 30% 11% 4%
6 8 Toyota Motor (Japan) 3.67 47% 33% 13% 1%
7 7 McDonald’s 3.67 41% 43% 10% 0%
8 23 Google 3.66 50% 34% 14% 1%
9 10 Cisco Systems 3.65 43% 39% 10% 1%
10 NR Amazon.com 3.55 40% 43% 9% 3%
11 NR Honda Motor (Japan) 3.52 36% 39% 13% 0%
12 5 Wal-Mart Stores 3.49 41% 41% 17% 0%
13 9 Coca-Cola 3.48 31% 54% 9% 0%
14 16 Intel 3.48 31% 56% 9% 0%
15 13 3M 3.48 33% 54% 7% 1%
16 19 Nestlé (Switzerland) 3.44 29% 53% 9% 0%
17 12 PepsiCo 3.43 31% 50% 11% 0%
18 6 Exxon Mobil 3.43 37% 50% 10% 3%
19 11 United Parcel Service 3.39 31% 50% 13% 0%
20 20 Walt Disney 3.29 29% 56% 11% 1%
21 26 JPMorgan Chase 3.26 39% 36% 20% 3%
22 22 Microsoft 3.26 36% 44% 14% 4%
23 24 United Technologies 3.25 29% 46% 17% 0%
24 15 Abbott Laboratories 3.25 27% 50% 16% 0%
25 17 Hewlett-Packard 3.18 29% 46% 17% 1%
26 27 Schlumberger 3.09 29% 43% 21% 1%
27 30 Novartis (Switzerland) 2.9 20% 46% 19% 3%
28 53 Qualcomm 2.81 17% 46% 26% 0%
29 25 Amgen 2.78 20% 44% 24% 3%
30 NR Goldman Sachs 2.76 39% 24% 19% 16%
31 45 Bayer (Germany) 2.69 14% 44% 24% 1%
32 42 Visa 2.69 19% 44% 27% 3%
33 32 Merck 2.64 16% 50% 27% 3%
34 NR Royal Bank of Canada 2.58 14% 43% 30% 1%
35 31 Chevron 2.55 14% 49% 27% 4%
36 38 GlaxoSmithKline (U.K.) 2.53 6% 56% 23% 1%
37 NR Anheuser-Busch InBev (Belgium) 2.48 17% 29% 36% 1%
38 41 Roche Holding (Switzerland) 2.47 11% 43% 29% 3%
39 39 Oracle 2.39 11% 49% 29% 6%
40 51 BHP Billiton (Australia) 2.39 10% 37% 31% 1%
41 64 Siemens (Germany) 2.38 6% 50% 23% 4%
42 NR BASF (Germany) 2.36 6% 49% 27% 3%
43 54 SAP (Germany) 2.34 13% 34% 31% 4%
44 48 Samsung Electronics (S. Korea) 2.33 9% 44% 29% 4%
45 35 Unilever (Netherlands) 2.33 10% 37% 31% 3%
46 28 ConocoPhillips 2.32 10% 40% 37% 1%
47 62 BP (U.K.) 2.28 7% 46% 37% 1%
48 NR Daimler (Germany) 2.28 16% 26% 37% 4%
49 21 Wells Fargo 2.24 11% 43% 37% 6%
50 67 Sanofi-Aventis (France) 2.13 4% 44% 33% 4%
51 47 Verizon Communications 2.1 10% 43% 33% 10%
52 NR LVMH Moet Hennessy LV (France) 2.05 3% 41% 33% 4%
53 61 Royal Dutch Shell (U.K.) 2 6% 34% 43% 3%
54 55 Pfizer 1.99 9% 40% 37% 10%
55 75 L’Oréal (France) 1.98 7% 33% 39% 6%
56 77 Banco Santander (Spain) 1.97 9% 33% 40% 7%
57 NR Suncor Energy (Canada) 1.97 9% 26% 46% 3%
58 66 Statoil (Norway) 1.95 3% 36% 36% 4%
59 57 Petroleo Brasileiro (Brazil) 1.93 6% 34% 40% 6%
60 NR Commonwealth Bank of Aus. (Australia) 1.93 1% 39% 36% 4%
61 52 AstraZeneca (U.K.) 1.9 3% 37% 37% 6%
62 60 Occidental Petroleum 1.89 9% 29% 43% 7%
63 59 Telefonica (Spain) 1.85 3% 31% 49% 1%
64 NR Westpac Banking (Australia) 1.82 3% 31% 41% 4%
65 70 Vodafone Group (U.K.) 1.8 1% 36% 44% 4%
66 NR Credit Suisse (Switzerland) 1.77 7% 27% 47% 7%
67 63 HSBC Holdings (U.K.) 1.75 9% 24% 51% 7%
68 65 Total (France) 1.73 4% 30% 44% 7%
69 56 Philip Morris Intl. 1.72 11% 26% 33% 17%
70 NR Rio Tinto (U.K.) 1.71 3% 30% 46% 6%
71 78 Deutsche Telekom (Germany) 1.7 3% 30% 41% 7%
72 NR Vale S.A. (Brazil) 1.68 3% 24% 50% 3%
73 83 Allianz (Germany) 1.67 3% 27% 46% 6%
74 43 General Electric 1.64 11% 29% 39% 20%
75 68 China Mobile (China) 1.58 4% 27% 41% 11%
76 73 E.ON (Germany) 1.56 1% 23% 49% 4%
77 80 NTT DoCoMo (Japan) 1.55 1% 24% 47% 6%
78 NR BG Group (U.K.)* 1.54 3% 20% 46% 6%
79 NR BNP Paribas (France) 1.52 3% 24% 40% 10%
80 NR Anglo American (U.K.) 1.48 0% 21% 53% 3%
81 91 Electricite de France (France) 1.43 0% 20% 57% 3%
82 87 ENI (Italy) 1.41 0% 21% 50% 6%
83 82 Mitsubishi UFJ Financial (Japan) 1.39 0% 24% 49% 9%
84 58 AT&T 1.38 4% 26% 51% 16%
85 88 Banco Bilbao Vizcaya (Spain) 1.36 1% 19% 51% 7%
86 94 GDF Suez (France) 1.33 1% 21% 43% 11%
87 92 Reliance Inds. (India) 1.29 0% 20% 51% 9%
88 NR ArcelorMittal (France) 1.21 0% 20% 49% 11%
89 90 France Telecom (France) 1.18 1% 14% 56% 10%
90 96 Indust. & Commer. Bank of China (China) 1.11 0% 21% 37% 17%
91 NR UniCredit (Italy) 1.11 0% 11% 59% 7%
92 89 British Amer. Tobacco (U.K.) 1.11 3% 17% 41% 19%
93 98 Bank of America 1.06 6% 19% 44% 27%
94 93 CNOOC (China) 1.04 3% 14% 44% 19%
95 97 China Construction Bank (China) 1 0% 19% 44% 19%
96 99 UBS (Switzerland) 0.93 4% 16% 39% 27%
97 NR Sberbank Rossia (Russia) 0.4 0% 6% 41% 29%
98 NR Rosneft (Russia) 0.32 0% 7% 36% 33%
99 100 Gazprom (Russia) 0.07 0% 4% 36% 43%
100 NR Citigroup -0.21 0% 4% 30% 63%

NR=Not Ranked.
Source: Barron's

"John Cregan, veteran money manager at Hotchkiss Associates, a unit of United Capital Financial Advisers, says he admires Apple because the company "is at the top of the list of seeing around corners. They aren't out there trying to find out what their customers want, but saying rather, 'Look at this advancement in technology. It enables us to do this. You might not want it yet or know what to do with it, but you will want it and we are going to build it."

Learn about Apple's innovation strategy... How does Apple innovate, and what makes it the #1 innovative company in the world? Learn more...

Selected references:
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world

References:
Barron's: http://online.barrons.com/article/SB126601896024845345.html

Apple's Innovation Strategy - Learn How Apple Innovates

How does Apple, the #1 innovative company in the world, innovate and create game-changing innovations such as the iPod, iTunes, iPhone, iPad and more? What is Apple's secret recipe for innovation success? How does Steve Jobs innovate?


What is Apple's Innovation Strategy? Download these Apple Innovation eBook insights and learn to be like Apple... like Steve Jobs, the innovator and CEO of Apple.


― "There's an old Wayne Gretzky quote
that I love. 'I skate to where the puck
is going to be, not where it has been.'
And we've always tried to do that at
Apple. Since the very very beginning.
And we always will." —Steve Jobs, CEO, Apple Inc.

Apple innovates through:
• Creativity and Innovation
• Innovation in Products
• Innovation in Business Model
• Innovation in Customer Experience
• Innovation and Leadership
• Steve Jobs Legendary Leadership

This Apple Innovation Strategy ebook provides insights, strategy, best practices, facts and much more...

Apple has built an Innovation Factory – one that harnesses unbridled creativity from its people, stimulating bold & enterprising new ideas, and launching successful, profitable new innovations... time and again! Apple leverages its diverse ecosystem of employees, customers, suppliers, partners & global networks, proven innovation process, and a winning culture that doesn't accept second place - to seize the new opportunities in the marketplace and grow its business... exponentially…


How did Apple do it?
• Increase revenue more than 1,200% since 2000
• Increase net profit more than 3,000% since 2000
• Increase market cap more than thirty five times to over $300 billion and
counting…

Download the all new, revised Apple's Innovation Strategy and learn to innovate like Apple and Steve Jobs, today!! (latest edition released in April 2011, and includes iPad innovation, iPhone 4, new insights, and excerpts from Steve Jobs interview)

Download Now

Apple Innovation Strategy eBook details invaluable tools to unlock:
Creativity -> Ideas -> Innovations -> Success -> Profits

BONUS Download Included:

WOW! Product Guide launched in February, 2011! Insights for planning, designing and creating Amazing, Innovative Products that WOW! your Customers NOW!

Who should download?

If you are a product manager, marketer, product marketer, sales operations manager, sales director, sales consultant, business consultant, product designer, brand manager, marketing manager, VP of products, VP of marketing, VP of technology, research & development director, product director, marketing manager, marketing consultant, brand consultant, innovation consultant, chief innovation officer, design engineer, business school professor, business school student, consultant, trainer, management consultant or entrepreneur - this definitive guide is for you! If you are one of the key executives of the company or the CEO, buy this guide for your company!

Download Now

If you are having download issues, send us an email at: info at innovationmain dot com

About the author:
Sanjay Dalal is an innovator and entrepreneur with over fifteen years of leadership experience in Silicon Valley and High Tech companies. Dalal authored and launched the Innovation Faculty eBook and Definitive Guide on Creativity and Innovation in business in 2008, used by over 650 leading organizations and professionals all over the world including HP, Hallmark, Cleveland Clinic, Pepsi, EDS, J&J, LG, TATA and major universities. Dalal published over 300 articles in the last two years on the real-time state of innovation in business at this blog on Creativity and Innovation Driving Business, and introduced the Innovation Index in December 2006 that correlates business, innovation and stock performance. Dalal filed joint U.S. Patent on "Hands-On Labs" for delivering live, hands-on training over Web Meetings by simulating a training lab environment. Dalal has launched innovative products such as WebEx Training Center and WebEx Sales Center to market, and grown product line revenue to tens of million dollars in annual revenue. Dalal holds executive certification on Leading Management Teams from Cornell University, and is an engineering scholar graduate in Computer Engineering from The University of Texas at Austin. Dalal attended Arizona State University for graduate education in Computer Science. Dalal is the current CEO & Founder of OGoing Inc., exclusive business community for social networking.

Apple Innovation eBook is brought to you by Creativity And Innovation Driving Business based in Irvine, CA, an Irvine Chamber of Commerce member.

Address: 111 Academy Way, Suite 100, Irvine, CA 92617
Main Phone #: 1-949-288-6880

Business Model Examples

There are many examples of inspiring business models and business model innovators described and referenced on this blog and elsewhere. To provide a quick read with popular examples, a list of business model innovators is presented below. Please feel free to comment or contact me on great business model examples that you find missing.

Amazon - Leveraging assets

Launched in 1994 as an online book seller, Amazon has constantly altered its business model leveraging its assets and capabilities to generate new business… Read more

Apple - Providing convenient solutions

Apple has revolutionized the computer industry, the music industry and now the mobile phone industry, and the classic example is iPod and iTunes… Read more

Better Place - Using per-distance fees

Better Place aims to use the margin between electricity and gas to subsidize the cost of new electric cars, even providing electric cars for free... Read more

Etsy - Mass customization of arts

Aggregating the long tail in an online marketplace for handmade goods with the goal to enable people around the world to make a living making things… Read more

Gillette - Razor and blades

Gillette's success with its razors and blades is a story about superior technology, design and the use of control mechanisms, foremost patents… Read more

Lego - Turning users into developers

Lego has turned its most loyal users into designers and co-creators of their own products. More than 30000 kits have been shared so far… Read more

Tata Motors - Modular distribution

Tata Nano is not only cheap to buy it is constructed of modules that can be built and shipped separately to be assembled in a variety of locations.… Read more

Threadless - Dressing the long tail

Threadless was one of the first firms to systematically mine a community for designs, a trend that today can be seen in various industries… Read more

Xerox - Business Innovation in 1959

The company decided to lease the equipment, instead of selling it, at a relatively low cost and then charge a per copy fee for copies in excess of 2000 copies per month… Read more

Zara - a devastating business model

Zara has managed to substantially shorten the time to develop a new product and get it to stores, and in doing so it can react quickly to changing market trends… Read more

More inspiring examples will come, send me your suggestions!

Further reading:

Using the crowd as a part of the business model

10 Initiatives using the crowd to generate new ideas

Business model example: Apple - Providing convenient solutions

Apple has a history of design-driven product innovation and has introduced a number of high-end products such as personal computers, media devices, accessories, peripherals as well as media and software to support their products including operating systems, applications for areas such as music and video. Apple has revolutionized the computer industry, the music industry and now the mobile phone industry. The classical example of business model innovation is related to Apple's iPod and later the iPhone. Launched in 2001, the iPod was a standalone product, but when Apple launched the iTunes Music Store in 2003, it provided cheap music for buyers of their physical products, turning Apple into the world's largest online music retailer. The same strategy was applied to provide a convenient solution for applications to its iPhone when the App Store for iPhone was launched in 2008, establishing Apple as a broker of application, collecting a 30% royalty on each application sold.

Further reading:

• List of business model examples

Learn How Apple Innovates - The #1 Innovative Company

Innovation eBook used by 600+ innovative companies worldwide - eBook Best Seller (deployed at Nokia, EDS, Pepsi, HP, many more...)

Innovation eBook and Definitive Guide is a 212-page collection of over 55 best practices, case studies, and insights on the current state of Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Proctor and Gamble, Johnson and Johnson, Toyota, GE, BMW, Deloitte, Frito Lay, IBM, Nike, Starbucks, Southwest Airlines, Microsoft, Dell, Tata, Intel and more. In particular, learn how Apple innovates, and what made Apple the #1 innovative company in the world. Can Apple one day overtake Microsoft - both in market cap and revenue? It's not impossible, actually quite feasible with Apple's current growth rate in the next three to four years. With pertinent articles from this award-winning Creativity And Innovation Driving Business Blog, this Faculty eBook provides real-world examples on how the Top Innovators innovate and grow their business successfully time and again, especially during economic cycles. Creativity And Innovation in Business is a definitive guide and resource that will help you unblock creativity, uncover and create game-changing innovations, and make exponential business growth a reality.

Growing Quarterly Apple Revenue vis-a-vis Microsoft Revenue

"I teach Applied Creativity and Innovation for a College near Toronto, Canada. I gave my business students an assignment to work with one of the top 10 innovative companies and to research/report on what makes them innovative, type of innovative challenges, benefits, etc. Your report from the eBook and definitive guide was the primary document that they used for their work." - Business School Professor

Download Now

"1) Innovation and growth is not (just) a fuzzy process of screwing around vigorously (SAV) but can be a systematic process,

2) Innovation and growth is not (just) something that happens in a department like R & D or product development,

3) Innovation and growth is not just about products or solutions - it is about creating a transformational change in the way people live, work and play." - Chapter 26, Erich Joachimsthaler, author of "Hidden in Plain Sight"

Who should buy?

The Innovation eBook and Definitive Guide has been downloaded and used by over 1,000 professionals, faculty and innovators at educational institutions and businesses all around the world including EDS, Ericsson, Center for Sales Strategy, IdeaChampions, Acara Global, Byrne Dairy, Cleveland Clinic, Magpie, DOJ/FBI, HP, Hewlett Packard, Intervista Institute, Fryett Consulting Group, Satellite Shelters, ProductVentures, Speakeasy - a Best Buy company, Jarden Consumer Solutions, Hallmark, Infinium, DeakinPrime - Deakin University, Lucas-TVS, McCann Worldgroup, S.P.Jain Center of Management, Suffolk University, RiCoMan, AmpControl, Craig Rispin, Momentive, Champion Laboratories, University of Phoenix, University of Washington, SFR - Neufbox, Attwood as Edison, Academy of Sport, Ideogenesis, Principled Innovation, Meridian Partners, Ananzi, Tangibility, Syngenta Global, Speedy, The Business Lab, Deloitte, Lane Management, University of California at Irvine, Wharton Business School, Babson University, Larsen & Toubro, Nokia, Credera, Pfizer, Bilkent University, Indian Institute of Science, Bacardi, Chick-fil-A, LG Electronics, Pepsi and many more.

If you are a marketing executive, information executive, IT executive, product manager, marketer, product marketer, sales operations manager, sales director, sales consultant, business consultant, product designer, brand manager, marketing manager, VP of products, VP of marketing, VP of technology, research & development director, product director, product marketing manager, marketing consultant, brand consultant, innovation consultant, chief innovation officer, engineer, engineering student, business school student, business school professor, technology student, technology consultant, design engineer, consultant, trainer, professor or management consultant - this book and definitive guide is for you! If you are one of the key executives of the company or the CEO, buy this guide for your company!

Download Now

TABLE OF CONTENTS
Chapter 1 - The Top 50 Innovative Companies In The World
Chapter 2 - The Innovation Index - Top 20 Innovators
Chapter 3 - Measuring Business Innovation Success - Key Benchmarks
Chapter 4 - Failures And Stumbles Driving Innovation - Five Takeaways
Chapter 5 - Blocking Creativity And Innovation - Nine Processes
Chapter 6 - Six Ways To Find Innovation - "See with new eyes"
Chapter 7 - Five Principles For Successful Business Innovation
Chapter 8 - Is Innovation Cyclical? - Four Common Blunders
Chapter 9 - Can Leadership Create Innovation? - Ten Leadership Ideas
Chapter 10 - Top Ten Creative Leadership Traits - Be The Leader and Innovator
Chapter 11 - Creating Team Innovation - Seven Characteristics
Chapter 12 - Creating Team Innovation - Effective Teams Examples
Chapter 13 - Creating Team Innovation - Ten Principles To Unleash Innovation
Chapter 14 - The Future Of Management, Creativity And Innovation - Upend Business Models
Chapter 15 - How Much Creativity Is Enough?
Chapter 16 - Co-Creation Driving Innovation At Top Innovators
Chapter 17 - Marketing Innovation Creating Market Leadership
Chapter 18 - Consumer Innovation Best Practices - Six Steps To Lead Innovation
Chapter 19 - The Innovation Gap - Disruptive Innovation versus Sustaining Innovation
Chapter 20 - Are Children More Creative Than Adults?
Chapter 21 - Questions Lead To Creativity, Answers Lead To Innovation
Chapter 22 - Expanding Your Business Innovation Capacity
Chapter 23 - Innovation Insights And Wisdom From Greatest Innovators
Chapter 24 - Turn Complaints Into Solutions, Innovations And Success
Chapter 25 - Why Some Ideas Survive And Others Die
Chapter 26 - Ten Answers For Driving Innovation And Growth At World Class Innovators
Chapter 27 - Strategic Innovation At Deloitte - The "Apple" Of Services Innovation
Chapter 28 - Toyota's Innovation Factory
Chapter 29 - Ipod - Apple's Best Innovation
Chapter 30 - Apple Iphone Rising - Top Ten Innovations
Chapter 31 - Google Versus Yahoo - A Tale Of Two Cities
Chapter 32 - Youtube - $1.65 Billion Innovation And Counting
Chapter 33 - Blockbuster Versus Netflix - Winner Takes All?
Chapter 34 - GE And P&G - Innovations Driving Growth & Six Growth Principles
Chapter 35 - Can Dell Turnaround Dell? Seven Thoughts For Turnaround
Chapter 36 - Innovations Brewing At Starbucks ? Five Takeaways
Chapter 37 - Southwest Airlines Flying High With Ten Innovations
Chapter 38 - Innovations At Microsoft - Four Business Pillars
Chapter 39 - Direct Marketing And Direct Mail Innovation At USPS
Chapter 40 - Disruptor Zune Versus Innovator Ipod
Chapter 41 - 100% Electric Ultra Fast Innovation - Tesla
Chapter 42 - Nike Versus Adidas - The Innovation Game Is On
Chapter 43 - People Innovation - We Think Culture Of Innovation
Chapter 44 - Intel - Exponential Innovations
Chapter 45 - Five Innovations In Software Industry - Intuit Case Study
Chapter 46 - Google Versus Microsoft - The Enterprise Battle Heats Up!
Chapter 47 - Launch Of Tata Nano - A Watershed Moment in Indian Autos
Chapter 48 - How Can GM Turnaround The Business? Is Innovation The Answer
Chapter 49 - Doubleclick A Smart Buy For Google
Chapter 50 - Microsoft Walk-Off Home Run With Aquantive
Chapter 51 - IBM's $5 Billion Cognos Acquisition
Chapter 52 - Top Acquisitions By The Top Innovators
Chapter 53 - Will Yahoo merge with Microsoft?
Chapter 54 - Innovation And Stock Performance Correlation
Chapter 55 - The Innovation Index Annual Report
Chapter 56 - $1 Billion Or The Future

Eight new chapters added, including a detailed report on "Measuring Business Innovation Success"

Download Now

Innovation eBook details invaluable tools to unlock:
Creativity -> Ideas -> Innovations -> Success -> Profits

The Innovation Bootcamp On Demand Resource Kit Tools:

The entire Innovation Bootcamp is available On-Demand now for your business to unleash the creativity and innovation within your own environment! You can selectively leverage the key concepts of the Innovation Bootcamp at your own pace, at your office or at your home, and share them with your team. The Innovation Bootcamp On-Demand Resource Kit includes:

• The complete Innovation Bootcamp presentation and handouts containing over 400 presentation slides to spark new ideas, channel team creativity and create innovation factory.
• 100+ pertinent strategies and tools, hands-on techniques and uncommon insights to unleash creativity and innovation at your business

The Innovation Bootcamp Resource Kit consists presentation slides of Six Engaging Online Workshop Sessions:

• 1. Benchmarking and Leading with Innovation
  
• The Business Case for Innovation


• 2. Unblocking Creativity and Innovation


• The Essential Processes and Skills


• 3. Unleashing Team Innovation


• Great Teams Deliver Great Innovations


• 4. and 5. Business Innovation Case Studies


• Learn how Top Innovators Lead with Innovation (Google, Netflix, Apple, Toyota, Southwest, more). An entire session dedicated to Apple's Innovation strategy & process.


• 6. Building an Innovation Factory


• Create a sustainable, scalable Business Innovation Model


• "The Innovation Bootcamp provided an excellent orientation on the topic of innovation and I learned several new techniques for generating and successfully implementing new ideas. Plentiful real world case studies was another aspect I liked about the program. I highly recommend it." - IT Manager, Top 5 IT Services Business

There's more:

Special Offer: Buy eBook today and get the Annual Innovation Report from Creativity And Innovation Driving Business delivered FREE! (in January) (a $99 value)

About the Author

Sanjay Dalal is an innovator and entrepreneur with over fifteen years of leadership experience in Silicon Valley and High Tech companies. Dalal authored and launched the Innovation Faculty eBook and Definitive Guide on Creativity and Innovation in business in 2008, used by over 500 leading organizations and professionals all over the world including HP, Hallmark, Cleveland Clinic, Pepsi, EDS, and major universities. Dalal published over 200 articles in the last two years on the real-time state of innovation in business at this blog on Creativity and Innovation Driving Business, and introduced the Innovation Index in December 2006 that correlates business, innovation and stock performance. Dalal was the president and managing director of the innovative investment company, Innovation Index Group, that systematically invested into the Top 20 Innovators of the Innovation Index. Dalal filed joint U.S. Patent on "Hands-On Labs" for delivering live, hands-on training over Web Meetings by simulating a training lab environment. Dalal has launched innovative products such as WebEx Training Center and WebEx Sales Center to market, and grown product line revenue to tens of million dollars in annual revenue. Dalal holds executive certification on Leading Management Teams from Cornell University, and is an engineering scholar graduate in Electrical Engineering from The University of Texas at Austin. Dalal attended Arizona State University for graduate education in Computer Science. Dalal secured the first position in the 50th William Lowell Putnam Math Competition. Dalal volunteered as a basketball coach on three separate occassions for Fremont NJB, Irvine NJB, and Rancho Middle School 7th graders, as an art master for 2nd graders, and as the secretary of the School Site Council. Dalal was a member of the Technology Advisory Committee for the Fremont School District containing over 40,000 students, an appointed position by the Board of Education. Dalal is a Web 2.0 adviser for Cal State Fullerton, Extended Education and a lecturer on "Making the business case for Web 2.0". Dalal, an appointed member of the Dean's Leadership Circle of The Paul Merage School of Business, University of California, Irvine, is a guest lecturer at the University of California, Irvine for the Strategic Innovation class. Dalal is an active Rotarian at the Rotary Club of Newport-Irvine.

Innovation eBook is brought to you by Creativity And Innovation Driving Business based in Irvine, CA.

Address: 8105 Irvine Center Drive, Suite 900, Irvine, CA 92618
Main Phone #: 1-949-288-6880

Selected references:
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world

Apple launches iPhone 3G S - Speediest, Smartest, Sexiest Smartphone

Apple introduced the latest iPhone 3G S - S for Speed (upto two times faster), S for Shoot (with the video camera and 3.0 megapixel Still camera), S for Smart (with features such as Voice Control for making calls and music, Internet tethering and voice memos), S for Spotlight Search (search across the entire iPhone, contacts, email, calendars, notes and iPod), S for Slim (slimmer than previous iPhone), S for the two "s"es in Compass (a very cool digital compass), S for the "scape" in LandScape mode (a boon for those typing lots of messagaes, mail, notes and Safari, and who are endowed with large fingers), S for Send and SMS (as in send multimedia rich messages with video, audio, pictures, contact information and even forward them), S for Space (even more, twice the diskspace of iPhone 3G), S for Stocks (as in better stock charts and features) and finally, S for Sexy - the sexiest iPhone to date, now available in White as well as Black! iPhone 3G S is The smartphone you have been waiting for... available for only $199 for the 16 GB version.

Bottomline:

The innovations in iPhone 3G S are downright absurd, and will help expand Apple's marketshare further in the growing smartphone market segment. iPhone has been a category killer with innovative features and iPhone apps store, and now with a starting price of only $99 for the base iPhone, Apple will penetrate the market even deeper and faster. Finally, there is an iPhone for every budget. The questions are whether Apple can keep up the margins with such competitive pricing, launch a 4G iPhone in 2009 or 2010, and launch a iPhone Lite for $49 or less. If the economy rebounds in late 2009, Apple iPhone business will have a huge last quarter - traditionally the best quarter in Apple's financial performance. Can iPhone 3G and iPhone 3G S stall the new Palm Pre which just got launched and was off to a good start, Google's G1 on the open Android platform, and Nokia's latest smartphone, the N97 that also began shipping. Can LG and Samsung take a crack at the iPhone with their latest forays? Can the iPhone also stall the resurgence of the Blackberry smartphones with the latest addition of Storm Touch? The battle for smartphone marketshare is indeed red hot, in an otherwise gloomy cell phone market worldwide! One thing is certain: consumers and business users are winning with the creativity and innovation packed in these amazing devices. The only thing missing from today's announcement was Steve Jobs infectious introduction.

Download my Creativity and Innovation eBook. 212-page collection of over 55 best practices, case studies, and insights on the current state of Creativity and Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Frito Lay, Johnson & Johnson, Proctor & Gamble, Toyota, GE, BMW, Deloitte, Southwest, Nike, IBM, Dell and more. "Your report from the eBook and definitive guide was the primary reference that we used." Used by over 500 leading organizations including HP, Pepsi, EDS, J&J, Nokia...Learn more
Download Now

Selected references:
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world

Apple hits a home run with the latest earnings - Learn how Apple innovates and creates exciting new products

InnovationMain.com - Creativity And Innovation Driving Business is hosting engaging online Innovation Bootcamp workshops. These workshops are now delivered using WebEx Meeting Plus service, the global leader in web meetings.

Learn how Apple innovates, creates exciting new products such as iPhone, iPod, iTunes Store, App Store, MacBook, and grows the business successfully time and again, especially during recession and economic cycles. Learn how to unlock your creativity, uncover and create game-changing innovations, and make exponential business growth a reality.

Selected references:
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world

In the latest quarterly earnings announced today, Apple earned the highest in its storied history, and grew the most - while maintaining the margins. An amazing feat considering the slowing economy and dismal holiday sales that have impacted major retailers. How did Apple do this? How did Apple turnaround the iPod business and had the highest sales of iPod in a quarter? Over 22 million iPods. Although iPhone quarterly sales slowed somewhat, Apple still sold more than 13 million iPhones in 2008 - besting Apple Innovation blog's estimate of 12 million iPhones. Why are Steve Jobs and Timothy Cook more confident about the future of Apple?

"Innovation distinguishes between a leader and a follower. Innovation has nothing to do with how many R&D dollars you have...It's about the people you have, how you're led, and how much you get it." - Steve Jobs, Apple chief executive officer and co-founder.

"The training provided an excellent orientation on the topic of innovation and I learned several new techniques for generating and successfully implementing new ideas. Plentiful real world case studies was another aspect I liked about the program. I highly recommend the program." - IT Manager

The Innovation Bootcamp will help you:

• Unleash the Creativity of your Team.
• Become an Innovator at your Organization.
• Build an Innovation Factory.
• Accelerate the Growth of your Business.

"The Innovation Bootcamp has helped me in countless situations, not only on the job but also in my personal life. Sanjay Dalal's tenacious and diligent coverage of all the core innovation techniques and case studies has given me a more well-rounded understanding of the business world." - Bootcamp Attendee

The Innovation Bootcamp consists of Six Online Engaging Workshops of 90 minutes each:

1. Leading with Innovation
The Business Case for Innovation
(Each attendee completes a Q&A to establish an Innovation baseline)
The Current State of Business Innovation at Apple and key innovators
The Disruptive Innovation Gap
The Innovation Index - Correlating Stock, Business, Innovation Performance
Measuring Business Innovation Success with examples of iPod and iPhone
Short Innovation in Business Quiz

2. Unblocking Creativity and Innovation
The Essential Processes and Skills
The Essential Processes and Skills
Short Business Creativity Quiz
Blocking Creativity and Innovation - Four blockers and Nine Processes
Failures Driving Innovation - Five Takeaways to implement today
Avoiding Cycles of Innovation and Innovation Blunders
Six Ways to Find Innovation - Can you find Innovation? You bet
Leadership Driving Innovation - Ten must-have leadership drivers

3. Unleashing Team Innovation
Great Teams Deliver Great Innovations
Short Team Innovation Quiz
Ten Traits of Creative Leaders - Are you an innovative leader?
Seven Characteristics of Highly Innovative Teams - Build that great team
Examples of Effective Teams - Learn how creative teams deliver
Ten Principles to Unleash Team Innovation - Crank up your team creativity
Unlocking Team Creativity - Create that well oiled assembly line

4. and 5. Innovation Case Study
Learn how Top Innovators Lead with Innovation
Topics include Co-creation, Business Models, Product and Process Innovation
Apple - What makes Apple the #1 Innovative Company?
Apple in 2000 - A Historical Perspective
Apple in 2008 - How did Apple get here?
Apple Innovations in Products, Business Model, Customer Experience
iPod, iPhone, iTunes, Macintosh, Retail - Innovations in motion
Apple Creativity and Innovation Process
Apple Leadership and Innovation
How Apple Innovates? The Innovation Machine
Apple in 2010 and beyond

6. Building an Innovation Factory
Grow and Manage Innovation at Your Organization
Make Innovation Happen at Your Organization
Five Principles For Driving Successful Innovation - Key takeaways
Develop your Innovation and Creativity - Multiple techniques to jumpstart creativity
Create a Business Case for Innovation - Strategy and Plan to drive innovation
Implement Innovation Models at Your Business
Group Innovation Brainstorm and Quiz
Final Project to create an Innovation Strategy

The Innovation Bootcamp will help you:

1. Create real strategies, tools, and techniques to unleash innovation at your organizaton.
2. Prepare you and your team to convert ideas and creativity into successful innovation.
3. Enable you to accelerate and grow your business profitably.

Who should register?
Managers, Leaders, Consultants, HR Managers, Directors, Marketers, Product Managers, Technologists, Engineers, Professors, Business and Engineering Majors, Marketing Executives, Executives, Team Leaders, Consultants, Sales Managers, Strategists, Product Marketers

Why I should attend?
Be different from your peers. Be innovative. Be creative. Stand out. Beat the recession. Increase your team productivity. Challenge your mind. We promise that you will be inspired to jumpstart Innovation at your business after attending the Innovation Bootcamp, or your money back.

The Innovation Bootcamp Schedule

The Innovation Bootcamp Workshop will be delivered live and online through web seminars on the following dates and time:

Learn more

All times in Pacific time zone. You only need to register for one of the bootcamps. If you miss one session, no worries... you can make up a session in the next bootcamp or watch video of the recorded session.

Register by Phone, Email or Fax

Please call us at: 1-949-688-2880 to learn more and register. Email us your registration at: info@innovationmain.com Hurry, registration is limited to 15 attendees per Innovation Bootcamp. You only need a computer with sound card to attend the live, online workshops from your office or home. It is convenient, flexible and effective.

Contact Us Today if you would like us to deliver the Innovation Bootcamp at your organization at a convenient time.

About Our Innovator

Sanjay Dalal is an innovator, investor and entrepreneur with over fifteen years of experience in Silicon Valley and High Tech companies. Dalal is the author of the Faculty eBook and Definitive Guide on Innovation, and has published over 200 articles in the last year and a half on the real-time state of innovation in business at his blog Creativity and Innovation Driving Business. Dalal introduced the Innovation Index in December 2006. Dalal was the president and managing director of the innovative investment company, Innovation Index Group, that systematically invests into the Top 20 Innovators of The Innovation Index. Dalal has launched innovative products to market and grown businesses to the tune of $70 million plus a year. Dalal holds executive certification on Leading Management Teams from Cornell University, and is an engineering scholar graduate in Electrical Engineering from The University of Texas at Austin. Dalal attended Arizona State University for graduate education in Computer Science. Dalal secured the first position in the 50th William Lowell Putnam Math Competition. Dalal volunteers as a basketball coach for Irvine NJB - 7th graders, as an art master for 2nd graders, and as the secretary in the School Site Council. Dalal, a philanthropist, is an appointed member of the Dean's Leadership Circle of The Paul Merage School of Business, University of California, Irvine.

About Creativity And Innovation Driving Business

The mission of Creativity and Innovation Driving Business is to provide no-nonsense insights, strategy and solutions with proven processes that drive Creativity and Innovation at your business, create real market growth and success for your products and services, and achieve market leadership. We have considerable experience and expertise in working with small, growing and emerging companies & business units, product and marketing departments, and distributed innovation teams.

Creativity And Innovation Driving Business is located in Irvine, California.

Selected references:
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world

Innovator Apple grows strong on surging iPhone demand

Apple profits are up 26% on iPhone boom. Apple shares were up 14% in after hours after Apple announced the earnings report. IIG is in excellent shape with Apple!

The best part of Apple earnings: CEO Steve Jobs attended the earnings call (which is quite rare), and had this to say:

Earnings Call: Jobs Says iPhone Revs Total $4.6B, Making Apple The Third-Largest Handset Maker

Apple (NasdaqGS: AAPL - News) CEO Steve Jobs made a special guest appearance on the company's earnings call to brag about the iPhone's stellar fourth-quarter performance, and to give his two-cents on how the consumer-electronics and computer company will be affected by the economic crisis as we head into the holiday shopping season. First, Apple's CFO Peter Oppenheimer explained Apple's new practice going forward of reporting non-GAAP financial results. Because the iPhone and Apple TV may provide free updates in the future, they are forced to spread out revenues for the devices over their lifetimes. Going forward, Apple will also report a non-GAAP financial measure that allows people to see how well the iPhone and Apple sales are currently doing. Under this new form of reporting, Oppenheimer said adjusted sales totaled $11.7 billion, or about $3.8 billion higher than its reported revenue, and adjusted net income was $2.4 billion, jumping by $1.3 billion than reported net income. "We believe this adds transparency to our business, and is helpful to you." Oppenheimer said because of the uncertainty in the market, they are going to be prudent in predicting results for the September quarter. He said Apple is targeting revenue of $9 to $10 billion and earnings per share between $1.06 and $1.35.

In a rare appearance, Steve Jobs joined the conference call to provide his outlook on the economy and detail the iPhone's Q4 performance. Jobs: "There's some remarkable things happening at Apple, but now it's all being done in front of the back drop of the economic global slowdown." Notes from the call, as reported by PaidContent.org :

-- On iPhone growth: Using the non-GAAP figures, Jobs said in the past quarter, the iPhone business has grown to $4.6 billion, representing 39 percent of Apple's overall revenues. "Clearly, it's too big for Apple or investors to ignore. The non-GAAP results are truly stunning." He said adjusted sales for the quarter are 48 percent higher than GAAP sales, and adjusted net income is 115 percent higher than reported net income. "It's more than double than reported net income...If this isn't stunning than I don't know what is, and it's all because of the success of the iPhone 3G."

-- On volume: Jobs said by selling 6.9 million iPhones during the quarter, Apple was able to beat RIM (NasdaqGS: RIMM - News), which sold 6.1 million Blackberry devices. "Apple outsold RIM last quarter. This is a milestone," considering Apple has only been in the market for 15 months.

-- Ranking by revenues: Jobs now claims that by revenues, Apple is the third largest mobile phone supplier in the world. Nokia (NYSE: NOK - News), is No. 1 at $12.7 billion; Samsung is No. 2 at $5.98 billion; Apple is No. 3 at $4.6 billion; Sony (NYSE: SNE - News) Ericsson (NasdaqGS: ERIC - News) is No. 4 at $4.2 billion; LG (SEO: 066570), No. 5, at $3.4 billion; Motorola (NYSE: MOT - News), No. 6, at $3.2 billion and RIM, No. 7, at $2.1 billion. "It's pretty amazing," but Jobs cautioned that they were able to sell that many by increasing the number of countries to 51 from 6, and that it's unclear if they can sustain that pace.

-- On the App Store: Jobs said tomorrow they will achieve the 200 millionth download from the App store after being available for only 102 days. "This is one area where we have completely changed the value proposition for mobile devices...We've never seen anything like this." Today, the App store has roughly 5,500 apps, which are being distributed in 62 countries. "Competitors are scrambling to copy our app store."

-- On the economy: Jobs told analysts and press on the call that they believe they will do fine because they have have good customers, good products, good employees, and $25 billion in cash and zero debt. Jobs: We will increase our R&D investments because they created some of the best products in the last downturn. "It is an extraordinary opportunity for companies that have the cash."

Apple shipped 2,611,000 Macintosh(R) computers during the quarter, representing 21 percent unit growth and 17 percent revenue growth over the year-ago quarter. The Company sold 11,052,000 iPods during the quarter, representing eight percent unit growth and three percent revenue growth over the year-ago quarter. Quarterly iPhone units sold were 6,892,000 compared to 1,119,000 in the year-ago-quarter.

Bottomline:
Apple revenue are up 27% and earnings are up 27% from prior year. Gross margin was 34.7 percent, up from 33.6 percent in the year-ago quarter. International sales accounted for 41 percent of the quarter's revenue. Traditionally, the last quarter of the year is Apple's best quarter. Considering the current economic downturn, even with a 20% conservative revenue and earnings growth, Apple will deliver $11.5 billion in revenue, and $1.89 billion in earnings; however, Apple is only providing guidance of $9 billion to $10 billion in revenue, and a broad range in earnings. Apple is definitely "low-balling" the guidance because of the current economy. Apple iPhone is a money making machine, and the iPhone will have even a greater impact on the earnings and revenue for the next quarter owing to Apple's accounting. Expect Apple to deliver another strong quarter, unless the economy completely unbuckles. Innovation Index Group has a BUY rating on Apple, and has a 12 month price target in the range of $160 to $190.

Innovation Index Reports

• Introducing The Innovation Index
• Annual Report 2007 - The Innovation Index gains 66%
• Measuring Business Innovation Success
• Innovation Index Group BUY Recommendations
• Q1 2008 Report - Innovation Index ahead of S&P 500
• Q2 2008 Report - Top Innovators Deliver
• The Innovation Index Fund FAQ
• Top 50 Innovative Companies in the world
• Annual Report - Chapter One - Total Innovation Activity
• Annual Report - Chapter Two - The Top Innovator
• Annual Report - Chapter Three - The Innovation Insights
• Innovation and Stock Performance Correlation
• Future earnings guidance, A leading indicator
• Smart Investing In Tough Economic Times
• To Sell Or Not To Sell - You Decide
• Creativity and Innovation Best Practices
• Creativity and Innovation Case Studies

About The Innovation Index

The Innovation Index introduced in December 2006 is a weighted stock price index of the top 20 Innovators in North America.

The Innovation Index returned 66% in 2007 based on performance model, and would have returned 174% over the previous five years (2002-2006) based on historical model*. This assumes equal investment in each stock of The Innovation Index as of December 31, 2001. An average of $100 invested in The Innovation Index on December 31, 2001 returned $454 as of December 31, 2007. By comparison, $100 invested in S & P 500 returned 28% or $129, $100 invested in NASDAQ returned 34% or $136, and $100 invested in the Dow Jones Index returned 30% or $131 through December 31, 2007. The Innovation Index beats the S & P 500, NASDAQ and Dow Jones Index by more than seven times over the past six years.*

Alphabetical list of the Top 20 Innovators of The Innovation Index for 2008 and their stock ticker symbols:

3M Company - (NYSE: MMM)
Amazon.com, Inc. - (NASDAQ: AMZN)
America Movil - (NYSE: AMX)
Apple Inc. - (NASDAQ: AAPL)
AT&T Inc. - (NYSE: T)
Best Buy Co., Inc. - (NYSE: BBY)
Cisco Systems, Inc. - (NASDAQ: CSCO)
Costco Wholesale Corporation - (NASDAQ: COST)
eBay Inc. - (NASDAQ: EBAY)
General Electric Co. - (NYSE: GE)
Google Inc. - (NASDAQ: GOOG)
Hewlett-Packard Co. - (NYSE: HPQ)
Intel Corporation - (NASDAQ: INTC)
International Business Machines Corp. - (NYSE: IBM)
Merck & Co., Inc. - (NYSE: MRK)
McDonald's Corporation (NYSE: MCD)
Microsoft Corporation - (NASDAQ: MSFT)
NIKE, Inc. - (NYSE: NKE)
Research In Motion Limited - (NASDAQ: RIMM)
The Proctor & Gamble Company - (NYSE: PG)

The Innovation Index will analyze the positions and standings of the Top 20 Innovators at the end of each year. For 2008, there will be no further changes in The Innovation Index.

Disclaimer: The Innovation Index Group, Inc. invests in the stocks comprising The Innovation Index.
*Past Performance Does Not Guarantee Future Results

Top Innovators Weathering the Financial Storm

HEWLETT-PACKARD

only FOR WOMEN: Fashion designer Vivienne Tam flanked by President (PSG), Hewlett-Packard India, Ravi Swaminathan (left), and Senior Vice-President Global Marketing, Hewlett Packard, Satjiv S. Chahil

Hewlett-Packard unveiled four new laptops, including a special edition stylish notebook PC designed by U.S.-based renowned fashion designer Vivienne Tam. HP has about 33 percent market share in India's laptop segment.

Addressing a press conference here, HP's Senior Vice-President (Global Marketing) of Personal Systems Group (PSG) Satjiv S. Chahil said: "We continuously work to ensure that our HP Pavilion line appeals to new markets and segments. Vivienne's fresh and authentic design speaks to an intrinsic part of a digital lifestyle-personal expression." According to HP India's President (PSG) Ravi Swaminathan, the company plans to strengthen its market leadership position with an aggressive 'go-to-market' strategy by increasing its retail footprint across 650 cities and expanding retail partner network to over 10,000 by this year-end.

HP Vice President in an interview today on CNBC indicated that HP PC business remains robust, and touted Gartner report that shows growth of at least 15%.

HP shares are down 23.5% year to date. Innovation Index Group has a BUY recommendation on HP with a 12 month price target of $50 to $60.

PROCTOR & GAMBLE

Mr. A.G. Lafley, CEO of P&G, said: "The reason P&G has grown so consistently for so long is that we're a company that sticks to the fundamentals. We build brands that improve consumers' lives. We deliver superior value day in and day out. We manage cash and costs with unrelenting discipline. And we invest in innovation as the primary driver of profitable organic sales growth.

"While the economic environment remains volatile and uncertain, I am confident that P&G can and will continue to prosper over the long term. We are committed to ensuring P&G will continue to be a company you can count on."

P&G's net sales for the fiscal year ended June 30, 2008 increased nine percent to $83.5 billion, with organic sales up five percent - in the middle of the Company's four to six percent target range. Diluted earnings per share were $3.64, up 20 percent - or double the Company's ten percent target. P&G's free cash flow was $13.0 billion for the fiscal year, or 106 percent of net earnings - well above the Company's 90 percent goal.

P&G sales have nearly doubled for each of the past three decades - from $10 billion in 1980 to more than $80 billion today with earnings growth increasing from $640 million to $12 billion over the same period. Over the past five years, P&G has delivered 11 percent compound annual total return to shareholders, nine percent over the past ten years, and 16 percent over the past 20 years. The Company's dividends have also increased every year - more than nine percent a year, on average - over the past fifty-two years, and have been paid without interruption since the Company was incorporated 118 years ago. P&G recently announced a 40 cents dividend.

P&G shares are down 15.8% year to date. Innovation Index Group has a BUY recommendation on P&G with a 12 month price target of $75 to $85

APPLE

JP Morgan is upgrading Apple to Overweight from Neutral. Apple's model is far more diverse than previous vintages, and they think the staying power has been underappreciated. With its market share momentum likely intact, Apple in firm's view offers strong relative downside protection to the looming earnings reset that they expect to impact IT Hardware companies in coming weeks and again early next year.

- Diverse model provides staying power. There has been considerable investor concern lately over the Apple model losing steam, particularly if the consumer vertical rolls over. JPM estimates that the company's total model exposure is about 70-75% consumer, but they think that Apple's brand and market share momentum offer meaningful buffers to potential macro-driven pressures on the consumer.

- Retail expansion could sustain share gains and international momentum. JPM thinks a major force behind Apple's growth story will be its diversifying revenue streams. They expect Apple's penetration of the international markets to be measured in years and supported by the increasing build-out of the retail stores overseas.

- iPhone could lead to the enterprise or other content-rich devices. Firm thinks the iPhone could be a stepping stone to penetrating the enterprise. Also, they could envision the iPhone pushing Apple deeper into the set-top box market as the convergence of voice, web, data, and content continues.

- Expect numbers to come down across the sector, but Apple likely has a backstop beyond the first round. For Apple, they are revising their below-consensus revenue and EPS estimates. Looking to fiscal 2009, revenue and EPS estimates are $36.98 billion and $5.27, versus the Street consensus of $40.26 billion and $6.02.

- Apple trades at 18.8x JPM's calendar 2009 EPS estimate, versus the peer group average of 11.1x. With macro pressures showing no signs of dissipating, they believe it is time to play defense, and they think Apple can avoid having a major problem with the "E" in the price-to-earnings multiple moving through the coming year. Firm expects the company's model to limit a series of major earnings cuts from unfolding in coming quarters, and they think this should support a valuation gap in Apple's favor.

Apple announced new aluminum shell, more powerful laptops on October 14, and reduced the price on updated laptops to under $1,000. Apple is poised to see a robust growth in its sale of notebooks during the holiday season owing to competitive pricing and better features.

Apple shares are down 48.6% year to date. Innovation Index Group has a BUY rating on Apple, and is now updating the 12 month price target in the range of $160 to $190.

IBM

JPMorgan upgrades IBM as a stock that is a 'sturdy ship' in rough economic waters

A JPMorgan analyst upgraded International Business Machines Corp. saying the company's diverse and steady revenue streams make the stock a "sturdy ship" in the worsening economic environment, the firm said Wednesday.

Mark Moskowitz raised his rating to "Overweight" from "Neutral" because IBM has diverse revenue sources that offer relative stability. He also said at least half of the company's revenue comes from annual payments on long-term services and software contracts.

IBM represents a "flight to quality" for investors" due to its broad services, hardware and software reach," the analyst wrote. IBM 3Q profits jumped 20% from last year in large part due to services contracts.

IBM shares are down 15.3% year to date. Innovation Index Group has a BUY recommendation on IBM with a 12 month price target of $125 to $150.

These four innovators present attractive buying opportunity at the current price points.

Innovation Index Reports

• Introducing The Innovation Index
• Annual Report 2007 - The Innovation Index gains 66%
• Measuring Business Innovation Success
• Innovation Index Group BUY Recommendations
• Q1 2008 Report - Innovation Index ahead of S&P 500
• Q2 2008 Report - Top Innovators Deliver
• The Innovation Index Fund FAQ
• Top 50 Innovative Companies in the world
• Annual Report - Chapter One - Total Innovation Activity
• Annual Report - Chapter Two - The Top Innovator
• Annual Report - Chapter Three - The Innovation Insights
• Innovation and Stock Performance Correlation
• Future earnings guidance, A leading indicator
• Smart Investing In Tough Economic Times
• To Sell Or Not To Sell - You Decide
• Creativity and Innovation Best Practices
• Creativity and Innovation Case Studies

About The Innovation Index

The Innovation Index introduced in December 2006 is a weighted stock price index of the top 20 Innovators in North America.

The Innovation Index returned 66% in 2007 based on performance model, and would have returned 174% over the previous five years (2002-2006) based on historical model*. This assumes equal investment in each stock of The Innovation Index as of December 31, 2001. An average of $100 invested in The Innovation Index on December 31, 2001 returned $454 as of December 31, 2007. By comparison, $100 invested in S & P 500 returned 28% or $129, $100 invested in NASDAQ returned 34% or $136, and $100 invested in the Dow Jones Index returned 30% or $131 through December 31, 2007. The Innovation Index beats the S & P 500, NASDAQ and Dow Jones Index by more than seven times over the past six years.*

Alphabetical list of the Top 20 Innovators of The Innovation Index for 2008 and their stock ticker symbols:

3M Company - (NYSE: MMM)
Amazon.com, Inc. - (NASDAQ: AMZN)
America Movil - (NYSE: AMX)
Apple Inc. - (NASDAQ: AAPL)
AT&T Inc. - (NYSE: T)
Best Buy Co., Inc. - (NYSE: BBY)
Cisco Systems, Inc. - (NASDAQ: CSCO)
Costco Wholesale Corporation - (NASDAQ: COST)
eBay Inc. - (NASDAQ: EBAY)
General Electric Co. - (NYSE: GE)
Google Inc. - (NASDAQ: GOOG)
Hewlett-Packard Co. - (NYSE: HPQ)
Intel Corporation - (NASDAQ: INTC)
International Business Machines Corp. - (NYSE: IBM)
Merck & Co., Inc. - (NYSE: MRK)
McDonald's Corporation (NYSE: MCD)
Microsoft Corporation - (NASDAQ: MSFT)
NIKE, Inc. - (NYSE: NKE)
Research In Motion Limited - (NASDAQ: RIMM)
The Proctor & Gamble Company - (NYSE: PG)

The Innovation Index will analyze the positions and standings of the Top 20 Innovators at the end of each year. For 2008, there will be no further changes in The Innovation Index.

Disclaimer: The Innovation Index Group, Inc. invests in the stocks comprising The Innovation Index.
*Past Performance Does Not Guarantee Future Results