Showing posts with label viral ebooks. Show all posts
Showing posts with label viral ebooks. Show all posts

Friday, August 15, 2008

Successful Viral eBook Marketing Strategy For Beginners

By Luis Galarza - Internet Marketing Tips.

If I Have To Narrow Down What Makes An Successful eBook Marketing Strategy, These Is What I Will Say!

If you don't know what's a viral ebook? A viral ebook or report also called viport are the strategic mix of reports and viral marketing. These two online promotion avenues are part of all the Internet marketing methods you need to learn to gain a competitive edge, of course this will happen if the viral campaigns are plan and done right. Which can be also done by testing and tracking all the campaign data for creative analysis so you can improve or develop new strategies that will focus on the reports that are producing better web conversions.

So what a successful viral ebook marketing strategy should accomplice:

A well plan viral ebook campaign can be design to achieve many different goals for an Internet business, goals that are part of your overall business mission. There are two questions that you may want to ask yourself before launching your viral marketing bullets.

1.- Do I want to build branding and authority?

2.- Or, Do I want to increase my customers base and revenue?

The first question is about increasing your business ego by making people remember your brand, name, and products. The other is about building a your business cash flow and funnel, but both questions are good for long term success. So, which approach is better for you and the growth of your online business? Before I answer this question here is what you need to know...


Don't Fall On The Corporate Trap.

Many online and offline fortune 500 and 1000 companies use viral ebook in their Internet marketing tactics, and you maybe think that a beginner like you can learn a lot from their campaigns... They teach you that successful viral ebooks marketing...
  • Need to increase brand awareness.
  • Needs to provide full contact information on leads.
  • Needs to create massive amount of readers.
  • And needs to generate sales without click-through.

Let me tell you something, all these is fine if you are a fortune 500 or 1000 company with plenty of money to invest on none-targeted marketing strategies. The use viral marketing like TV advertising, mass mailing, radio advertising, and national newspaper ads, and just they get a lot of leads for their products by advertising the free ebooks or whitepapers on top websites, but they don't know exactly how leads turn into sales because of the ebook, because most of them don't use interactive links that direct potential buyers to the order or more information page, not even their site homepage. They relay on estimates and not accurate conversion data.

As Internet marketing beginners you can't use their methods of developing viral ebooks, you need to be able to test and track all your campaign data for better analysis of what really made your readers take action, which link do they click on, what was the anchor (link description text) of that link, on what part of your infoproduct that link was located, etc...


If you develop a good viral ebook strategy you should get better measurable results like:
  • Increase of your website or blog traffic: By using active links in your report that point to different areas of your site or blog where readers can learn more about a topic, you can generate more traffic per reader.
  • Increase in opt-in email subscriptions or leads: Use a lead capture page or squeeze page, as your report request landing page, that needs to sell your prospect on signing up in order to get the free download. Powerful strategy, list building with giveaways.
  • And increase of leads turning into sales: Don't way for follow up to monetize those leads... Your report should pre-sell readers and have call to action sales copy to generate sales right from the digital book.

The Few Strategies Beginners Should Learn From Top Corporate Firm.

Not everything is bad marketing in the corporate world, there are a lot of techniques that you can learn from them and can increase your success rate if you apply it in your viport campaigns:

1.- Always use your free whitpages to build a list of sales prospects.

2.- Use it to educate your prospects about your solutions and how it can fix their problems. This is advanced online pre-selling.

3.- Get as much contact information as you can. Corporate can ask for everything, small businesses should ask only name, last name, email, website URL, phone number... When you're new, just ask for name and email, this will increase opt-in conversions.

4.- Make your brand and name part of the ebook layout. Industry authority needs a name or an image. make sure your marketing message is located at the beginning, at the bottom of each page and remind them again at the end.

5.- Provide good content, go beyond quality and give something that will have a high price value in the mind of your readers. Don't be scare to add links to other articles in your site or blog, just make sure it's content is relevant that provide unique and useful information.


Recommended Resources.

- Bebiz: Niche eBook Business Builder. Top System.
- Insider Secrets To Marketing Your Business Online. New Version.
- Ebay eBook Business. New.
- Search Marketing Lab. Updated Daily.


To learn how you can be part of an online association full with Internet business experts ready to give you unlimited advise, visit the IEC.


In Conclusion: The use of a well plan viral ebook marketing campaign can help you develop a long term traffic and money making machine for your Internet business.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.

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Saturday, August 2, 2008

Publishing Free eBooks That Will Become Powerful Viral Marketing Tools

By Luis Galarza - Internet Marketing Tips.

The Main Reason New Entrepreneurs Don't Write and Distribute Free eBooks, Reports or Whitepages Regardless Of It's Viral Marketing Power, Is Because They Are Afraid To Give Out Their Valuable Secrets, And Prospects Wouldn't Buy Their Main Information Product. You Don't Have To Be Scare Anymore To Release Those Powerful Viral Marketing Tools, Here Is Why...

Is time to start writing your free ebooks and planning your viral marketing campaign, because the more people you introduce to your quality content, the more leads you are going to generate, and you will increase your online revenue in no time. Because information is what it's going to free you from having lack of money, information is going to make you an authority, quality information is going to make you an expert, information is going to build your online business, original content will help you rank better on search engines, information will grow your business faster, information will lower your advertising expenses, information is going to give you an edge over your competitors, and finally all that content will become a very lucrative asset for your Internet business and for you.

Now when I said this, I'm not telling you to give all your best secret tactics or techniques to your prospects, but you need to provide quality content that is original and delivers at least one good simple solution or tip that will help your ebook readers that specific problem they are facing, or at least part of it. If the content delivers high price value knowledge, you will have more chances on turning those leads into customers, and build such a huge trust that will make them come back to you every time they need a product that will deliver real solutions for a fare price.


Benefits of Publishing Free eBooks or Whitepages.

One of the main benefits of writing and distributing your free whitepages or reports (also known as viports or viral reports) is the viral marketing power behind such a simple but very effective Internet marketing strategy. If the information is good and well targeted to a niche problem, and have the right marketing twist, your reports will be able to spread like wild fire on an extremely dry and hot day. But other than the viral marketing explosion...

- You will get web authority.

- You will gain expert recognition.

- Increase brand awareness.

- Increase market reach.


Is It Good And Ethical For eBook Publishing To Be Use As Viral Marketing Tool?

The answer is yes! Many top online marketer and fortune 500 companies had been using viral report to grow their business and drive targeted traffic to their site for years, some of the Internet marketing experts and online businesses that used viral ebooks marketing successfully are:
  • Mark Joyner.
  • Ewen Chia.
  • Cory Rudl And Derek Gehl.
  • John Reese.
  • Amazon.com.
  • And many more...

eBook viral marketing is very ethical way to communicate your message to customers, because you are educating them to become an smarter buyer, and at the same time you are hopping that your content was good enough that will have them trust you to purchase your main infoproduct.


The Easiest Way To Create eBooks, Reports or Whitepages That Will Help You Increase Sales For Your Main Product.

There are many ways to create ebooks or reports that possess a powerful viral marketing touch, but the easiest way for you to have a quick viral ebook to promote your main infoproduct is by distributing part of your original book for free, this can be:
  1. A free chapter.
  2. A free example of the advice in the book.
  3. Free preview of the table of content.
  4. A free set of articles from the ebook.

Etc... Well you get the idea, just make sure whatever you give for free have a high price value and quality content.


Benefits of Publishing Viral eBook Marketing Campaigns.

I already point some the main benefits of publishing ebooks or whitepages, now I want to give you the main reasons why you should turn them into a viral marketing campaign. The best viral reports or viports are the one that don't need much push for the influencer (influencer; is the person, site or group of both that have the potential to distributing your marketing message to a lot of targeted prospects) to to spread the word about your digital book, that's why this type of marketing campaigns can help you:

- Automate your syndication process.

- Increase your market reach.

- Automate your Word-of-Mouth Marketing.

- Generate free PR from social media networks.

- Increase your customer base.

- Increase sales and revenue.

- Lower your advertising expenses.

- Open doors for more income streams.


Now it's time to take action on what you learn today, and don't wait for the next post or marketing tip. Act on what you already know and then learn and apply new strategies.


Recommended Resources.

- Create Viral eBooks.
- Bebiz: Niche Internet Business Builder. New.
- Insider Secrets To Marketing Your Business Online. New Version.
- Search Marketing Lab. To be ahead of the SEO strategies that work.


To learn how you can be part of an online small business association full with Internet marketing experts and consultants less than 4 bucks visit the Internet Entrepreneurs Club.


In Conclusion: As you can see creating viral ebooks or reports is not that difficult, is all about taking action... If you already have an information product, just take a good chapter and give it away for free, that will put some fuel in your marketing.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.


A proud member of
- The International Association of Home Business Entrepreneurs
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Saturday, January 28, 2006

INTERNET MARKETING: Giving Away Online Content for Free Marketing

By Luis Galarza - Internet Marketing Tips.

Everyone love to advertise for free, and giving away content is one of the best way to achieve this. Just by giving other people permission to use your article on their web site, blogs, or in their e-zine. Your ad is the resource box or about the author signature at the end of the article. It's a win, win situation for both. You get zero cast advertising and they get the content they need to gain more subscribers or visitors.

You have many choices for giving away your content. It could be articles, reports, news stories, e-books, e-zines, e-mags, virtual e-mail courses, press releases, web books, a niche blog, and now with multimedia being big you can also provide audio and video content (I'll will show you how to do it later this week). Now you also use the new Google Knol to manage and distribute your content for free, and gain top position on organic search results.

You can take it a step further and put together 10, 20 or more articles into an e-book, and use it to gain more free advertising. For example, give your complementary e-book to one person and allow them the rights to give it away to anyone. Do you see the picture? Let's say only 10 people download your e-book. Those 10 people may give away your e-book to 10 more people. That's a total of 100 people that have seen your ad in the e-book. And it just keeps multiplying like an advertising virus... That's the power of online viral marketing.

When you keep producing free content over a long period of time, you are going to have a hard drive full of content. Now, what you need to do is take all that free content and bring this strategy to another level, because now you can build your own free content directory and use it as a web site traffic machine. By asking people to add the directory to their web site or blogs by linking to yours.

The conclusion is that giving away content gives you three powerful avenues to get free advertising. You can submit free content, allow other people to give away your free content, or have people link to your web site to give away the free content. This way you are putting Internet marketing to work for you instead of you working for it.


To learn how you can be part of an online association full with Internet business experts and advisers for less than 4 dollars, visit the Internet Entrepreneurs Club.


In Conclusion: Do it one step at a time and this strategy will bring traffic to your web site for years to come. Plus, will make you an expert in your market.

To your success,

Luis Galarza, Internet Marketing Consultant Massachusetts.


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