Showing posts with label Video Marketing Strategy. Show all posts
Showing posts with label Video Marketing Strategy. Show all posts

Saturday, March 13, 2010

22 Free Videos: YouTube Video Marketing Course For Beginners


If Are Not Using Video Distribution With YouTube or Other Media Sharing Sites As A Marketing Weapon, Because Of All The Technical Stuff You Need To Know. Here Is A Little Course To Get You Started TODAY! ...


Photo by DavidErickson.


Do you really need to use online video sharing site to distribute your content? I'm afraid you have too! If not you can bet on it your competition will, if they are not doing it already. I know it can be scary to jump on something it looks that you need a lot of technical knowledge to put in practice, but the true is that you don't need to be a computer geek to start making, and uploading your mini films to sites like YouTube...
  • You don't need an expensive digital camcorder. The new low cost Flip UltraHD camcorder or any other is more than enough. Even the one in your cellphone.
  • You don't need a top software, the free editing software that comes with your computer and camera are just fine.
  • You don't need a green screen, you are not making a Star Wars movie here.
  • And no you don't need film quality lighting, just make sure you have a good bright light in the moment of shooting. And yes, you can use the free light from are friendly Sun! :o)
The only thing you need is the willing of taking focus action and providing quality interaction to your viewers. Remember that the secret of turning your videos viral is to provide quality spreadable content, content that people will actually want to share with their peer. But before you learn the advanced techniques you need to be a master of the basics, that where my Twitter friend course can help you, his name is David Monroe. David has created 22 videos where he explain the basics of interactive promotions. The course focus on YouTube, but also give you some tips on how to distribute your media with other social media sites.

Here is the links to each chapter, which will open in a second window or tab in your web browser, when finish watching just close that window or tab and click on the next chapter to continue. I recommend you to bookmark this page for future reference.


1. - The Introduction To This Training.
Get a quick overview of the training and some starting points.


2. - Why You Need To Be Doing Video Promotions.
I gave you some of the reasons why this type of online innovation is one of the best promotional tools you need in your business, but there is more...


3. - Ways To Monetize Your Media.
Learn some of the ways you can use your media to create an extra stream of income for you and your business. One thing you need to know is that with interactive media you can increase your web authority and traffic without much effort.


4. - Components Of A Great Mini Film.
Try to understand this chapter really good. Because knowing how to make a remarkable video is one of the best marketing advice you can get. A remarkable video becomes viral and is target of instant link baiting which turns in a lot of free traffic.


5. - Creating A Script For Your Slideshow.
This part is very important because this is where you create the actual content of your slide show. Remember that it doesn't matter what you are trying to sell or in what market are you in, just make sure you provide value to your viewers.


6. - Making A Slideshow With OpenOffice Impress.
Just in case you don't know, OpenOffice is a free version of Microsoft Office that you can download at OpenOffice.org. Impress is their version of Microsoft PowerPoint, is has less features, but is a great tool that let you do a lot of cool things, plus you can save your work in PowerPoint format if you want. If you already have MS Office I recommend you to use that one instead.


7. - Creating Your Media With CamStudio.
In this chapter you will get a good introduction to creating your mini films with CamStudio, which is a free open-source software tool. Now you have to know that the best screen capture software is actually Camtasia Studio, but the price is a little bit more than any other screen capture program around $299, well because it have advanced features that can help you create high quality films.


8. - Adding Audio With Windows Movie Maker.
Like I told you before, you don't need expensive editing software. Here mmy friend will walk you through on how to add and edit audio for your films using Windows Movie Maker, which you get for as part of the software bundle in your PC.


9. - Creating Screen Capture Movie With CamStudio.
Screen capture mini films are very interactive and are consider great for demonstrations, tutorials, and walk-through. This type of media is excellent when promoting products that need a closer look or demonstrations.


10. - Writing Your Movie Description.
In this part of your training you are going to learn how to effectively write a good description for your mini film. A good description needs to be:
  • Veyr informative.
  • SEO ready or search engine optimized.
  • Easy to understand.
  • And have good sales copy if needed.


11. - Finding The Best Keywords To Target.
Here he explain some strategies on how to find keywords that will actually generate profit for you. One easy way to get top quality key-phrases is by using a top notch keyword research tool, but if you don't have an investing budget you can use the free tools available online, just remember that those apps don't give you the best data that you can get. So I recommend you to upgrade as soon you start generating some income.


12. - Signing Up For A YouTube Account.
This is a very easy step, but this course was created with the beginners in mine for that reason David added this chapter to make sure everyone is on the same page.


13. - Uploading Your Films To YouTube.
Learn how to put up your work on the most popular media sharing site in the world. Learn how to make the process easy for you.


14. - Rating Your Media.
Getting great ratings for your mini films is hard if you don't know how, but is something you need to learn, because it represents the success of your video.


15. - Digging Your Film.
Using Digg and other social bookmarking sites is imperative to make your campaign more effective. Here you will learn how to use it to attract more viewers.


16. - Promoting On Additional Social Networking Sites.
As you know social media is one of the best ways to promote your content to a targeted audience. Here you get an introduction on using sites like Facebook, Twitter, and other as part of your strategy.


17. - Promote On Relevant Forums.
Did you know that many online marketer forget to use the exposure power of forums or groups. This communities can be one of the best places to distribute your content to gain targeted viewers, plus you can get great feedback from their members.


18. - Embedding Your Media On Your Website.
This is a great way to syndicate your media, get extra exposure, and of course more viewers. Just remember to use good blog SEO strategies when posting your films on your site.


19. - Additional Media Sharing Websites.
As you know youtube is huge, but is not the only media sharing site on the web. There others that you need to know about.


20. - The Power Of Heyspread.
This is a great syndication tool that is actually very affordable to almost anyone. Here you get a quick demo of Heyspread.


21. - The Power Of Traffic Geyser.
This paid app is very powerful, but is a little costly. Just learn what it can do for you, and see if is something you will want to use later.


22. - The Conclusion.
Some finishing thoughts by David and last tips.


If you need advanced help, check the IE Club for one-on-one couching!


Recommended Resources.



Recommended Books.



I hope yo enjoy the videos, if you already know some of the strategies presented in the training just skip that chapter and jump in the one that you need right know. Like i said, this training is for beginners, if you want advanced strategies or complete training please check the resources above.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.


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Saturday, March 29, 2008

Free Video Marketing Strategies For Beginners

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog.

Are You Using Free Video Marketing Strategies To Bring Traffic To Your Web Site or Blog... Are You An Internet Marketing Beginner Who Doesn't Use Online Video As A Promotion Tool? I Got Strategies That You Can Use Today To Increase Your Web Traffic!

Dear web entrepreneurs, you need to start using free Internet video marketing to promote your online business, because maybe your competition is already using social video sharing sites like YouTube, Revver, Yahoo Video, Blip.tv, Veoh, and others to increase web traffic and develop an strong business base.

You need to know that Internet video marketing works... and here are three simple strategies you can start using right away to take advantage of this new powerful web 2.0 communication channel:

- Video Articles:
This is the most simple method of video marketing that you can use to build your brand, and send a ton of traffic to your blog or web site. Just think of your video marketing as article marketing... Instead of re-writing new articles, just turn your content into videos, and submit them to as many social video sharing sites as you can.

Remember to add your business name, your USP or Unique Selling Proposition, and your site or blog URL at the top right corner of your video, this because now that Google is putting advertising on the bottom of YouTube videos, and you don't want this ads to cover your business contact information. Also, is a good idea to add your business information at the end of the video.

- Quick Video Shows:
This is an excellent way to average the power of your video marketing campaigns by dividing your articles into mini video tips show, where you are going to provide useful quick tips that your niche audience will love, and be back for more.... This type of campaigns can become viral right away and because it can be created really fast you will give you faster web traffic results.

- Online Video Seminar or Webinars:
This campaigns are excellent to get you notice as an authority on your niche... This type of video campaigns can be as long as 2 hours, but they need be full of high quality information. The easy way to create this type of videos is by thinking step-by-step tutorials, that will give your viewers an A to Z training about a single topic that is relevant to your niche. You are going to spend sometime developing this type of campaigns but they are worth it.

TIP: I recommend you to use the video tips to start testing your market, and also check how other marketers in your niche are using free video marketing to promote their businesses. Then move to the ones with more content like the video articles... And create one seminar every other month or once a month, depending on your time and skills.


Resources:
- Tube Viral Training: Video marketing training course.
- Videoskin Templates: Excellent to make your videos look professional on your blog.

To learn how promote with online videos, I recommend you to check Insider Secrets To Marketing Your Business Online 2008 Version. This is the number one Internet marketing training for over 10 years.


In Conclusion: Use your video phone or cheap digital video camera to start... Is about putting your content out there as soon as possible. Quality of the content will over come any video resolution problems!

To learn how can you be part of the Internet Entrepreneurs Club for only $2.95 click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.


A proud member of
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Technorati tags: Luis Galarza, Online Marketing, Free Video Marketing, Video, Free, Video Advertising, Campaign,

Thursday, March 13, 2008

14 SEO Tips For Video Marketing Beginners

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Is SEO or Search Engine Optimization Part Of Your Online Video Marketing Strategies? Well, It Should Be! If Your Videos Are Not Optimize For The Search Engines, You Are Wasting Your Marketing Efforts!

Did you know that on the Internet are many marketers that are using online video sharing social networks like YouTube, Revver, Blip.tv, and others, but only a small amount of them are optimizing their videos to gain web traffic from natural search engine results. The other day one of my clients called me to talk about video marketing for his local auto repair business, and he ask me for some on-site SEO tips for video that a beginner like him can implement right away. OK, I will give some off-site SEO tips, too.

After talking with my friend, I realize that I haven't write about search engine optimization for video marketing on this blog or any of my articles... and this is something that every Internet marketing beginner and advanced marketers should know how to do.

What I'm going to give you are just simple and basic SEO tips that you can use to optimize your online videos and have them pick by search engines, plus you will increase your views by the video sharing social network users that use the site search tool to find flix that they want to watch.

Here are the SEO tips for video for beginners and advanced marketers:

1.- Use Main Keyword On Channel Name.
Try to use your main keywords in your channels name, test shows that by doing this little optimization trick can improve your ranking. Plus, your viewers can relate better to what your content have to offer before even watching your videos. Now this doesn't apply if you are planning to brand videos or channel. But, that way you need to market a little more than the ones using keywords.
TIP: You have to setup your channel from the beginning, because on sites like YouTube, your user name is your channel name... so, name it right from the start.

2.- Choosing The Right Category.
Even if your channel name is a crazy and bizarre nickname don't pick comedy as your category, if your content is about making money with MLM or network marketing. Remember that you want highly targeted users that will turn into loyal video viewers, and you don't want to upset viewers and call you spammer. So, find the category that best relate to your content and target audience, this not only give you better search ranking for your videos, but also will increase your web conversions.


3.- Title or Headline Copy Matters.
Your video title or headline have to have two main things that will ensure better search position on the engines and on the site's search tool: The first one is keywords or key phrases that are relevant with the content of your video. And the second one is action verbs, call to a problem, or name the solution people that are interest in your niche are looking for.


4.- Branding All The Way.
If you plan to create a brand for your video channel, you need to ad the name of your brand to your video title or headline, for example: The MinisodeNetwork is the name of a popular channel of YouTube, this is how they called one of their videos about Spider-man "Spider-Man Minisode - Tight Squeeze".

Why they do this? Simply because they are creating a brand for them-self, eventually their brand name will get popular enough that users will use their channel name to search for their videos.


5.- Make Descriptions For Users.
Don't make the mistake many SEO beginners make when optimizing their web content and article for search engines. What they usually do is make a list of keywords hoping search engines will drive traffic to them from many results... You need to know that search engines are smart enough to catch this lame optimization tricks that can get your site penalize and out of ranking completely.

Well the same thing apply to video marketing and video search engine optimization... Plus, users won't like those type of hard pushing marketing. So, don't put all your keywords here, only use those that you actually are optimizing for...

Use it at the beginning of your video description, and use a variation of your main keyword at least 2 times on the rest of the body. Now, when you write it make sure it make sense, and give a good overview of the content of your video, by pointing out what they are going to learn from it or the benefits.

6.- Got Tags.
One of the main features of Web 2.0 is "Tags", which is a content management tool that helps computers, web users, and specially search engine find and categorize online content. This is one of the most important part of your on-site video SEO efforts. So, use them on every video you submit to any type of online video sharing site. The key here is... use your main keywords, secondary keywords, and any keyword that relates to your content.
TIP: First use the keywords that you use on your title, and description, then use other keywords related to the content. Also use your brand name as a tag. For example: If your content is about affiliate marketing and your main keyword is affiliate marketing training and your channel name is AffiliateCash. Then your tags should look like this: "Affiliate Marketing Training, AffiliateCash, Affiliate Marketing, Affiliate, Marketing, Affiliate Internet Marketing, Affiliate Programs Marketing, Affiliate Training".

7.- Tagging All The Way.
This is a simple but very useful on-site SEO tip that you need to take advantage right away... Just use as many tags as you can, make sure you use up to the maximum of tag that the site let you have. Here is why: Every tag that you add to your video automatically creates a web page for that tag, and you know what? That tag page has a link back to your video page. What you doing is using the site structure to give you back links from relevant web pages.


8.- Become Social Addicted.
What I mean with this? Well, I mean is that you need to be an active users of the community by visiting other channels, commenting on videos, and not only on those related to your niche, but on any video that you watch... every time you post a comment on somebody else video page, your channel name becomes a link back to your profile which is linking to your videos. This make your an on-site active link expanding factor for your online video pages. Remember, the more back links the higher is your page ranking, which give you better search engine position.

OFF Site SEO Tips For Video

9.- Give Your Videos Some Buzz.
Post your videos in your blog or website and complement them with some extra text that will make your blog visitors watch your videos, but without quiting visiting your site, simply because you will give extra tips on your site.


10.- Don't Just Buzz.
Every time you post a video on your site, also add a active link to the video page, but remember to use the title of your video as the anchor name. Just like I did for the MinisodeNetwork video above.


11.- Ping It.
Just like you do with your blog every time your add new content, you can do the same thing to your videos. Just go to AutoPinger, Pingoat, and PingOMatic and ping your video content to as many RSS directories as possible. You do this every time you upload a new video.


12.- Submit To Directories.
Off-site SEO for video is getting as many back links to your video web page as possible. Well just use my RSS and Blog Directories List and start submitting your videos to all those directories. You don't have to do all of them in one day, just pick 10 directories per day that will get you started fast.


13.- Bookmark It The Social Way.
Use social bookmarking sites to add your video pages, this are one way links for your video pages, which will increase your ranking even faster. To get you started go to: Digg, del.icio.us, StumbleUpon, Propeller, Reddit. The more social bookmark sites you use, the more one way back links you can get.


14.- RSS Syndiction.
Add your videos RSS feeds on your blog or website this will give link back to each of the latest upload videos. Also, create an Squidoo lens that can give a list of tips about the niche that you are targeting with your videos and add your videos RSS feeds to the lens.

Remember to provide good content on each video, with useful tips, and add some fun...

Also I recommend you to get the new 2008 version of the #1 marketing training course for beginners:

- Get "Insider Secrets To Marketing Your Business Online 2008 Version" For Only $2.95.

In Conclusion: So, what you learn today? First, always use ethical video marketing and SEO tactics. Second, provide quality content on each video. third, use the online video sharing site structure to give you back links. Forth, use niche keywords on your content title and description the right way. Fifth, make sure to get quality back links to your video web pages. And last, create buzz for your videos by referring to then on your web site, blogs, and social profiles.

I hope this SEO tips for video marketing beginners will help you optimize for better search engine ranking.

To learn how can you have a full time Search Engine Marketing and Optimization Lab working for you 24/7 click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.


A proud member of
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Technorati tags: Luis Galarza, Online Marketing, Video SEO, SEO Tips, Video, Beginners,

Tuesday, January 8, 2008

Video Marketing In High Definition WIth Hotswap

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

We Don't Know If HD or High Definition Video Marketing And Promotion Is Going To Make A Different In The End Results: Better ROI And Hight Sales Conversions!

High Definition video marketing is a reality after Hotswap develop a new technology to make regular online videos appear high def. Hotswap is wishing that consumers can see better on HD.

They said that their video compression technology can make low-definition Internet video look as if it were high definition.

A company is already putting the technology to work on their AutoNation web site, where they plan to enhance the video on their car dealer site.

I don't know if HD is going to make a big difference in the end results which are better ROI and high sales conversions. But, we need to see the results of the test to give this strategy a thumb up.

A question for online entrepreneur and marketers that are using video to promote their online business or as selling tool for a product...

Do you think that high definition video can improve your Internet marketing results or this is just a web innovation for the entertainment other than business?

Please use the comment link to post your opinion about this matter.

To learn how can you add video to your site or blog click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati Tags: Video Marketing, Social Media Marketing, Internet Marketing, Increase Sales Conversions.

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Wednesday, December 5, 2007

Video Marketing Strategy Number One Tip

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Online Video Marketing Is The New Internet Social Media Marketing Tool Of The Moment! But Do You Know How To Make Your Video Advertising On YouTube Or Any Other Site Work Right?

I can tell you many things about Online Video Marketing, but today I want to give internet marketing beginners a jump start on the concept of using video to promote their products or services using Web 2.0 video sharing sites like YouTube or others.

The number one thing that you need to learn about online video advertising is that in the Internet there are videos that entertain, and videos that sell.

But if you create videos that do both then you have a successful magic video marketing strategy on your hands that will increase traffic, sales, branding, and it will become a viral marketing tool for your business products and services.

So, make sure that every video you post on any type of sharing sites have both ingredients mix the right way... Then test, test, and test....

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant


About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.


A proud member of