Friday, July 31, 2009

RESISTANCE BAND WORKOUT FOR WOMEN


















RESISTANCE BAND WORKOUT FOR WOMEN

Skipping OR Jumping Jacks 60 seconds
Standing Shoulder Overhead Press 30 seconds
Squats 30 seconds
Skipping OR Jumping Jacks 60 seconds
Standing Chest Press - 30 seconds
Standing Row - 30 seconds
Skipping OR Jumping Jacks 60 seconds
Standing Biceps Curls - 30 seconds
Triceps Extensions - 30 seconds
Skipping OR Jumping Jacks 60 seconds
Russian Twists 30 seconds




Learning more


If you are looking for more to learn from...
May I suggest, Alice, this rabbit-hole here:
http://leanagiletraining.com/AgileInfo/Agile%20Info.htm

Many rooms to visit. With people of many persuasions. All of them with one voice saying:
"Go, and do. Better than we have done yet, can you.
Some pain, yes, but with a far greater joy."

Suggestion: It is best to keep the cycle of thinking and acting tight.

Becker on GT Discrimination

There's a great conversation going on in the comments to Jon Becker's recent guest post on change.org's education blog.

The topic is GT Education and how it may fit into Becker's analysis of school discrimination in a series of posts he calls 'Still Separate, Still Unequal.'

As an educator whose career really began in earning a GT certificate in a cohort led by Carl Herbert, whom I consider one of the finest teachers I've ever met, I all too often cringe at the assumptions made regularly with regard to GT education. So, I had to pipe in to the discussion a bit.

Here's a snippet of Becker's analysis:
As vexing as it is to define what it means to be "disabled," many of the problems with the assignment of students to gifted education programs have to do with a lack of agreement and an overall subjectivity around defining giftedness. Thus, the discrimination here is more evident and explicit.


(go check it out and take part in the conversation).

Thursday, July 30, 2009

Is Google doing keyword memory and delayed paid search responses (or just broken)? What do Cairo and Machu Picchu have in common?


'I was doing some random keyword searching on Google this afternoon. Looking up a series of destinations with the search lead in of "hotels in". I noticed a pattern emerging that I had not seen before. Sponsored search results for one destination stayed in the search results for a second destination. I will be specific. First I searched"hotels in Dubai, then "hotels in Cairo". Then I searched "hotels in Machu Picchu". Then I searched just "hotels". In the results for Machu Picchu there appeared sponsored links for Cairo and Dubai (see screen shots below). For the supposedly generic results of "hotels" there appeared Sydney results and Cairo results. Sydney results makes sense as that is where I am but Cairo does not.

I am not sure what this means. One possibility is that Google is convinced that I continue to be interested in Cairo despite having entered other search terms. That (through me being logged in) it has run some algorithm on my past searches and Cairo comes up again and again. The other possibility is that the "broad match" bidding advertisers are doing is now getting more and more broad in terms of keyword matching and maybe even session time. Or - Google is busted. If the former options then the matching that Google is doing is not right as I do not have a history of searching for Cairo hotels. But is shows that Google is experimenting with behavioural targeting techniques. If the latter option (Google is busted) then a lot of advertisers are going to be very unhappy about the click costs that result.

Do you know what is going on here?

UPDATE - GOOGLE have confirmed that is part of broad matching.

Here are the screen shots

Results for "Hotels in Cairo". Sponsored results all make sense



"Hotels in Machu Picchu" with Dubai and Cairo results

Results for "Hotels" with Sydney and Cairo results


Lies, damn lies and statistics about Jetstar

I hate it when Airlines use statistics to tell bald-faced lies and make themselves sound more successful they they deserve to sound. I hate it at a purest marketing level and also because it helps perpetuate consumer mistrust of travel companies.

I came across a piece on TravelWeekly (AU) titled "Jetstar edges out rivals in share battle". Summary of the piece is that the Qantas owned Jetstar is now ahead of Singapore Airlines and Air New Zealand in Australia in term of international market share. This (in theory) puts Jetstar in the number two international carrier spot behind Qantas. Jetstar's share (according to the article) is 9% of the international market in May up from 6.1% the previous year. But over the same period Qantas' share dropped from 26.2% to 22.4%. A large part of the drop in Qantas is because Jetstar flights replaced Qantas flights. A simple carrier for carrier switch by the parent company. Clearly the near 3% lift in Jetstar numbers was helped by the near 4% drop in Qantas carriage share. Jetstar CEO Bruce Buchanan (in his press release on this story) clearly attributes the results to the performance of the airline and does not credit being given free traffic and passengers by Qantas. By "free customers" I mean customers they did not have to earn by marketing to and beating a rival to acquire.

At a conference last year a Jetstar rep put up a graph showing the domestic number passengers that Jetstar was carrying per month since its launch in 2004 and compared that to the number of passengers that Ryanair was carrying four years after its launch. On that comparison Jetstar was way ahead of Ryanair, the clear implication being that Jetstar is a better LCC that Ryanair at this stage of their development. They supplement this on their website by praising themselves for winning awards such as the "Top 5 Carriers for Passenger Growth 2009" award.

However just like international it is unambiguous that Jetstar owe more of their domestic passenger growth to the huge amounts of "free" traffic/passengers they were given from Qantas routes being handed over to Jetstar than to any creative marketing or pricing on Jetstar's part. In fact I would argue that a number of their marketing campaigns would do more to turn customers off the airline rather than on. Whereas Ryanair had to steal/lure away each customer from BA, easyjet, Aer Lingus, Jetstar simply had to wait for the customers to turn up looking for a red rat tail and then resign themselves to being served by people dressed in grey and orange.

I am not arguing that Jetstar is a bad airline. They have a much more enjoyable product offering than Ryanair and other LCCs I have flown. But to celebrate this growth as if they had started from a zero base (like Raynair and Virgin Blue) is disingenuous to say the least.

Am I being too tough of Jetstar? What do you think?

Thanks to StarvingFox at flickr for the photo

Airline sector to lose US$9 billion this year - Wharton

BOOT read of the week is a June article from Knowledge @ Wharton called "The Airline Industry's Rising Crisis". The article quotes IATA's Giovanni Bisignani as increasing his estimates on 2008 losses for the air industry from US$8.5 billion to US$10.4 billion. Passenger traffic is not the only area of pain - cargo is likely to drop by 17%.

The article tries to point to some good news such as fuel back below $100 a barrel, increasing consolidation and teaming up by airlines and new technologies helping to reduce costs.

The final part of the article gives some specific and detailed analysis of the LATAM aviation market.

June 2009 stats from IATA (care of e-tid registration required for link) are tracking June revenue on international markets down a horrifying 25-30% with load factors of 75.3%, down from 77.6% in June 2008.

In North America? We recommend EFT for your next payment

We want to get you paid by the fastest means possible. As many of you know, we offer Western Union in 23 countries and courier service in many other countries.

We'd like to take a minute to remind our North American publishers that the fastest way for you to receive your payments is via Electronic Funds Transfer (EFT). EFT is quick and easy to set up. When payments are issued, there's no need to wait for the delivery in the mail -- the funds appear in your bank account shortly after they're issued. That means if we processed a payment for you this month, your earnings would be in your bank account already.

Also, EFT is good for the environment, since a check doesn't need to take a ride by sea, plane, or land to reach you. In available locations, it's the Google-recommended form of payment, so we hope you won't hesitate to sign up. You can learn more in our Help Center.

To our publishers in regions where we don't offer EFT yet, please know that we're always working towards expand our payment options, so stay tuned to Inside AdSense to learn when new forms of payments launch in your location.

New Interface Thursday: Bye bye beta

When we started building the new AdWords interface we asked ourselves two questions. First, how can we help you get your work done faster? Second, how can we help you find the right tools at the right time to drive the best possible performance for your AdWords campaigns? We believe we've made great progress towards these goals, and today, the new interface is coming out of beta.

We've heard from many of you that the new interface has made a material difference for your business. Advertisers have saved time with quicker editing, reporting, and account navigation, and they've improved campaign performance by using better integrated tools to refine their targeting.

For example, search marketing agency ROI Revolution has used the new interface to reduce the average time they spend optimizing a given campaign for the Google Content Network from a few hours to just 20 minutes. Team lead Justin D'Angelo explains: “We’ve spotted things that used to take much longer, require running reports and require much more data analysis. With the new interface, we can spot it in a second and cut costs for our clients."

B2B software company ClickTime has also seen measurable business impact from using the new interface. They've used the search terms report to increase their CTR by 31% while reducing cost per lead and improving overall lead quality. On the whole, they estimate their AdWords productivity has increased by 100% with the new interface. You can read more about these success stories on our case studies page.

Let's look at the continuous improvements we've made and new features we've rolled out to the new AdWords interface in response to advertiser feedback. In the past month alone we've released spreadsheet editing to support bulk changes to keyword lists, and location extensions to simplify the local advertising process, among other additions. And we're not done yet -- the new AdWords interface is built on an infrastructure that lets us develop features more quickly than in the past, so you'll continue to see new features released regularly in the coming months.

Now that the new interface is out of beta, we're upgrading a larger number of advertiser accounts to the new interface exclusively. If you have questions about the interface, please consult the new interface microsite or attend an upcoming free webinar.

Finally, we'd like to say thank you to all of you who helped us test the new AdWords interface over the past nine months. Your feedback has been invaluable in making AdWords what it is today. And as always, if you have any comments or requests, please let us know.

Maybe this isn't about PowerPoint...

A reader responds concerning yesterday's critiques of Bowen's 'Teach Naked' philosophy:
I don't think the "teaching naked" idea is completely devoid of merit. It's extreme, yes, but it starts to get at a fundamental transformation of school, even though it's coming from a different place than most tech advocates would prefer.

Since technology now lets us relocate some of what happens in classrooms in space and time, I continue to be fascinated by the idea that everything that happens in a meatspace classroom should be something that can only happen there (or as close to it as we can come). The availability of f2f social interaction is the defining attribute of the meatspace classroom, and only a true ideologue would deny that ubiquitous technology can and does interfere with that at times.

Anyone who is seeking to increase the engagement level for f2f interactions should be supported, even if some of their notions about technology are misguided. We should be working with people like Bowen to show how using technology to shape, share, and take that critical f2f social interaction to someplace new and different that changes the game in compelling ways.

If we can't make that case for him, or we really can't acknowledge the primacy and value of f2f interactions in classrooms, then we should leave the guy alone.

I think this is a great response.

However, I disagree with one major point in it.

I would make the argument that f2f is not in fact always the best (either in 'primacy' or 'value') that we get in education.

There are plenty of times when I was a student talking to an instructor either in class or during office hours (and I'm sure I'm not alone in this) that I felt like I could have better expressed my point and gotten more bang out of my educational buck if I'd been able to -- in the moment -- work out my ideas in text online, in images and videos and multimedia, and in shared collaborative situations in coordination with an online discussion with the prof, rather than just flounder in the physical presence of someone considerably smarter than me.

Likewise, I'd argue that, as a teacher, I've had 'critically' better professional development experiences online via Twitter, Cover it Live, Ustream, and Elluminate than I've ever had f2f with a facilitator who comes in and meets with the faculty once and then disappears.

So, no, I don't think f2f is necessary.

But -- and here's the catch -- online is not necessarily any better.

It's really a matter of what you do with the time you have.

(Yes, I'm quoting Gandalf... I'm sure you have your 'things' as well).

Online and social tech enhanced learning is only as good as the teacher and the quality of the interaction; likewise f2f learning is only as good as the teacher and the quality of the interaction.

My argument against Bowen is that he seems to put the priority of learning on his students having a personal discussion with 'him'. It's about them watching 'his' lectures and PowerPoints before coming to class; it's about them paying attention and taking part in 'his' discussion on 'his' terms during class.

I'm more than willing to facilitate my students' ability to learn in real-time from people and sources beyond my classroom walls. That's a major distinction between 20th and 21st century learning and teaching.

Wednesday, July 29, 2009

WANT TO REDUCE YOUR WEIGHT AND ILLNESS FOR YOU AND YOUR FAMILY?

FOOD, INC. REVIEW by Davelle Morrison

As a wise computer nerd once said to me if my computer had broken down, think GIGO. Garbage In, Garbage Out. This week I’ll use this in the context of what we put in our bodies. The reality is that I have friends that mock my fondness for eating healthy, however, they seem to catch colds far easier than I do.

The more that we use good quality ingredients in your meals and avoid fast food, the better off we all are. This weekend, I went to see the film Food Inc.

To a foodie like myself, this was the equivalent of seeing a horror film. To see how meat is processed in U.S. factories is truly horrifying to a carnivore such as myself. My only saving grace is that I only purchase organic meat when I cook at home. This movie gave me every encouragement that I need to continue doing so.

The truly sad part in this movie was watching a low-income family visit their local fast food restaurant where they would feed the family for less than $20.

They simply couldn’t justify spending $2.00 on a couple of pears at the grocery store because they could buy a burger for $1.00 at a fast food restaurant. Unfortunately the short term choices that we make can affect us in the long term.

The patriarch of this family now suffers from Type 2 Diabetes forcing the family to spend an additional $230 per month for diabetes medication with the added possibility that he may go blind and be rendered unable to work.

Had they spent the money earlier on better food and cooked more and home, they would not be facing these grim circumstances.

I can’t stress enough that if you want to stay healthy, avoid illness & lose weight spend the additional dollars now and buy organic meat, cheese, milk & eggs.

Don’t wait until you or a loved one have a serious healthy issue before you start to believe in GIGO. Treat your body more like a temple instead of an amusement park.

Davelle Morrison is the owner of Karmic Fitness and has been an avid fitness enthusiast and has completed the Niagara Falls & New York City Marathons.

Easy Veggie Meal Plans!



Kardena Pauza's Easy Veggie Meal Plans for Fat Loss program

Grab your copy here!

www.EasyVeggieMealPlans.com

Enhancements to Google Apps Directory Sync

Today we're releasing two enhancements to Google Apps Directory Sync, a tool that helps businesses synchronize the user and directory information in their LDAP systems with Google Apps. These changes complement the improvements to contacts in Google Apps that we announced a few weeks ago.

Now Google Apps Directory Sync not only helps synchronize employee contact information, but also information for non-employees that are listed in the central LDAP directory. This way, employees can easily look up and contact important customers, partners and vendors, too.

This release also expands the list of contact fields that can be synchronized between an LDAP system and Google Apps. Rich user profile information like multiple phone numbers, addresses and job titles are now supported, making full profiles easily accessible by employees.

Companies and schools using Google Apps Premier and Education Editions can learn more and get started with Google Apps Directory Sync here:

http://www.google.com/apps/directorysync

Posted by Navneet Goel, Product Manager, Google Apps team

Get timely updates on new features in Google Apps by subscribing to our RSS feed or email alerts.

The Problem with 'Naked Classrooms'

There's a 'hilarious' article posted last week in the Chronicle of Higher Education and picked up on by the Digital Education blog today. It concerns one Dean Bowen of Southern Methodist University.
College leaders usually brag about their tech-filled "smart" classrooms, but a dean at Southern Methodist University is proudly removing computers from lecture halls. José A. Bowen, dean of the Meadows School of the Arts, has challenged his colleagues to "teach naked"—by which he means, sans machines.

And what is the cause of this new Luddite movement? Fear of social media breaking down traditional classroom hierarchies? Confusion over cloud computing and the meltdown in sales of proprietary software packages? Concern over mobile computing and Wi-Fi devices disturbing class?

No. None of that.
More than any thing else, Mr. Bowen wants to discourage professors from using PowerPoint, because they often lean on the slide-display program as a crutch rather using it as a creative tool.

PowerPoint.

Seriously?

Um. Yeah. Seriously.

Haven't most of us realized for a long time that PP is rather limited? Isn't that part of the reason we've been bringing active media into our classrooms for a while now?

I don't know, maybe this is just a K-12 teacher vs. college teacher thing, but I kinda thought everyone already KNEW lectures were by-and-large yawn-fests.

[If you have Diigo installed (and face it, by now you have no reason not to), go bookmark and check out the meta-analysis battle going on over the Chronicle report.]

So, what's Bowen's big idea?
His philosophy is that the information delivery common in today's classroom lectures should be recorded and delivered to students as podcasts or online videos before class sessions.

Uh.

Duh?

I don't mean to be so obviously disrespectful, but I can't quite put into words how I feel about this. In one respect, I find it deeply funny. In another deeply disturbing.

I mean, this is all so... obvious.

Rather than try to re-construe, here are the comments I left over at the Dig Ed blog:
PowerPoint is hardly state of the art 'technology'.

PowerPoint presentations are precisely the sort of things so many of us in ed tech are trying to steer folks away from.

So I guess, in that sense, me and the dean are in agreement. Power Point often leads to a passive audience watching a lecture.

Where we disagree is in the 'naked' classroom concept. And this has to do with the fact that if the dean thinks PowerPoint is what we're talking about when we're talking about technology, then he's only demonstrating that he has no idea about what technology is.

We're talking social media, cloud computing, mobile applications.

Tech that actively integrates into learning.

Sounds like Bowen needs to catch up with what's actually happening in ed tech. He's a bit behind the times.

And that's really my concern. I realize I'm being a bit rough on him here, but here's a guy with a relatively prominent voice being quoted in a relatively prominent journal making statements about removing computers from classrooms -- and this is a guy who (apparently with the possible exception that he knows how to make a podcast of a lecture) -- obviously has no idea what the current state of educational technology is.

I'm all for getting rid of PowerPoint. I haven't used the damn thing in years. But, please, Mr. Bowen, have the tact to distinguish between passive and active technologies.

It's not tech vs. no tech.

It's active tech vs. passive tech.

And if you don't know the difference, just raise your hand and ask. If it's discussion and engagement you are looking for, there are plenty of social technologies that will enhance conversation and learning in any class. In fact, there are plenty of teachers using these technologies everyday in fantastic ways.

Social technologies empower teachers and students. Access to the Web and its information and communication features is vital to education, not a hindrance. Don't throw the baby out with the bathwater.

What I'd suggest is that you let you teachers keep their smart classrooms and start investing time into teaching them how to integrate social and participatory media into their teaching.

Get engaged with what's going on.

Tuesday, July 28, 2009

Top 5 ways to know that your airline is trouble

Madame BOOT's sister lost a day and hundreds of Euros this week with the collapse of Italian low cost carrier MYair as her flight from Paris to Venice ceased to be. Two things came out of this. First - it is one thing to have travel insurance (which my sister-in-law has), but it is another to find in the fine print that the policy excludes costs from airline bankruptcy. This is definitely something all consumers should be checking before buying travel insurance. Second- it turned me to thinking about the top five signs that your airline or flight is in trouble. Here they are

5. Like USAir flight 1549- Kamikaze Canadian Geese are seen in the vicinity for your aircraft;

4 Like United Airlines - you put your very creative but completely incomprehensible sea orchestra advert on Youtube and hit 16,500 views. Then an unknown Canadian country and western band do a cheesy song on your baggage handling stupidity and who cares customer service attitude and it gets 4.3 million views and a distribution deal with iTunes;

3. Like Alitalia - the leader of your country (Berlusconi) promises to revolutionise your national carrier (Alitalia), keeping it in local hands, restoring it to its former glory and bringing back profitability, sunshine and smiling children. Result a much smaller airline, part owned by foreigners Air France, merged with a smaller rival (AirOne), still stuck with the same union contracts and children crying over lost baggage;

2. Like Qantas - you spend 2 years developing a brand new video on demand system and claim that it is the best in the world. It does not matter that it is not the best system in the world but it does matter that for more than two years the VOD system does not work ; and

1. Like Italian Low Cost Carrier MYair - your airline is so badly run that even the Italian Civil Aviation Authority feels compelled to suspend their lunchtime nap and annual "bring your mates to work" day celebration to suspend your licence.

Update - had to add a number 6 that I remember

6. Like World Focus Air - your airline has a "W" as the key brand icon and changes its name from "World Focus Air" to "Ank Air" but keeps the "W" prominently displayed on the plane (check out the original post and picture if you do not yet get the almost not safe for work reference)

What other signs do you have for an uncertain traveller to watch for?

thanks to break.com for the photo

Alisha is 2 years, 9 months and my fairy angel in disguise

Read the captions too!

My bundle of joy, Alisha!


I haven't been writing about Alisha since two months now and there are lots of changes in my little sweetheart since then and surely shes my been my fairy angel in disguise because of the happiness and joy she has given to me. A complete entertainer, a playful joker and i feel blessed like any other mom! Now that shes almost two months away from her 3rd birthday, am awaiting this day with great excitement because of the plans i have in mind. The fairy tale birthday which i couldn't accomplish last year will be carried out this year with a few close members and friends. I am thinking to buy that pretty laced pink dress that i saw at the mall, and a fairy cake too. I'll even ask everyone to wear pink as the theme... Inshallah it will work out as am thinking :-)

Alisha winking! ;)

She plays imaginary games and even blows out the candles of her imaginary birthday cake. Makes funny faces and will never smile naturally when i ask her to, while clicking out pics! Anyone would die for that natural smile of hers, believe me! and am hoping to capture it someday. Believe's that everything in the world is hers and pretends to pray namaaz with her grandma and sometimes reverts to a baby.

Shes not eating well and fussy about food because shes still nursing and its time i stop it! It makes me feel irritated yet am used to bonding more with her this way when am free and i'll definitely feel sad when she quits. But i've got to see to her health too which is not quite stable though she rarely gets sick (touch wood)..

Alisha sticking her tongue out!

Shes began to speak her native language more which is Hindi, and her English speaking has lessened since we stayed with our in laws for a month at their home. Oh yes they speak more in Hindi being Muslims and i speak only English being a Christian!! Am strict with English and so are my family, my sister, my dad and my husband, who also speaks to his angel in English. When we all met up this month as i mentioned in few posts below, she managed to converse well in English with them and they were amused all the while with her. I sometimes wondered how kids would manage with two kinds of languages being spoken at home and here is my answer that at this age, they are learning, absorbing and with the right guidance they can manage to speak as many languages as possible!

Am glad shes developing mentally, physically, emotionally and socially very well with her temper tantrums, claiming everything is hers, imaginary friends, etc etc.. like all normal 2 year old toddlers :-)

In the pics, my princess had got up from sleep, and i never even combed her hair! We had balded her during the summer months and i call her "Casper" to which she rebels back saying " no, Baby". Baby is her nickname :-)

Tips for maintaining an AdSense-friendly site with user-generated content

These days, user-generated content is everywhere, from the comments below newspaper articles, to the photos and videos shared on social networks. So it's no surprise that many publishers are monetizing this type of content with AdSense ads. But, while you're familiar with types of content which are compliant with the AdSense program policies, your users might not be. We understand that it's not always easy to monitor hundreds of new comments, posts, user profiles, videos, or photos every day, so here are a few ideas on how to maintain an advertiser-friendly environment on your pages.

As a quick note before we head into the tips, remember that inappropriate content can come in many forms -- images, forum posts, comments, links, and so on. For example, adult content isn't only limited to pornographic images; it can also be sexually explicit forum posts or spam bot comments with links to adult sites, which aren't permitted by our policies. We recommend reviewing our previous Inside AdSense post on this topic for further clarification and a few tests you can try on your content.

Now for the tips, which we've divided in two sections - 'Prevention' and 'Monitoring'.

Prevention

Here are some recommendations for ways to prevent your ads from appearing alongside user-generated content that isn't compliant with our policies:
  1. Publish clear content guidelines and policies that your users will have to accept and adhere to in order to sign up and use your site's services.

  2. If you own a photo or video sharing site where users are permitted to upload adult or other non-compliant content, clearly structure your content to avoid placing your ad code in sections/categories containing this type of content. The same idea could also be easily applied to online stores with adult sections or to classifieds sites which offer adult dating classifieds.

  3. Ask users to tag their inappropriate content (e.g. sexually suggestive pictures or videos) as being non family-safe. This can help you perform human evaluations of potentially inappropriate content for AdSense ads. You can also try installing keyword filters for content related to adult topics, violence, or drugs, for instance. While we're unable to provide you with details about setting up these filters for your site, we recommend searching for terms such as "keyword filtering" or "content filtering" on Google.com.

  4. Implement spambot protection for your comment forms, forums, and guest books. If you need more information on this topic, try a Google search for "spambot protection".
Monitoring

We suggest these tips to ensure that your existing user-generated content pages remain compliant with our policies:
  1. Set up ways for your community to monitor itself. For example, try adding a "Report inappropriate content" link to your pages, to allow users to flag content for you to review.

  2. Proactively review pages, videos, photos, etc. with high pageviews on a regular basis.

  3. Spot-check content based on keywords, content search, or related user accounts. For example, try entering keywords related to inappropriate content in your own search engine and checking the results. Alternatively, you can search on Google.com using the following parameter, replacing 'example.com' with your own site's URL and 'keyword' with a specific word or phrase: "site:example.com keyword".

  4. Create editorial policies and exercise moderator control in your comments, forums, and guestbook sections.
We hope you find these tips helpful. You can also read related information and suggestions from our Search Quality Team in a recent post on the Webmaster Central Blog. If you have any other ideas, or if you've already implemented similar measures on your sites with user-generated content, please feel free to leave a comment below and share your experience.

One impediment at a time

Why is it important to focus attention on one thing at a time? One impediment?

Well, there are many reasons. But let's take a few. And others may add other reasons in the comments section.

First, get something completed. So often we try to do "everything" and nothing gets done.

Second, we need fast feedback. For example, sometimes our "improvement" is a stupid idea. Only by limiting the number of changes can we begin to see how stupid we are. Or how brilliant (and maybe share the idea with the next time).

Second, we need fast feedback. (sic) We want improvement now, not in 6 months. (A related reason is the impact on team motivation.)

Third, to see better. We have kind of already said this. But let's expand a bit. In the Gemba (the team room) it is difficult to see specifically what is working and specifically what isn't. And it is very difficult to see through the tangle of inter-connections to what the second impediment is.

Only by doing the top impediment and then seeing the results, can we then decide what the next top impediment is. (Cf TOC.) Often, after we make a change, the next top impediment is in an area totally unexpected.

Fourth, blindness and fear. One example: We naturally want to think that the top impediment is in an area where we are competent to fix it. So, naturally we see those impediments and we ignore the others. (We are blind, and at the same time, we fear getting into, for example, "people issues" where those dreaded "feelings" might get involved. Or, some of us may fear getting into SCM or TDD or whatever.)

So, we recommend not taking a waterfall approach to impediments. But instead take a lean-agile approach to impediments.

Comments?

Google Apps Connector for BlackBerry Enterprise Server: coming soon

We wanted to share a quick update regarding the Google Apps Connector for BlackBerry Enterprise Server, which we pre-announced in May. We've been working hard to make this feature publicly available in Google Apps Premier Edition and Education Edition, and a significant number of our customers have been actively using and testing the Apps Connector over the last several months. The feature is very close to being ready for prime time, and as we move toward the finish line it's looking like the Apps Connector will be launched in August, not July as previously hoped.

We're sorry for this delay. We know many of you are excited about this integration with BlackBerry Enterprise Server, and we appreciate your patience as we continue to test and finalize over the next few weeks.

Posted by Raju Gulabani, Product Management Director

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Social Technology in Education Lesson Plan Wiki

Seeking teachers to submit content to the new Social Technology in Education Lesson Plan Wiki!

There are so many fresh approaches being taken to the integration of social and participatory media in education, I thought it would be a useful thing to have a practitioner-created resource full of lesson plans demonstrating the best practices in social tech enhanced teaching.

Feel free to submit content and ideas. It's a wiki... you can't mess it up. Experiment, mash it up, get some thoughts out there, and let's put together a nice free and collaborative resource.

Monday, July 27, 2009

Free Network Marketing Information Tip: Why Content Syndication is the Wave of the Future

Though Charles Hefflin is not someone who is in mlm, an affiliate marketer, etc., he offers some highly valuable information about how to build a business successfully online.

Today's free network marketing information tip is on how internet marketing will work in the future. It is a great read!

Online Future Shock: Why Content Syndication Is the Premature Arrival of The Future

http://www.socialmediascience.com/social-media/online-future-shock/

In preparation for our upcoming book, Charles Heflin and I were asked the following question by the other co-author, Richard Dennis:

“Charles and Tom, what is it about content syndication that blows your mind?”

Since I’m older and cuter I went first…

OK, I know, having your “mind blown” is a rather dated colloquialism, but it still manages to get the job done, and just about everyone knows what Richard was after by his question. So here is my answer. Actually, to be honest, it’s a SUMMARY of my answer. You must read the book to get the complete picture (you knew that was coming, didn’t you?).

What blows my mind about content syndication is that it is the ultimate END GAME for all current and future successful online marketing; yet only a minuscule number of people understand its immediate and long term effects and implications. Even fewer know how to execute a successful content syndication campaign. Now stop for a second… and read this sentence again. I’ll wait…

If this statement is ANYWHERE NEAR true then you have every reason to dissect, explore, test and literally devour what I’m about to share.

Content syndication currently exists in a kind of “FUTURE SHOCK” state, to borrow Alvin Toffler’s description. He defined Future Shock as the “The premature arrival of the future.” This is exactly how I view the current state of content syndication.

It’s “premature” only in the sense that the online world is not ready for nor do they expect the outcomes and massive success that content syndication will generate, especially when it’s executed properly, as we have demonstrated and continue to perfect at SocialMediaScience.com.

It’s the “future” in that content syndication is where ALL future online marketing is heading, regardless of whether people like it or not. In the very near future EVERYONE will be forced to abide by what will seem to be a very stringent code. But it’s not stringent to those of us who have practiced these syndication protocols for years and LOVE THEM because of the results we get, time and time again.

Even the words, “Content Syndication”, both alone and together are packed with stellar meaning. Quality, relevant “Content” describes the number one motive and goal for every person engaging in an online SEARCH. The primary goal of ALL search engines therefore is to deliver this quality, relevant and easily digestible CONTENT to all its users. The search engines KNOW that this is the ultimate end GOAL.

What is mysterious and baffling here is that most online marketers also know about the role of quality content. Around the world millions engage in various kinds of SEO strategies as a costly and often unpredictable solution. They understand the “trees” but for many reasons they have yet to see the “forest.” Believe me, once you see the FOREST and you understand what this vantage point offers, you will kick yourself for not seeing it sooner. It’s as if Fort Knox has stacked its gold bullion onto the center of Times Square and day by day people walk by and see only shiny metallic images, with less than 1% of 1% ever stuffing one of those valuable gold bricks into their backpack. The FOREST and the GOLD BULLION is CONTENT SYNDICATION.

In the next few years the search engines will finally perfect their search architecture to such a degree that they can superimpose their MASSIVE CONTENT SIEVE onto every combination of words and phrases that people so glibly submit as CONTENT. Expect the Net as we know it today to undergo the most massive and complete CONTENT HOUSE CLEANING since its inception. We have already seen smaller versions of this grand WORD PURGE; but you ain’t seen nothing yet! Expect this grand daddy of them all to be on the horizon soon.

Online marketers are fond of calling this “The Google Slap.” Well, call me a seasoned sadist, because I LOVE it whenever Google slaps me (and rest of the net). “It hurts soooo good!” Why? Because when they do this I see yet ANOTHER reason why content syndication blows my mind and another reason why it SHOULD blow yours. It’s like cleaning up the streets of New York City so that the hard working, honest and law abiding citizens can walk freely and enjoy the fruits of their labors; which for us content syndication advocates means more READERS and more SALES. Whenever the net get’s SLAPPED I win, because I know how to leverage my content by syndicating it on the new and cleanly swept syndication sidewalks that Google cleared off just for me and for everyone else who VALUES true content. And just think; now we get to do this without all the hindrances and trash that used to line the content roadways of cyberspace. Do you get the picture?

Lastly, what blows my mind is the word “SYNDICATION” itself, and the various meanings it conveys. Have you ever done a study on this word? Do you know what it means to “syndicate” something? For example when applied to online content I discovered that to syndicate means all of the following:

1. To BROADCAST through multiple channels.

2. To CONTINUE to broadcast through multiple channels on a REGULAR basis.

3. To syndicate so often and so well that you DOMINATE your content niche, topic or keyword. For example, when we say things like, “Las Vegas is still run by the Syndicate,” we are implying that a “Syndicate” is a group of people who have established themselves as a powerful multichannel force, one that will not be EASILY MOVED.

4. Isn’t this EXACTLY what we want our content to accomplish…to dominate our chosen niche so that NO ONE can move us aside…ever?

Now consider this. When most people think of content they automatically think of something written, like an article, blog post, press release, etc. But as my friend, Russell Wright, reminded me recently, content means any “item” that is capable of embodying meaning and can be distributed through typical online channels. When you consider the implications of this you have to get excited. As the average online business owner begins to explore and understand the value and the mechanics of content syndication expect to see a tidal wave of new approaches to online marketing.

OK, if you have followed me this far you have either concluded that this guy is on to something historic and monumental or that he is a complete idiot mind freak toying with my lack of knowledge and worse yet, my emotions. Obviously, you must be the final judge, and I welcome that. I’m not trying to be cute or flamboyant about all this…(OK, so maybe I am a little). The point is that you owe it to yourself to find out if these predictions and forecasts are based in truth. If you discover they are then I suggest you begin now to learn how to live and succeed in the state of CONTENT SYNDICATION FUTURE SHOCK…because it has already arrived and it’s here to stay.

Now for a word from my partner Charles Heflin on this “Future Shock”…

The facet of content syndication that blows my mind is its leveraging power.

There is no other single thing in Internet marketing that you can do that holds more leverage than content syndication.

Why?

In a SINGLE move you can (single being the KEY word)…

  • Initiate the viral spread of your content to many, many networks and people
  • Enhance the visibility of your content in social circles from other people propagating (spreading) your content.
  • Enhance the visibility of your content in the search engines through multiple references all leading to your content
  • Enhance the ranking of your content in the search engines because of all the ‘Social Buzz’ surrounding your content

There is simply NO other more efficient action you can take in Internet marketing today that has more leverage, none. You can effectively narrow your marketing tasks down to simply writing educational, enlightening and entertaining content for your target audience, syndicate that content and watch as your target audience begins to arrive at your website in perpetually growing numbers.

No other form of Internet marketing is this easy and none is more powerful in terms of time spent to reward gained.

Of course to use this leverage you have to go through a paradigm shift in what you “thought” Internet marketing was all about. To use this leverage you must forget marketing and start being educational, enlightening and entertaining to the audience you wish to attract. Then this audience will seek out your wares, no selling required… Sales just happen.

It is a shift away from the “pitch” and into quality of information which leads to sales. Internet consumers are VERY wise these days. They base their judgment of what to buy based on trust and social mention. Consumers are savvy now; they know how to research to find the answers they seek… Are you going to be one that answers those questions in an educational, enlightening or entertaining way or are you just looking for a sale?

To harness the leverage of content syndication you MUST shift your thinking and forget about marketing. As you forget about marketing and focus on delivering quality content, marketing will happen for you automatically. How is this for counter intuitive?

Are you ready for some FUTURE SHOCK? … If not I suggest you get ready. It’s already here and Thomas and I (and our partners and staff) have spent over 4 years researching, testing and visiting Times Square, daily claiming our gold, which nobody else seems to notice…Honest, you should see OUR backpacks!

Thomas Rozof & Charles Heflin, http://www.SocialMediaScience.com



Monique Hawkins
540-858-2885 anytime
Skype: Monique371
Be A Mentor With A Servant's Heart

Wanna be trained to build big in network marketing with any company? We will help and train you and your people and we'll do it for free.

Click here to sign up for your free membership.

http://mentormonique.mentoringforfree.com/?mad=36000

Virtual Alabama: three years into visualizing our state

Editor's note: Last Friday marked the third anniversary of the release of Virtual Alabama, an innovative information-sharing program in the state of Alabama. Built upon Google Earth Enterprise, Virtual Alabama has become a true leader in promoting collaboration among the different agencies that fulfill government's many roles – from disaster preparedness and response to the environment, from education to economic development, and much more. We invited Chris Johnson, program manager for Virtual Alabama, to provide an update.

July 24, 2009 marked the 40th Anniversary of the Apollo 11 astronauts' return from the first successful Moon landing, and also marked the third anniversary of Virtual Alabama – the state’s implementation of Google Earth Enterprise technology to provide government agencies with a statewide common operating picture.

It’s hard to believe that in the three short years since Virtual Alabama went "live," our user base has expanded to beyond 5,000 users. More interestingly is that number represents users in more than 1,450 agencies at every level of government.

As we celebrate one of America’s greatest scientific achievements, I am reminded of a quote from Dr. Wernher von Braun (chief architect of the Saturn V launch vehicle which carried man to the Moon) when asked by a reporter, “What was the most difficult thing about going to the Moon?...” His reply? “The willingness to do so."I have to say that the same has been true about Virtual Alabama.

One of the most gratifying aspects of working on Virtual Alabama is the diversity of our audience. Virtual Alabama has leveled the playing field for users across all 67 counties in our state. But more interesting, it is the assortment of agencies that the program serves – literally everyone from high-level law enforcement to the local animal control specialist and everyone in between. This diversity is key to providing such a rich and robust data set. I am often amused when federal agency representatives tell me they have seen Virtual Alabama demonstrated by their counterparts at a state or local agency and they say, “I thought Virtual Alabama was a product of that agency." You see, every agency feels that Virtual Alabama is THEIR program and was created specifically with them in mind.

But the beauty is that collaboration on such a massive scale allows Virtual Alabama to serve us all equally – regardless of size, resources, technical background or geography.

Every day, agencies in every locality diligently collect, correct, and analyze data turning it into the most accurate, up to date and useful information on the planet.

We have learned from them that the best data resides at the local level. Without their willingness to collaborate, Virtual Alabama would not exist. These efforts continue to make a tremendous difference in the lives of our fire fighters, law enforcement, and first responders and their ability to protect the citizens of Alabama. Those efforts are also making a difference in our ability to manage our cities and communities more effectively.

Our federal counterparts are taking notice and today over 100 federal agencies use the Virtual Alabama system. Alabama led the way as the first state to have a statewide common operating picture. Our neighbors are now following that lead and establishing Virtual States. Virtual states include Virtual Louisiana, Mississippi, Illinois, Hawaii and Texas which all have similar programs to provide their respective government agencies with information to protect their citizens. Currently, we are working with the U.S. Department of Homeland Security in a collaborative partnership with 8 other states to develop the Concept of Operations for Virtual USA.

Take a look at Virtual Alabama here:


It's exciting to think about what we might accomplish with Virtual Alabama as we celebrate future anniversaries. We're sure that progress will continue, as all on the Virtual Alabama team are "willing to do so."

– Chris Johnson, VP of Geospatial Technologies, US Space & Rocket Center

Posted by Dan Israel, Google Enterprise team

Announcing the first Seminars for Success summit

From August 11 - 14 the Seminars for Success will host its first summit featuring in-depth training on Google's online marketing suite. Daily workshops will cover Google AdWords, Google Analytics and Website Optimizer along with special sessions on social marketing, mobile strategies and more. The summit will take place in Burlington VT, and you can register online for one or all four days of the summit.

If you can't make it to the summit, there are also a number of other seminars occuring over the next few months:

AdWords 101: Beginner and 201: Intermediate
September 14-15: Washington DC Area
September 28-29: Columbus, OH Area
October 5-6: New York City Area
October 26-27: Chicago, IL
November 2-3: Berkeley, CA
November 16-17: Charlotte, NC
December 7-8: Scottsdale, AZ

Adwords 301:Advanced Account Optimization and AdWords 302: Advanced Conversion Optimization
August 4-5: Denver, CO
August 25-26: Toronto, Canada
September 1-2: Atlanta, GA
September 23-24: New York, NY

Analytics: Introduction and Analytics: Advanced
July 29-30: Los Angeles, CA
September 16-17: Chicago, IL
September 17-18: Canberra, Australia
September 24-25: Sydney, Australia
October 22-23: Melbourne, Australia

Website Optimizer
July 31: Los Angeles, CA

For more information about Seminars for Success, including registration details, course outlines, and past attendees' comments, please visit http://www.google.com/awseminars.

Thinking for Yourself

Here is a good blog post about why thinking for yourself is important in Lean.

http://bit.ly/iH4tC

Google Apps status updates now in your RSS feed

Like many of you, I use tools like Google Reader to keep up with and share interesting tidbits on the web. These services deliver the content that matters most to me in a convenient and timely format. In that spirit, we're happy to announce that starting today you can add an RSS feed for the Apps Status Dashboard, letting you receive performance status updates for Apps products in any of the 25 languages the Dashboard supports.

Visit the Apps Status Dashboard at http://www.google.com/appsstatus and click on the RSS icon at the bottom right to get the feed in the same language you see when using the Dashboard. Every post to the Dashboard will trigger a post to the feed. To keep you updated, each post to the feed will include all the messages and updates pertaining to the corresponding Dashboard event. That way you won't need to dig through your feed history to piece together how things are progressing.


We know how much our users appreciate the transparency that the Apps Status Dashboard provides, and we hope the
RSS feed enables them to get performance status information about the applications they care about in an efficient way.

Posted by Tony
Scelfo, Software Engineer, Google Apps team

Get timely updates on new features in Google Apps by subscribing to our
RSS feed or email alerts.

Intentional Misconduct Could Nullify Damages Limitations Clauses in Commercial Contracts

We recently published an article in the Potomac Techwire regarding damages limitations clauses in commercial contracts. In a recent decision from the United States District Court for the Western District of Virginia, All Business Solutions, Inc. v. Nationsline, Inc., 2009 U.S. Dist. LEXIS 54693 (W.D. Va. June 29, 2009), the court held clauses that limit the ability to recover indirect. consequential or punitive damages unenforceable to bar claims for intentional misconduct based upon public policy. This is an important case, as companies who are sued for misconduct frequently seek to hide behind such clauses in commercial contracts to escape liability. To read the entire article, click here.

The Boy Who Cried Tech

Been reading some of the old criticism of ed tech back in the 1980's.

And I have to say, from my vantage point as a child of the '80s who'd been put in a GT class to learn how to program in BASIC at age eight, I'd have to agree with a lot of the criticism. Memorizing how to write GOTO commands probably wasn't the best use of learning time.

I also remember the god-awful math games. Once a week, starting in fourth grade, our math teacher would take us to the school's "computer lab" (years-old Apple IIes and dot-matrix printers) and force us to play mind-numbing sprite-graphic ed versions of games like Space Invaders and Asteroid. In addition to being an insult to the aesthetics of geeky kids, the math games really just made all of us want to cut school and hike over to the bowling alley in Arbutus where they had real video games like Galaga.

As I recall it, there were two serious pre-WWW gaming events. The first was the release of Zork. Being a text-based game, a lot of folks now look back and figure that the game proved that graphics weren't necessarily the most important thing. That's not true. 'Graphics' at the time amounted to Breakout and Pac Man; so that was sort of a moot point. The cool thing about Zork was that -- to the degree that it could -- it put the player in the driver's seat. It, along with Oregon Trail [a rare engaging ed game of the period] and some others, presented for the first time a style of gaming that would be a different experience for each player (or at least that was the ideal). It was an ideal rarely, if ever, lived up to by most 'educational' games.

The second event was the release of Nintendo's Super Mario Brothers. That, in my opinion, was the game that killed pre-WWW ed tech. Mario took the concept of gamer-driven adventure and combined it with really cool graphics and -- most importantly -- tricks that only savvy players would be able to figure out. Whereas in Space Invaders and Donkey Kong, levels amounted faster or more populated versions of the previous level, in Mario you had the element of surprise: you really didn't know what was coming next. I've played the new Mario games for Wii and have the same immediate affection for them; at their best, they are sort of like little surrealist games. The point to winning is figuring out the logic of the virtual world. They are the complete opposite of simple didactic 'educational' games.

So, in the mind of a kid, this sort of gaming experience should have immediately dashed the hope of folks who would have us believe that a computer version of Hangman was really going to hold our interest. Unfortunately, it didn't. And rather than learn anything from Mario, ed games held on to Frogger.

And then came the MMOGs. Game over. As soon as you create a shared virtual environment in which players are collaborating with or competing against other live people, you've created a mindset in gaming that can never really go back to the old single player island games. How do we think about the old styles of games now? Well, it's sort of like trying to use a laptop without an Internet connection. You can do stuff -- like type documents or listen to music -- but it doesn't take long before you get antsy to get back online.

Because the connection is the thing.

It's what's changed the scene. It changed the way we use computers and it changed the way we play games.

The connection, therefore is the new technology.

A lot of folks don't understand this. To them, the computer is the technology. And computers have been around for a long time.

But that's not what we're talking about. We're talking about the network itself. We're talking about the paradigm of immediate global connection. We're talking about social technology.

We're not talking about computers and computer games.

And in our zeal for educational technology, I think we're seeing a backlash based on this misunderstanding of exactly what we're talking about when we're talking about technology.

We've got teachers who suffered through DOS and sprite-games. We've got teachers who suffered through the Word document wars. We've got teachers whose introduction to online management was SharePoint.

Give these folks a break.

In a sense, we've done nothing but fill them with the expectation that -- at the very least -- the technology we put in front of them and expect them to use is going to be clunky, difficult, and well, kinda boring and obvious.

It reminds me of a fable:

There was an ed techie tending the school's computer lab who would continually go up to the faculty lounge and shout: 'Hey! We've got fantastic educational technology that we can use here at school to make the learning experience so much more engaging!"

The teachers would all come running down to the computer lab only to find lame educational games and Byzantine proprietary productivity applications.

Then one day there really was a revolutionary shift in educational technology as social media entered the scene. But when the ed techie shouted, none of the teachers believed him and no one bothered to try out the new apps.

And so, they (and their students) all missed out.


This is the reason so many of our colleagues think we are full of it. Because for thirty years, we shouted to them about glorified typewriters, calculators, and overhead projectors. And then we're surprised when they show reluctance to try out social technologies.

We need to be careful about preaching to each other and thinking that the excitement we feel is shared by all of our colleagues. What we need to do is have an open discussion with our colleagues and admit that much of what we have considered beneficial educational technology in the past has in fact primarily been our own excitement dressed up as a learning paradigm.

But things have changed. And this time, it's for real. And if we don't all buck up, throw aside our differences, and engage this thing for the benefit of the students who are already living their own lives in this digital domain, we might as well hope that next time it's wolves.

Thanks to Aesopica, the Internet's best resource for all things Aesop.

Social Media 2009 Trends & Top Search Keywords

By Luis Galarza - Niche Marketing.
Social Media Is A Very HOT Trend That Can Help You Monetize The Internet... Here Are Some Niche Marketing Tips And A Free List Of Top Search Keywords To Get You Started!...


Social Media
When I said that you can monetize social media, I'm not talking about using new age marketing strategies to promote your Internet business or blog! What I mean was that you can make money online by becoming the next big thing or by publishing niche related content that targets a specific market or trend inside this new huge phenomenon that is call "Social Media".

With the evolution of the Internet and the birth of Web 2.0 a lot happened. First people notice how easy was to generate their own content, to find information, to find new global friends, to create their own fan base, and how easy was for a regular person to start competing in the same level of massive content websites. In short you found the social media marketing power of "YOU".

Newspapers, magazines, and TV all over the world started giving you credit for your constant contribution to the web, and this is called sociology and technology evolution!... This cool new medium have become so popular that now has its own industry, which make it a big mine of golden opportunities for those entrepreneurs that love to take strategic business action steps.



What Do People Love?

Some of the hot niches that you can find through this new medium are base on a service or network that's very popular or can become very popular, and have a big potential to generate a good stream of income for a third person, in this case that third person is you.

So, when you see a new Web 2.0 tool or community network that is trending, do a little keyword and paid search research to see if there is a chance to build a new small business venture from it.

Some of the ways to get a new 2009 start-up or to make money from a hot web 2.0 trend with content or by creating API base tools are:

- Web Applications.
- Mobile Applications.
- API Base directories.


You can also make money blogging:

- Niche blogs.
- Niche social networks.
- Web Apps review blogs.
- Mobile Apps review blogs.
- Niche news blogs.


Now to monetize any of those Internet business ideas you can:
  1. Sell sponsor or advertising spots.
  2. Use affiliate marketing strategies.
  3. Promote legit MLM or Network Marketing businesses.
  4. Put Google Adsense ads.
  5. Sell your own products.
  6. Promote JV partner relevant products.
  7. Use them to generate traffic to your sites.
  8. Use it as branding viral marketing tools.


OK, so what are those popular services or tools full of top search keywords that have everyone talking about, from the news, to TV, to even my grandma' :-) ... Here are the ones you need to keep your eye on this 2009:


Top Search Keywords and Topics!

Here is the list of the best key-phrases that web surfers are using to find what they a want to know about this new medium.

NOTE: To avoid repeating some words too many times I decide to replace them with quick abbreviations. SM = Social Media, S = Social and M = Marketing.


Search Count - Keyword.

198 SM.
42 SM M.
29 SM online.
16 what is SM.
14 SM pdf.
13 SM terminology.
9 using SM to promote my business.
7 kraft food and SM.
7 SM analytics.
7 SM and communications planning.
7 SM tools for M.
6 SM spending.
5 david ligon SM.
5 government agenies that use SM.
5 media as a S institution.
5 SM and financial decisions.
5 SM tools.
5 southwest airline SM.
5 starbucks my starbucks idea SM campaign.
4 crisis communications SM.
4 government agencies who use SM.
4 how to use SM.
4 iran election SM theory blogs.
4 SM club.
4 SM for small business.
4 SM gallery.
4 SM guidelines.
4 SM icons.
4 SM M plan.
4 SM news.
4 SM policy.
4 SM rewards programs.
4 SM strategies.
4 SM tools for pr.
4 top SM sites.
4 wachovia SM.
3 corporate SM policy.
3 crisis communications tips SM.
3 fear of SM.
3 intelligence community use of SM.
3 lon safko the SM bible speaker.
3 new media S relation.
3 newspapers and SM.
3 online ommunication and SM as a tool.
3 optimizing SM.
3 SM and toolkit.
3 SM companies.
3 SM customer care.
3 SM expert kevin.
3 SM for chefs.
3 SM health care conferences.
3 SM nonprofit.
3 SM organizer.
3 SM ottawa job.
3 SM plans unme jeans.
3 SM pr.
3 SM services.
3 SM strategy and military.
3 SM vocabulary.
2 10 commandments of SM success - charles heflin.
2 center for SM - remix culture.
2 company SM policy.
2 effects of mass media to the S status.
2 facebook pages SM.
2 glencoe media center S studies.
2 how can colleages use SM.
2 M proposal online internet SM.
2 martial arts SM sites.
2 media ecology online dating S networks technology.
2 pro S effect of the media to the society.
2 professional SM networking.
2 promoting on SM.
2 sample SM M plan.
2 SM + pittsburgh.
2 SM agencies.
2 SM and the national security professional.
2 SM buttons.
2 SM campaign president 2008 statistics.
2 SM club austin.
2 SM corporate policies.
2 SM facts.
2 SM healthcare.
2 SM implementations in long term care.
2 SM jargon.
2 SM louisville ky.
2 SM manager.
2 SM M califorina firm.
2 SM M plan template sample.
2 SM M proposal.
2 SM network effects politics.
2 SM problems.
2 SM resume benefit, need.
2 SM search engine.
2 SM serach engine.
2 SM survey by age.
2 SM tips.
2 SM trusted relationships.
2 S theory affects media.
2 united way SM.
2 united way SM M plan.


You can use this list to help you brainstorm new content for your blog or to find markets for a new venture.

To get unlimited advice about "social media for your business" visit the IE Club.


Recommended Resources.

- Social Influence For Dummies.
- Blogging To The Bank 3.0.


TIP: Don't forget to research each topic before thinking is a good phrase to optimize for I recommend you to use SEO Elite for SEO research and PPC Web Spy for pay-per-click advertising.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.


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Sunday, July 26, 2009

Report on Minorities and Mobile Internet Access

An article worth reading over at Ars Technica concerning the recent Pew survey on race and mobile Internet devices.
And this report has to be good news for those hoping to put a more positive spin on the nation's progress in providing broadband for all Americans.

The Pew report notes big shifts in the way minorities are accessing the Internet. And it's got everything to do with handheld devices. I'll let you read how Ars breaks it down.

Soon, I'd like to see a report detailing usage by region. If there was one thing I noticed on my recent road trip through the American South was the use of Wi-Fi availability in rural areas as a marketing tool for everything from motels to restaurants to campsites.

[Addendum 8:50PM EST -- A commenter here recently remarked that the sorts of broad coverage platforms needed for mass access are often prohibitively expensive and somewhat limited in what they can offer. I'd love to hear from someone working in the wireless field or in mobile Internet: what does the future hold? In a 'perfect world' scenario, what would make the best sense? And what are the immediate obstacles?]

Are we getting closer to Internet access ubiquity? Are handhelds the key to ubiquity?

And if they are, then what does it mean when schools have policies banning cellphones and mobile devices?

The full report is available here from the Pew Internet and American Life Project.