Saturday, January 31, 2009

This morning's spam filter issue

This morning there was a problem with the implementation of Google's malware filters. Gmail's spam engine uses those filters (among hundreds of other signals) to help protect our users from malware, and so between 6:00 a.m. PST and 8:00 a.m. PST, we mistakenly sent some legitimate mail to people's spam folders.

We're working to roll out an automated fix to put these legitimate messages back into your inboxes, and we expect this to happen within a day. In the meantime, if you were expecting a critical message this morning, please check your spam folder. (We tune our spam filters well enough that ordinarily you should never have to check your spam folder.)

We're very sorry for the inconvenience. We'll update this post as we have more information to share.

Update (2/1): We've rolled out a fix that has restored these messages to most people's inboxes, though to be on the safe side we'd still recommend that you check your spam folder if there was a critical message you expected to receive between 6am and 8am PST on Saturday.

Friday, January 30, 2009

HOW BUSINESS - FRIENDLY IS YOUR CITY?

By Cielito Habito

IF YOU WANTED to start a business in the city of Manila, you would have to spend about two months (52 days) completing 15 required procedures. In contrast, starting a business in Taguig takes just about half that time (27 days) to complete the same number of procedures. In Davao City, you would need 42 days to complete 23 procedures.

According to the “Doing Business in the Philippines 2008” report of the International Finance Corporation (IFC), this is more than the number of steps required to start a business anywhere else in the world.

On the other hand, if you wanted to construct a warehouse in Davao City, it would take you only two months (60 days) to complete all construction-related procedures, three months less than the average for Metro Manila cities. This makes Davao among the 10 fastest cities in the world (6th fastest, according to the IFC report) to complete construction-related requirements. In Manila, where the procedures take the longest, you would need all of 203 days.

National and local

Philippine cities stand out in IFC’s global comparison for the high number of procedures to start a business, ranging from 15 to 23. In contrast, cities in East Asia and the Pacific average only nine. Eleven of the procedures are national requirements, thus uniform across all cities. These include verification of uniqueness of the company name and registration with the Securities and Exchange Commission (SEC), along with procedures to register the company for taxes, social security and health care.

It is in the number of required local procedures where Philippine cities vary widely, ranging from only four in Taguig and Marikina, up to 12 in Davao. In the first two, the business permit is obtained simply by visiting the Business Permit and Licensing Office and paying the fees at the City Treasurer’s Office.

Inspections are done when the business is already up and running. In Tanauan, business owners must deal with four additional offices—the city’s local engineering and health departments, the Philippine National Police, and the Bureau of Fire Protection—and must wait for two inspections before even starting operations.

  

Redundant or unnecessary

There is clearly much scope for reducing these procedures. Some of the 11 nationally-mandated requirements are arguably redundant or unnecessary. For example, entrepreneurs are required to buy specialized books of accounts, obtain authorization to print official receipts, and then have the printed receipts stamped by the Bureau of Internal Revenue (BIR).

Newly registering entrepreneurs quickly discover that BIR employees are themselves engaged directly or indirectly in the business of printing receipts—and patronizing them often proves to be the easiest way to get over with this requirement.

All this is supposedly to minimize tax evasion. And yet the registration and stamping of books and receipts is an outdated requirement in an age where enterprises have largely turned to electronic means of accounting.

Besides, Filipino companies are among the most ingenious in finding ways to hide revenue from the tax authorities, with or without stamped books and receipts. Portugal, for one, did away with mandatory registration of company books last year. IFC reports that 89 percent of countries no longer require this procedure.

In light of all this, it is no surprise that Taguig has seen a rapid rise in business activity and local income in recent years. Progressive mayors understand that it is in their city’s (or town’s) interest—and that of their citizens—to foster a business-friendly environment in their locality.

The most successful mayors are those who know how to “sell” their city to business investors, and put the least impediments to setting up and operating a business within their respective territories.

Unfortunately, some mayors still behave as if prospective business locators owe them a favor, rather than the other way around. Recently, a mayor in the south was accused of having attempted to extort money from a Korean company. Whether true or not, one can expect that other prospective investors would now think twice about setting up business in that particular locality.

SMEs too

It is not only the large businesses that count. Mayors ought to appreciate that small, including micro, enterprises are equally worth attracting and encouraging, as they ultimately translate into more jobs, and more income, both for the citizens and for the local treasury.

And yet one of the difficulties with the 2002 Barangay Micro Business Enterprises (BMBE) Law that provides incentives to small businesses is that local governments have little interest in promoting it. An entrepreneur colleague once tried to inquire with her city hall on how to avail of the BMBE Law incentives—only to discover that it appeared to be one of the best-kept “secrets” in city hall; hardly any city employee knew about it!

Tell me how business-friendly your city (or town is), and I’ll tell you how progressive it must be.

Philippine Daily Inquirer


ILOILO TAXIS TO ISSUE RECEIPTS BY OCTOBER


All taxicabs here are expected to start issuing receipts by October, a move that assures passenger safety and more taxes to the government.

Land Transportation Franchising and Regulatory Board (LTFRB-6) Regional Director Porfirio Clavel said the receipts should include the name of the taxi, the fare, the date, contact number of the taxi and tax identification number.

Clavel discussed with the officers and members of the Association of taxi Operators in Panay this new scheme on Monday.


Some taxi operators expressed reservations. No commercial establishment sells receipt-issuing taxi meters here.

A receipt-issuing taxi meter reportedly costs at least P16,000. This must also be registered with the Bureau of Internal Revenue (BIR).

Clavel said this new LTFRB policy will be implemented gradually so that taxi operators will not be unnecessarily pressured.

Under a BIR plan, taxi meters that print out receipts should have a memory feature to record the total monthly gross receipt of a cab.

The BIR targets to collect a three-percent gross from tax receipts.

This new scheme is projected to generate P2.2 billion in revenues to the government yearly.

Since 2007, taxi units at the Ninoy Aquino International Airport in metro Manila have started using meters that issue receipts.

In October last year, cabs with receipt-issuing meters rolled out in Capiz, the first outside Metro Manila.

- NIÑA JANE A. SOURIBIO, Panay News

Managed Telecom Services Deliver Business Continuity Automatically


You never know when an unexpected turn of events is going to keep you out of your office. You may not live in earthquake country, or a hurricane zone, or a tornado corridor, but that doesn't exempt you. Everything from fires to broken water mains to police actions can unexpectedly mean that you're suddenly not able to do business where you thought you would that day.

Acquirent, an outsourced sales execution firm based in Evanston, Illinois, knows this all too well. When its eleven employees were told to evacuate the premises unexpectedly one day, they had no choice but to pack up and go. But the disruption was surprisingly minimal.

Built-In Business Continuity
Because Acquirent offers outsourced sales services, founder and CEO Pete Kadens had a high level of confidence in choosing an outsourced phone system. He had deployed Geckotech's hosted IP phone system, which meant that his telecommunications capabilities weren't even inside the affected location.

"We all just packed up our files, laptops and Cisco phones and went home," says Pete Kadens. "Everyone plugged in their office phones at home to their DSL or cable and the office was back up and running with no disruption of our business. Even during the drive home incoming calls were automatically redirected to our cell phones. Without Geckotech VoIP, I don't know what we would've done."

Managed Services Bring More Flexibility
Managed telecom services provide a great deal of flexibility for companies who don't want to own their own phone system, both in terms of adding people and avoiding capital expenditures. And VoIP systems bring added benefits in terms of integrated electronic in-boxes and easier collaboration between colleagues.

But they also bring an added measure of protection in the event of a disaster. If you have a small or midsized business, take a moment to think about how you would continue to communicate among colleagues and clients if you were unable to work from your office, and consider the value of managed telecom services in that situation.

Perhaps you've already considered a managed network services solution to reduce your operational costs, or free-up your valuable time to reinvest in your core business. Now you can add one more benefit to the list – have a game plan for the unexpected interruption to your business communication capabilities.

Subtle Pleading Difference Allows Claim for Intentional Interference with Business Expectancy to Go Forward

Judge James C. Cacheris' most recent opinion in Signature Flight Support Corporation v. Landown Aviation Limited Partnership, 2009 U.S. Dist. LEXIS 1938 (E.D. Va. Jan. 13, 2009), is a good illustration of how subtle shifts in the way a case is plead can be the difference in whether a company can recover in an unfair business practices case. And, it serves as a valuable primer for claims for intentional interference with a business expectancy. A copy of the opinion can be found here.

As we discussed in our prior post, found here, in an earlier opinion in Signature Flight, the court dismissed the plaintiff's tortious interference with contract claim because the plaintiff did not allege an "intentional interference of contract inducing or causing a breach or termination of the relationship or expectancy." Signature Flight, 2008 U.S. District Lexis 93715 at *6-7 (emphasis added).

The plaintiff then amended its complaint to add a claim for intentional interference with a business expectancy as opposed to interference with a contract. To assert a claim for an intentional interference with a business expectancy, a "plaintiff must allege: (1) the existence of a business relationship or expectancy, with a probability of future economic benefit to a plaintiff; (2) defendant's knowledge of the relationship or expectancy; (3) a reasonable certainty that absent defendant's intentional misconduct, plaintiff would have continued the relationship or realized the expectancy; and (4) damage to plaintiff." 2009 U.S. Dist. LEXIS 1938, *5. "In addition, when alleging a mere business expectancy, the plaintiff must show that the defendant's actions were improper." Id. (citations and internal quotations omitted).

The meaning of "improper" methods proves to be expansive and malleable in order to accommodate wide-ranging bad acts that are not easily defined or itemized. "Methods that have been recognized as 'improper' include (1) 'means that are illegal or independently tortious,' (2) 'violence, threats or intimidation, bribery, unfounded litigation, fraud, misrepresentation or deceit, defamation, duress, undue influence, misuse of inside or confidential information, or breach of a fiduciary relationship,' (3) means that 'violate an established standard of a trade or profession,' (4) '[s]harp dealing, overreaching, unfair competition,' or 'other competitive conduct below the behavior of fair men similarly situated.' Duggin v. Adams, 360 S.E.2d at 836-37 (internal quotations and citations omitted) (collecting cases)." Id. at *6.

The defendant tried to attack the claim in a number of ways. First, it argued that the plaintiff "only allege[d] a possibility that Plaintiff would realize its expectancy, not a probability." Id. at *9. The court rejected that argument because a "valid expectancy is still merely an expectancy. It need not be absolutely guaranteed." Id.

Next, the defendants argued that the "alleged actions do not qualify as improper because Plaintiff fails to allege every element of the separate torts of unfair competition or fraud." Id. at *11. The court found, however, that "a plaintiff need not allege a separate and complete tort to state a claim for tortious interference," citing the Restatement (Second) of Torts Sec. 767 cmt. c (1979) ("One may be subject to liability for intentional interference even when his fraudulent representation is not of such a character as to subject him to liability for other torts."). Id.

The court also found that the specific alleged improper conduct was sufficient to state a claim. The plaintiff alleged that the "Defendant made false, deceptive, and misleading statement to others with the intent to divert Plainitff's repeat business to itself." Id. at *12. "The Court finds that these types of statements constitute improper conduct because, as alleged, they fall under the rubric of 'misrepresentations or deceit,' 'sharp dealing, overreaching,' or 'other competitive conduct below the behavior of fair men similarly situated.'" Id. (citing Duggin, 360 S.E.2d at 836-37).

Thursday, January 29, 2009

ILOILO CITY GOV'T TO OFFER INCENTIVE PACKAGE TO INVESTORS THIS 2009

By Maricar M. Calubiran, TNT

In anticipation of the possible effects of the global financial crisis, the city government will formulate an incentive package in attracting investors like the Megaworld Corporation.

Mayor Jerry Treñas said they will first create an incentive board that will primarily design an incentive package for the investors. The incentive package will center in giving incentives through business taxes and building incentive taxes.

The presence of investors in the city will provide continuing jobs to the Ilonggos from the construction phase of their edifice and final completion of the business, said Treñas.

The board will be composed of Councilor Jose Espinosa III, chair of the committee on economic affairs of the Sangguniang Panlungsod, Majority Floor Leader Eduardo Peñaredondo, chiefs of office of the City Planning and Development Office (CPDO), City Treasurers Office and City Assessors with the Local Incentive Board headed by June Borromeo, said Treñas.

The incentive package is the city’s approach in attracting investors. It will serve as go signal for the investors who are in “wait and see attitude” during this time. The investors are still apprehensive to pour their investments because of the financial market.

The effects of the global financial crisis are projected to be felt by Filipinos in the first quarter of 2009. The global crisis blocks the investors from further investing in different kinds of business.

Initially, the incentive package will cover a 3-year period for businesses with P50 million investments and above and investments for Small and Medium Enterprise (SMEs) engaged in business such as coffee shops.

The businesses that will employ certain number of workers can avail of the incentive package. The incentive package is also aimed to enhance the interest of Megaworld Corporation to start their project at the old Mandurriao airport area.

The Megaworld has yet to start their project at the old airport. It was learned they are preparing all the required permits prior to the construction proper of their work and play investment.

NEWS COURTESY OF: http://www.thenewstoday.info

Free Network Marketing Information Tip: How to Get More Friends Added to Your FaceBook Account

Today's free network marketing information tip has to do with how to use the social network, Facebook, as a way to build your mlm business.

Even I was surprised how popular the site is and the huge amount of traffic and I have a profile there.

So, I know you will find this of value!

How to Get More Friends Added to Your FaceBook Account
By Rob Kennon

Social networking sites have become very popular in recent years. Why not? Everyone wants to keep in touch with family and friends and what about the long lost love from high school? Keeping like minded people connected together in an organized way is what social networking is all about. A plus to this is that this connection can be a powerful way to promote an online business. I conducted a recent search on Alexia.com and found that FaceBook was ranked in the top 10 websites in the world. This represents a staggering number of visitors.

One of the most powerful ways that people make money online with social networking sites is using those known connections to drive traffic to a website or business.

This can be accomplished in several ways. If you have a FaceBook account you have seen those targeted ads on the page and also that pop up in the journal entries. These are paid ads and generate exposure and traffic to specific websites.

The question is how can this benefit you? The answer may seem easier to answer than first thought. Add friends to your list. First and foremost accept every friend invitation you can. Send out invitations to everyone you know and build your friends list as large as you can get it.

The second way is start a cause. Many users of FaceBook are generating causes by creating new accounts that focus on specific topics or popular items of interest. This again can encourage more people to join "your cause". The best example I have recently seen of this is a person is promoting the pilot who safely crashed into the Hudson River saving 150 people aboard the US Airways plane. To date over 400,000 people have joined their voice in support of the pilot and his heroic acts. This is a perfect example of using a cause to promote your website and gain additional friends.

An additional aspect of FaceBook marketing power is that you can search for people with similar interests. This can help create a great list of like minded people who recognize you as a friend. If you have a website on helicopters, join all the groups related to helicopters. Find people who are interested in the same thing. You will be surprised how many you will find.

It is important however to remember that you may not want to bother your "real" friends and family with a deluge of internet marketing. To avoid this some people have created "alt" pages. An example of an alt page could be a Pen name etc. These pages are used to gather traffic and test different ideas and gaining readers, followers or friends.

Rob invites you to visit: http://www.lazyfund.com

Rob Kennon is a computer and internet marketing specialist with a flare for aviation.

Let me know if you found this free network marketing information tip helpful!

To Your Success,
Monique Hawkins
540-858-2885 anytime
Skype: Monique371
Be A Mentor With A Servant's Heart

P.S. Ask me about my 2 minute story.

P.S.S. Everybody knows you have to use the secret language when talking to prospects. It's all explained beginning on page 46 of this free ebook:
http://mentormonique.bigmlmtruths.com/?mad=90911

Looking for powerful tips, ideas, and secrets about achieving success, visit http://www.squidoo.com/tipstoexplodeyourhome-basedbusiness/

Automated Lead Generation Systems Versus Social Network Marketing

I am always amazed at how fast things change in this world of technology we live in. Lately I have been thinking about all these lead generation programs one could join and if perhaps they are about to go the way of the dinosaur. I can't believe the people in this type of home business are doing that well and if they are I don't believe it will be for much longer.

I guess the question is to me is why do I need some lead capture page (or youtube video) bragging about how I generate leads? Then I'm supposed to advertise all over the net in the hope of attracting some poor deluded soul just because he happens to be bored and gullible enough one day to fill out his name and email and hand it over to me. Now I'm hoping he comes on board with me and my automated system. Why? So I can teach him to email people to death extolling the virtues of my automated lead generation system and how it is working for me generating me 100's of leads a week and making me rich.

There is only one problem with pushing a lead generation program.

What if my new sign up happens to watch the news? There has been countless stories lately on social network marketing.

What if he learns that face book has some 150,000,000 users or My Space an estimated 240,000,000 at last count. Then you got Friendsters, Direct Matches, Twitter..the list goes on.

What if he figures out he can open an account for free and establish a profile in either My Space or Face Book (or wherever) and even put links to his home business right on his page.

What if he could learn things about other people simply by looking at their profiles?

Then there is the chance that he might just figure out how to add friends to his friend list to the tune of 30 or 40 a day. All he would have to do is punch in the type of people he wants to add in the search bar and bang thousands at his fingertips just a click away. Then of course his friends will have friends who may want to add him. Suddenly his list is going upwards daily.

Then of course he may just notice the chat thing at the bottom of the page. Oh my goodness all my friends are online right now he discovers. What if he starts a conversation with them and starts talking about their businesses and a little about his.

Suddenly he can figure out who may want to look at his business and concentrate his efforts. He can even go to his friends profile and see the business they have or lack of one. Talk about who you may want to target or not target!

OK I am being a bit of a comedian here. My point is obvious or at least it should be to everyone.

Why do I need some insensitive system to generate leads for me when I have millions on Face Book or My Space that I can actually see what they are about before I ever even mention my business to them.

To me and a lot of people it is just far a superior way to bring people into your home business. No doubt some people are going to dislike me for saying all this and exposing that their thinking is most likely obsolete. I think they need a new business because leads are simply not a problem any more. At least to me. I hope you can see the writing on the wall.

Anyone who thinks that social network marketing doesn't work for business is just silly and I hope I have explained why.

A new year, a new traffic model for Ad Planner

If you are looking for more site information to help plan your display advertising campaigns and understand audiences on the web, Google Ad Planner can help. Our goal is to provide you with the most accurate site information for better planning and decision-making, and we're excited to kick off the new year with an improved traffic estimation model as well as several other features.

The new traffic estimation model should help reduce some of the confusion that often surrounds tracking the number of unique visitors to your site. When creating campaigns, many advertisers use media planning tools, including Ad Planner, to look at unique visitors based on estimates of real world users. However, publishers typically rely on web server logs or web analytics tools, such as Google Analytics, to measure unique visitors based on cookie counts. Discrepencies arise when these two types of unique visitors are compared. You can learn more about this topic by reading the IAB guidelines on Audience Measurement.

To address the various ways of measuring site traffic, we:
  • Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.
  • Changed Unique Visitors to Unique Visitors (users) so it's clearer that you're reviewing estimated numbers of real world users.
  • Placed the Unique Visitors (cookies) and Unique Visitors (users) metrics on a site's profile page so you'll have a more comprehensive view of how a specific site can support your media planning. Learn how to make the most of these two metrics.
In addition, our new model improves our traffic estimates. You'll notice our page view estimates are now more accurate and consistent with web server measurements.

(Click image for a full-size version)

We've also added country demographics for Australia, Brazil, Japan, and Switzerland, which brings our demographics total to ten countries, with more coming in the future. In select countries we've also added a new demographics category, Children in Household, which can be used to research sites.

You've told us that defining an audience to fit your intended customers can be difficult. In response, we've created Pre-defined Audiences that represent commonly used audiences. Now you can experiment with different criteria without having to choose them manually.

This release represents only a fraction of what we're planning for 2009. Stay tuned for more Google Ad Planner announcements soon.

Valentine's Day & President's Day ad templates now available

Last week, we gave you a sneak preview of our seasonal display ad templates for Valentine's Day and President's Day. We're excited to let you know that these new templates are now available for you to use in your campaigns -- just visit the "Seasonal" section of the Display Ad Builder gallery in AdWords to get started.

We're always interested in your feedback and ideas for more template themes, so let us know if you're looking for something special. One of our advertisers, Jason Barnes of Superb Internet Corporation, helped us come up with the idea for easier, more timely display ad promotions. Jason and his team wanted a way to bring more relevancy to display ads, without the cost or lead time it would otherwise require, so he got in touch with us. Here's what Jason had to say:
Using Google's display ad builder is just a smoother process. Say we wanted to do a one-day holiday sale of 50% off, and the rest of the week, 30% off. That can be a hassle with standard image ad directories, but with the Display Ad Builder, we can easily swap in text if we have an image. It's a great time saver, and we'll definitely continue to use it that way.
You can adopt Jason's strategy of making quick text changes to your image ads in the Display Ad Builder, whether or not you decide to use one of our new seasonal templates.

If you're new to Display Ads, you can get started by clicking "Display Ad Builder" on the "Create an ad page" within a new or existing campaign. To learn more about creating and running display ads, visit our Display Ads 101 tutorial site.

"And Together We Form Voltron" (or "How to Connect the Cloud")

The 80's cartoon Lion Force Voltron featured a team of five pilots commanding five robot lions, which could be combined together to form Voltron, a powerful do-gooder whose whole was greater than the sum of his parts. At the Cloud Connect event last week a bunch of developers came together to create our own cloud version of Voltron by combining cloud services from Google, Amazon, and Salesforce.com to create applications that could do good for businesses and consumers.

The event started with Rajen Sheth, Senior Product Manager for Google Apps, making the case for why businesses should move their IT systems to the cloud to a panel of CIOs. Check out his presentation and leave a YouTube comment to let us know if you're convinced.

During the second day to we ran 30 or so developer-to-developer training sessions where we had Google engineers instruct on implementing Google App Engine, and GData and Google Maps APIs with the hope that they'd use our services when building their cloud-based apps.

And on the evening of the third day, we didn't boil the oceans, but coding teams did create some pretty sweet apps using only cloud services. One of the cooler ones was an socially-aware job search app for the iPhone which used Google App Engine, and Facebook and Google Apps APIs. Check out developer Claes Nygren's demo:

Cloud Connect did a great job of testing the ease of interoperability and data portability between cloud computing providers. We want companies to be able to use the best services for their needs across multiple providers, and ensure that we are more flexible than traditional on-premise software platforms.

There are two new ways that you too can play with robot action figures – I mean Google code. Test your app ideas in real-time at the new AJAX APIs Playground. Or register for Google I/O, Google's largest developer gathering, coming to San Francisco, CA from May 28 - 29, 2009.

701 not out

This last 100 posts has flown by. It is time for my regular "not out series" where I recap the last 100 posts and remind you of the themes that have been dominating the blog. I started almost three years ago with 101 not out and continued with 201, 301, 401, 501. and 601 not out.

I spent a lot of the last 100 posts attending and covering the big online travel conferences of Oceania, Asia and the US. A couple of highlights:

From TRAVELtech in Sydney
From Eyefortravel in Sydney

From WebInTravel in Singapore

From PhoCusWright in LA

While I was busy at Gabfests the world went into an economic death spiral:
I touched on some (in my view) interesting themes including
And in BOOT news
I'm having a blast writing, I hope you are enjoying the reading.

PS - in case you happen to be counting this is actually post 703

Wednesday, January 28, 2009

The great persuader is....you

Last night I was speaking to the Metrolina PMI chapter. Good discussion; lots of interest in Agile. My topic was: Winning With Scrum.

So, on that quickly. My experience and my hypothesis (still not disproved...per the scientific method ), is that Scrum can be more fun and can enable your team(s) to be much more productive. It is designed to allow you to be 5x to 10x more productive that you were. And, on average, 5x-10x more than average. (Yes, logically, if you were already well above average, for whatever reason, the bang might not be that great.)

At the same time, I do not wish to infer that Scrum (or Agile) is a silver bullet or magic pill. It is hard work, painful in terms of change, to do well. Some people don't have the intestinal fortitude. And some people might be in one of the few "wrong" Myers-Briggs boxes to be comfortable using it.

So, we are in for a short, tough economic time.
Scrum can help you team and firm.
Scrum can preserve your career.
If you put your heart into doing it reasonably well.

Enough of that.

One person asked me: "Well, I'd like to do it, but who is going to persuade my boss and my comrades and my company to let me do it?"

The short answer is: You.

Yes, I know this can be tough. Yes, even if you are very good, sometimes you will not succeed.

But usually, where there's a will, there's a way. (It's a cliche because it is usually true.) And nobody else is as well positioned.

A couple of things:
* It is not one conversation, but a series of conversations.
* The influencing does not have to come out of your mouth or even be thought of as (all) coming from you. But you have to organize it and energize it.
* It is not just facts, it's emotion also (yours and his). The most effective emotion is often "quiet" emotion. The other guy gets a sense that you really are determined to make this happen; it gives him confidence that you *will* make this happen. (Often a "him"; your situation may vary of course.)
* Stay yourself. People will not believe professional salesmen. But if you are true to yourself, they will believe you.

Welcome to the most important business skill you will ever develop. Getting someone to buy-in to your good ideas.

Two suggestions:
A Sense of Urgency by John Kotter.
Fearless Change by Manns and Rising.

Go get 'em.

Add on to AdSense

Do you regularly work with your webpages and AdSense implementation, tinkering with HTML or PHP and creating images and code on the fly? If you do, Firefox add-ons can help streamline the process of creating webpages. Here are some in particular that you may find useful:

ColorZilla
This extension tells you which RGB or hex color you're looking at, to help you make sure you created that logo for your business with just the right shade of blue, for instance. The tool also creates custom color palettes while you're browsing, so you can use them in your designs.

MeasureIt
Like the name says, use this add-on to measure the width and height in pixels of any element you see on a webpage. It's very simple to use, and you can define how much space you have left for that AdSense ad unit on the right-side. :)

IE View
Do you frequently use Internet Explorer to check how your website renders on that browser? This add-on allows you to view the way any page would look if it were opened in IE, without the hassle of opening another browser. You can also see pages that aren't Firefox-friendly much more easily.

WebDeveloper toolbar
This all-in-one toolbar gives you quick control over things like JavaScript display, form and CSS elements, screen resizing (so you know what your website looks like in smaller resolutions), HTML validation, and much more.

Hopefully, we'll soon have a similar set of add-ons for Chrome, and we'll be sure to share them with our readers.

What are your favorite add-ons for web developing? Leave us a comment below.

Do more with less -- Part 2 of 3

Last week we talked about how Website Optimizer can help you convert a higher percentage of your website visitors (getting you more conversions with the same amount of clicks). This week we'll see how you can get more conversions from your existing AdWords campaigns and keywords with the Conversion Optimizer. We're also happy to announce that the Conversion Optimizer is now available to all campaigns using AdWords' free Conversion Tracking tool that also have at least 30 conversions in the last 30 days. So, if you were previously unable to use the Conversion Optimizer in AdWords, you may now be eligible to use it.

Whether you want visitors to fill out a form, sign up for an account, or buy a product, you want the people who click on your AdWords ad to complete some action on your site. The Conversion Optimizer, a free AdWords feature, helps you get the most conversions for your ad spend by using your conversion tracking data to improve your advertising efficiency. It does this by optimizing the placement of your ads in each auction based on the likelihood of a conversion. This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids - thus saving you money and time (which is particularly useful during a down economy).

For example, say you advertise on the keywords 'shoes' and 'brown leather shoes'. If the Conversion Optimizer determines that people who search for 'brown leather shoes' buy more shoes on your website than people who search for 'shoes', it will adjust your bids so you can appear higher on the page for the more profitable term and lower for the less profitable term.

You might already adjust your keyword bids with the goal of increasing your conversions or decreasing your costs, but the Conversion Optimizer is able to adjust bids using additional factors that are otherwise unavailable. This includes varying bids by broad match query, user location, and the particular search or content partner sites where the ad is appearing. These extra adjustments enable many advertisers to achieve double-digit percentage increases in conversions while paying the same price or less for each conversion.

To learn more or to get started, check out the Conversion Optimizer page. And remember to visit www.google.com/domorewithless to find a list of other Google resources that can help you achieve your advertising goals -- even in a downturn.

Managed Service Enables Secure Delivery of Intellectual Property


In a global economy, professional services firms must differentiate themselves from their competition in increasingly creative ways. Rockwell Technology Group, a Grand Rapids, Mich.-based software development firm, serves customers across the U.S. Midwest and Canada, including manufacturers, insurance companies, and management services.

Because its customers are widespread, it needed to come up with a way to quickly and securely deliver software updates and patches for systems it had developed. As a way to save both time and money, it uses WebEx Workspace, a hosted extranet service, to post the results of its work for download by customers.

The alternative would be to burn the software onto a CD or DVD and either have it delivered by hand or shipped overnight. But by using WebEx Workspace, Rockwell garners several advantages.

Saving Time, Increasing Security
One advantage is that the software updates, which may be necessary to make a business process more efficient, are immediately available to customers. "As soon as our developers have new custom software ready for delivery, I can call the customer and say, 'download it and you're good to go,'" says Mark Laws, Rockwell Technology Group's chief operating officer. Rockwell doesn't have to send someone to the customer to install the software.

Rockwell's customers also appreciate the increased security. WebEx Workspace uses the Secure Sockets Layer (SSL) protocol to ensure protection during transmission, and Rockwell posts software updates in a password-protected folder accessible only to that customer.

Hosted Collaboration Brings Internal Advantages
Rockwell also uses the collaborative workspace internally as well, which helps the company update team members about customer projects.

It stores project-related documents in the hosted Document Manager; it uses the Discussion Forums to carry on impromptu online chats, which are then maintained for later access by other team members; and it maintains schedules and to-do lists using other Workspace capabilities.

Even though Rockwell could just as easily deploy collaborative software internally, it prefers to use WebEx Workspace because of its capacity and convenience. "We have millions of gigabytes stored on the WebEx Workspace," says Laws. "If one of our computers crashes, we don't have to worry about losing any data. We just go to another computer."

If you need to share sensitive information securely, and don't want to worry about maintaining an extensive infrastructure, asking a managed services provider to set up a collaborative workspace can help you focus on serving your customers more productively.

NEWSPAPER RESTRUCTURING IS PAINFUL, BUT NECESSARY

Financial pages are full of developments and changes at newspaper companies and these are being commented upon anxiously by those in the industry. Unpleasant conditions certainly abound, but these development are not indications that the industry is dead or dying in the near future. What they signal is that things which worked in the past are not working now, that newspaper companies are badly in need of restructuring, refocusing, and renewal, and that the boards of the companies and the company managers are taking badly needed action.

The techniques for restructuring are no mystery. First, you need some cash. This can be obtained by attracting new capital through investment or loans. New York Times Co. did this recently by borrowings $250 million from Carlos Slim. Other firms are looking for friendly investors with liquidity.

Another way of raising cash is by turning assets into cash. A classic move made by many types of firms is the sell their building and lease back any space that is needed. Media General and New York Times Co. are currently employing this tactic. Financially troubled companies can also be expected to shed some of their poorest or best performing holdings to raise cash, so it is likely that we will see a number of newspapers companies putting papers up for sale in the near future.

Reducing and restructuring existing debt lessens financial performance pressures on companies. To accomplish it, they use cash that is raised to pay obligations imminently due or to make early partial payments to debt holders in exchange for obtaining better interest rates or lengthening payment terms. Watch for such transactions in the coming months.

As part of restructuring, many newspaper-based companies will seek to refocus on core news and informational activities, divesting non-core activities to raise cash. Baseball teams, holdings in cable systems, advertising service firms, and other types of peripheral companies are being sold or considered for sale.

Few newspaper company executives have experience restructuring and reorganizing their firms to make them leaner and more efficient or strong financial management background. The current environment requires different managerial skills so many newspaper firms will be looking outside the industry for experience. GateHouse Media, for example, has now hired a chief financial officer with a financial management background at companies including PayCheck, NCR , and PriceWaterhouse.

Expect to see multiple actions throughout the industry that are parts of the restructuring of newspaper companies in the coming month. Some will be painful, but will have two effects. First, it will lessen the financial pressures of the debt many companies are carrying. Second, it will force them to rethink their newspapers and the value and quality they are or aren’t providing.

Tuesday, January 27, 2009

New AdWords Help Videos

We'd like to share with you seven new help videos on popular AdWords topics. In each video you'll find the exact steps you can follow to use different features within your account. The videos cover the following topics:
The seventh video, shown below, demonstrates how to use the Campaign Optimizer, a free AdWords tool designed to help you fine-tune your advertising campaigns. The Campaign Optimizer analyzes your budget, keywords, ad text, and landing page to create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply to your campaign.





You can find all seven videos, and more, on the AdWords Help Center YouTube Channel.

Announcing offline access in Gmail Labs

With each passing day, the moments when I'm disconnected from the Internet become fewer and fewer. For me, one of the last meaningful barriers began to fall with American Airlines' announcement last year that they would be offering in-flight wi-fi service. Though wi-fi is being offered by more airlines, there are still plenty of flight routes where Internet isn't an option, at least for now. And this poses a problem for those of us who get a lot of our work done online.


So what can you do the next time you're bracing yourself for that long flight? Well, we've been cooking up a feature in
Gmail Labs, our testing ground for Gmail features, that should help: offline Gmail. If you enable offline access, Gmail will load in your browser even when you don't have an Internet connection. You can read messages, star, label and archive them, compose new mail and more. Messages ready to be sent will wait in your Outbox until you're online again.

Remember, we're still working out kinks, which means you might see some issues that aren't completely ironed out. But this is a major step along the way. It's built on the Gears platform, which has already been used to offline-enable Google Docs, Google Reader, and a number of other third-party web applications.

So if you're feeling lucky, here's how to get started with offline Gmail:

  1. Sign in to Gmail and click 'Settings'.
  2. Click the 'Labs' tab and select 'Enable' next to 'Offline Gmail'.
  3. Click 'Save Changes.'
  4. In the upper righthand corner of your account, next to your username, there will be a new 'Offline' link. Click this link to start the offline synchronization process.

Standard Edition users can follow these instructions immediately, while Premier and Education Edition users will first need their domain admins to enable Gmail Labs from the Google Apps admin control panel.

Watch this overview video of offline Gmail:



Update, 2/3/09: We noticed that some people couldn't find the offline option in their Gmail Labs settings last week. To clarify, when we launch new features in Google Apps, we typically do a gradual release. Instead of making the new feature available to all Apps users at once, we make the new feature available to all Apps users over the course of a few days. This is what we did with the new offline option in Gmail, and we're happy to let you know that as of last Friday, this feature is now available to all Google Apps users who have Labs activated in their Gmail settings.Joyce Sohn, Google Apps Marketing Manager

Williams Mullen Announces Creation of Unfair Business Practices Team

We are pleased to announce that Williams Mullen has created an Unfair Business Practices Team of seasoned litigators who understand bet-the-company litigation and have managed many cases like those that have been the subject of this Blog. Jim Kinsel and I are its Co-chairmen. The Team includes lawyers with significant experience in complex business litigation, intellectual property, employment, government and white-collar investigations and e-discovery.

The Unfair Business Practices Team members have a long history representing clients with cases involving business-to-business competition, misappropriation of proprietary information, corporate raiding, mass resignation of employees to start or join competing companies, business conspiracies, breach of fiduciary duties and corporate control issues. Our lawyers look for creative, outcome-driven strategies to manage a case as a crisis response. For more information about the Team and the types of Unfair Business Practices cases that we have handled, click here: http://www.williamsmullen.com/unfair-business/ .

Leaving your passport at home stories over at Travel Rants

My collection of passport stamps by hjl.
Darren Cronian over at Travel Rants has run a post asking for stories on times people have gone to the airport without a passport. Some very funny stories over there. Here is my "left behind" story

I moved to the UK (from Oz) in 1999. The very first time I went to a day trip meeting to the Continent (Brussels) I raced to Heathrow without my passport like a dumb rookie Australian traveller - not thinking that a flight for 1.5 hours would require a passport. I realised as soon as I joined the check-in queue at Virgin-Express. First response - panic. Second response - turn and run for the Heathrow express. I lived near Paddington station so as I was running for the Heathrow Express I quickly did the numbers in my head - 5 mins to run to the train, 15 mins on the train to Paddington, 15 mins return cab ride from Paddington to house and back again, 15 mins to get back to Heathrow and 20 mins for waiting for trains and taxis. Therefore I needed one and quarter to one and a half hours to get back to the airport. But my flight is due to leave in 30 mins. So I call Virgin-Express to see if the flight is running late.

Me to Virgin Express - Is this flight on time?

Virgin Express to me - Yes sir, right on time.

Me to Virgin Express - I know you are supposed to say that but I actually need the flight to be delayed as I am running late. So tell me, is the flight on time?

Virgin Express to me - OK sir, the flight is running about 20 mins late.

Me to Virgin Express - Are you sure. I need the flight to be about an hour late for me to make it.

Virgin Express to me - OK sir, I am tracking the flight at about an hour and a half late.

Me to Virgin Express - great. Thanks. I'll make it.

And I did... Who knew that departure times were so negotiable. True story.

Photo from hjl on flickr

Alfonso Castellano Interview - current TripSay Board member, ex Travelocity and Lastminute (part 1)

Last week travel social network and planning site TripSay put out a press release announcing that former Travelocity Senior Vice President Alfonso Castellano (pictured) was joining the TripSay Board. Castellano spent nine years with lastminute/Travelocity and before than ten years with TUI. An impressive online travel resume.

I had a great chance to speak Alfonso last week about this new venture. This is the first in two posts from that discussion. In this post I will share with you the discussion we had around the online travel industry in general. In a later post will go through our discussions on TripSay and the travel content model.

Firstly to the OTAs

We started our conversation around the challenges facing the major online travel companies (OTAs). As Castellano said “Most [of the OTAs] are losing money in air” Castellano identified three themes/scenarios confronting OTAs today:

1. Complexity

The world is complex, the law, technology, fragmentation, environment, globalisation etc all ad complexity and with it costs to the big four OTAs (Expedia, Orbitz, Travelocity and Priceline).

According to Castellano, this globalisation investment bu the OTAs is not showing the benefits and gains in scale and volume and efficiency that were hoped. Instead this globalisation effort is bringing so much complexity that it is becoming a drag for the big four, placing increasing pressure on margins. Leading to theme 2…

2. Pressure on margin

Even in this economic demolition derby the OTAs are still under pressure from suppliers on margin. Castellano concedes that this pressure “might move a little now but underlying dynamic will remain. Car, air and even tour operators are becoming more and more discriminating in the on online channel.” This margin pressure is made worse due to the third theme…

3. Increasing cost of marketing

The global demand pressure will put pressure on margins but marketing costs will sill be there.

And….in a frightening prediction. Castellano is not surprised by the CEO changes recently “and am expecting more and more traumatic announcements out of the big four.”

Then to the Meta-search companies

He does not spare the bad news for other, newer players. Castellano also expressed views on the meta-search model. If we had talked months ago he would have said that the meta-search future was secured because meta-search supported the direct push by the suppliers.

Prior to this eco-madness (my words), the suppliers were able to be “discriminating about distribution”. Meta-search could play to this as “a marketing tool for supplier direct distribution rather than a complementary distribution” (ie unlike an agent). This meant suppliers could hold back from intermediaries. Today however, the “suppliers are running back to any player with distribution”. Castellano is expecting a shift “like the post 9/11 world”. Suppliers will be “desperate to pay for an extra bed to get back to profitability.” I found the discussion around the impacts on the industry of 9/11 versus this downturn very interesting. It was after the tragedy of 9/11 and resulting decimation in demand that the online merchant hotel business was born.

Finally to suppliers

I asked Castellano what advice he would give suppliers during this crisis to not repeat some of the mistakes of 2001 and 2002 where too much power was given to the intermediaries. He had even more grim news. This time for the suppliers (hoteliers). He sees a “fantastic future for hotel distribution for OTAs.” He goes on “If a hotel does not control big chunk of distribution today and is still dependent on high yield and hight cost distribution models [like agents]. It is too late, they have no room to maneuver. If they have not been building up distribution for the last 3 or 4 years, then the only option they [hoteliers] have is to keep ­ feeding the beast [online agents] then to come back and fight the bigger beast subsequently…Only a handful of hotel companies can get out of this.” Grim words indeed.

More from our discussion soon.

Programming or Software Engineering?

There's an interesting thread going on over at InfoQ regarding the relationship between BPM and Software Engineering.

One subtext of this discussion raises a wider question - When is it "Programming" and when is it "Software Engineering"?

I'm not sure that the distinction really matters... it's kind of like trying to nail down a definition for "Scripting Languages" rather than "Real" programming languages... but I'd like to share my thoughts.

I think that it's Software Engineering when your primary focus is on the relationships and interactions between software components. Programming is when your primary focus is on implementing specific requirements.

I know that's a pretty mushy distinction, but it's the best I can come up with for now...

To build on this distinction a bit more: It is my very strong belief that everyone should be taught how to Program. Reading, Writing, and Arithmetic just aren't enough for the 21st Century - Everybody should be able to write simple programs.

In contrast, Software Engineering is a very specialized field and way beyond the needs of most people. Like Electrical, Mechanical, Civil and the other Engineering disciplines, it takes years of preparation to master. In my experience all Engineering boils down to math and metrics (How else can you measure the effectiveness of an algorithm?).

Bringing ths back to the BPM/Software Engineering discussion going on at InfoQ... I agree that BPM is not Software Engineering (it's more akin to Process Engineering). There's a huge amount of Software Engineering that goes into building a BPM suite, but that doesn't generally concern those who are actually using those suites.

When implementing a Managed Business Process you must employ good Programming skills - but in most cases you are building within the dictates of your BPM suite's Software Architecture. To me that's not really Software Engineering, it's Programming.


What do you think?

Monday, January 26, 2009

He said, she said using Google ads part II

Yesterday I posted about the fight between online hotel seller Asiativ and meta-search player Hotelscombined being played out on through paid search war of words. Via a comment on that post I looked at the Google results for the search Asiativ. Check out the results in this screenshot

In case you can't read it, the top paid search result says
Please Read
www.Asiativ.com Clarification on Negative Ad Done By Hotels Combined
and the second one says
Do not book with AsiaTiv
www.HotelsCombined.com Fraud alert : Asiativ.com Read customer reviews first
Again I am just passing on their words. I have none of the background here so cannot comment on either of the views from the Asiativ or HotelsCombined. But what the hell is Google doing allowing these things to go on in their search results!

UPDATE - Google have stepped in (or a truce has been called). See shot below. Though there is now a good SEO battle as you can see from the seventh organic link on the search term Asiativ. If this is Google action then they have moved quicklyThe below shot is only fours hours after this post went live


Free Network Marketing Information-Business Cards: Why They're Still Effective in a Computer-driven Market

Lets face it. Business cards are not outdated. When used correctly, they can be quite effective. All entrepreneurs know what they are and what they're for. They have long been used to inform people about business names, products and services that are being marketed, and even the location of the specified business. When maximized, business cards can be very effective means of advertising websites.


Some very good news about obtaining business cards is that, its no longer expensive. Gone are those days when you had to pay a lot just to inform your market that you exist. Nowadays, they are one of the cheapest means of advertising. And there are also websites that give them for free.


Businessmen also tend to keep cards in a case on their desktop. Banking on this fact, it is still wise to say that business cards still deliver what they are intended to deliver sales. With this thought, it is important that your card looks presentable and attention-grabbing. Always include a phote as well as a attention grabbing headline that is related to your mlm product or service. It must be powerful enough so that people will desire to knowmore.


Whoever you get in touch with, don't be ashamed to hand out your business card. Also, never forget to give one to a customer who has visited your site and purchased from you. Word of mouth is a very effective tool to widen your base of customers and giving out business cards jumpstarts this. Also, your cards can also become electronic business cards. A JPEG, PNG or GIF business card that is less than 30 kilobytes can be used.


Every known businessman uses business cards. You can use them to feature your own blog and the URL that goes with it. All other pertinent information such as e-mail address, phone numbers, cell phone number, fax number and even the physical address of the business should be included on the card (its important for the card to look nice but these are the most important tips).


In this world of websites, blogs and chat rooms, it is sometimes comforting to know that some old means of marketing tools still stand their ground. Coupled with persistence and an unending drive, business cards can draw in people (and big bucks!) to your website. That ones for sure.

To Your Success,
Monique Hawkins
540-858-2885 anytime
Skype: Monique371
Be A Mentor With A Servant's Heart

P.S. Ask me about my 2 minute story.

P.S.S. Everybody knows you have to use the secret language when talking to prospects. It's all explained beginning on page 46 of this free ebook:
http://mentormonique.bigmlmtruths.com/?mad=90911

Looking for powerful tips, ideas, and secrets about achieving success, visit http://www.squidoo.com/tipstoexplodeyourhome-basedbusiness/