He said, she said using Google ads part II

Yesterday I posted about the fight between online hotel seller Asiativ and meta-search player Hotelscombined being played out on through paid search war of words. Via a comment on that post I looked at the Google results for the search Asiativ. Check out the results in this screenshot

In case you can't read it, the top paid search result says

Please Read
www.Asiativ.com Clarification on Negative Ad Done By Hotels Combined

and the second one says

Do not book with AsiaTiv
www.HotelsCombined.com Fraud alert : Asiativ.com Read customer reviews first

Again I am just passing on their words. I have none of the background here so cannot comment on either of the views from the Asiativ or HotelsCombined. But what the hell is Google doing allowing these things to go on in their search results!

UPDATE - Google have stepped in (or a truce has been called). See shot below. Though there is now a good SEO battle as you can see from the seventh organic link on the search term Asiativ. If this is Google action then they have moved quicklyThe below shot is only fours hours after this post went live