How To Use Online Video Marketing To Promote Your Business: Free Webinar

By Luis Galarza - Internet Marketing For Beginners.

Free Pre-Recorded Webinar Teach How To Use Online Video Marketing To Attract More Targeted Web Traffic To Your Website or Blog!...

Photo by Me.

Here is another free video marketing course to help you increase your understanding about putting the crazy promotion power of online videos to work for you and your business. This type of promotions if done right can boost your web authority and increase your traffic in many ways!...

You need to understand that by uploading mini films to media sharing sites like YouTube, Revver, Blip, and others you are helping your spreadable message to go viral faster. Plus, you gain more...

• Exposure on the sharing sites.
• Exposure on other blogs when users embed your films on their sites.
• Positions on search engine results.
• Views opportunities when people share your media on social networks.
• And a little more when viewers send your films to friends and family by email.

Why another tutorial? Well, as business owner and Internet entrepreneur you need to put yourself in a constant learning environment, because the more you know about a strategy or tactics can help you develop a marketing system that have more chances of succeeding, than if you did it without knowing how to actually make it do what you wanted to do.


Intruduction To Hubspot Methodology.

This training webinar was created by a company that it's an authority in the Internet marketing industry, their name is Hubspot, they have some excellent services that can help net marketers get better results per campaign. Plus, form time to time they offer some great training kits, develop specially for the beginners. They created the Inbound Marketing methodology which is base on using new web 2.0 technology and social media behaviors as a business promotion tool. You can learn more about this methods on Seth Goldin book "Permission Marketing".

What you learn in this course:

1. What's outbound marketing.
2. What's inbound marketing and it's benefits.
3. How to make and publish online videos.
4. Video optimization. Not just SEO but also publishing tactics.
5. Promotion strategies.
6. Analyze your campaign response.

The training material consist in a video and an easy to comprehend PowerPoint slide-show that you can download for future view. You will find the slideshow for preview below.

OK, I hope you ready to learn, here is the free video marketing webinar!

I hope you will enjoy the course, it has some good information that you can put in practice right away.

Here is the slideshow:

How to Use Online Video for Marketing

View more presentations from HubSpot Internet Marketing.

I hope this small training plus the last training course I post here would help you get started successfully.

For more in detail training, check the Internet Entrepreneurs Club where you can ask and get the right answer to all your online marketing concerns!

Recommended Resources.

- Video Marketing Devastation.
- Easy Video Player.
- Search Engine Marketing Elites.

Recommended Books.

- YouTube And Video Marketing An Hour A Day.

- Get Seen: Online Video Secrets To Building Your Business.

I need to remind you to bookmark this page or the video page for future reference. Also, I want you to put a lot of attention to the part that teach you how to analyze the results you are getting from each campaign, so you can tune the low performance campaign and boost your success on every other campaign after that.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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22 Free Videos: YouTube Video Marketing Course For Beginners

By Luis Galarza - Internet Marketing For Beginners.

If Are Not Using Video Distribution With YouTube or Other Media Sharing Sites As A Marketing Weapon, Because Of All The Technical Stuff You Need To Know. Here Is A Little Course To Get You Started TODAY! ...

Photo by DavidErickson.

Do you really need to use online video sharing site to distribute your content? I'm afraid you have too! If not you can bet on it your competition will, if they are not doing it already. I know it can be scary to jump on something it looks that you need a lot of technical knowledge to put in practice, but the true is that you don't need to be a computer geek to start making, and uploading your mini films to sites like YouTube...

• You don't need an expensive digital camcorder. The new low cost Flip UltraHD camcorder or any other is more than enough. Even the one in your cellphone.
• You don't need a top software, the free editing software that comes with your computer and camera are just fine.
• You don't need a green screen, you are not making a Star Wars movie here.
• And no you don't need film quality lighting, just make sure you have a good bright light in the moment of shooting. And yes, you can use the free light from are friendly Sun! :o)

The only thing you need is the willing of taking focus action and providing quality interaction to your viewers. Remember that the secret of turning your videos viral is to provide quality spreadable content, content that people will actually want to share with their peer. But before you learn the advanced techniques you need to be a master of the basics, that where my Twitter friend course can help you, his name is David Monroe. David has created 22 videos where he explain the basics of interactive promotions. The course focus on YouTube, but also give you some tips on how to distribute your media with other social media sites.

Here is the links to each chapter, which will open in a second window or tab in your web browser, when finish watching just close that window or tab and click on the next chapter to continue. I recommend you to bookmark this page for future reference.


1. - The Introduction To This Training.
Get a quick overview of the training and some starting points.


2. - Why You Need To Be Doing Video Promotions.
I gave you some of the reasons why this type of online innovation is one of the best promotional tools you need in your business, but there is more...


3. - Ways To Monetize Your Media.
Learn some of the ways you can use your media to create an extra stream of income for you and your business. One thing you need to know is that with interactive media you can increase your web authority and traffic without much effort.


4. - Components Of A Great Mini Film.
Try to understand this chapter really good. Because knowing how to make a remarkable video is one of the best marketing advice you can get. A remarkable video becomes viral and is target of instant link baiting which turns in a lot of free traffic.


5. - Creating A Script For Your Slideshow.
This part is very important because this is where you create the actual content of your slide show. Remember that it doesn't matter what you are trying to sell or in what market are you in, just make sure you provide value to your viewers.


6. - Making A Slideshow With OpenOffice Impress.
Just in case you don't know, OpenOffice is a free version of Microsoft Office that you can download at OpenOffice.org. Impress is their version of Microsoft PowerPoint, is has less features, but is a great tool that let you do a lot of cool things, plus you can save your work in PowerPoint format if you want. If you already have MS Office I recommend you to use that one instead.


7. - Creating Your Media With CamStudio.
In this chapter you will get a good introduction to creating your mini films with CamStudio, which is a free open-source software tool. Now you have to know that the best screen capture software is actually Camtasia Studio, but the price is a little bit more than any other screen capture program around $299, well because it have advanced features that can help you create high quality films.


8. - Adding Audio With Windows Movie Maker.
Like I told you before, you don't need expensive editing software. Here mmy friend will walk you through on how to add and edit audio for your films using Windows Movie Maker, which you get for as part of the software bundle in your PC.


9. - Creating Screen Capture Movie With CamStudio.
Screen capture mini films are very interactive and are consider great for demonstrations, tutorials, and walk-through. This type of media is excellent when promoting products that need a closer look or demonstrations.


10. - Writing Your Movie Description.
In this part of your training you are going to learn how to effectively write a good description for your mini film. A good description needs to be:

• Veyr informative.
• SEO ready or search engine optimized.
• Easy to understand.
• And have good sales copy if needed.

11. - Finding The Best Keywords To Target.
Here he explain some strategies on how to find keywords that will actually generate profit for you. One easy way to get top quality key-phrases is by using a top notch keyword research tool, but if you don't have an investing budget you can use the free tools available online, just remember that those apps don't give you the best data that you can get. So I recommend you to upgrade as soon you start generating some income.


12. - Signing Up For A YouTube Account.
This is a very easy step, but this course was created with the beginners in mine for that reason David added this chapter to make sure everyone is on the same page.


13. - Uploading Your Films To YouTube.
Learn how to put up your work on the most popular media sharing site in the world. Learn how to make the process easy for you.


14. - Rating Your Media.
Getting great ratings for your mini films is hard if you don't know how, but is something you need to learn, because it represents the success of your video.


15. - Digging Your Film.
Using Digg and other social bookmarking sites is imperative to make your campaign more effective. Here you will learn how to use it to attract more viewers.


16. - Promoting On Additional Social Networking Sites.
As you know social media is one of the best ways to promote your content to a targeted audience. Here you get an introduction on using sites like Facebook, Twitter, and other as part of your strategy.


17. - Promote On Relevant Forums.
Did you know that many online marketer forget to use the exposure power of forums or groups. This communities can be one of the best places to distribute your content to gain targeted viewers, plus you can get great feedback from their members.


18. - Embedding Your Media On Your Website.
This is a great way to syndicate your media, get extra exposure, and of course more viewers. Just remember to use good blog SEO strategies when posting your films on your site.


19. - Additional Media Sharing Websites.
As you know youtube is huge, but is not the only media sharing site on the web. There others that you need to know about.


20. - The Power Of Heyspread.
This is a great syndication tool that is actually very affordable to almost anyone. Here you get a quick demo of Heyspread.


21. - The Power Of Traffic Geyser.
This paid app is very powerful, but is a little costly. Just learn what it can do for you, and see if is something you will want to use later.


22. - The Conclusion.
Some finishing thoughts by David and last tips.

If you need advanced help, check the IE Club for one-on-one couching!

Recommended Resources.

- Video Marketing Devastation.
- Easy Video Player.
- Search Engine Marketing Elites.

Recommended Books.

- YouTube And Video Marketing An Hour A Day.

- Get Seen: Online Video Secrets To Building Your Business.

I hope yo enjoy the videos, if you already know some of the strategies presented in the training just skip that chapter and jump in the one that you need right know. Like i said, this training is for beginners, if you want advanced strategies or complete training please check the resources above.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Blog SEO Tips: Posting Videos Is Killing Your Ranking

By Luis Galarza - Internet Marketing For Beginners.

Yes, Posting Your Videos On Your Blog As Post Content And Marketing Is Great! But, Are You Doing It Right For The Sake Of Your Blog SEO Efforts?...

Photo by seoz87.

One way to increase the traffic to your blog is by adding unique content on a regular basics, and you can do this by posting your videos from YouTube or any other video sharing sites. This is one of those perfect double marketing knife that sometimes can be difficult to create. Why is a great promotion strategy? Because you get instant content for blog, which turns into extra traffic, plus you increase the exposure to your online videos. So, if you are not doing this yet, you better start right away because you are missing out the ride to even more market share, web authority, site traffic, and more revenue.

And who doesn't want to increase their reader count?

Posting regular content is one of the best ways to get more eyes on your blog. So, every time you make a video, podcast, webcast, audio report, or any type of informational material I recommend you to share it with your readers by making a post for each material.


There Is A Ranking Problem!

The problem about this strategy doesn't have anything to do with weather you need to post or not to post your videos on your site. As I said before, you need to do it because is a great way to boost your marketing. But in order for this strategy work its full potential you need to learn how to do it right.

Before I show you the right way to do it, let me explain the wrong way to post videos on your site:

• The main problem with videos posts is that they're not completely optimized for the search engines!
  

That's it, you posts lack of full blog SEO (Search Engine Optimization) structure. Many bloggers post their media as the complete content because lack of time, laziness, or just looking for a little traffic. Yes, they add a good keyword rich title, and some relevant tags, but does it, and that my friends is not enough.


What you may not know is that no even the top search engines like Google, Yahoo, Bing, Ask, or AOL cannot read the content of a video or image just yet, maybe in the future, I know Google has been working hard to accomplish this but no valid results yet.


So, if the engines can't read your content how can you get the full potential of your ranking. Your video post will not stand a chance against a regular written post. Yes, you can get some quality back links, but your competitors will still be ahead of you, because they have better on site optimization. Which send us to the solution...




On Site seo Is The Solution!


Optimizing your post when all the information is in video format can be challenging for some, but is something that you must do to give your media a boost. Here some things you can do to have some written content with the media:

• Write an introduction to the content.
• List all the main point the information is going to address.
• Explain the problems the information is going to help your readers solve.
• Make a list of facts and myth about the problem.
• Provide extra tips or advice to add value to the post.
• Report what others are saying about the problem.
• Add any reviews about the content written by others.
• Make a list of resources where readers can get extra information.
• Add your own review about the information.
  

I hope those little tips can help you turn those posts into real resourceful articles. Now let's get into some on-site SEO tactics to make sure search engines give some real love to those articles:

1. Make sure you use a good keyword research tool to find a good phrase to target.
2. Add the keyword phrase you are trying to target with that article on the title.
3. Write a title people will want to click on. Make it exiting, unique, surprising.
4. Make sure is an introduction before the video that has your key-phrase in it.
5. Keep your keyword density at less that 5%. This mean that your targeted keywords are only 5% of your content.
6. Add relevant tags or labels if you are using Google Blogger as blogging platform.
7. Link ot another article that has the same keyword on the title. Make sure adds value to your article.
8. When writing the content you can add different variations of your keyword, or relevant key-phases.
   

That's good enough to make your videos a fully optimized resourceful article, that you readers would appreciate, and also may generate some link baiting love to your article, which means free exposure and traffic.

Here are some good articles to help you with you blog SEO efforts:

-  22 SEO Tips: Blogspot Blog Basics.

-  Whitehat SEO Tips For Bloggers by Matt Cutts.

To learn how to apply advanced SEO to your blog, get one-on-one business couching at the IE Club. It doesn't matter what's your question or problem, there you will find a marketing specialist with the right answer for you!

Recommended Resources.

- Blogging To The Bank.
- Search Engine Marketing Elites.
- Internet Business Start Up Handbook.

So, now you know, you can keep a busy blog busy if you make every single post ready for the search spiders.... This way you can gain more targeted traffic on a regular basics.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Blerp Me

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Machinima: Futuristic Viral Marketing Tool

By Luis Galarza - Internet Marketing Tips.

Look Beyond Current Internet Marketing Strategies With Machinima a Futuristic Viral Marketing Tool That Can Be Afford By Small Businesses!

Forget spending thousand of dollars in digital animation ads, now you can use Machinima to develop the same expensive digital animations that top designers can in less time on for a fraction of the price... This viral marketing tool is so good that is being used by top corporate firms like IBM to create animated ad campaigns to be use as viral video on top interactive media sharing sites like Youtube.

You can create Machinima viral video ads using virtual worlds, for the moment this Internet marketing tool works with Second Life, but is being improve so it can also work with other virtual worlds and online game sites.


So, what exactly is Machinima?

For better understanding of the term you need to know where it comes from, the term is a combination of the words machine and cinema, which refers to a process use in film making where designers have to use CGI 3D animation engines as part of a movie, this process don't involve a software. For most production developers this process is like the one use to design video interactive games.

Right now the definition of this term had evolved into the art of building movies using virtual worlds. Which is more likely the way Internet businesses can use it to develop interactive animated ad campaigns that have the viral effect power of nothing seen before when you use effective viral video marketing strategies so you can get the all the benefits of using this new web innovation.

If you looking to make your own machinima ad piece I recommend you to download the FREE ebook full of tips on how to Machinima in Secondlife (PDF format) by Eric Linden where he also share his insights about virtual world film making. Visit SecondLife Media pages to see movie examples from some of their users.

The good think about this tool is that you get to add your web address or URL through out the video, at the beginning or at the end, and you can even turn it into an active link.


Viral Video Marketing Tool That Deliver Results.

IBM report that some of their animated ads have more than 10,000 views in a short period of time, this are great conversion rates specially for a corporate video commercial. The fact is that because the videos are made with animated characters which makes it look like a video game people are engaging with the ads better than regular video campaigns, for this reason IBM is now investing a lot of time and money in developing more machinima ads to increase exposure and web traffic.

By using this new web innovation you are automatically applying one of the top video marketing strategies I mention before, which is adding special effects to your media to make stand out from the crowd.

Remember that in video marketing making good spreadable content is very important, is what will make your viral video ad a success or will kill your chances to get any type of positive responses from your marketing campaign.


Internet Marketing Tip.

After developing your machinima animated ad campaign or viral video make sure to submit your work to SecondLife by sending an email and maybe get your movie added to their media page, which can turn into a lot of views and a boost to your web traffic. Also don't forget to apply good SEO for video to get more targeted views.


To get more advice about viral and video marketing visit the Internet Entrepreneurs Club.


Recommended Resources.

- Marketing On Steroids. Top Guerrilla Marketing Techniques.
- Insider Secrets to Internet Marketing. Learn video, viral tactics, and more.


In Conclusion: Make sure you download the free ebook so you can learn how to create your own machinima video ads, and then test different designs and see which one give you the must responses. Also check other virtual worlds like Second Life to see if you can use the tool with them.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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10 Viral Video Marketing Strategies

By Luis Galarza - Internet Marketing Tips.

What's The Different Between The Online Clips That Pull Views Like Crazy And Make People Share It From Those That Die Before Getting Any Momentum? The Answer Is In The Viral Video Marketing Strategies They Use!

The viral marketing power of your online media lies on the content of your videos, like I said before video marketing start with good spreadable content, and there are many things you can do on the production of your clips that will give make them remarkable enough so people will spread the word all over the web, which will increase views, marketing exposure, and generate more traffic and leads for your online business. The cost is minimum because in most cases video marketing is free.


Remarkable Viral Video strategies.

What makes most of the online videos viral are the right use of some content production strategies. Many of the most view YouTube media producers use this technique very effective, that they not only generates a huge amount of views, but people actually share them faster than you ever think.


Here are the viral video marketing strategies that can put sharing power on your videos:

1.- Amateurs: People love to watch rookies try something that a professional should be doing.

2.- Go Matrix: When you add special effect showing something amazing or impossible to do can make your clips spread.

3.- Animal Skills: We don't know why we are drawn to animals or pets but this weakness can help you make your clips viral by filming pets trick and special animal skills.

4.- Magnetic Kids: No, you don't have to make your kids eat magnets on front of the camera (good idea for a viral video, don't you think?), what I mean is that many top videos just show natural shots of cute kids doing what they do best, being kids.

5.- Music That Get Stock In Your Head: Create or by the rights of a really catchy music and use it to make a viral video around it.

6.- Injury Clips: As soon it's not me or you, we'll watch it, and many other will watch it too. That's why so many top reality TV series are base on this technique.

7.- Sing It Yourself: Want thing that makes American Idol so popular is the beginning of the show when they show bad singer trying to compete. This works excellent to spread your message.

8.- April Fool: Who doesn't love to watch a good prank, MTV top show "Punk'd" is base on this strategy and has worked very good for them, it can also work for you.

9.- Proof It: There are many myth out there that people want to know if their are true or not, or you can make your own myths and show if they are true or not.

10.- Sex Sells: It's true, and you can use it to attract maximum views. Use it wisely. Don't forget your marketing goals. A hotel use this strategy to show off their rooms on Myspace, by using a beautiful model that undress down to her panties and bra and shows how comfortable and cool are those rooms.



Stay Away From The High Quality Trap.

Many people will tell you that your clips needs to be produce in high quality for it to be effective, and other will say that high quality will take away the natural flow of your content, the truth is that both ways are OK, as soon is relevant to what you audience is looking for, and if it doesn't interfere with your message.

For example, if you want to use funny type of clips that look home made, a normal quality will be the best choice, but if you are doing an education or training video you need to use the best quality you can. Now, in both cases your media have to be clear enough to make the clip watchable, if not will cut your chances of turning off the viral effect of it.


To learn more about video production you can visit:

• Video maker.
• Studio.
• Our Media.
• The Shirt Less Apprentice.
• Digital Video Solutions.

Is good to master your video productions techniques so you can make your clips as watchable as you can, some of the thing you need to practice with is video editing and content production.

Do you think I miss a video marketing strategy? Please share your strategies using the comment link or box below. Thanks.


Recommended Resources.


- Viral Media Strategies. Advanced Strategies.
- Guerrilla Marketing On Steroids. By Jay Levinson.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: Pick an viral video marketing strategy that can easily be mix with your concept and experiment with styles, until you find a winner. If you are an Internet marketing beginner interactive media is your boosting tool, don't let your competitors be first.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.
Video Marketing.

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Video Marketing Start With Good Spreadable Content

By Luis Galarza - Internet Marketing Tips.

Who Cares How Many Views Your Online Videos Have If Is Only A One Time Deal? Your Video Marketing Will Not Be Effective If People Don't Find Your Content Spreadable. You Need To Be Remarkable To Turn Your Videos Viral!

Let's think about this for a little bit... Just remember every time you find a new video on any of the top online media sites like YouTube, Revver, or Veoh, and after you watch it you find the need of sharing or talking about the clip to as many people as you can, and quickly you start emailing it to all your personal contacts or business contacts, you bookmark the URL on your browser for future views, then you use all the social bookmarking sites you have an account with to share the link, you will make a post on your blog about it, and even embed the video on your blog or site(s)... And sometimes you won't end there you will use your mobile phone to keep spreading the media content because you found it remarkable enough that it have to be shared.

Well, my dear Internet entrepreneur that's video marketing done right!

Video marketing experts suggest that you should invest 50% of your time in developing your online video campaign, such us the storyline, content style, and the overall production, and 15% on marketing your videos. You need spend more time in the information because content is what's going to make your media viral or spreadable. Also SEO for video is very important.

The secret here is that you need to be remarkable and at the same time deliver the concept of your message in a way that your audience will understand, using any of the categories below... Off course, some categories are suitable to a larger audience, and you can effectively use it to expose your marketing concept to as many people as you can, and those individuals do the marketing for you by sharing your media with others.


Here is a list of popular online videos categories:

Funny: Comedy videos are one of the top categories with a big viral potential, for that reason these are one you want to master. Yep, humor have the power to spread faster than almost any other category.

Bizarre: People love when others push the limits of things they know people shouldn't be doing, so if you can effectively deliver your message in a bizarre way without hurting your brand or company, this category can be very successful. Note: make sure you don't brake any of the media sharing sites rules.

Skillful: This the type of clips that shows special skills, those that look almost impossible to do. Their good to an usually get embedded on blogs or websites.

Celebrities: Marketers found out long ago that celebrities endorsements can increase the value of your message and have a big influence in the consumers decision making. And online, we discover that celebrities can turn your media viral with the help of fan based sites and blogs that like to embed these type of videos.

Cartoons: This are another winner marketing strategy, because cartoon type ads actually increase responses and now you can use it on your online media to interact with your audience in a fun and innocent way that can become spreadable very fast.


It doesn't matter which category you decide to use to create your online videos base on, what's important is that you effectively communicate your message to your audience and be remarkable at the same time. When planing your video marketing campaign make sure that your goals are clear and make sure your content stays focus on your campaign goals.

Make sure your videos are clear enough to be understood. Not necessarily need to be on high definition, just use keep it good enough to watch. Also the quality depends on watch your video is about and your audience.


Recommended Resources.

- Viral Media Strategies. Advanced Strategies.
- Guerrilla Marketing On Steroids. By Jay Levinson.
- Search Marketing Lab. Updated daily.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: Experiment with each category and find ways to approach your audience with effective online video marketing that will spread your message around the web without nay further help from you.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

Video Marketing.

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Free Video Marketing Strategies For Beginners

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog.

Are You Using Free Video Marketing Strategies To Bring Traffic To Your Web Site or Blog... Are You An Internet Marketing Beginner Who Doesn't Use Online Video As A Promotion Tool? I Got Strategies That You Can Use Today To Increase Your Web Traffic!

Dear web entrepreneurs, you need to start using free Internet video marketing to promote your online business, because maybe your competition is already using social video sharing sites like YouTube, Revver, Yahoo Video, Blip.tv, Veoh, and others to increase web traffic and develop an strong business base.

You need to know that Internet video marketing works... and here are three simple strategies you can start using right away to take advantage of this new powerful web 2.0 communication channel:

- Video Articles:
This is the most simple method of video marketing that you can use to build your brand, and send a ton of traffic to your blog or web site. Just think of your video marketing as article marketing... Instead of re-writing new articles, just turn your content into videos, and submit them to as many social video sharing sites as you can.

Remember to add your business name, your USP or Unique Selling Proposition, and your site or blog URL at the top right corner of your video, this because now that Google is putting advertising on the bottom of YouTube videos, and you don't want this ads to cover your business contact information. Also, is a good idea to add your business information at the end of the video.

- Quick Video Shows:
This is an excellent way to average the power of your video marketing campaigns by dividing your articles into mini video tips show, where you are going to provide useful quick tips that your niche audience will love, and be back for more.... This type of campaigns can become viral right away and because it can be created really fast you will give you faster web traffic results.

- Online Video Seminar or Webinars:
This campaigns are excellent to get you notice as an authority on your niche... This type of video campaigns can be as long as 2 hours, but they need be full of high quality information. The easy way to create this type of videos is by thinking step-by-step tutorials, that will give your viewers an A to Z training about a single topic that is relevant to your niche. You are going to spend sometime developing this type of campaigns but they are worth it.

TIP: I recommend you to use the video tips to start testing your market, and also check how other marketers in your niche are using free video marketing to promote their businesses. Then move to the ones with more content like the video articles... And create one seminar every other month or once a month, depending on your time and skills.


Resources:
- Tube Viral Training: Video marketing training course.
- Videoskin Templates: Excellent to make your videos look professional on your blog.

To learn how promote with online videos, I recommend you to check Insider Secrets To Marketing Your Business Online 2008 Version. This is the number one Internet marketing training for over 10 years.


In Conclusion: Use your video phone or cheap digital video camera to start... Is about putting your content out there as soon as possible. Quality of the content will over come any video resolution problems!

To learn how can you be part of the Internet Entrepreneurs Club for only $2.95 click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of

The International Association of Home Business Entrepreneurs

.

Technorati tags: Luis Galarza, Online Marketing, Free Video Marketing, Video, Free, Video Advertising, Campaign,

14 SEO Tips For Video Marketing Beginners

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Is SEO or Search Engine Optimization Part Of Your Online Video Marketing Strategies? Well, It Should Be! If Your Videos Are Not Optimize For The Search Engines, You Are Wasting Your Marketing Efforts!

Did you know that on the Internet are many marketers that are using online video sharing social networks like YouTube, Revver, Blip.tv, and others, but only a small amount of them are optimizing their videos to gain web traffic from natural search engine results. The other day one of my clients called me to talk about video marketing for his local auto repair business, and he ask me for some on-site SEO tips for video that a beginner like him can implement right away. OK, I will give some off-site SEO tips, too.

After talking with my friend, I realize that I haven't write about search engine optimization for video marketing on this blog or any of my articles... and this is something that every Internet marketing beginner and advanced marketers should know how to do.

What I'm going to give you are just simple and basic SEO tips that you can use to optimize your online videos and have them pick by search engines, plus you will increase your views by the video sharing social network users that use the site search tool to find flix that they want to watch.

Here are the SEO tips for video for beginners and advanced marketers:

1.- Use Main Keyword On Channel Name.
Try to use your main keywords in your channels name, test shows that by doing this little optimization trick can improve your ranking. Plus, your viewers can relate better to what your content have to offer before even watching your videos. Now this doesn't apply if you are planning to brand videos or channel. But, that way you need to market a little more than the ones using keywords.

TIP: You have to setup your channel from the beginning, because on sites like YouTube, your user name is your channel name... so, name it right from the start.

2.- Choosing The Right Category.
Even if your channel name is a crazy and bizarre nickname don't pick comedy as your category, if your content is about making money with MLM or network marketing. Remember that you want highly targeted users that will turn into loyal video viewers, and you don't want to upset viewers and call you spammer. So, find the category that best relate to your content and target audience, this not only give you better search ranking for your videos, but also will increase your web conversions.


3.- Title or Headline Copy Matters.
Your video title or headline have to have two main things that will ensure better search position on the engines and on the site's search tool: The first one is keywords or key phrases that are relevant with the content of your video. And the second one is action verbs, call to a problem, or name the solution people that are interest in your niche are looking for.


4.- Branding All The Way.
If you plan to create a brand for your video channel, you need to ad the name of your brand to your video title or headline, for example: The MinisodeNetwork is the name of a popular channel of YouTube, this is how they called one of their videos about Spider-man "Spider-Man Minisode - Tight Squeeze".

Why they do this? Simply because they are creating a brand for them-self, eventually their brand name will get popular enough that users will use their channel name to search for their videos.


5.- Make Descriptions For Users.
Don't make the mistake many SEO beginners make when optimizing their web content and article for search engines. What they usually do is make a list of keywords hoping search engines will drive traffic to them from many results... You need to know that search engines are smart enough to catch this lame optimization tricks that can get your site penalize and out of ranking completely.

Well the same thing apply to video marketing and video search engine optimization... Plus, users won't like those type of hard pushing marketing. So, don't put all your keywords here, only use those that you actually are optimizing for...

Use it at the beginning of your video description, and use a variation of your main keyword at least 2 times on the rest of the body. Now, when you write it make sure it make sense, and give a good overview of the content of your video, by pointing out what they are going to learn from it or the benefits.

6.- Got Tags.
One of the main features of Web 2.0 is "Tags", which is a content management tool that helps computers, web users, and specially search engine find and categorize online content. This is one of the most important part of your on-site video SEO efforts. So, use them on every video you submit to any type of online video sharing site. The key here is... use your main keywords, secondary keywords, and any keyword that relates to your content.

TIP: First use the keywords that you use on your title, and description, then use other keywords related to the content. Also use your brand name as a tag. For example: If your content is about affiliate marketing and your main keyword is affiliate marketing training and your channel name is AffiliateCash. Then your tags should look like this: "Affiliate Marketing Training, AffiliateCash, Affiliate Marketing, Affiliate, Marketing, Affiliate Internet Marketing, Affiliate Programs Marketing, Affiliate Training".

7.- Tagging All The Way.
This is a simple but very useful on-site SEO tip that you need to take advantage right away... Just use as many tags as you can, make sure you use up to the maximum of tag that the site let you have. Here is why: Every tag that you add to your video automatically creates a web page for that tag, and you know what? That tag page has a link back to your video page. What you doing is using the site structure to give you back links from relevant web pages.


8.- Become Social Addicted.
What I mean with this? Well, I mean is that you need to be an active users of the community by visiting other channels, commenting on videos, and not only on those related to your niche, but on any video that you watch... every time you post a comment on somebody else video page, your channel name becomes a link back to your profile which is linking to your videos. This make your an on-site active link expanding factor for your online video pages. Remember, the more back links the higher is your page ranking, which give you better search engine position.

OFF Site SEO Tips For Video

9.- Give Your Videos Some Buzz.
Post your videos in your blog or website and complement them with some extra text that will make your blog visitors watch your videos, but without quiting visiting your site, simply because you will give extra tips on your site.


10.- Don't Just Buzz.
Every time you post a video on your site, also add a active link to the video page, but remember to use the title of your video as the anchor name. Just like I did for the MinisodeNetwork video above.


11.- Ping It.
Just like you do with your blog every time your add new content, you can do the same thing to your videos. Just go to AutoPinger, Pingoat, and PingOMatic and ping your video content to as many RSS directories as possible. You do this every time you upload a new video.


12.- Submit To Directories.
Off-site SEO for video is getting as many back links to your video web page as possible. Well just use my RSS and Blog Directories List and start submitting your videos to all those directories. You don't have to do all of them in one day, just pick 10 directories per day that will get you started fast.


13.- Bookmark It The Social Way.
Use social bookmarking sites to add your video pages, this are one way links for your video pages, which will increase your ranking even faster. To get you started go to: Digg, del.icio.us, StumbleUpon, Propeller, Reddit. The more social bookmark sites you use, the more one way back links you can get.


14.- RSS Syndiction.
Add your videos RSS feeds on your blog or website this will give link back to each of the latest upload videos. Also, create an Squidoo lens that can give a list of tips about the niche that you are targeting with your videos and add your videos RSS feeds to the lens.

Remember to provide good content on each video, with useful tips, and add some fun...

Also I recommend you to get the new 2008 version of the #1 marketing training course for beginners:

- Get "Insider Secrets To Marketing Your Business Online 2008 Version" For Only $2.95.

In Conclusion: So, what you learn today? First, always use ethical video marketing and SEO tactics. Second, provide quality content on each video. third, use the online video sharing site structure to give you back links. Forth, use niche keywords on your content title and description the right way. Fifth, make sure to get quality back links to your video web pages. And last, create buzz for your videos by referring to then on your web site, blogs, and social profiles.

I hope this SEO tips for video marketing beginners will help you optimize for better search engine ranking.

To learn how can you have a full time Search Engine Marketing and Optimization Lab working for you 24/7 click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of

The International Association of Home Business Entrepreneurs

.

Technorati tags: Luis Galarza, Online Marketing, Video SEO, SEO Tips, Video, Beginners,

Selling Video Infoproducts In Blue Ray Disc or HD DVD Is Useless

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

If Start Selling Video Infoproducts In Blue Ray Disc or HD DVD... Will The Resolution and HD Video Format Increase The Value Of Your Product And Lower Returns? Is It The Right Time For This Strategy? Or This Tactic Is Just An Useless Marketing Idea!

A few of my Internet marketing consulting customers ask me about this matter... They already selling a video information product in standard DVD format and are having a lot of success, distributing the video training material online and offline. But, they think that they will be able to increase the price of their product by updating the format into Blue Ray Disc or HD DVD which make their product value increase in the mind of their prospects and customers.

All those assumptions are true... but, there are bigger problems that will make this ebook marketing strategy unsuccessful, or even useless.

Here are some of the problems for anyone thinking on selling video infoproducts in Blue Ray Disc or HD DVD format:

1.- Trend Is Hot But Not Enough Market Potential
Before you thinking on selling any type of ebook or information products you need to know who will be your customers, and in the case of Blue Ray and HD DVD there is not enough prospects, because standard DVD still the top selling format. Meaning that a lot of consumers still haven't update to HD yet. This fact makes this strategy useless...

2.- Not A Solution For Beginners With Little or No Money
The tools to create Blue Ray Disc or HD DVD are very expensive for many entrepreneurs. A regular high definition player can cost you $300 or more, so just imaging how much more you need to paid to get HD recorder. Also, to create high-def video format you need high quality video production tools and software, including a good high-def ready computer.

3.- Consumers Haven't Decide Yet
This two new HD video formats are excellent for movies but consumers are confuse about which one is the best for their experience and for their money. Many people though that the Adult Industry was the one that will make the decision for us like they did with VHS and Vetamax, making VHS the winning format. This time the adult industry market adoption was slow by the fact that better and shaper video image means that their actors need to look perfect, if not any imperfection will easily be shown.

4.- Adaptation Is All About Pricing Not Just Technology
Because coupons and discounts are so successful promotion strategies, consumers and businesses are use to always be in the look out for the best deals online or offline on any type of products... This is why standard DVD format still number one in the sales race against Blue Ray Disc and HD DVD. People will adapt to this new formats as soon they become more afforable, and it doesn't matter how sharpe the image is...

Don't get me wrong HD video is a great way to improve value and to show your tutorials details but as an infoproduct the time is not there yet. Some companies specially auto web sites are already testing high definition video as part of their Internet marketing and web sales conversion tactics to make there product presentation more appealing for their visitors.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati tags: Luis Galarza, High Definition, Marketing, Internet Marketing, HD DVD, HD Video, Web Conversions, Small Business Tips,

A proud member of

The International Association of Home Business Entrepreneurs

Video Marketing In High Definition WIth Hotswap

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

We Don't Know If HD or High Definition Video Marketing And Promotion Is Going To Make A Different In The End Results: Better ROI And Hight Sales Conversions!

High Definition video marketing is a reality after Hotswap develop a new technology to make regular online videos appear high def. Hotswap is wishing that consumers can see better on HD.

They said that their video compression technology can make low-definition Internet video look as if it were high definition.

A company is already putting the technology to work on their AutoNation web site, where they plan to enhance the video on their car dealer site.

I don't know if HD is going to make a big difference in the end results which are better ROI and high sales conversions. But, we need to see the results of the test to give this strategy a thumb up.

A question for online entrepreneur and marketers that are using video to promote their online business or as selling tool for a product...

Do you think that high definition video can improve your Internet marketing results or this is just a web innovation for the entertainment other than business?

Please use the comment link to post your opinion about this matter.

To learn how can you add video to your site or blog click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati Tags: Video Marketing, Social Media Marketing, Internet Marketing, Increase Sales Conversions.

A proud member of

The International Entrepreneurs Club
.

Video Marketing Strategy Number One Tip

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Online Video Marketing Is The New Internet Social Media Marketing Tool Of The Moment! But Do You Know How To Make Your Video Advertising On YouTube Or Any Other Site Work Right?

I can tell you many things about Online Video Marketing, but today I want to give internet marketing beginners a jump start on the concept of using video to promote their products or services using Web 2.0 video sharing sites like YouTube or others.

The number one thing that you need to learn about online video advertising is that in the Internet there are videos that entertain, and videos that sell.

But if you create videos that do both then you have a successful magic video marketing strategy on your hands that will increase traffic, sales, branding, and it will become a viral marketing tool for your business products and services.

So, make sure that every video you post on any type of sharing sites have both ingredients mix the right way... Then test, test, and test....

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of

The International Association of Home Business Entrepreneurs
.

Funny Ads - Commercials: Car Driving Video

By LuisGalarza - Internet Marketing Beginners Training Guide Blog

Fake Driver Turn This Viral Video Into Great Funny Ad or Commercial!

This funny video ad is awesome, you can see how easy is to put a car prank on the driver next to you... Don't try this at home, you need to be on the street to make it work :). To learn how to use funny ads and commercials as online viral video marketing tools go to Viral Marketing Strategy Blog. What type of caption will you use?

Hope you enjoy the funny viral video commercial... Ho will you call it?

To learn video marketing strategies to promote your online business on YouTube click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza
is a respectable Internet Marketing and Small Business Consultant in the area ofLeominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate MarketingCourse.

A proud member of

The International Association of Home Business Entrepreneurs
.

12 Ways To Use Direct Response Video Marketing Online

By Luis Galarza, Internet Marketing Training Blog

Here Are 12 Ways To Use The Revolutionary Power Of Direct Response Online Video Marketing or Internet Infomercials.

Today I want to talk a little about the potential of the right use of dynamic Internet infomercials or direct response videos. One easy way to start learning this Internet marketing strategy is by simply going offline and turning on your TV set, specially at night when most well done infomercials are out to sell you the viewer.

So, why so many marketers keep using TV infomercials?

...because it works, the video type advertising delivers an one-on-one merchant and viewer interaction that takes the selling to a more personal level (an easy to sell level).

Now, how can you integrate this successful marketing avenue to your Internet business or website? Before I give you my 12 tips of direct response online video I need you to know that using audio or video in your website can help you gain an extra 497% conversion rates.

Here are the 12 ways to use video in your business to make more money online:

1.- Customer Testimonials
Every Internet marketer knows that having testimonials on your website can increase your conversion rates. But, if you ad video testimonials you can double those numbers.

2.- Visual FAQ's
A question and answers resource web page is design to help you lower your customer service emails and phone calls. Now, by using online video you can take your question and answers support page to the next level, by providing site tutorials, product overview, and much more.

3.- Real Estate Listing
If you are a realty and have a website you can have the website to do the pre-selling by having virtual tours of each house on your list for sale.

4.- Video Press Releases
With the help of Web 2.0 video sharing sites like YouTube, Yahoo Video, Google Video and others you can upload a detail video press release about your new start-up company, new product, new store location, new website, new blog launch, etc... And have millions of online video fans to view your video.

5.- Sales Kits
You can give away video brochures and information files to show your web prospects or current customers product features, new product line, and product presentations.

6.- Video Shopping Shows
You can host video shopping shows in your ecommerce site, or blog to try to provide another way for people to see your products in action and a way to buy it instantly, by web or by phone.

7.- Training And Installation Guides
If you selling products that required a little help or training to get it up and running like a software or web script, you can make the process easier to your customers by providing a "How to" video to walk them through the installation process.

8.- Expert Interviews
If you have the chance to interview experts in your field or industry that can express how bad is to have the problem that your product can solve, and how nice it is when is fix. This can help you drive traffic when you let people know the date when the interview is going to take place or the day you are going to post it on your site or blog, we'll also increase your sales conversions.

9.- New Product Demostration
You can add a video product review and demostration to show your web visitors how your product really works and how well it performce or how easy is to use, all the thing that your buyers can do with it.

10.- Client Proposals
In this new Web 2.0 era you can forget about paper or email proposals, because with video you can make this proposal way more personal, and you an provide better details. You can use it in conjunction with an email, which will be the actual proposal, the video is your selling tool to get the customer into signing up for your proposal.

11.- Member Giveaways
If you running a membership website or email list newsletter, you can keep your subscribers hook to it by providing quality step-by-step information on video.

12.- Promoting JV Partnerships or Affiliate Programs
Using video to pre-sell your website or list members into visiting the main partner site and purchasing a product or service.

More tips coming up tomorrow....

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online without a their own product. For more information about his Free Affiliate Marketing Training.

A proud member of

The International Association of Home Business Entrepreneurs
.