Showing posts with label seo tips. Show all posts
Showing posts with label seo tips. Show all posts

Thursday, March 11, 2010

Blog SEO Tips: Posting Videos Is Killing Your Ranking

By Luis Galarza - Internet Marketing For Beginners.

Yes, Posting Your Videos On Your Blog As Post Content And Marketing Is Great! But, Are You Doing It Right For The Sake Of Your Blog SEO Efforts?...

Photo by seoz87.

One way to increase the traffic to your blog is by adding unique content on a regular basics, and you can do this by posting your videos from YouTube or any other video sharing sites. This is one of those perfect double marketing knife that sometimes can be difficult to create. Why is a great promotion strategy? Because you get instant content for blog, which turns into extra traffic, plus you increase the exposure to your online videos. So, if you are not doing this yet, you better start right away because you are missing out the ride to even more market share, web authority, site traffic, and more revenue.

And who doesn't want to increase their reader count?

Posting regular content is one of the best ways to get more eyes on your blog. So, every time you make a video, podcast, webcast, audio report, or any type of informational material I recommend you to share it with your readers by making a post for each material.


There Is A Ranking Problem!

The problem about this strategy doesn't have anything to do with weather you need to post or not to post your videos on your site. As I said before, you need to do it because is a great way to boost your marketing. But in order for this strategy work its full potential you need to learn how to do it right.

Before I show you the right way to do it, let me explain the wrong way to post videos on your site:
  • The main problem with videos posts is that they're not completely optimized for the search engines!


That's it, you posts lack of full blog SEO (Search Engine Optimization) structure. Many bloggers post their media as the complete content because lack of time, laziness, or just looking for a little traffic. Yes, they add a good keyword rich title, and some relevant tags, but does it, and that my friends is not enough.


What you may not know is that no even the top search engines like Google, Yahoo, Bing, Ask, or AOL cannot read the content of a video or image just yet, maybe in the future, I know Google has been working hard to accomplish this but no valid results yet.


So, if the engines can't read your content how can you get the full potential of your ranking. Your video post will not stand a chance against a regular written post. Yes, you can get some quality back links, but your competitors will still be ahead of you, because they have better on site optimization. Which send us to the solution...




On Site seo Is The Solution!


Optimizing your post when all the information is in video format can be challenging for some, but is something that you must do to give your media a boost. Here some things you can do to have some written content with the media:
  • Write an introduction to the content.
  • List all the main point the information is going to address.
  • Explain the problems the information is going to help your readers solve.
  • Make a list of facts and myth about the problem.
  • Provide extra tips or advice to add value to the post.
  • Report what others are saying about the problem.
  • Add any reviews about the content written by others.
  • Make a list of resources where readers can get extra information.
  • Add your own review about the information.


I hope those little tips can help you turn those posts into real resourceful articles. Now let's get into some on-site SEO tactics to make sure search engines give some real love to those articles:
  1. Make sure you use a good keyword research tool to find a good phrase to target.
  2. Add the keyword phrase you are trying to target with that article on the title.
  3. Write a title people will want to click on. Make it exiting, unique, surprising.
  4. Make sure is an introduction before the video that has your key-phrase in it.
  5. Keep your keyword density at less that 5%. This mean that your targeted keywords are only 5% of your content.
  6. Add relevant tags or labels if you are using Google Blogger as blogging platform.
  7. Link ot another article that has the same keyword on the title. Make sure adds value to your article.
  8. When writing the content you can add different variations of your keyword, or relevant key-phases.

That's good enough to make your videos a fully optimized resourceful article, that you readers would appreciate, and also may generate some link baiting love to your article, which means free exposure and traffic.

Here are some good articles to help you with you blog SEO efforts:

22 SEO Tips: Blogspot Blog Basics.

To learn how to apply advanced SEO to your blog, get one-on-one business couching at the IE Club. It doesn't matter what's your question or problem, there you will find a marketing specialist with the right answer for you!


Recommended Resources.



So, now you know, you can keep a busy blog busy if you make every single post ready for the search spiders.... This way you can gain more targeted traffic on a regular basics.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.


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Tuesday, September 2, 2008

22 SEO Tips: Blogspot Blogs Basics

By Luis Galarza - Internet Marketing Tips.

Increasing Blog Traffic To Blogger or Blogspot Blogs Using SEO Strategies Takes A Different Approach Than Regular Static Websites... Here Are Some Tips To Help You Maximize Your Search Engine Ranking!

First any your cup and forget everything you know about SEO or everything you have read, specially if your organic search ranking haven't change meaning two things, you are confused and don't know exactly what to do and where to start, or you been getting miss leading information that got you nowhere. Today I going to give you some search engine optimization tips that work very good for many of my clients and friends who are blogspot bloggers like you and me. But, search marketing have to be part of your Internet marketing plan want it or not.


The Truth!

SEO for static websites needs more hard work and even some investment to make it search engine friendly and send it to the top of organic results on Google or any of the top website finding tools. But, it's not complicated!

Now when we talk about blogs specially blogspot blogs the job becomes a little bit easier for many reasons, like: Blogs can be easy turn into content rich sites, Google love up to date blogs (remember, Up To Date), blogspot coding is already search engine friendly, plus it's easier to syndicate your content for instant back links and traffic.

A good search engine marketing plan need to have the complete SEO success factors, but there three golden rules that you need to follow to make sure the tips below work effectively for you. These golden rules are:
1.- Provide quality content using your targeting keywords without over using them. Write for real people and provide the search engines the keywords they want on the top in the middle and at the end of your posts.

2.- Make sure every aspect of your on site and off site SEO efforts are relevant to your target market. This mean that your need to have your keywords on your blog headline, post titles, labels, links, etc... The more relevant your site is with your niche the better ranking you will get.

3.- Provide content that is unique and spreadable, that's what search engines and your visitors want, so just give to them and they both will increase your blog traffic. Search engines will give you better ranking and your readers will share you content with others (social bookmarking and link baiting), plus they will combat for more.

Here is the secret code to create viral content:
  • Be original.
  • Be informative.
  • Be remarkable.

OK, I know that most beginners don't have their own search marketing lab, here are the tips to improve your search engine ranking and your traffic faster using proven to work techniques. But, before I continue with the tips you need to know that getting high ranking for good keywords takes time, and you need to be patient. Second, you need to put your time on this and set a plan that can be change if the algorithms change, which always does... which make some strategies from last year completely obsolete...

For example, your need to forget about using:
  • Reciprocal linking partnerships.
  • Meta Tags are good for some, but not for Google.
  • Duplicated content, so don't copy.
  • Paid text links from top sites (below I show you which one works).

1.- First you need to be ready to learn and keep up date with the search market changes and new strategies. A good way to do this is by putting yourself in a learning environment using trusted and reliable sources. Some good places are: SEO Book, Search Marketing Lab, and IEC association for online small business.

2.- If you just starting out with Blogger, make sure that your URL includes your main keywords in it, forget about adding small words that have no value for search engines like: A, for, and, etc... Just use them when your main keywords are already taken.

3.- To make it easy for you to find a good domain name that has your keywords in it try the keyword without spaces and with spaces if the other one is already taken, for example: "yourmainkeywords.blogspot.com" or "your-main-keywords.blogspot.com".

4.- After setting up your blog you need to put an analytic system in place so you can get web traffic data that you can use to improve your site and to know where your visitors are coming from and what pages are they going to. Some good free stat services are: Shinystat, Google analytics, and Statcounter.

5.- Make sure your blog is design to meet your audience needs, make sure it looks professional and clean. Remember that first impression is a big deal on the web, that's why you only have 3 to 7 seconds to engage your visitors and turn them in to readers, if you don't they yes click away faster than a hungry fly.

6.- When writing post make sure you add your keywords at the beginning of the title this will create SEO friendly URL's. For example: (http://yourmainkeywords.blogspot.com/yourkeyword_title) this will help search engine know what your content will be about. Plus, if you are using Adsense to monetize your site, this tactic will make sure you the code shows relevant ads on your site.

7.- Put your targeted key phrases at the beginning of all your main posts, you know, the ones that you are really spending your time on because you want to provide detail information about your niche that people will maybe link back to, share with others, use social bookmarking sites, etc... This help increase your page-rank for that post.

8.- Make sure you do a keyword research before using them in your blog page and posts, so you know what words have a good amount of search traffic that can be monetize. Some free tools you can use are: Wordtracker, SubmitExpress, and for long tails check Google Adwords Tool. To really find long tail key phrases in your niche you can invest in Keyword Elite and Affiliate Elite, both worth having.

9.- Write a few landing pages type of post with detail information, what I mean with this is that each post needs to have at least 1000 words, the more the better. Then put a link to this pages on the home page of your blog without the "nofollow" html tag, because you want to give some ranking votes to these pages. Target each of your main keywords with this post, add the phrases naturally on the title without any other words.

10.- Make your content people friendly by making it easy to read and follow, don't over stack code words all over it, this will scare away your potential readers and may also have you site penalize by Google. So, provide articles that people will really love to read with a little sprinkle of key phrases.

11.- Don't copy or duplicate other people's content, write your own quality original articles that provide useful tips and facts that will help you build a readership and give you an edge on your competition on natural search results.

12.- Develop a strategic on site linking structure by using your keywords when linking to internal pages or blog posts. Why? Because the anchor text give the search spiders a brief description of what your posts are about. Forget things like "click here", "full story", "download now", etc., this type of anchors or link descriptions don't help your SEO efforts.

13.- Avoid leaking ranking by using the "nofollow" tag on all your outgoing links, and in some of the internal links to pages like the "about us" page, "TOS" page, "privacy terms" page, etc.. To add this html tag to your outgoing link is easy, here is an example (Link).

14.- Add social bookmarking buttons to let your readers share your content by bookmarking your post on top sites like Digg, StumbleUpon, etc.. Also, make sure to bookmark your best work too. Best way to get one way back links.


Off Site Optimization Tips.

15.- Syndicate your content with ping systems, this content syndication programs will distribute your information to a gallery of RSS directories. So, ping your blog every time you post a new article and every time you update a current published post. Some good pinger are: Pingoat, Pingomatic, PingMyBlog, and the best of all Autopinger. Want more here is a complete list of pingers.

16.- Syndicate your information by manually submitting your site to RSS and blog directories, this can help you in your link building and gain search visitors from top ranking RSS articles. This process can take a lot of time, but is worth it.

17.- Create a few web profiles with some of the top social network like Facebook, Myspace, Bebo, Hi5, Linkedln, etc., then link to your blog from each profile, also every time you post an article there link to your blog from the post.

18.- Self syndication is also good... Just add your RSS or Atoms feeds to any other blogpost site you have and to all the profiles that offer this feature. This will boost your feed popular rate and provide instant traffic from all those sites.

19.- Submit your site to top web directories that get a lot of traffic and will give you some ranking vote, some of best ones are: Yahoo, Business.com, Best Of The Web, and DMOZ.

20.- Another excellent way to get good links is by partnering with other top blogs in your industry and become a guess blogger, only if you can link back to your site from the post. Even so, this is a good way to reach out a for readers that you may never were able to get without the help of that guess post.

21.- Local Internet marketing is huge right now and you can also get some extra web traffic by submitting your site to local website directories, some of the top are: Local.com, Kudzu, Google Local, Super Pages, and Yellow Pages.

22.- Create anther blog using a different service and post news and insights about your niche and link back to your main blog from each post.

Keep checking for updates....


To learn how you can be part of an online association full with search engine optimization experts and web marketing advisers by visiting the IEC.


In Conclusion: It doesn't matter how well you rank on any of the top search engines, don't let SEO be the only Internet marketing strategy you use to obtain targeted traffic to your blog, is good to learn and apply other techniques as well. And don't believe that blogspot blogs can't be rank high for top level keywords, and they are impossible to monetize... Here is the proof, go to Google and type "Make Money Online" and then press search and you will notice that two of the sites on the top natural results are Blogger sites. Don't get me talking about Google Knol.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Internet Marketing Tips For Beginners
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Sunday, August 10, 2008

Video: Link Building Top Secrets

By Luis Galarza - Internet Marketing And Make Money Online Tips.

This Video Shows The Simple Mix Of Web 2.0 Marketing And Link Building That Can Power Your SEO Efforts!

Remember that content is design to retain and build a loyal readers, and link building is what shows the search engines how important your website or blog really is, the more one way links means better search ranking and higher position on natural search results. Many marketers try to tell you that most of this basic strategies are top secrets, when the fact is that every online marketer beginners and advanced need to know the basics about SEO (search engine optimization) that will help you start tuning your site to gain better ranking that will increase your web traffic.

Traffic is very important, the one that is targeted, but don't forget that you need to have a website with relevant quality content that's original, your site needs to be easy to use, and your sales copy need to turn your visitors into leads, and then with good communication you can turn them into loyal customers.

Here a video that combines web 2.0 tools like Squidoo, Hubpages, and blogs to build a targeted list of back links, not just to your homepage, but to your sub-pages as well.



I hope you link the video. It doesn't matter how many lens, or content sites you create to build link backs, you need to provide quality unique content on each of this sites, for the strategy to work.


Recommended Resources.

- Bebiz: Niche Internet Business Builder. New.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: Make sure you build as many Squidoo lens, Hubpages, and write a lot of blog posts, to help you gain the most from your link building marketing campaign.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.


A proud member of
- The International Association of Home Business Entrepreneurs
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Saturday, August 9, 2008

Link Building Rap Video

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Who Say You Can't Learn Anything From RAP? Specially About SEO or Internet Marketing. Here Is One About Link Building.

Internet marketing main tips are always about SEO or search engine optimization because you can generate highly targeted web traffic that will deliver better responses than almost any other type of online marketing channel. Search marketing is so big that now has it's own industry, and one of the main strategies to increase your ranking and natural search engine position is with link building.

Forget the business joke for a moment, and listen to the video below... is a rap that actually will tell a good introduction to link building for beginners, and a few tips, so grab a pen a paper to pick a few free tips. Enjoy...



I hope you liked the video, repeated as many times needed for you to understand the tips. Let me know what you think about this SEO rap video.


Recommended Resources.

- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.


A proud member of
- The International Association of Home Business Entrepreneurs
.

Three Golden Rules Of SEO For Beginners

By Luis Galarza - Internet Marketing Tips.

My Friend Jeffro Says SEO Experts Are Full Of Crap! Crap That Makes Internet Marketing Beginners Confuse... Here Is Your Eye Opener!


Many SEO experts that talk or write about this Internet marketing channel focus on making it look like ranking well in top search engines like Google, Yahoo or MSN is an impossible task, when the fact is if you put three simple golden rules of SEO to work you, you can start seeing some natural search traffic in no time. But, like any aspect of online business and marketing you need to get up and take fast actions... Off course, if you plan to run a good marketing campaign you need to have all the pieces part of SEO success factors, this factors include:
  • Commitment.
  • Planning.
  • Products And Services.
  • Training.
  • Patience.
  • Website Usability And Design.
  • Strategic Keyword Research.
  • Analytics And Metrics.
  • Tools.
  • Crawl ability.
  • Content.
  • Links.
  • Social Marketing.
  • Reputation Management.
  • And Trust.
I agree with my friend Jeffro, that many search engine optimization information that beginners can find for free is to push you to buy expensive training materials or ebooks that will be outdated by the time you put it on practice. He also point at industry consultants that charge a lot of money to give the same advice you can find for free anywhere, or at least in some good reliable sources. I really like the tips that Jeffro wrote, which he called the "three golden rules of SEO", that I just have to add it to this post... Here there are:


"1. Write Well - Writing well can make or break content. The best of both worlds is writing well while injecting a sprinkling of keywords into the content. There is nothing wrong with adding specialized keywords into your content just so long as they don’t take away from the article/release.

2. Be As Relevant As Possible To The Niche You Are Writing About - It’s all about relevancy. From the blog title, meta site description tags and meta keywords, it’s about taking everything your site has to offer and making it relevant towards whatever niche you are writing about. For example, if you are writing a tech blog, don’t write about popculture events or if Brittany Spears is back in rehab. Also, don’t use hundreds of keywords in your meta tag area. This will penalize your site in the search results.

3. Write Unique, Desirable Content - This one is pretty self explanatory. If the content you write is unique, chances are, people will link to it. This creates back links and will propel your content ahead of others. The desirable content is content that your audience wants. Find out what your audience needs and provide that to them. Desirable content will also aide in generating back links if your content covers a wide audience.

Do those three things on a consistent basis and I guarantee you’ll notice a spike in organic search engine traffic."

You can definitely start seeing increase on your web traffic from natural search results, and you can have your blog rank on Google faster than before, no submission necessary. Now, here is where you need to think, do you want just a little search traffic? Do you want to rank well for many relevant key phrases? Or do you really want to rank high for popular keywords in your niche? Do you have the budget and time to way until ranking well for top traffic keywords? Do you have the budget to spend on off-page optimization?

Is not the same having top natural search position on keywords like "Diet tip and tricks to get fit in in less time" than if you get top ranking on the keyword "Diet" or "Diet Tips". Don't get me wrong you will get rank in many other long tail search phrases with good relevant content, but you need to have a strategic search marketing plan base on good market and keyword research data. If you are blogging about a niche just because you like it it's OK to follow only those three rules, but if you are looking to make money or to make a living out of blogging you need to have every piece of seo success factors. Specially the factor that includes good links, because you can forget many things but not one way back links.


Recommended Resources.


- Bebiz: Niche Internet Business Builder. New.
- Insider Secrets To Marketing Your Business Online. New Version.


To learn how you can be part of an online association full with search marketing experts and advisers, visit the Internet Entrepreneurs Club.


In Conclusion: You can start with these three SEO tips, but you need to have a good amount of research data for those rules to work, and then you can develop a strategic SEO plan with all the main factors for a long term success.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

Home: Internet Marketing For Beginners.

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Friday, August 8, 2008

SEO Link Building That Work - Video

By Luis Galarza - Internet Marketing And Make Money Online Tips.

Successful SEO Link Building Is All About Creating The Right Links For Your Search Marketing Campaign...

If you want for your link building campaign to work you need to know the basics about link marketing strategies that will not only generate clicks, but it will increase search your ranking and results position. Many SEO experts want you to believe that you need to put 50% of your SEO efforts on on-page tuning and the other 50% in off-page optimization... When the reality is that you need to include on-page optimization as part of your website design and development, this way you will have 100% efforts into off-page search marketing.

What I mean with this is that back links are the most important thing about search engine optimization, I know that maybe you don't want to believe this nonsense, because the top expert are telling you that you need to focus half of your time into on-page tuning of your site so search engines can rank you high on their results. Now let me tell you that if you are planning to build your ranking from on-page tuning online you are going to provide a lot of content, and many, many pages that will cross link inside your site.

I going to talk about this a little more in my next post, right know I recommend you to watch the next video to learn the basics of good link building and avoid poor or bad links:



I hope you enjoyed the video. Now that you understand a little more about SEO link building, will be easier for you to understand tomorrows post, which will include examples that will help see the truth about successful link marketing campaigns.


Recommended Resources.

- Internet Wealth Explosion Training System. NEW! Scam review.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.


In Conclusion: If your site is a content site you need to provide content that appeal to your target audience. Then focus most of your efforts and budget into building as many good links for your site or blog as possible.


To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.


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