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Sunday, April 5, 2009

4-5-2009 Top Search Keywords And Trends For Creativity Juice

By Luis Galarza - Internet Marketing Tips.

April 5th 2009 Top Search Keywords and Hot Topics or Trends!

Every now and then any web marketer, journalist, and blogger needs some creativity juice, why not getting some juice full of top search keywords vitamins and hot trends proteins for your content.

It doesn't matter what you need the content for, a new article for syndication, a blog post, information for your newsletter or site, etc., the things is that you need to know that as an Internet marketers or writer you need constant flow of new content that will keep your audience engage, coming back for more, and let's not forget how important original content has become to improve your organic search engine ranking (SEO efforts).

Content is important even for those entrepreneurs who are trying to create new online videos, podcast, webcast, webinars, teleseminars, online radio shows, etc., for that reason is good to be on top of popular topics or news, and not just those news with information relevant to your market. Because, if you've been reading my posts, you already know that is a good Internet marketing strategy to tide popular topics with your sales message.

The key here is to do it right... For example; topics like the recession, the stock market down turn, unemployment, and others can be easily tide to many kind of online or offline marketing campaigns and articles (like Press Releases or Blog Posts) to maximize the ROI (return on investment) of each campaign.

So, now that we know that content is queen, we can continue to with the list of super hot trends and free top search keywords for April 5th 2009.

From Top Engines.

Popular Searches.

Michelle Rodriguez.
Nefertiti.
Patricia Clarkson.
Cheryl Hines.
George Harrison.
Grocery Coupons.
Palm Sunday.
Acid Reflux.
Mini Laptops.
Yankee Stadium Tickets.

Popular Celebrities.

Leighton Meester.
Minka Kelly.
Kris Allen.
Audrina Patridge.
Adam Lambert.
Blake Lively.

From Twitter.

Hot Trending Topics.

#pawpawty.
Easter.
#wrestlemania.
ACMs.
CM Punk.
Palm Sunday.
Sun Microsystems.
Fast & Furious.
Kid Rock.
Country Music Awards.
Adventureland.

From Other Engines.

Other Top Searches.

Gmail.
Facebook.
Cars.
Youtube.
Travel.
Drudge Report.
Yorkies Adoption.
Infowars.
Land Contract Homes.
Google Maps.
CNN.
Alex Jones.
Supermodels.
GCNLive.
Rense.
Weather.
Craig List.
Pokemon.
Wikipedia.
Poker.
Amember.
Tax Returns.
Hulu.
Exercise Charts.
Coast coast.
Guest Book Message.
Health.
Lowes.
Twitter.
Lookup.
Car paint colors.
Walmart.

So, can you spot a few stand alone money makers? This is just a little piece of paper compare to the information that we are going to be providing in Trends vs. Trend.

To get unlimited advice about keyword research and trend spotting visit the IE Club.

Recommended Resources.

- Small Biz PR Made Easy. Publicity Training For Beginners.
- Cashmaps Print Newsletter. Systematization Strategies.
- Insider Secrets To Marketing Your Business Online. Complete eMarketing Course.

Other than just spotting hot topics that can be mix with your marketing message or web content, you can also find some good new hot money making micro niches for a new venture. Just make sure you check keywords, competition, advertising, affiliates, PPC rates with Affiliate Elite research software. After doing a good research just go for it, if it fits with your goals, business structure, budget, interest.

Oh! Before I forget, earlier in this article I said that "content is queen", I refer to content as queen because to really have massive search engine traffic you need quality one way back links to your site or blog. If you want high ranking in search engines you need a lot of relevant one way back links.

Picture source: ScienceBlogs.

To your success,

Luis Galarza,
Internet Marketing Consultant In Massachusetts.

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Friday, October 17, 2008

Article Marketing: Increase Click-Through Rate

By Luis Galarza - Internet Marketing Tips.

Article Marketing Is One Of The Most Internet Marketing Strategies Recommended By The Pros, Because Offers Many Benefits To You And Because It's High Conversions. Now Is Time To Tune Those Articles To Increase Click-Through Rate!

Article marketing is one of the best ways to build your online credibility and send targeted wen traffic to your site, but many new and experience Internet marketers still don't apply article syndication strategies that can really boost their revenue. They don't know all the benefits that have writing articles, which include getting high click through rates, plus high web conversion rates that turn into more sales, more leads, more blog readers, more Adsense clicks, and more downloads. That's why before I tell you how you can increase your articles click through rates I need to make sure that you know all the great benefits you can get by writing targeted articles for your audience.

I know you may already know some of the key benefits of article marketing but as you know most of my blog readers are Internet marketing beginners, and I need to make sure they know why they should start writing right away and submit their work to article directories. I know that writing articles or reports takes time and can be a great challenge for many of you, I know this because I pass for the same scary path, but after you get use to it, you will be putting together content reach articles and reports in no time... Just get start it and you will develop your skills in time, but you can still start taking advantage of this online marketing technique right from the beginning, you will increase your click-through rate when your writing skill get better, or you can use the tips below to boost your click-thru right from the start, I think that will be better, don't you think?

Article Marketing Benefits.

There is no dough that if you want to increase your website traffic, your sales, and online credibility, articles can do all and more for you or your small business. And it doesn't matter type of business or industry you are in, you can always use content syndication tactics to grow your online or offline business. Yes, publishing information to expose your business on the Internet can be very beneficial for offline companies as well, in fact content distribution and publishing is an old offline marketing strategy that has been used by thousands of marketers, what the Internet did was make the process easier and available for businesses of all sizes and levels.

Here are some of the benefits you can get by writing articles to promote your business or as affiliate marketing tool:

- Build your online credibility.

- Position yourself as an expert in your market.

- Those two help increase sales and convert more visitors into customers or opt-ins.

- You leverage other sites traffic to expose you marketing message to prospects.

- You gain more ground on top search engines results.

- You get one way back links to your site or blog.

- Help you increase your search engine ranking.

- Other publishers get to use your articles on their site or in their email newsletters.

- All that means a lot of targeted traffic for your site.

- Multiple points of contact with your audience will increase your web authority.

- Plus, articles are non-intrusive marketing, that's why they have high click-thru rates.

Article Marketing Tips To Increase Click-Through Rates.

You need to optimize your articles to increase two type of click through conversion rates, I know you maybe didn't expect this, but is the truth, let me explain:

The first one is to make the directories visitors click on your title link so they can read the article, because when you content get publish on content sites or directories visitors only get to see the title which is competing for their attention with another 20 or 50 titles, in some directories visitors may get to read a sneak preview of it, but in some of the top ones like Ezine Articles you only get to show the title among a lot of others headlines, also your title is what search engine users will see on the results so needs to be good enough to make them click to go read the rest of your information (remember content distribution helps your SEO or Search engine optimization efforts).

Article Title Optimization Tips.

The title or headline is the most important part of you articles, a good title (like "Steve Job Death: Article Marketing Campaign or Writing Mistake") will have more visitors reading the rest of your content, but a bad one will kill all your opportunities to get more readers or worst you won't get any traffic, leads or sales. Here some tips to make your titles increase click-through rates:

1. - Use long title, long titles had been proof to get better responses. So, use longer headlines of at least 70 characters to get your point across.

2. - Always start your titles with your main keyword or key phrase, this will help your articles get better search engine ranking.

3. - Go after the long tail, so instead of optimizing your headline for "car insurance" do it for "Toyota Camry car insurance". This will give you better conversions becuase your information is targeting a specific audience need. Plus, this send us to marketing tip number 4...

4. - Use a mix of relevant keywords to help you content get a wider reach through search engine results, plus is a better way to provide a powerful title for your information that is highly targeted. For example: "Toyota Camry Car Insurance In New York, 7 tips To Find The Best Agent". As you can see this article is keyword rich and very specific.

5. - The best title creates urgency to be read now, by inducing curiosity in the mind of your readers or by activating a question in them that needs an answer now. So, if you want to do this to last example, you can write some like "Toyota Camry car insurance In New York, 7 Shocking Reasons Why You Should Outsource". With this title I am activating the "why", the "Where", and the "What" questions that will make the right visitor to start reading right now.

6. - Two headlines or title formulas that work really good to get people to click your links are the "How To" and "(number)+(Main Keyword) Tips To". You can brainstorm many different mixes for this to formulas and write some good headlines to increase your click-thru rate.

7. - Make sure your article titles offer a promise that you can deliver in the body, so make sure you really know what you are writing about. Make you title clear and to the point, people is looking for specific information, you will increase click-through if you tell them you have what they want in your content.

The second thing that you need to optimize is the performance of each article, which mean that people is taking action after reading your information, this action can be clicking the links in your author resource box and making a purchase, read more relevant information at your content site or blog, or signing up for email updates or newsletter.

Before continue with the article marketing conversion tips, you need to make sure you don't use the content for a sales pitch, because that doesn't work, and is completely against the terms or use of most directories and distribution services, leave the sales pitch for the resource box.

You should provide useful information to an specific segment of your target market, the information needs to be unique and high quality so it shows your expertise and authority in your niche. These elements will build your credibility in the mind of your readers, and then, and only then you present your sales pitch, which needs to be located in the resource box. Now let see how you can increase your click through and overall conversion rates...

Article Body and Resource Box Optimization Tips.

First you need to have a clear Internet marketing goal on what you want to achieve with your article publishing campaigns. Write a small marketing plan for each campaign so you can have a road map of each step and strategies that you need to put your effort on to make it work.

1. - Keep it short and to the point, WRONG! Yes, keep it focus on one specific subject or better on a long tail key phrase, but make your articles a little longer than usual, why? Because this will help you rank for many combinations of long tail keywords on top search engines. Plus, you will have more space to provide detail information on he subject so your readers can get a better understanding of what you are trying to teach. But...

2. - Make sure you provide good information without giving away all the secrets. Make sure you provide a link to the place where your readers can get the whole enchilada, or the shopping list. What I mean with the shopping list, is that you may want then to opt-in for an email course or newsletter, or want them to download an ebook, and then use a set of follow ups to sell the main product, which can be your own or an affiliate program.

3. - Use the "Part 1 - Part 2" strategy, This strategy work excellent for blogs, content sites, and for list building. What you is write a set of 2, 5 or more step by step type of training course, then provide submit part one and even part two to directories and tell your readers on your resource box where to get the complete course or the other 4 or more part of the course.

4. - To increase your article marketing click-thru even more try to offer something for free, a report, ebook, membership, video, audio, or email course like the one I mention on tip number 4, but make sure you make it clear that they can get it for free, zip, nada...

5. - If you're a new user of content submission directories and syndication services you may get some low conversions at the beginning, because you haven't build your credibility, web authority, and market expertise. Well, I got a solution for you that will help you get good responses, build your credibility, increase brand exposure, get more traffic, and even make money in the process. The answer to this problem is simple, provide a free download, but make sure that you tell your readers on your resource box that is an instant download, no email or sign-up require, this simple ad will get high click-through rates even more than other old users.

To make this strategy a successful one, make sure the free download is a digital book, actually it should be a viral ebook, one that they can give away for free or resell for whatever price they want by giving then free PLR rights or free giveaway rights. To turn the viral ebook or viport into an automatic sales machine include promotions for your own products, or endorse affiliate programs.

6. - If you are planning to build your web authority through article and video marketing you can provide insights and facts about a problem and a quick solution, then in your resource box send your readers to watch a training video that is on your site, the video can be host on Youtube or any other good video sharing site. This will increase your video popularity, website traffic, web authority, expert level, and conversions.

7. - Make you content spreadable or viral by providing unique quality content with step-by-step details, and list of resources, this will make more and more web publishers to use your content in their sites or ezines, also try to provide remarkable information to increase link baiting chances. This way you will get more eyes reading your content which will turn into more click throughs.

As you can see if your title don't turn viewers into readers it doesn't matter how good is your content if nobody will never read it, that's why you need to balance your the time you work on your headline, on the content and on the resource box or offer. Many marketers said that the perfect balance is 20% on your title and 80% on the information. I think the perfect balance is work 20% on the title, 40% on the information, and 40% on the offer for the resource box.

To get unlimited advice about article marketing visit the IE Club.

Recommended Resources.

- Keyword Research Software. Top Internet marketing tool.
- #1 Internet Marketing Training Course. Learn that and more.
- Search Marketing Lab. 24/7 SEO and PPC Up to date training.

In Conclusion: Follow those article marketing strategies and you will increase both click through rates and responses in no time. Now the rest in on you, so do the Nike way, just do it! Stop spotting and start writing, you will see results sooner than you think.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Friday, September 19, 2008

Selling On The Internet

By Luis Galarza - Internet Marketing Tips.

Selling On The Internet Is Simple And Very Effective When Is Done Right, It Doesn't Matter If Your Are Promoting Your Own Products, Affiliate Programs, Services, Network Marketing, Business Opportunities, Free Items, Or Even If You Are Selling On eBay... Here Is A Simple Internet Marketing Strategy To Help You Make Money Online Successfully!

First, you need to know that Internet marketing works best when your efforts are focus and have a well develop strategic selling process behind it, of course there are more element to an online business to reach long term success, but today I want to help you increase your sales by giving you a simple, yet effective marketing strategy that will boost your success factor on your effort for selling on the Internet.

Making money online is not rocket science, is actually a very simple process that depends on strategic elements to make it work. When I talk about strategic elements, I'm referring to the selling strategies you are going to use and to each "purpose focus" action steps that will make it do what it supposed to do, make sales.

Do you have the answer to the next questions...

- Are you feeding your audience right?
- Are you letting them know how good is your food?

Something You Should Know.

Before I give you the answer about those questions that will actually reveal the marketing strategies for selling on the Internet, you need to know what your campaign should do before it makes the sale, the fact is that if you don't know this your campaign will not be as effective. Every strategic selling element and action steps need to make your audience take the path that will bring them to the order form and make the purchase. This process can be different depending on your strategy, market, target audience, and products, but for the Internet marketing strategy that you are going to learn today the process should do the following:

1. - Promote your brand to a target audience that will be difficult to reach with your site.

2. - Build your web authority in your niche.

3. - Create a trusty relationship that will increase your credibility.

4. - Will give your audience a strong reason why to follow the sales path.

5. - Will increase the value of the product or service you are selling, even for affiliate marketers.

6. - It needs to build your data base of hot sale leads.

7. - Needs to make money even if your visitors don't follow your sales path.

8. - Needs to have a multiple stream of income build in the process.

9. - Also needs to increase profits during and after the sale.

10. - It must build a strong relationship that will generate future easy sales.

Internet Marketing Is Simple Not Easy!

Remember that to make money online you need to put some hard effort or some money or both if you want to be successful, I going to teach how to do it using free web tools, but the same basics will apply to paid services.

The Answers.

So, do you have the answer to the question above? Maybe you do, I need to answer it anyways, because many of my visitors are newbies to selling on the Internet, and I want everybody to be on the same page before reading and using the marketing strategy. Why do I relate this tactic with food? The reason is simply because many successful restaurant use this technique offline and online was first introduce by in the adult industry marketing.

The technique is simple:

First you show the goodies to your audience and make their mouth watery.
Then you give them a little sample that will make them want more or the whole thing.
And then you show them how to get the whole thing right now.

How many products can you sell if you follow that method. It works great for restaurants and the adult industry, it can also work for you if you apply it right. Let's get to the action...

The Strategy.

This tactic don't have every single element but it works excellent, and you can add all those strategic elements I talk about before, just make sure is focus and relevant to your campaign goals and your audience.

OK, here is the free tactic for selling on the Internet whatever it is that you're selling (nothing illegal, I hope):

Step 1 - Show the goodies with article marketing.
You need to write quality unique articles and submit them to article directories, I recommend yo to start with Ezine Article, because it gets a lot of traffic and Google love that site. Now when righting the article you need to make sure that you only show the goodies, don't give them a sample, or worth, the whole enchilada. You can right about some facts about that market and tell how your product can fix the problem. Don't sell, educate.

Step 2 - Give them a sample or a taste with a landing page or Squidoo.
For this part you need a landing page or better a detail recommendation where you are going to pre-sell your visitors on your product or service. If you don't have a website or money for one, you can use a blog from Blogger or a Squidoo lens, both of these services are free and easy to use. For better results use Squidoo to build recommendation pages for each of your campaigns because they can be optimize to get on the top of search engine result faster than a blog, it has a affiliate program build in the system for you to add another stream of income to your Internet business.

But, you can use the blog to build your web authority, provide traffic to your Lenses and to syndicate more content. Also, you can make money from your blog too. Pre-sell and educate more.

Step 3 - Show them where to order and make the sale.
This step for selling on the Internet is divided into two different approaches, the first is to be use if you're selling your own product or service, and the second one works well if you are promoting affiliate programs.
If you are selling your own product online you can just link directly to your product sales page or sales letter and let the copy do the rest.
If you are using this technique for affiliate marketing, the best way to do this is by sending your visitors to a squeeze page or lead capture page, where you can collect their emails before sending them to the merchants landing page, or you can send them to your review post on your blog, if you don't have the money or time to set up an autoresponder system. But, I personally recommend you to set up an autoresponder to build your list of hot leads, because if you use good email marketing tactics you can make more money in the long run. You can also do this when promoting your own products. You can also read my 48 Affiliate Marketing tips post for more advice about selling other people's products.
I told you it was simple, now to make it effective you need to put some work in it. So, start writing article, building Squidoo lenses or landing pages, and a lead capture page or review post. The trick here is "The more the better", this mean the more articles, the more Lenses or landing pages, the more money you are going to make.

I know this strategy works, just take the time to set it up right, if you have any question just click on the "comment" link below to submit it, I'll be happy to answer or clear any part of this tactic.

To learn how you can be part of an online association full with expert on selling on the Internet and web business advisers by visiting the Internet Entrepreneurs Club.

In Conclusion: Plan you strategic selling process to have most of the success element that I mention before, and keep each campaign focus on one product or service, this will make it more effective. Also, try to build lenses or landing pages targeting the long tail of the main keywords, this way you can see sales faster.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Sunday, August 31, 2008

Steve Jobs Death: Article Marketing Campaign Or Writing Mistake

By Luis Galarza - Internet Marketing Tips.

Even Big Companies Like Bloomberg Use Remarkable Headlines Or Article Titles To Generate Buzz... But, A "Steve Jobs Death" Type Of Headline Can Fire Back. Internet Marketing Campaign or Mistake, You Decide!

First you need to know that Mr. Apple I mean, Mr. Steve Jobs is alive and healthy, and the "Steve Jobs Death" headline wasn't a sick joke, or at least that's what the people from Bloomberg said, they also told the press that the article wasn't an article marketing campaign to increase web traffic or anything like that, they said that the whole thing was a big printing or typing mistake... I don't know about that!

The true is that many content sites, like newspapers, news portals, and blogs use bizarre or limit pushing headlines or titles copy writing strategies to create instant buzz for their articles or posts. And it works.

Here is more information about the article:

"Steve Jobs death has been greatly exaggerated by ZDNet's Jason D. O'Grady -- News outlet Bloomberg gave Apple fans and investors a huge scare late yesterday when it accidentally published an incomplete version of Steve Jobs obituary over its wire service. Although the service quickly retracted the release, it’s an eerily-fascinating read complete with XXXX marks for the cause and date of his death. What’s even more interesting is Blolomberg’s [...]"

The Problem With This Article Strategy.

When you use this headline writing strategy you need to know that it can back fire, just like it happen to Bloomberg and instead of giving you visitors or readers that can be turn into leads or sales, you will turn those visitors into enemies and they will pass on the bad viral message about you, your site, and your company. Another problem is that is if you use it wrong the traffic that you will get will be completely off target, which will turn into low web conversions and ROI (return on investment).

How good an article marketing campaign can be if it doesn't get high responses? Responses and high conversions is what your Internet marketing plan it should be about, your responses can represent increasing targeted traffic, generating leads, getting higher credibility levels to increase sales, and target branding exposure. Article can indeed do all this when is use right.

Don't Through This Strategy In The Trash Just Yet!

Like I mention before, using headlines that are bizarre or push limits work very good when you add your targeted keywords or message with it, just like I did on this post. Why do this, first to avoid what happen to Bloomberg's with their "Steve Job Death" title, and second to make your article title do the reader prospecting for you. What I mean is that you need to do some sales qualification right on the title so, you get your target audience to read the information, this will give buzz and better web conversions.

If you use Google Knol, article directories, or social networks, it doesn't matter where you post your content just be careful how you use it.

To learn how you can be part of an online association full with copywriting experts and marketing advisers by visiting the Club.

In Conclusion: When using this article marketing strategy make sure you don't experiment, instead have a set campaign goal and plan accordingly.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Free Internet Marketing Tips For Beginners
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Tuesday, July 29, 2008

Google Knol Problems

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Google Lunches Excellent Content Publishing Service Called Knol... If It's Good, What's The Problem?

Google finally make launch Knol, which is their new content management service, which is aim to target Digg, Wikipedia, Squidoo, and other top definition and "how-to" websites. Now that Google Knol is open to the public many people is jumping into the wagon to try to make a buck out of it, but there is also many people that really wants to contribute quality content just to help people understand more about a topic.

Knol is indeed a great tool to deliver your content and gain authority among your niche... Plus, Google is letting contributors to profit from their content pages, adding their own Adsense account information into the system.

Knol Monetization Problem.

Many bloggers are having a big problem with this part of the Google Knol content publishing program. Because, this will pulling a lot of people who think they are entrepreneurs to try to write articles full of trash just gain search ranking momentum, and make money from each Knol subject they write about.... Many are afraid of the spamming that the service is going to generate.

That's why I created the "Knol This" blog to help and to inspired people to use Knol service in an ethical way, not just to make money... Actually I'm not going to even talk about making money with Knol. But, as a Internet marketer I can't close my eyes before this tremendous web 2.0 article marketing tool. That's why I going to help you use the service to build trust, credibility, branding, industry authority, and targeted website traffic.

My focus is n the content. With a simple formula:

- Quality: Provide articles that are worth reading.

- Unique: Don't copy content from other sites like Wikipedia, be original, add on instead.

- Creative: Don't go for the single words, be creative and engage your readers.

- Targeted: Be specific, and keep your article focus in a single topic.

- Detail: Short articles won't do the magic, be a wiki type of resource.

Google don't have the potential of generating massive income like Squidoo does, with the integrated affiliate programs that can be easily target to almost any niche. Squidoo delivers higher return on investment or ROI, because you make money on each sale, not a few cents per click. Plus, Squidoo can be optimize to get high search engine ranking, with just a few links back and up to date content.

We don't want this:
- Aaron Wall View About Google Knol.
- Google Knol Is Here.
- Google Knol: A Step Too Far.

Here is part of what Techcrunch have to say about this new web 2.0 service:

Knol that will combine parts of Wikipedia and Squidoo to create a new user generated authoritative online knowledgebase of everything.
All the details aren’t fully clear yet. What we do know is that Google will offer a revenue share from each page: “If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads,” although we don’t know at this stage how much. We know that unlike Squidoo or other sites who offer a percentage share of advertising revenue, Knol cuts out the middle man. Think of it this way; presuming Google normally splits 50% (no one knows the exact number, at it changes at different levels) of revenue from an Adsense unit with a normal publisher, in the case of someone like Squidoo or even a blog with writers writing on a rev share model they then get a percentage of the 50%; Knol on the other hand could offer a proper 50% of the actual original cost of the ad, not a percentage of the percentage: that is not only a great big advantage, it’s also verging on unfair competition.

Knol Search Engine Ranking Problem.

You may think that isn't a problem after I tell you that Knol surprisingly ranks very good in Google, hummm.... what a rep booster! Don't you think? That's why bloggers think Knol is evil, and is here to ruin your hard work. By taking top natural search positions, and take some of your income away.

In the other hand, thinking of Knol as a new type of article publishing and distribution tool will help you generate quality web traffic, build authority in your industry which make your prospect comfortable in doing business with you. You are going to get to this point by apply my content formula, which is the same for articles. And yes, Knols is an excellent web 2.0 article marketing tool, that have a lot of Google love for.

For more information about Knol use the following URLs to sign up for updates:

I recommend you to try it and adapt it to your marketing needs, or just to share some of your knowledge.

Recommended Resources.

- Internet Wealth Explosion Training System. NEW! Scam review.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.
- Insider Secrets To Email Marketing. Learn List Building and Ezine Marketing.

To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.

In Conclusion: To make this new web 2.0 marketing tool, focus on providing high quality content that it's original, and have enough information about the subject.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

Home: http://LuisGalarza.blogspot.com.

A proud member of
- The International Association of Home Business Entrepreneurs
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Saturday, July 12, 2008

Internet Marketing Tips For Offline Local Small Businesses Selling Services

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Offline Local Small Businesses Can Use Internet Marketing To Expand Their Market Reach, Build A Strong Brand And Industry Authority With Simple And Free Web Promotion Strategies!

Today's Internet marketing tips are for entrepreneurs with a local small business in the offline world whom trying to provide quality services to their community. Using the web as a marketing tool is a smart idea that can turn into a larger target audience, larger market share, more pre-sold prospects, more customers, and a big increase in your company income. The secret lies on knowing the right strategies for the type of business or niche that you are trying to market to.

For example, if you have a local painting business you don't want to use online advertising that targets national or global people, you want to use marketing channels that will target your zip code but also will expand your reach to towns close to yours that can also be interest in your services and still just a few miles away from you.

Here are a few local Internet marketing tips you can use to start leveraging the power of the web to help you expand your market reach, to build your authority and credibility:

1.- Blog Marketing.
Your small business doesn't need a high quality web site, you can start a blog using free services like Blogger, Wordpress.com, and Multiply where you can post daily articles about your business, your industry, and your customers. Few blog marketing tips that can increase your traffic almost in minutes are: Ping your blog after every new post or post update using Autopinger, Pingoat, or Pingomatic; Use tags or labels related to the content of your article on each post.

3.- Business Directories.
Online there are a lot of business directories where you can post your business and web site information for free, you can start with Kudzo, Local, Yellow Pages, SuperPages, Google Local Directory and others. Usually you can get a one way back links to your website or blog which helps increase your search engine ranking and results position.

2.- Craiglist Classified Ads.
Post online classified ads on Craiglist for each of your services and offers. Also, you can use Craiglist ads to post articles, your product reviews, and press releases. The only thing is that craiglist don't provide link back or any type of hyper links, so is recommended to use a custom URL to test and track web traffic conversions. Use a different tracking URL per classified. If you don't have a web site you can still promote your offline business location and contact information, just add a promotion code that prospects need to get a special discount or offer.

2.- Post Ads In Other Top Classified Sites.
Posting ads in top ranking classified ads sites will help you increase your online marketing exposure, web traffic, and helps your search engine optimization efforts with all those one way back links that Google, Yahoo, MSN, and AOL love. Here are 4 sites to get you started:

2.- Article Marketing.
The Internet has open the door to every business entrepreneur to write and publish articles about their expertise and skills which can help you take your online local business to the next level, before writing article for important publications were just a thing for large corporate firms and well known authors. Some of the benefits of article marketing are: Provide you with instant credibility, position yourself and your company as experts on your field, excellent for branding on the web, you become an authority on your market, gain better search engine ranking (good for SEO), and increase your blog or web site traffic. So, write at least 3 articles per week and submit them to as many article directories as you can.

4.- Press Releases.
Write news worthy articles that mix your company with something important people will want to know about, then submit them to paid and free PR or press releases sites. The best one is PRWeb which is now a paid service, but they can have your press release feature in top news site like Google News, Yahoo News, MSN News, CNN, FOX, and others. But, the free service do an excellent job promoting your business and giving your one way back links to increase your search ranking and traffic. Plus, your credibility will be taken to the next level. Some good free services are: MyFreePR, PRFree, and PR Inside. Here is a complete list of 20+ free press release distribution sites.

5.- Social Bookmarking.
Use free social bookmarking sites to bookmark any site or online article that you like and all your articles, blog posts, and sites. This type of sites can generate fast traffic to your content, which will turn into regular readers and hot prospects. One thing you should know is that this type of web 2.0 marketing don't convert well fast, but it does a good job in the long run. Start now with sites like: Digg, StumbleUpon, del.icio.us, etc...

6.- Social Networks.
Spread your brand around the Internet with some web 2.0 powerful tools like: Myspace, Facebook, Bebo, etc... Just remember not to try to hard sell or advertise your products or company in a pushy way, this sites are online social communities, so just socialize, make friends, and share good information. And link to your blog and web site from your profile and on the side bar.

7.- Video Marketing.
Same as the article marketing tips I gave you before, just make a few videos per week or month and upload them to as many online video sharing sites as you can. Read "14 SEO Tips For Video Marketing Biginners" post for more information about video marketing strategies that are proven to work for you.

8.- Online Content Syndication.
Other than pinging all your new online content that are RSS or XML feeds able. Also after having a good amount of posts submit your site to free blog and RSS directories. Another way to syndicate your content is by writing article for other blogs, newsletters, and publications.

9.- Forum Marketing.
Go to Google, Yahoo, or MSN and search for your niche market plus the word "forums", to find online discusion groups in your area of expertise, then read the term of use and policies to see if they accept signature files at the bottom of each forum post. You need to use this signature file as your ad copy so make it attention grabbing and increase readers curiosity so they have to visit your site for them to access the information or free report or ebook.

Now is just up to you to take action, don't just read the information, you need to put it to work to see any results.

Recommended Resources.

- Internet Wealth Explosion Training System. NEW! Scam review.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.

To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.

In Conclusion: As you can see Internet marketing can really bring some valuable benefits to your local small business and for the most part you can apply these strategies for free or less than regular offline advertising.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

A proud member of
- The International Association of Home Business Entrepreneurs
.

Saturday, May 17, 2008

Top Search Keywords for May 17 2008

By Luis Galarza - Internet Marketing to Make Money Online.

May 17 2008 Top Search Keywords That Can Increase Your Web Site Or Blog Traffic With Good Social Media Marketing And Search Engine Optimization!

Below are 10 of the most popular search keywords for today May 17 2008. Use it to develop new content for your blog so you can increase your traffic by optimizing your blog for this keywords. Also remember the basics of social media or web 2.0 marketing, ping every blog post, social bookmark your post, write original content, and integrate any of this keywords with your niche in a smart way that will make sense to your readers. Also read "Free Top Search Keyword List - How To" for more information on how to use this list successfully in your site.

Here is the free list of keywords:

1. Sarah Jessica Parker.

2. Preakness Stakes.

3. California Supreme court.

4. Ashlee Simpson.

5. America Ferrera.

6. Steve Carell.

7. Usher.

8. WNBA.

9. Fall Out Boy.

10. National Rifle Association.

I recommend you to find even more keywords or long tail phrases for each of this words to get easy to rank phrases.

Recommended Resources.

- Affiliate Elite Software.
- Search Engine Marketing Lab.
- BeBiz - Niche Profit System.
- Insider Secrets To Marketing Your Business Online.
- Super Affiliates.
- Free Blogging In Action Report.

In Conclusion: Even if this phrases don't have nothing to do with your niche, there ways to integrate any of the top search keywords with the content of your site, just do some research and find a safe way to mix it.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

A proud member of
- The International Association of Home Business Entrepreneurs
.

Technorati tags: Luis Galarza, Online Marketing, Keywords,

Sunday, March 2, 2008

Sexy SEO Link Baiting Tips From Wikipedia

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Taking SEO Link Baiting Tips From Wikipedia Is A Smart And Sexy Why To Learn How To Build Links Using Viral Article Marketing Such As Link Bait...

As you know Wikipedia has a strong page rank in Google, and you can check this by just googling any word or words which in most cases will turn search results with Wikipedia pages on the top spots. And they do this just by using good and sexy link baiting strategies and on page search engine optimization.

So, how Wikipedia use link baiting to generate quality back links to each of their web pages?

Well, the simple answer is by providing a lot of information on each subject with a list of resources. But, that's not all...

Here is an article I wrote for Associated Content titled "10 Link Bait Tips from Wikipedia". On this article you will learn some good link baiting tips that you can use right away on your site or blog to start building back links, and increase web traffic. Here is part of it:

"The primary reason behind Wikipedia's high ranking in Google is because many people link to Wikipedia article pages. The big question is, why people choose to link to Wikipedia instead of other web-places? But the enormous absolutely free encyclopedia (open to be edited by anyone) has many "catch that surfer" points:

Long And Dependable
Wikipedia reports have a lot of content and people like to link to pages that have mostly text. There's a majority of information structured in a dependable way and that creates a majority of the reports very valuable of the readers mind.

Simple
Wikipedia articles have an accessible language. Even if you're not acquainted with a domain, you are allowed to figure out the basic things and it's simple to discover more information."

Read the rest of 10 Link Bait Tips From Wikipedia here.

Also if you want to get started today watch the new 2008 marketing video training guide for beginners:

- Free Video Report "How To Start A Successful Internet Business".

Make sure your pop up or hover ad is clear and direct to point, this will insure it's success.

To learn how can you be part of the Internet Entrepreneurs Club click here.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

A proud member of

The International Association of Home Business Entrepreneurs

.

Technorati tags: Luis Galarza, Online Marketing, Link Bait, Wikipedia,

Tuesday, February 5, 2008

Free Article Directories List For SEO Link Building Successful Marketing Campaign

By Luis Galarza - Affiliate Marketing Secret Training Guide Blog

Article Directories Are Your Way To Free SEO Tactics Because Is A Link Building Generating Strategy That Worked Before And Still Work Today!...

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts

About Author: Luis Galarza is a respectable Internet Marketing and Small Business Consultant in the area of Leominster and Fitchburg, Massachusetts. Also, he had teach 100's of entrepreneurs how to make money online and offline without their own product.

Technorati tags: Article Marketing, Article Directories, Link Building, Internet Marketing, SEO, Beginners, Search Engine Optimization,

A proud member of

The International Association of Home Business Entrepreneurs