Blog SEO Tips: Posting Videos Is Killing Your Ranking

By Luis Galarza - Internet Marketing For Beginners.

Yes, Posting Your Videos On Your Blog As Post Content And Marketing Is Great! But, Are You Doing It Right For The Sake Of Your Blog SEO Efforts?...

Photo by seoz87.

One way to increase the traffic to your blog is by adding unique content on a regular basics, and you can do this by posting your videos from YouTube or any other video sharing sites. This is one of those perfect double marketing knife that sometimes can be difficult to create. Why is a great promotion strategy? Because you get instant content for blog, which turns into extra traffic, plus you increase the exposure to your online videos. So, if you are not doing this yet, you better start right away because you are missing out the ride to even more market share, web authority, site traffic, and more revenue.

And who doesn't want to increase their reader count?

Posting regular content is one of the best ways to get more eyes on your blog. So, every time you make a video, podcast, webcast, audio report, or any type of informational material I recommend you to share it with your readers by making a post for each material.


There Is A Ranking Problem!

The problem about this strategy doesn't have anything to do with weather you need to post or not to post your videos on your site. As I said before, you need to do it because is a great way to boost your marketing. But in order for this strategy work its full potential you need to learn how to do it right.

Before I show you the right way to do it, let me explain the wrong way to post videos on your site:

• The main problem with videos posts is that they're not completely optimized for the search engines!
  

That's it, you posts lack of full blog SEO (Search Engine Optimization) structure. Many bloggers post their media as the complete content because lack of time, laziness, or just looking for a little traffic. Yes, they add a good keyword rich title, and some relevant tags, but does it, and that my friends is not enough.


What you may not know is that no even the top search engines like Google, Yahoo, Bing, Ask, or AOL cannot read the content of a video or image just yet, maybe in the future, I know Google has been working hard to accomplish this but no valid results yet.


So, if the engines can't read your content how can you get the full potential of your ranking. Your video post will not stand a chance against a regular written post. Yes, you can get some quality back links, but your competitors will still be ahead of you, because they have better on site optimization. Which send us to the solution...




On Site seo Is The Solution!


Optimizing your post when all the information is in video format can be challenging for some, but is something that you must do to give your media a boost. Here some things you can do to have some written content with the media:

• Write an introduction to the content.
• List all the main point the information is going to address.
• Explain the problems the information is going to help your readers solve.
• Make a list of facts and myth about the problem.
• Provide extra tips or advice to add value to the post.
• Report what others are saying about the problem.
• Add any reviews about the content written by others.
• Make a list of resources where readers can get extra information.
• Add your own review about the information.
  

I hope those little tips can help you turn those posts into real resourceful articles. Now let's get into some on-site SEO tactics to make sure search engines give some real love to those articles:

1. Make sure you use a good keyword research tool to find a good phrase to target.
2. Add the keyword phrase you are trying to target with that article on the title.
3. Write a title people will want to click on. Make it exiting, unique, surprising.
4. Make sure is an introduction before the video that has your key-phrase in it.
5. Keep your keyword density at less that 5%. This mean that your targeted keywords are only 5% of your content.
6. Add relevant tags or labels if you are using Google Blogger as blogging platform.
7. Link ot another article that has the same keyword on the title. Make sure adds value to your article.
8. When writing the content you can add different variations of your keyword, or relevant key-phases.
   

That's good enough to make your videos a fully optimized resourceful article, that you readers would appreciate, and also may generate some link baiting love to your article, which means free exposure and traffic.

Here are some good articles to help you with you blog SEO efforts:

-  22 SEO Tips: Blogspot Blog Basics.

-  Whitehat SEO Tips For Bloggers by Matt Cutts.

To learn how to apply advanced SEO to your blog, get one-on-one business couching at the IE Club. It doesn't matter what's your question or problem, there you will find a marketing specialist with the right answer for you!

Recommended Resources.

- Blogging To The Bank.
- Search Engine Marketing Elites.
- Internet Business Start Up Handbook.

So, now you know, you can keep a busy blog busy if you make every single post ready for the search spiders.... This way you can gain more targeted traffic on a regular basics.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Blerp Me

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SEO rules - why have a top 7 or top 10 when you can have 59 things to do to improve your SEO

As a blogger I know that nothing drives retweets and inbound links like a good top x list of reasons why something is something. For example my post on the three lies that the travel industry keeps telling consumers was my top trafficked post for August 2009. Normally the list is kept at less than ten because the aim of the post is part informing the reader and part driving traffic. I came across a article last week that broke the rules on keeping the list at less than 10 - therefore hurting their chances at retweeting and inbound links but compensates by being a genuinely informative read and well worth being a recommended read of the week.

The post is "59 SEO Ranking Factors" from Joe's AdBlog. It contains what it says it contains - a list of the 59 factors that influence your site's organic search ratings. There is nothing flowery or engaging about the writing in this post but this lack of wordsmithyness (how's that for a made up word) does not detract from the value of this content. This is a great info source and worth you taking a look.

Thanks to Danard Vincente for the fantastic image (via flickr)

Domain Names and Search Engine Ranking

This article explains a few things about hosting, and if you're interested, then this is worth reading, because you can never tell what you don't know.

Does the length of your website's domain name registration affect search engine multiplication and results?

Should you renew your domain name for a long period of time? And if so, how long is spread out enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for exclusive or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name's expiration convocation might help your search engine rankings, keep in mind that this may be only a small victory when it comes to search engine rankings.

Its good business sense to review a domain for at least 10 years. You don’t want to deal with the process annual process of renewing them every year. It’s best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.

If your domain name expires, there's a good chance that someone will register your domain name immediately after it expires.

It's really a good idea to probe a little deeper into the subject of hosting. What you learn may give you the confidence you need to venture into new areas.

If, for whatever reason, you don't prolong your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for varying senescence, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.

If you absolutely want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions ( www. netsol. com ) is the only registrar offering the 100 past option, which costs $999. 00. GoDaddy ( www. godaddy. com ), currently offers to renew or reminder a domain name for 10 years, at a discount of $6. 95 per year.
Yes, you can lose critical positioning in the search engines if you don’t reregister your domain name in time. You may have to start the SEO process all over again!


Hopefully the sections above have contributed to your understanding of hosting. Share your new understanding about hosting with others. They'll thank you for it.

Understand Linking The Way Search Engine's Do To Improve Link Building

By Luis Galarza - Free Internet Marketing.

Your SEO Efforts Can Become More Effective If You Look At Linking The Way Top Search Engines Do!...



If you are an Internet marketing beginner you may not know what are the golden rules of SEO (Also check Andy Beal's SEO article ) or what link building have to do with promoting your website or blog online... Link building is not other than gathering incoming links to your site in other to increase search ranking and improve organic search results position. So, if those two online strategies aren't part of your marketing plan is time to add them on, don't you think?

And it doesn't matter what niche you are in. What's important is how many good back links are pointing to your site, the more quality back links you get, the better is your position on search results on Google, Yahoo, and Bing will get.



Tips!

Before you continue to the report about understanding linking the way Google, Yahoo or Bing do watch the next video that explain a little more about what's link building and also will give some great tips about how to generate quality ones, enjoy:

Link Building Tips Video - Online Marketing Strategies by ...


Hope you learn some good ways to generate link love for your blog or static website... For more tips or advice about this take a look at the next articles:

• Video: Link Building Top Secrets.
• SEO One Way Links For Better Search Engine Ranking.
• SEO Link Building That Works - Video.

The Report!

The report shows that when it comes to linking, is more than just getting a huge quantity of them from every single web source you can find. And relevancy is actually question here... The problem is that your SEO efforts can get confuse for SPAM or black hat tricks, like web farms (sites full of links) that can have you banned from every top online engine. Instead use webrings, which are networks of sites linking to each other.

Here is an excerpt from the post:

"Well sheeeeit… it’s hard to say what constitutes ‘intent’ when it comes to various aspects of linking and search engines. It really isn't that straight forward and understanding 'query intent' tends to be the most researched area for search peeps.

And as far as patents/papers, I doubt there is really much out there specifically on intent beyond some papers such as; Recognizing Nepotistic Links on the Web Or Detecting Nepotistic Links by Language Model Disagreement and there is more in CJ’s post on detecting paid links – there are a whack of papers at the end of that one.

Ultimately though…

It’s all about the spam

Most of such valuations (intent) would be in the link spam world as this is where links are evaluated. From that point out, what is actually ‘intent’ is defined by the engines themselves. What I mean is that an algorithm can merely look for elements common to those manipulating the index via links, it is up to the engineers to decide what to do with pages/sites above a given threshold."

The report refers to specially to Google by analyzing their patent (Document scoring based on link based criteria) where the search giant explain about:

1. Authority entities.
2. Temporal factors.
3. Anchor text anomalies.
4. Document ranking.

But, the report goes beyond that and also point to other aspects like:

1. Document relevance.
2. Excessive reciprocals.
3. TrustRank/Harmonic Rank.
4. Page Segmentation.
5. The human element.
   

Link spamming is also called Spamdexing, here is the definition by Wikipedia:

"Spamdexing (also known as search spam or search engine spam)[1] involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.[2][3] Some consider it to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users.[4] Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful."

To access the report go to "Understanding linking intent; the spam connection". There you will get full details about each of the factors I mention here.

To get unlimited advice about "white SEO strategies" visit the IE Club.

Recommended Resources.

- Insider Secrets To Marketing Your Business Online.
- Search Marketing Lab.

TIP: Now to play it safe is better to stay away from using SPAM and black hat strategies like link farms. Just send press releases or submit useful content to article directories. Of course, don't forget to do a good market and keyword research. So, you can target the best phrases for your company or product.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Blerp Me

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4-5-2009 Top Search Keywords And Trends For Creativity Juice

By Luis Galarza - Internet Marketing Tips.

April 5th 2009 Top Search Keywords and Hot Topics or Trends!

Every now and then any web marketer, journalist, and blogger needs some creativity juice, why not getting some juice full of top search keywords vitamins and hot trends proteins for your content.

It doesn't matter what you need the content for, a new article for syndication, a blog post, information for your newsletter or site, etc., the things is that you need to know that as an Internet marketers or writer you need constant flow of new content that will keep your audience engage, coming back for more, and let's not forget how important original content has become to improve your organic search engine ranking (SEO efforts).

Content is important even for those entrepreneurs who are trying to create new online videos, podcast, webcast, webinars, teleseminars, online radio shows, etc., for that reason is good to be on top of popular topics or news, and not just those news with information relevant to your market. Because, if you've been reading my posts, you already know that is a good Internet marketing strategy to tide popular topics with your sales message.

The key here is to do it right... For example; topics like the recession, the stock market down turn, unemployment, and others can be easily tide to many kind of online or offline marketing campaigns and articles (like Press Releases or Blog Posts) to maximize the ROI (return on investment) of each campaign.

So, now that we know that content is queen, we can continue to with the list of super hot trends and free top search keywords for April 5th 2009.


From Top Engines.

Popular Searches.

Michelle Rodriguez.
Nefertiti.
Patricia Clarkson.
Cheryl Hines.
George Harrison.
Grocery Coupons.
Palm Sunday.
Acid Reflux.
Mini Laptops.
Yankee Stadium Tickets.

Popular Celebrities.

Leighton Meester.
Minka Kelly.
Kris Allen.
Audrina Patridge.
Adam Lambert.
Blake Lively.



From Twitter.

Hot Trending Topics.

#pawpawty.
Easter.
#wrestlemania.
ACMs.
CM Punk.
Palm Sunday.
Sun Microsystems.
Fast & Furious.
Kid Rock.
Country Music Awards.
Adventureland.



From Other Engines.

Other Top Searches.

Gmail.
Facebook.
Cars.
Youtube.
Travel.
Drudge Report.
Yorkies Adoption.
Infowars.
Land Contract Homes.
Google Maps.
CNN.
Alex Jones.
Supermodels.
GCNLive.
Rense.
Weather.
Craig List.
Pokemon.
Wikipedia.
Poker.
Amember.
Tax Returns.
Hulu.
Exercise Charts.
Coast coast.
Guest Book Message.
Health.
Lowes.
Twitter.
Lookup.
Car paint colors.
Walmart.


So, can you spot a few stand alone money makers? This is just a little piece of paper compare to the information that we are going to be providing in Trends vs. Trend.

To get unlimited advice about keyword research and trend spotting visit the IE Club.


Recommended Resources.

- Small Biz PR Made Easy. Publicity Training For Beginners.
- Cashmaps Print Newsletter. Systematization Strategies.
- Insider Secrets To Marketing Your Business Online. Complete eMarketing Course.


Other than just spotting hot topics that can be mix with your marketing message or web content, you can also find some good new hot money making micro niches for a new venture. Just make sure you check keywords, competition, advertising, affiliates, PPC rates with Affiliate Elite research software. After doing a good research just go for it, if it fits with your goals, business structure, budget, interest.

Oh! Before I forget, earlier in this article I said that "content is queen", I refer to content as queen because to really have massive search engine traffic you need quality one way back links to your site or blog. If you want high ranking in search engines you need a lot of relevant one way back links.

Picture source: ScienceBlogs.

To your success,

Luis Galarza,
Internet Marketing Consultant In Massachusetts.

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Effective SEO Comes Cheap

When you're learning about something new, it's easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points.

Search engine optimization or seo is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will revenue lots of earnings for the marketer. However, optimizing your site proficiency cost you thousands of dollars if you are not skilled in this area.

But to tell you the authenticity, you can essentially get knowledge on low cost SEO anywhere network the Internet. But only several really show you how to salt mines out an affordable search engine optimization endeavor. And those few that really inform include this article.


1. Link exchanges

One cheap seo method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would agnate to exchange links with, this tool could constant cost you nothing at all. Trial the author or lessor of the web site you want to hold a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing in toto informative and keyword - opulent articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact.

So far, we've uncovered some interesting facts about . You may decide that the following information is even more interesting.

Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy - to - recall section name. Something sweet and short will prove to be very meritorious. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the scamper of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but licensed are methods that can give you the same contact at a low price or you can unbroken do on your own such as those mentioned above.

The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about .

BA opens highlife website. Good start. But much more needed

Read in newmediaage that British Airways has launched a dedicated content website - BAhighlife.com - based on the years and years (35) of content from their inflight magazine highlife. This is a great move by BA. Other than the website architecture and support this is a very low cost means for BA to generate organic traffic from travel searches. Assuming they have indexed the content properly (and from my initial glances it looks like they have) they will also be able to generate traffic outside of pure traveller review searches (ie in sport, entertainment etc). Good move by BA.

But the launch here is still a dramatic under-utlisation of a enourmous amount of good quality editorial content. Once a consumer lands on a article/page at BAhighlife.com this is what they can do with it:

• read it;
  
• email it; or
• bookmark it.

That is it. If BA wants to make the most out of this then the customer should be able to:

• Share: share with social networking site (digg, facebook, reddit);
• Comment: make comments, join in a conversation about the article;
• Find more: find other related content selected by consumers, from the same author, about the same destination;
• Save: save favourite stories on a profile page or trip plan page;
• Use: use all information gather to build up a trip plan; and
  
• Book: have contextual links to relevant trip itineraries.

In other words build an interaction and community service that drives brand and bookings rather than a news service that adds a little bit of traffic and ad sales rev.

Good start. More needed.

22 SEO Tips: Blogspot Blogs Basics

By Luis Galarza - Internet Marketing Tips.

Increasing Blog Traffic To Blogger or Blogspot Blogs Using SEO Strategies Takes A Different Approach Than Regular Static Websites... Here Are Some Tips To Help You Maximize Your Search Engine Ranking!

First any your cup and forget everything you know about SEO or everything you have read, specially if your organic search ranking haven't change meaning two things, you are confused and don't know exactly what to do and where to start, or you been getting miss leading information that got you nowhere. Today I going to give you some search engine optimization tips that work very good for many of my clients and friends who are blogspot bloggers like you and me. But, search marketing have to be part of your Internet marketing plan want it or not.


The Truth!

SEO for static websites needs more hard work and even some investment to make it search engine friendly and send it to the top of organic results on Google or any of the top website finding tools. But, it's not complicated!

Now when we talk about blogs specially blogspot blogs the job becomes a little bit easier for many reasons, like: Blogs can be easy turn into content rich sites, Google love up to date blogs (remember, Up To Date), blogspot coding is already search engine friendly, plus it's easier to syndicate your content for instant back links and traffic.

A good search engine marketing plan need to have the complete SEO success factors, but there three golden rules that you need to follow to make sure the tips below work effectively for you. These golden rules are:

1.- Provide quality content using your targeting keywords without over using them. Write for real people and provide the search engines the keywords they want on the top in the middle and at the end of your posts.

2.- Make sure every aspect of your on site and off site SEO efforts are relevant to your target market. This mean that your need to have your keywords on your blog headline, post titles, labels, links, etc... The more relevant your site is with your niche the better ranking you will get.

3.- Provide content that is unique and spreadable, that's what search engines and your visitors want, so just give to them and they both will increase your blog traffic. Search engines will give you better ranking and your readers will share you content with others (social bookmarking and link baiting), plus they will combat for more.

Here is the secret code to create viral content:

• Be original.
• Be informative.
• Be remarkable.

OK, I know that most beginners don't have their own search marketing lab, here are the tips to improve your search engine ranking and your traffic faster using proven to work techniques. But, before I continue with the tips you need to know that getting high ranking for good keywords takes time, and you need to be patient. Second, you need to put your time on this and set a plan that can be change if the algorithms change, which always does... which make some strategies from last year completely obsolete...

For example, your need to forget about using:

• Reciprocal linking partnerships.
• Meta Tags are good for some, but not for Google.
• Duplicated content, so don't copy.
• Paid text links from top sites (below I show you which one works).

1.- First you need to be ready to learn and keep up date with the search market changes and new strategies. A good way to do this is by putting yourself in a learning environment using trusted and reliable sources. Some good places are: SEO Book, Search Marketing Lab, and IEC association for online small business.

2.- If you just starting out with Blogger, make sure that your URL includes your main keywords in it, forget about adding small words that have no value for search engines like: A, for, and, etc... Just use them when your main keywords are already taken.

3.- To make it easy for you to find a good domain name that has your keywords in it try the keyword without spaces and with spaces if the other one is already taken, for example: "yourmainkeywords.blogspot.com" or "your-main-keywords.blogspot.com".

4.- After setting up your blog you need to put an analytic system in place so you can get web traffic data that you can use to improve your site and to know where your visitors are coming from and what pages are they going to. Some good free stat services are: Shinystat, Google analytics, and Statcounter.

5.- Make sure your blog is design to meet your audience needs, make sure it looks professional and clean. Remember that first impression is a big deal on the web, that's why you only have 3 to 7 seconds to engage your visitors and turn them in to readers, if you don't they yes click away faster than a hungry fly.

6.- When writing post make sure you add your keywords at the beginning of the title this will create SEO friendly URL's. For example: (http://yourmainkeywords.blogspot.com/yourkeyword_title) this will help search engine know what your content will be about. Plus, if you are using Adsense to monetize your site, this tactic will make sure you the code shows relevant ads on your site.

7.- Put your targeted key phrases at the beginning of all your main posts, you know, the ones that you are really spending your time on because you want to provide detail information about your niche that people will maybe link back to, share with others, use social bookmarking sites, etc... This help increase your page-rank for that post.

8.- Make sure you do a keyword research before using them in your blog page and posts, so you know what words have a good amount of search traffic that can be monetize. Some free tools you can use are: Wordtracker, SubmitExpress, and for long tails check Google Adwords Tool. To really find long tail key phrases in your niche you can invest in Keyword Elite and Affiliate Elite, both worth having.

9.- Write a few landing pages type of post with detail information, what I mean with this is that each post needs to have at least 1000 words, the more the better. Then put a link to this pages on the home page of your blog without the "nofollow" html tag, because you want to give some ranking votes to these pages. Target each of your main keywords with this post, add the phrases naturally on the title without any other words.

10.- Make your content people friendly by making it easy to read and follow, don't over stack code words all over it, this will scare away your potential readers and may also have you site penalize by Google. So, provide articles that people will really love to read with a little sprinkle of key phrases.

11.- Don't copy or duplicate other people's content, write your own quality original articles that provide useful tips and facts that will help you build a readership and give you an edge on your competition on natural search results.

12.- Develop a strategic on site linking structure by using your keywords when linking to internal pages or blog posts. Why? Because the anchor text give the search spiders a brief description of what your posts are about. Forget things like "click here", "full story", "download now", etc., this type of anchors or link descriptions don't help your SEO efforts.

13.- Avoid leaking ranking by using the "nofollow" tag on all your outgoing links, and in some of the internal links to pages like the "about us" page, "TOS" page, "privacy terms" page, etc.. To add this html tag to your outgoing link is easy, here is an example (Link).

14.- Add social bookmarking buttons to let your readers share your content by bookmarking your post on top sites like Digg, StumbleUpon, etc.. Also, make sure to bookmark your best work too. Best way to get one way back links.


Off Site Optimization Tips.

15.- Syndicate your content with ping systems, this content syndication programs will distribute your information to a gallery of RSS directories. So, ping your blog every time you post a new article and every time you update a current published post. Some good pinger are: Pingoat, Pingomatic, PingMyBlog, and the best of all Autopinger. Want more here is a complete list of pingers.

16.- Syndicate your information by manually submitting your site to RSS and blog directories, this can help you in your link building and gain search visitors from top ranking RSS articles. This process can take a lot of time, but is worth it.

17.- Create a few web profiles with some of the top social network like Facebook, Myspace, Bebo, Hi5, Linkedln, etc., then link to your blog from each profile, also every time you post an article there link to your blog from the post.

18.- Self syndication is also good... Just add your RSS or Atoms feeds to any other blogpost site you have and to all the profiles that offer this feature. This will boost your feed popular rate and provide instant traffic from all those sites.

19.- Submit your site to top web directories that get a lot of traffic and will give you some ranking vote, some of best ones are: Yahoo, Business.com, Best Of The Web, and DMOZ.

20.- Another excellent way to get good links is by partnering with other top blogs in your industry and become a guess blogger, only if you can link back to your site from the post. Even so, this is a good way to reach out a for readers that you may never were able to get without the help of that guess post.

21.- Local Internet marketing is huge right now and you can also get some extra web traffic by submitting your site to local website directories, some of the top are: Local.com, Kudzu, Google Local, Super Pages, and Yellow Pages.

22.- Create anther blog using a different service and post news and insights about your niche and link back to your main blog from each post.

Keep checking for updates....


To learn how you can be part of an online association full with search engine optimization experts and web marketing advisers by visiting the IEC.


In Conclusion: It doesn't matter how well you rank on any of the top search engines, don't let SEO be the only Internet marketing strategy you use to obtain targeted traffic to your blog, is good to learn and apply other techniques as well. And don't believe that blogspot blogs can't be rank high for top level keywords, and they are impossible to monetize... Here is the proof, go to Google and type "Make Money Online" and then press search and you will notice that two of the sites on the top natural results are Blogger sites. Don't get me talking about Google Knol.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Internet Marketing Tips For Beginners
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Improve Organic Search Results and Reduce Adwords Expenses

By Luis Galarza - Internet Marketing Tips.

Question: If My Site Is Already Ranking Well For Many Targeted Keywords, Is A Good Strategy To Keep Using Adwords For Those Keywords? I Should Called This Post Organic Search Results vs. PPC.

The answer is in your metrics or analytics data, I know this wasn't the answer you were expecting to get from me but I ensure you that it's the right answer, is no way you can make a move of dropping or shutting down your Adwords ads any of your keywords just because you are already getting high ranking on. You need to check your Internet marketing analytic data which you should have after applying strategic testing and tracking on each campaign and keyword, in Adwords or PPC and in your organic search results as well. Then, and only then you can make a decision.

I know this can be a little bit confusing for you, specially if you are an Internet marketing newbie. This is what you need to know...

1.- SEO or search engine optimization is the Internet marketing strategies focus to help your website or blog rank high on top search engine like Google, Yahoo, MSN, Ask, and AOL. With this method you will be seeking to place your site on the top 5 or 10 of organic search result for your main keywords. This section gets the most traffic.

2.- PPC or pay-per-click is the online advertising channel that can help you put your site on the front page of organic results of targeted web users. This method needs some investment and cost you a lot of money if you don't know to use this powerful channel. These are the ads that you see on the right next to your search results. This is known to have better web conversions and ROI (return on investment), off course if you know how is done right.

3.- Search Marketing or SEM for short is a mixture of both online marketing methods, actually I should say that successful SEM campaign is a strategic mixture of SEO and PPC.


Decisions, decisions, decision... You need to know that the best way to know when an investment is bad or good is with the right data, if you know your metrics you can tun your marketing methods and make the path to the right direction. Little by little you will get better at risk management. Here are a few tip you can use today:

Search Marketing Tip #1: Today I'm not going to talk about which method will win in a fight of SEO vs. PPC, but I want to help you make the right decision when it comes to drop your Adwords ads on keywords you already have high natural search ranking. Want thing you should check to help decide is your sales data, because if you know which source or method is bringing the most responses or sales conversions you will indeed know where to focus your budget on.

Search Marketing Tip #2: You can always tun and optimize a few landing pages for your organic traffic and improve your ads and pages until you find a winner. A winner will be that can get better responses than your Adwords campaign. That way if you are running your Internet business in a low budget you can drop your PPC ads and reduce your Adwords expenses.

Search Marketing Tip #3: Now, if you have a bigger marketing budget, and both methods are producing sales, you can increase your revenue by keeping both advertising campaigns running for as long as they produce a good conversion rate.


Recommended Resources.

- Search Marketing Lab. Updated daily.
- Insider Secrets To Marketing Your Business Online. New Version.
- Keyword Elite. Create 1000s of Adwords Keywords.
- Afilliate Elite. Spy On Adwords and Yahoo Publisher and Snatch Their Keywords.
- Google Snatch 2. Learn the Loopholes For Free Traffic.
- Google Massacre. New.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: My last words on this is... test, test, and keep testing, always optimize your PPC ads and your landing pages to increase responses.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

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Video: Link Building Top Secrets

By Luis Galarza - Internet Marketing And Make Money Online Tips.

This Video Shows The Simple Mix Of Web 2.0 Marketing And Link Building That Can Power Your SEO Efforts!

Remember that content is design to retain and build a loyal readers, and link building is what shows the search engines how important your website or blog really is, the more one way links means better search ranking and higher position on natural search results. Many marketers try to tell you that most of this basic strategies are top secrets, when the fact is that every online marketer beginners and advanced need to know the basics about SEO (search engine optimization) that will help you start tuning your site to gain better ranking that will increase your web traffic.

Traffic is very important, the one that is targeted, but don't forget that you need to have a website with relevant quality content that's original, your site needs to be easy to use, and your sales copy need to turn your visitors into leads, and then with good communication you can turn them into loyal customers.

Here a video that combines web 2.0 tools like Squidoo, Hubpages, and blogs to build a targeted list of back links, not just to your homepage, but to your sub-pages as well.



I hope you link the video. It doesn't matter how many lens, or content sites you create to build link backs, you need to provide quality unique content on each of this sites, for the strategy to work.


Recommended Resources.

- Bebiz: Niche Internet Business Builder. New.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: Make sure you build as many Squidoo lens, Hubpages, and write a lot of blog posts, to help you gain the most from your link building marketing campaign.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

A proud member of
- The International Association of Home Business Entrepreneurs
.

Link Building Rap Video

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Who Say You Can't Learn Anything From RAP? Specially About SEO or Internet Marketing. Here Is One About Link Building.

Internet marketing main tips are always about SEO or search engine optimization because you can generate highly targeted web traffic that will deliver better responses than almost any other type of online marketing channel. Search marketing is so big that now has it's own industry, and one of the main strategies to increase your ranking and natural search engine position is with link building.

Forget the business joke for a moment, and listen to the video below... is a rap that actually will tell a good introduction to link building for beginners, and a few tips, so grab a pen a paper to pick a few free tips. Enjoy...



I hope you liked the video, repeated as many times needed for you to understand the tips. Let me know what you think about this SEO rap video.


Recommended Resources.

- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

A proud member of
- The International Association of Home Business Entrepreneurs
.

Three Golden Rules Of SEO For Beginners

By Luis Galarza - Internet Marketing Tips.

My Friend Jeffro Says SEO Experts Are Full Of Crap! Crap That Makes Internet Marketing Beginners Confuse... Here Is Your Eye Opener!


Many SEO experts that talk or write about this Internet marketing channel focus on making it look like ranking well in top search engines like Google, Yahoo or MSN is an impossible task, when the fact is if you put three simple golden rules of SEO to work you, you can start seeing some natural search traffic in no time. But, like any aspect of online business and marketing you need to get up and take fast actions... Off course, if you plan to run a good marketing campaign you need to have all the pieces part of SEO success factors, this factors include:

• Commitment.
• Planning.
• Products And Services.
• Training.
• Patience.
• Website Usability And Design.
• Strategic Keyword Research.
• Analytics And Metrics.
• Tools.
• Crawl ability.
• Content.
• Links.
• Social Marketing.
• Reputation Management.
• And Trust.
  

I agree with my friend Jeffro, that many search engine optimization information that beginners can find for free is to push you to buy expensive training materials or ebooks that will be outdated by the time you put it on practice. He also point at industry consultants that charge a lot of money to give the same advice you can find for free anywhere, or at least in some good reliable sources. I really like the tips that Jeffro wrote, which he called the "three golden rules of SEO", that I just have to add it to this post... Here there are:

"1. Write Well - Writing well can make or break content. The best of both worlds is writing well while injecting a sprinkling of keywords into the content. There is nothing wrong with adding specialized keywords into your content just so long as they don’t take away from the article/release.

2. Be As Relevant As Possible To The Niche You Are Writing About - It’s all about relevancy. From the blog title, meta site description tags and meta keywords, it’s about taking everything your site has to offer and making it relevant towards whatever niche you are writing about. For example, if you are writing a tech blog, don’t write about popculture events or if Brittany Spears is back in rehab. Also, don’t use hundreds of keywords in your meta tag area. This will penalize your site in the search results.

3. Write Unique, Desirable Content - This one is pretty self explanatory. If the content you write is unique, chances are, people will link to it. This creates back links and will propel your content ahead of others. The desirable content is content that your audience wants. Find out what your audience needs and provide that to them. Desirable content will also aide in generating back links if your content covers a wide audience.

Do those three things on a consistent basis and I guarantee you’ll notice a spike in organic search engine traffic."

You can definitely start seeing increase on your web traffic from natural search results, and you can have your blog rank on Google faster than before, no submission necessary. Now, here is where you need to think, do you want just a little search traffic? Do you want to rank well for many relevant key phrases? Or do you really want to rank high for popular keywords in your niche? Do you have the budget and time to way until ranking well for top traffic keywords? Do you have the budget to spend on off-page optimization?

Is not the same having top natural search position on keywords like "Diet tip and tricks to get fit in in less time" than if you get top ranking on the keyword "Diet" or "Diet Tips". Don't get me wrong you will get rank in many other long tail search phrases with good relevant content, but you need to have a strategic search marketing plan base on good market and keyword research data. If you are blogging about a niche just because you like it it's OK to follow only those three rules, but if you are looking to make money or to make a living out of blogging you need to have every piece of seo success factors. Specially the factor that includes good links, because you can forget many things but not one way back links.


Recommended Resources.


- Bebiz: Niche Internet Business Builder. New.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with search marketing experts and advisers, visit the Internet Entrepreneurs Club.


In Conclusion: You can start with these three SEO tips, but you need to have a good amount of research data for those rules to work, and then you can develop a strategic SEO plan with all the main factors for a long term success.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.
Home: Internet Marketing For Beginners.

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SEO Link Building That Work - Video

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Successful SEO Link Building Is All About Creating The Right Links For Your Search Marketing Campaign...

If you want for your link building campaign to work you need to know the basics about link marketing strategies that will not only generate clicks, but it will increase search your ranking and results position. Many SEO experts want you to believe that you need to put 50% of your SEO efforts on on-page tuning and the other 50% in off-page optimization... When the reality is that you need to include on-page optimization as part of your website design and development, this way you will have 100% efforts into off-page search marketing.

What I mean with this is that back links are the most important thing about search engine optimization, I know that maybe you don't want to believe this nonsense, because the top expert are telling you that you need to focus half of your time into on-page tuning of your site so search engines can rank you high on their results. Now let me tell you that if you are planning to build your ranking from on-page tuning online you are going to provide a lot of content, and many, many pages that will cross link inside your site.

I going to talk about this a little more in my next post, right know I recommend you to watch the next video to learn the basics of good link building and avoid poor or bad links:



I hope you enjoyed the video. Now that you understand a little more about SEO link building, will be easier for you to understand tomorrows post, which will include examples that will help see the truth about successful link marketing campaigns.


Recommended Resources.

- Internet Wealth Explosion Training System. NEW! Scam review.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.


In Conclusion: If your site is a content site you need to provide content that appeal to your target audience. Then focus most of your efforts and budget into building as many good links for your site or blog as possible.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

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SEO Success Factors

By Luis Galarza - Internet Marketing And Make Money Online Tips.

SEO Is An Internet Marketing Process And It Success Depends On A List Of Important Factors... Here Is The List To Bring Success To Your SEO Efforts!

SEO or search engine optimization (for long), is simply the Internet marketing strategies or techniques not only to get your website or blog listed in the search engines, but to secure a top position for a search term or keyword phrase that is closely related to your web content or niche. I know, many of you already know this, but I have to explain it again because most of my visitors are beginners in the subject of online marketing and search marketing for that matter.

To have every single search engine optimization effort really paid off, your search marketing plan needs to have a good foundation that includes a list of factors that will increase the chances of your success. Remember that SEO it's not just about getting high search engine ranking for any keywords, SEO is about gaining top search engine positions on keywords use by your target audience, that's why keywords research is one of the main key elements for a successful search engine optimization campaign.

Another thing you should know is that a achieving high ranking on top search engines like Google, Yahoo, MSN, Ask, and AOL, can take a long time and a lot of work depending on the keyword you are targeting.

Let's take a look a the list of SEO success factors or elements that your white hat search marketing depends on:

Commitment.
You need to be completely engaged and devoted to all your SEO efforts. Without commitment you will not take action or the appropriate action to make search engines work for you. Remember is a long everlasting ride, but can be as exited if you really want to do it.


Planning.
This is where many Internet marketing beginners and experience marketers set their road for failure... Remember that old saying "Those who don't plan, are planning to fail!" This is true, every advertising campaign needs to have a marketing plan behind it, that will serve you as a road map on how are you going to use the strategies to get the best out of search engines or any other medium. You need to know what your goals are for this campaign? What's needed to reach those goals? And, how you know the campaign succeed it?


Products And Services.
The best way to use search engine optimization marketing is by not hiding the fact that your business provides real product and services, that can help searchers to get the solution they are looking for. So, make sure this information is on your search results description area.


Training.
As a search engine marketer you need to have complete access to up to date information, because the search engine marketing is an ever-changing industry, and the only way you can keep ahead of your competitors is by knowing what's new in the search market and more important how to use those changes in your benefit. So, books, reports, or anything like that are just a waste of money, don't get me wrong there are many books that offer excellent information for beginners that want to understand SEO, and want to have some "quick and easy to use" tactics that still effective right now. And most free information available online is not up to date or don't tell you how to apply new strategies in a successful way. The best resources are the paid ones... I know, it can become a little expensive, but is the only way to be on top of the game.


Patience.
Like I said before you need to be committed to this marketing medium if you are expecting to survive, because without patience you won't last... SEO marketing is a long road to walk on, and forget about being number one for one of your main search keywords, because overnight success is not something that happens here, if ever did.


Website Usability and Design.
The main focus in your SEO marketing plan should be your site users, so make sure you do your best to provide the best experience to your online users. SO, make it easy to navigate, easy to find information, show them how to use your site, answer their questions, build credibility, inform well, make them understand why you, and have them come back for more.


Strategic Keyword Research.
This is just like any other type of marketing, but way more accurate. To run a good campaign you need to know the terms people are using to find thing related to your niche, then you need to use those terms to optimize your site or blog for the engines and for your users.


Analytics and Metrics.
If you want to know what's working and what's not, you need to be use to the term analytics and metrics. This is just the art of tracking every aspect of your marketing campaign. This way you will see which keywords are generating the most opt-ins, or the most sales. This way you can focus on the keywords that are generating a revenue. And tune the pages targeting the keywords with low conversion rates. Remember, most of the time is your site and not the keywords.


Tools.
Well, this is a key element that separates online marketers just like the source of information does: Marketers with the right tools, and marketers with the wrong or no tools at all. Having the right SEO tools in as your marketing kit can give you an advantage over your competitors.


Get Crawl.
It doesn't matter how good is your content, how nice is your design, and how easy to use is your site... If the search engine can't crawl your site, they will not able to read your information. Meaning zero or low ranking. So, make sure your website is design to let search engines crawl your information from every one of your webpage.


Content.
Today having quality original web content on your site or blog is more and more important. Web users want good content, the search engines use the content to make sure your site ranks on relevant searches. In conclusion, SEO marketing success depends on your content.


Links.
First, links is what search engines use to know how famous your site really is, which translate into better ranking. Two things about good links; it need to be from a relevant site, and the anchor text or description need to include your targeted keywords. The rest here is to get as many back links to your site as possible.


Social Buzz.
Become the an authority by using all type of social media or web 2.0 tools and interact with your customers, prospects, and create friends that know what you and your business do. Web 2.0 or social sites are a very powerful word-of-mouth medium. Use it, use it well, be ethical, succeed.


Reputation Management.
With all the social power of web 2.0, now messages pass on faster that ever, people have the tools to say whatever they want and very loud. Reputation management is about know what others are saying about your and your Internet business, and how to manage the positive and negative e-talk in a web where the users have the control, not you.


Trust.
Online, trust can make you rich... So, build trust in you and your brand from your users, and from the search engines, by applying ethical white hat SEO strategies to rank well on top search keywords in your niche..


Recommended Resources.

- Internet Wealth Explosion Training System. NEW! Scam review.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.


In Conclusion: This simple SEO structure is the one follow by successful online marketer, now is your turn to be part of the that list.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

A proud member of
- The International Association of Home Business Entrepreneurs
.

Internet Marketing Plan Add Ons

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Is Never Too Late To Make Some Changes And Include This Add Ons To Your Internet Marketing Plan!

I going to be talking a lot about having a Internet marketing plan for your business, simple because is one of the most important part of your business plan, plus having one will help you follow a path for each strategy that you want to use to promote your products or affiliate programs online. So, do yourself a favor and write a quick plan that outlines the tactics or methods and what you want to achieve with each of them, do this before you start any online advertising campaign, business or venture, and if you already started without one, is never too late to start writing one.

I'm writing this today because I was checking some of my consulting clients marketing plans and they have a good layout of some of the strategies that they are going to put on practice, but this plans were missing some strategies that need to be part of any Internet marketing plan don't matter what niche or industry are you in.

You need to remember 2 things. First, there are a few online marketing methods that never went out of style and effectiveness, off course this tactics are more advanced or more mature now, but they still the same basic principals, which are keep working like any other. So, don't believe any one who tell you that some type of Internet marketing method is now dead before doing your own research. The second thing is that cyberspace commercialization and socialization is always in evolution, making some all channels less effective and obsolete, because new more improve channels and tactics were created. Now, no all new web tactics and tools are good... so, how you know which one are good or better? Well, my friends, do what I do... follow what's popular between consumers and entrepreneurs.

Yes, my friends is that simple, just follow the consumers and hang out where they do. A quick example that shows you that this tactic work is YouTube. YouTube open the opportunity for anyone with a video camera to express themselves and become famauos, and people just loved it, and now you see millions of web users uploading videos on YouTube, them entrepreneurs saw that this is the new hot channel that can be monetize by uploading there videos, then other business people press the copycat bottom by launching there own YouTube look alike video sharing site... then Google make a huge jump on the market by purchasing YouTube, which in that time was the number one social video sharing on the web.

So, you see it works! Let web users set the path for your next tactic or venture, they know better.

Here are few Internet marketing plan add ons:

1.- Offline Marketing and Adverting:

• Join local business associations.
• Sponsor local sport teams And school programs.
• Participate on Local business seminars.
  

2.- Web 0.1 Marketing:

• Join online forums and newsgroups in your niche.
• Also join business related forums for networking and partnerships.
• Find popular chat-rooms in your niche and business ones.
  

3.- Old School SEO That Still Works:

• Write and submit original content to articles directories with a links to your site.
• Write and submit press releases.

4.- New SEO Strategies:

• Write long guides type articles pages and allow comments and updates.
• Submit videos to a lot of video sharing sites with different descriptions.
• Buy sponsor reviews through PayPerPost and others.
• Buy text link ads on top ranking blogs and sites.
• Provide quality content for link baiting referrals.
  

5.- Web 2.0 or Social Media Marketing:

• Create free profiles on personal and business social network sites.
• Get a blog to promote your business and products.
• Submit your blog to blog and RSS directories.
  

I'll be updating this post later with even more Internet marketing plan add ons for you to use.


Recommended Resources.

- BeBiz - Niche Profit System. New!
- Search Marketing Lab.
- Insider Secrets To Marketing Your Business Online.


In Conclusion: When you are writing your Internet marketing plan make sure to use as many easy tactics that will increase your web site traffic and income.

To learn how you can be part of a small business association full with Internet marketing experts visit the Internet Entrepreneurs Club.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of
- The International Association of Home Business Entrepreneurs
.