Showing posts with label sales conversions. Show all posts
Showing posts with label sales conversions. Show all posts

Saturday, February 23, 2008

I Hate Pop Ups or Hover Ads But They Work

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Love Them or Hate Them Pop Ups Worked Before, They Still Work Right Now, And Maybe Always Work!

Pop ups are here to stay and it doesn't matter if you love 'em or hate 'em...

...because my dear Internet marketing friends they work. The adult industry marketing already gave us the lesson that well plan pop up and pop under promotions work excellent to find new revenue streams for any web site.

I always said that if you want to know what works and what doesn't follow the industries with the higher rate of competitors and them see what are they doing to increase web traffic, sales conversions, list building lead responses, and what are they doing to monetize that traffic.

And most important how they do it!

Follow tough markets like:

- The Adult Marketing Industry (specially this one)
- The Music Industry
- The Movies and Home Video Industry
- The Cell Phone Industry
- The Computer Industry
- The Travel Industry
- And off course The Internet Marketing Industry

Just to mention a few...

As you may know the adult marketing industry was one of the first to implement pop-ups and pop unders promotion strategies to co-promote other services, web sites, or affiliate programs or joint venture partners. What you though that those 10 or 15 pop ups that exploded on your computer screen were just to mess with you...

... well, that wasn't the purpose of this online marketing web conversion tactic. Just I said conversion tactic, because adult marketers were tracking and testing every single strategy until they found the winner tactic.... which in the case of pop ups, they knew that 1, 2 or even 5 pop ups didn't work, but 15 pop ups or pop unders were the most sales pulling tactic.

It worked simple... they knew that for every visitor that was expose to as many as 15 pop ups, one in 100 will make a purchase or sign-up for one of their membership sites.

We all know that some web surfers ignore them, and I am one of those (Depending on the pop up). I think I am immune to some of those pop ups that have no real value to me. Well, it guess happens when you surf the net for too long.

Did you know that top Internet marketers like Derek Gehl successfully use pop-ups as a tool for list building and sales. But they don't use those old-school pop-ups that everyone hate. They DHTML unblockable pop-ups. Yeap, these are those that can't be stop by pop-up blockers softwares. This are also call "Hoover Ads".

Here is what TimingTheBeast says about Pop Ups Hover Ads:
"The great thing about hover ads is that they are so much more versatile and elegant than old style popups. You can create hover ads that just appear on the screen, slide up or down the screen, across it - all sorts of combinations and styles. It's a method of delivering advertising with a little more personality and is a highly effective marketing tool.
What can you use hover ads for?

* Embed subscription forms (really boosts subscriptions)
* Announcing special offers
* Relaying company news or system messages
* Drawing attention to new products and services
* Displaying testimonials
* Surveying your visitors and customers.

Can hover ads be blocked?

As the code for a hover ad is effectively a part of the page, most pop up killers can't touch them. The only situation where an ad might be blocked is if the visitor has JavaScript disabled in their browser. This scenario is fairly uncommon as so many sites utilize JavaScript for a range of functionality and JavaScript is switched on by default in most browsers.

But, just because they can't be blocked, it doesn't mean that you shouldn't be careful as to the type and style of hover ads you use. Annoyed visitors don't make for great potential customers, so exercise discretion when creating your ad."

If you are ready to start building your list and increasing your profits by using the power of
pop-ups then visit the following free script and code resource:

- Free Pop Up Or Hover Ad Generator

Also if you want to get started today watch the new 2008 marketing video training guide for beginners:

- Free Video Report "How To Start A Successful Internet Business"

Make sure your pop up or hover ad is clear and direct to point, this will insure it's success.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.


Technorati tags: Luis Galarza, Adult Marketing Strategy, Marketing, Internet Marketing, Web Conversions, Web Traffic, Hoover Ads,

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Tuesday, January 8, 2008

Video Marketing In High Definition WIth Hotswap

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

We Don't Know If HD or High Definition Video Marketing And Promotion Is Going To Make A Different In The End Results: Better ROI And Hight Sales Conversions!

High Definition video marketing is a reality after Hotswap develop a new technology to make regular online videos appear high def. Hotswap is wishing that consumers can see better on HD.

They said that their video compression technology can make low-definition Internet video look as if it were high definition.

A company is already putting the technology to work on their AutoNation web site, where they plan to enhance the video on their car dealer site.

I don't know if HD is going to make a big difference in the end results which are better ROI and high sales conversions. But, we need to see the results of the test to give this strategy a thumb up.

A question for online entrepreneur and marketers that are using video to promote their online business or as selling tool for a product...

Do you think that high definition video can improve your Internet marketing results or this is just a web innovation for the entertainment other than business?

Please use the comment link to post your opinion about this matter.

To learn how can you add video to your site or blog click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati Tags: Video Marketing, Social Media Marketing, Internet Marketing, Increase Sales Conversions.

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Thursday, January 3, 2008

Internet Marketing Books Are Full Of Crap

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

There Is Something You Should Know About Buying Internet Marketing Books At Your Local Bookstore Like Barners'n Noble. Actually, I'm Not Recommend You To Buy Any Book About Marketing On The Web Or Making Money Online From Those So Called Experts!

The reason for this is very simple, how can someone teach you anything about online marketing if they never sold anything on the web, or the only thing they sold online were their books on Amazon.com, which means that Amazon sold it, not them...

A lot of this books only talk about planning, budgeting, research, etc... Things that need to be part of every marketing strategy but they don't really say anything about making real sales online or teach you what works or doesn't. And this is not all, there are a lot of fake experts that will try to sell you on the B.S. dream of becoming a millionaire if you have a computer, that you can make millions with no effort, no investment money, and absolutely no work... Please!

My advise is don't listen to this so called Internet marketing experts even is their book content looks good and is well written!

Get rich quick schemes and super fast money making machines don't get develop in just 2 days, or 4 weeks, or even 3 months, and sometimes it will take years for an online business to build a solid revenue stream.

Remember that the Internet is an always changing marketing channel that in order for someone to know how online marketing really works they have to be working on it every single day. And this is a problem because even if they want to teach you how it works, by the time they finish writing their book that information may be out of date.

An online business can be really hard at first but you need to do what any successful businessman does: "Trash what doesn't work, keep doing what works, And keep testing and adjusting your strategies to increase response and get high sales conversions".

So, keep trying, keep learning, keep testing, keep adjusting for better conversions...

Good luck and hope you a successful holiday for your business.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati Tags: Internet Marketing, Internet Marketing Books, Business Tip, Increase Sales Conversions.

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Thursday, November 29, 2007

6 Ways To Avoid Low Sales Conversion Rates Web Site Design

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Here Are 6 Things A Successful Site Must Communicate To Get High Conversion Rates!

It doesn't matter if You Just starting your Internet business or you are planning to re-design your current website, your site better communicate your message to your web prospects right or you will be planning to loose from start. And that means low conversion rates.

Here are 6 of the goals your site must achieve by communicating your message the right way to your site visitors to gain the main goal which is high conversion.

1.- Communicate Your Service
This can be done by using a good tag line on the top of your site. This tag line need to be clear enough for people to now what you offer as soon they enter your site.

2.- Establish Your Credibility
Make sure to use references, membership logos (BBB, and others), and client testimonials to brake the ice and establish rapport and credibility.

3.- Show Your Industry Leadership And Expertise
It doesn't matter if your clients are extremely surprised by the quality of your knowledge, but if your site do not communicate your expertise that well you to your visitors or prospects your conversion rate will not improve. To fix this you can show case studies on how you helped your clients solve their problem.

4.- Present Your Product
Depending of your industry, service or products you need to find a way to showcase your fine work for your new prospects to see. If is a product you need to make sure you put pictures and small description on your home page.

5.- Make Your Visitor Aware of Your Industry Involvement If Any
This can be as little as having a good up to date blog and as big as seminars where your were one of the main speakers. This also show your customers that you are no rookie when it come to know your industry and product very well.

6.- Gain Powerful Search Engine Rankings
You need to work hard to make sure your site come up on the top 5 spots of many highly targeted terms.

Achieving each of this goals can be easy and simple if you know how or if you have a good web designer firm behind you. But, putting it all together is the hard part even for top experts. So, take your time to make sure you do your best and then keep evaluating your site for constant improvement and changes.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.


A proud member of