14 Free Internet Marketing Tips You Can Use Today

By Luis Galarza - Internet Marketing For Beginners.

New Social Media and Web 2.0 Innovative Tools Open Even More Free Ways To Marketing Your Online Business, You Just Need To Be Creative!

Photo by BabyCreative.

Yes my dear net entrepreneur, free Internet marketing works if you plan well, and make your promotions unique and targeted. I know that when you are a beginner in this world of online selling, many things can stop you from using paid advertising and costly strategies, some of this reasons can be the lack of investment budget and the other is the fear risk without knowing exactly how to make it work!...

Right now I want to give you some quick and easy ways to promote your business website or blog using only free methods that can increase your social following, web authority, eventually increase your traffic, and of course boost your income...

You need to remember that the strategies I'm going to share with you right know will not work as well if you use them as a one night stand, or if you over use them. You need to find the balance of what can work for you and how much do you want to benefit from it. Yes my friends, you can use them for affiliate marketing too.

Let's Get Some FREE Marketing Exposure Today!

This strategies are easy and free to apply, but it does require a good amount of time to put it to work, just like anything online or offline. OK, too much said, here are the strategies:

Facebook Tips.

1. Find and join at least 10 groups related to your niche, market or business interest.

2. Don't just join the groups, you need to participate. Share tips, ask questions, etc..

3. Post 2 to 4 different tips or ideas related to one of your articles on your wall, then post them with a link to the article. Post each update in different times...

Twitter Tips.

4. Retweet something useful you can find from at least 20 of your new followers, this will help you boost your relationship with them.

5. Tweet a #Follow mention to your top friends and followers two times today!...

6. Tweet 5 special #Follow mentions for five of the Twitter authorities that are following you.

7. Make your last tweets be a post or article from your site and the second one a nice inspirational quote.

8. Tweet articles or blog post from other that are linking to your site or to your articles. Yes, promote the promoters!...

Blogging and Social Media Tips.

9. Finding blog post ideas can be frustrating, why not making a post about one of your Twitter or Facebook friends.

10. Interview one of your top connections and post the interview on your blog or site.

11. Post a useful video made by one of your social media connections. Then share then on Facebook and Twitter with a mention to their profile.

12. Just like tweeting your promoters, you can use social bookmarking and news sites to bookmark those articles. Start with Digg, StumbleUpon, Del.icio.us, and Newsvine.


Content Distribution.

13. Don't forget to ping your blog, Twitter, Facebook, and Linkedin profiles or pages after a day of updates.

14. Write two unique articles promoting your best blog posts, then post one on EzineArticles and the other to GoArticles. Do this everyday for a different post.

Get one-on-one business couching at the IE Club. It doesn't matter what you need help on you will marketing specialist with the right answer for you!

Recommended Resources.

- Internet Business Start Up Handbook.

Please remember that not everything is written on a rock, you can adjust every marketing strategy to achieve your goals, just don't forget to test, test, test, then track, tune, and test again.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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3 Marketing Tips To Build A Strategic Online Business

By Luis Galarza - Online Business Tips.

The Secret Of a Successful Online Business Is On The Marketing Strategies Behind It!

So, now that you know that success is all about having a strategic marketing plan design to generate exposure with the right target audience, but what is suppose to be behind the strategies? The answer is a well thought out goals. Is no way you can start a business online or offline without a direction or a goal to meet, how will you develop an Internet marketing plan? How will you prepare an advertising campaign?

That will be like driving a car on the road without knowing where you are going... It may sound fun for a road trip with your friends but not if you want to build a serious Internet venture!

I know this is one of the top mistakes made by Internet marketing beginners, and sometimes even veterans in the field make this big mistakes. They start a small home business, they heard someone saying that is money to be make in a niche (any niche) and they buy a domain name, web hosting, sign up with a few affiliate programs or MLM (network marketing) systems or just a regular business opportunity... Then they go all crazy putting banners and ads everywhere they can, and sometimes they will put them where they don't supposed to, which will create problems in the future, like loosing their audience trust, credibility, and eventually their revenue.

They don't know if any of those ad campaigns will work. They don't know what they want to achieve with each campaign... They just wish it will generate an income or at least an extra income.

This way you will make it very difficult to gain any success, because you just shooting darts without a target board. To develop strategic marketing campaigns that have better response rates or web conversion rates you need to be focus on a set of good goals, short and long term goals.



The Tactics!

There are many ways or methods to set goals the for a company, today I want to share a few tips on how to do it strategically. One thing you should know is that when you set your main target, then you need to know that you need to set short term goals for the main one. The way this work is by you creating small steps that will take you to the top of the stairs.

Here are the tips:


Your Mission: Your first goal should be to create a profitable online venture that match you main focus.

So, How will you do this?

• One of the easiest way to ensure success is by having a good marketing plan. A good plan is the one that is focus on achieving your company visions by using the best strategies that you can find.
  

1. The Methods!

To make your companies plan of attack be successful you need the elements that will take help you succeed. Some of the best ways are:

You need to use the right mix of strategies.

• You need to decide which strategies are the most effective for the type of company you own.
• Which of those methods are going to be use the most, or which ones are the most important ones depending on ROI.
• As you know each business is different, and some methods will not work as well in some markets, so patients is a virtue in the process of finding the right mix of methods that will work the best for your specific business. So, don't be afraid of errors, because that's part of marketing, keep testing until you find what works.
  

2. Solid Methods!

What are solid methods? Are the ones that are excellent for the type of business or niche you are into.

The best strategies you can use for your online company are the ones you enjoy doing. Why is this?

• This way you ensure that each project is finish on time because you like to do it!
• Because if you like what you doing you won't have any problem on keep doing it!
• Just to give you an example: If you hate receiving unwanted email promotions or spam, you may not want to use email marketing strategies in your mix.
• But, you need to know that spam is the illegal and unethical way to use email campaigns. Ethical email marketing is permission or opt-in base marketing which has a high sales conversion rate and is excellent to build long lasting relationships with your customers and prospects. For more information about this method read "8 List Building Elements", "20 Giveaways For List Building: This Is Email Marketing On Autopilot", and "Email Marketing Mistakes You Need To Avoid".
  

3. Think Out Of The Net!

I said this to remind you about traditional or offline marketing methods, not because your business is run 100% online you can't get the exposure benefits from offline advertising and promotions.

So, another good way to apply strategic tactics is by mixing offline and online campaigns.

There are many great offline methods that can be use to market an website or blog effectively, here some of those low cost tactics:

• One that can be apply right away are tear-off fliers that you can post on main town spots like stores and non-profit organizations. Just make sure to add good copy, your website or blog URL, and a good reason for people to visit the site.
• Another way is by buying newspaper ads or radio ads just make sure your sales copy is design to create hot leads.
• Another way is by distributing your business card to as many people as you can and add a sense of urgency or curiosity to make people visit your website. Think viral marketing!
  

To keep an strategic advantage over your competition you need to keep testing and finding new methods to add to your mix and to your plan.

To get unlimited advice "on how to start a successful online venture" visit the IE Club.

Recommended Resources.

- The Shoemoney System.

- Insider Secrets To Marketing Your Business Online.

The advice above is to help you open you mind to the possibilities in your promotions that can help you triple the exposure of your company in front of a targeted audience.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Internet Marketing Tips 2009

By Luis Galarza - Internet Business Tips and Trends.

This Is Your Daily Resource Of Internet Marketing Tips! Make Sure To Visit Everyday So You Don't Any Tip, Advice, Strategy...





This post will be updated daily with a new Internet marketing tips (new tips will be post at the bottom of the list), that will cover everything from email promotions, online advertising, campaign ideas, business models, and everything to help you attract more web traffic to your site or blog and to get the best results you can from that traffic.

Now this mini tips are excellent to help you put set up action steps for you and your team that can be put on practice on a daily basics. You will also get a few motivation quotes from time to time just to help you keep the fire going. Also you will find some good videos I found that can help you in your journey. I completely recommend to check the rest of the blog if you want more detail information about any of the tips or call me and leave you question at 978-425-1422, I will gladly write a post to answer it on this blog.

Also you can follow me on Twitter for the "Daily Marketing tip" or search Twitter using the that phrase or the hashtag #dimt.

OK let's begin!

1. For bloggers and content site owners a great way to generate constant targeted traffic is by submitting your articles RSS feed to Zimbio.


2. Conquer your the search results for your main keyword by building sites or blogs targeting the niche with different information.


3. If you are the face and brand your company make sure to use professional pictures, or pictures where you look good to do business with.


4. If you use PPC (Pay-Per-Click) advertising, check organic result for videos in top position, this can take a lot of the traffic you can get. Focus on keywords where videos are not in the search results.


5. For SEO: Universal search result means you need to mix content syndication and use audio, video, images, PDF files, and text.


6. Bloggers don't be afraid to link to other blog, people usually visits the blog that is linking to them or is sending traffic.


7. Make sure to build your Internet business model base on a profit generating funnel. For example: capture page, oto (One Time Offer), up sale, info, backend offers, etc.


8. On Twitter: Make sure you deliver a sense of quality by sharing only quality stuff, this way you will increase the value of your word and brand.


9. A Tip on viral marketing... Hire a freelance software developer and have him build a small niche related app., then give it away for free with your information on it!


10. For SEO and Credibility: Prepare a least one press release every month have it check by a PR expert like "Your Pitch Sucks" and distribute the articles to PR directories like PRWeb.

Also check the following training videos:

Video 1: Increase Traffic.

Video 2: Generate Traffic With Press Releases.

Video 3: Build Web Traffic Channels.



Increase Traffic - How to Increase Web Site Traffic - video powered by Metacafe

To find more details about each mini-tip just use the search box at the top of this blog or call 978-425-1422 and leave your question in the voicemail.



Recommended Courses & Tools.

- Search Engine Marketing Lab: Unlimited SEO/PPC Advice.
- Cashmaps Print Newsletter. Copy these Online Business Models.
- Insider Secrets To Marketing Your Business Online. Complete eMarketing Course.


Don't be shy and share your own online marketing tips by clicking on the comment link below this post, or if you think some of this tips are worng or want to add to it please do, the more we share the more we learn, the more money we all make.


To your success,

Luis Galarza,

Internet Marketing Consultant In Massachusetts.
Feature on the Leominster and Fitchburg MA News blog.
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Incredible Hulk In Internet Marketing: Hulk Smash The Recession

By Luis Galarza - Internet Marketing Tips.You Need To Turn Into The Incredible Hulk In Internet Marketing On Your Niche Or Be Ready To Be Out Of Business! Here Is The Number One Tip To Put A Hulk Smash To The Recession and Your Competitors...



You may be asking yourself what in the heck Luis mean with turning into the Incredible Hulk in Internet marketing or be ready to be out of business. What I mean is that in the next 3 to 5 years you are going to face a hard time in business, you reading headlines in almost all newspapers about how America businesses are suffering and are expecting to loose big time.

Well, I going to give you a test and example of a business that will be here even after all the downs in the economy, just open your local newspaper and find the biggest ad from a local business or company, well my dear entrepreneur that is the company that will be in business during and after recession times... Why? Because is applying stronger advertising and marketing than their competitors. This was exactly what Robert Kiyosaki the author of Rich Dad series books and co-founder/CEO of Rich Dad, Inc., did in a morning session with over 500 business professionals that were taking business and financial advice from this successful entrepreneur and investor.

Robert said:

"Don't do like every other business owner who listen to their accountant advice to cut down advertising and promotion expenses, this is the worst thing any marketer can do. When time get tough, your job is to promote more not less."

By the way I completely recommend you to read his books, specially "Rich Dad, Poor Dad!", he will help you understand the power of making your money work for you and no the other way around.





The Internet Marketing Number One Tip.

Robert already said it, you need to advertise and promote more to keep your sales and cash flow, if sales are down the best thing you can do is go out and look for more business to keep up with down times. Still a smart idea to cut down your expenses, but don't necessarily means to cut down your marketing budget, actually successful entrepreneurs will cut down other expenses and invest those savings back into targeted online and offline advertising campaigns that are carefully plan to ensure high conversion rates.

So, instead of lowering your Google Adwords or PPC (Pay-Per-Click) expenses I recommend you to increase the number of campaigns by targeting high traffic keywords, but not before finding good advertising key-phrases by using a good keyword research tool. Also, don't forget to track and split test every campaign to make sure you are getting the best out of your marketing, this will help you find low response ads and keywords so you can optimize or delete to focus on campaign with better results.

To put a Hulk smash to the recession Internet marketing newbies or beginners need to remember to develop a good strategic online marketing plan that is focus on increasing your current customer base, leads, blog readers, and opt-ins, to do this you need to have a clear view of your goals for the next 5 years, which is what expert estimate this recession is going to last.



Bad News And Good News.

This economy have a many bad surprises and a lot of open chances for businesses, but only those that are ready to turn into the Incredible Hulk in Internet marketing are the ones with the key to those open opportunities.

The good news are that because of the recession many Internet businesses are going to be out of business, leaving a lot of space to expand your business and gain more market share in your niche. The bad news, like Robert Kiyosaki puts it, you may be one of those companies going out of business.

To survive you are going to advertise big, this is the only way you are going to gain big returns and keep growing your Internet business during economy tough times.



Turn Into The Incredible Hulk In Internet Marketing On A Budget.

I know you may not have a big budget or any budget to promote your business or products on the web, but with the help of a few good low cost and free marketing strategies and tools available for the Internet you can put together a successful strategic marketing plan that will actually generate sales or hot leads. Because you have a limited budget and down economy you need to focus on reliable sources of web traffic and some good tactics that are proven to deliver high web conversions.

Here are three thing your Internet advertising campaigns and promotions must have to become successful:

1. - A lot of high targeted traffic: The kind that is looking to buy today what you are selling. Resources:

• PPC (pay-per-click) advertising. You don't have to go for Adwords, to keep your investment low use Yahoo Publishers, and MSN Ad Center.
• Use social review sites or product service like Pay-Per-Post, Reviewme, and others to have bloggers post article about your site, company or product on their blogs. You can set a low payment and still get a lot of applicants.
• Reward current customers, leads, and readers with something special with high value for every new referral they send that turns into a new customers, opt-in, or downloads a free ebook or report.
  

2. - Direct marketing potential: Just like catalogs, classifieds, and postcards, the advertising channel needs to provide a good "selling now" potential, even if you are building an email list of hot leads. Resources:

• Social shopping sites: Is time to put the power of social word-of-mouth into your marketing and let the people become your sales reps. I'll be writing more about how to use social shopping sites as an effective online marketing tool, but for now take a quick look at: ThisNext.com, Crowdstorm.com, Kabooble.com, Stylehive.com, Wists.com.
• Online Auctions: Showcase your products on top online auctions and leverage the traffic and sales power of these sites to increase your online sales. Resources: eBay, Amazon, Overstock, Bidz, etc.
• Shopping comparison sites: This sites are very popular, and consumers love them to find good deals on all type of products. Some of the most populars are: Yahoo Shopping, Google Products, Bizrates, and Shopping.com.
• Geo-targeting top classified sites: Yes, online classifieds still work, but only when the site have a huge amount of consumers actually searching for items or services to buy, some of this sites are: Craigslist, Kijiji.com, Myspace Classifieds, Facebooks Marketplace, USFreeAds, Oodle.com, and Yahoo Classifieds.
  

3. - One Way Back Link Building (SEO): As I said before in other articles, most of your marketing needs to be focus on generating quality one way back links... Quality one way back links are those that come from relevant sources or sites in your niche, the link use your main keywords as an anchor or link name, and needs to come from sites with page-rank 2 or over nothing less. Resources:

• Article marketing: One of the best ways to generate targeted traffic, build credibility, and get one way back links to your site is by writing good content about your niche and submit them to article directories for syndication, because article marketing have high click-through rates. Here are some to get you started: EzineArticles and GoArticles.
• Blog marketing: By publishing your own blog or blogs targeting your niche you can generate a lot of back links your main site or blog, and also it will give you a big SEO advantage because Google love up to date blogs. Just remember to syndicate your blog content by submitting to free Blog and RSS directories, and Zimbio.
  
• Submit Press Releases: This is like article marketing but with Hulk power! You can have your press release feature on top news sites like Yahoo News, and Google News by submitting with PRWeb (Paid service), also you can use MyFreePR and PRfree.
  

Want more tips here is a video with exclusive internet marketing advice for down economy times:


The Internet marketing video had some good tips that you can apply right away, hope you like the vid....

To get unlimited advice about how to apply successful Internet marketing in recession times visit the IE Club.


Recommended Resources.

- #1 Internet Marketing Training Course. One course, all the strategies.
- Search Marketing Lab. 24/7 SEO and PPC Up to date training.
- Web Traffic Machines. Complete traffic generation system.


In Conclusion: Never stop marketing and adapting your promotions to grow your business and achieve your goals.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

.

Internet Marketing For Newbies Or Beginners

By Luis Galarza - Internet Marketing Tips.

Is Time To Open The Door Of Internet Marketing For Newbies With A Bridge To Advance Strategies That Can Make You Money Online!

Internet Put The Power Of Strategic Marketing In The Hands Of Small Business Owners

No, I'm not trying to sell you anything in fact I going to give Internet marketing newbies the chance to really start making money by the end of this week or by the end of the month, your success depends on how well you follow instructions and how hard are you willing to work to achieve your financial goals, remember that regular people work 8, 12 or more hours for somebody else, but an entrepreneur is willing to work 16 hours or more in his own business to make sure it grows to the point when you don't have to work as many hours anymore.

First you need to know that starting an Internet business is simple not easy! Now, you can make it easier by using the right online marketing tools and strategies that will really help you maximize your small business. On the Internet a small business or any type of real stream of income is based on three things:


1. - Relevant Content.

Whatever your site is about it have to provide extremely relevant content that is targeting to what your audience will expect when they visit your site or blog. As you can see I'm not talking about top quality content, I'm talking about information that is closely related to your niche or market, even if the type of site that you are using as your Internet marketing presence is a blog. I will explain this in more details in a few.


2. - Lots Of Targeted Traffic.

You need to concentrate your Internet marketing efforts on strategies and web advertising channels that can deliver a massive amount of targeted traffic to your web site or blog. When I said targeted traffic I don't mean people looking to socialize or sharing information about your niche, I mean getting hot prospects looking to spend money on your site, looking to buy what you are selling, wanting to learn what you are teaching. These are the visitors that will click through your affiliate links and take action, the ones that will not think twice on clicking your Adsense ads when they see a good offer, the ones that will read your blog posts, subscribe to your RSS feeds or opt-in to receive your email newsletter.

This is the only type of traffic that matters, the ones that will help you make money online.


3. - Monetization elements.

After getting all that high quality traffic now you need to monetize it, by creating a good response base income system, a system that will deliver traceable high conversion rates and can be improve or optimize to increase your website revenue. Another thing is that you need to add as many relevant stream of income as you can without over clouding your site with offers. Some of the monetization program you use are:

• Google Adsense.
• Affiliate Networks.
• Stand Alone Affiliate Programs.
• API or Data Feed Base Affiliate Partnerships.
• Sell Advertising Space.
• Contextual Ad Networks.
• Your Own Digital or Physical Products.
• Your Own Services.
• Selling On eBay.
• Joint Ventures.
• Membership Sites.
• Online Network Marketing.
• Etc...

4. - Customer Relationship Systems.

If you want to build a long term Internet marketing business you need to start building your own database or opt-in email list. By having your own email list you will be able to follow up with hot prospects that haven't made a purchase yet, you can educate your customers or prospects about your product and niche, and you can provide valuable information to position yourself as a top expert in your market.

Some of the systems that you can use to keep in touch with your current customers and leads are:

• Email Newsletter.
• Blogging.
• Custom Social Network.
• Social Networks.
• Online Communities.
  
• Postal Mail.
• Membership Site.
• RSS or Atom Feeds.
• Mobile Marketing.

5. - Long Term Sales Process.

OK, you started a new online business, you have an Internet marketing plan, and you already getting some front door sales and leads from your online advertising and marketing campaigns, what's next? Many beginners fail to understand how business really grow their sales and profits, usually newbies will try to find new ways to increase web traffic, and conversions, which is OK... But, any successful Internet marketer will tell that you are forgetting to monetize your main business assets, which is your current customers, loyal newsletter subscribers, and blog readers.

You can increase your online sales and revenue by planning monetization strategies and marketing campaign that will target your current customers, email list, and blog readers. If you aren't marketing to them you are leaving a lot of money on the table. Remember that it's easier and cheaper to promote and sell something to someone that already have trust on you or already purchased something from you.

Two of the ways you can do this right from the beginner, when I said beginning I mean when a person is ordering something from you or after they opt-in to your email list is by applying cross-sell and up-sell strategies. I will explain this in future posts but for now you need to know, what is it?

- Up-sell: This is when you offer an upgrade to a product or service that is higher in price.

- Cross-sell: This is when you offer relevant products to increase the quantity of items a buyer can purchase on a given transaction.

Many top etailers (online retail stores) use these marketing tactics to increase sales instantly, which mean on time of transactions. Top infoproduct and software marketers use OTO's or one-time-offers to do this. This is a salespage that appears after the end of a transaction or after a person opt-ins to an email list service, and usually will offer an up-sell to a better or complete product line. What I'm talking about is Internet marketing with a sense of urgency, this is when you create campaign to motivate your target audience to take action now or by a set time, the action can be a purchase, a call, opt-in to your list, subscription to a membership site, etc., the important thing here is to create an offer to have you visitors to take that action by the set time you want them to.

But, to create a sale process for a long term you need to create back-end offers like:

• Affiliate endorsements.
• Relevant services.
• Offer other products.
• Joint venture products.
• Use Adsense for RSS.

Now, remember to build a strong relationship with your customers before starting any type of promotions, also keep your email marketing campaigns to a minimum, this way you will reduce opt-outs.



Why Newbies Fail?

This single subject needs its own article to help you avoid must of the factors that stop new online entrepreneurs to achieve a high level of business success, but right now what you need to understand is that starting and keeping an Internet business growing successfully you are going to need more than just a good website, an informative blog, or good copyrighting skills, none of this Internet marketing elements will do you any good if you don't know the facts that separates successful web marketers with those that make little or hardly any money.

The main factors that separate the marketers that make six figures or seven figures incomes online from those that make pennies per month are:

1. They have a purpose and focus their efforts to one thing at a time.
2. They don't complicate thing, they try to use or create simple systems that are easy for them to administrate.
3. They don't waste their time in marketing spotting, or trying every single new trick that they find out there, they have a plan and stick to it.
4. They don't look for or chase the million dollars promise, they find a need on demand and find a way to fill it.
5. They don't just dream and for the next best thing, they set goals and develop an action plan to meet those goals. With little step moving forward all the time.
6. They make sure they know how to apply an strategy or how to use an online advertising channel before waisting their efforts and money on it.
7. Every top marketer will tell you that having a mentor and being part of a business group can help grow your business faster. 2 minds are better than one.
   

As you can see success is all up to you and the system you develop to get each of your actions pull positive results.



Website Promotion Guide For Newbies or Beginners.

Here are a few videos I found that will help you to start you Internet business.

Video 1


Video 2


Video 3


I hope you found the videos very useful, come back for future updates.

To get unlimited advice about Internet marketing and online business start-up visit the IE Club.


Recommended Resources.


- Secrets To Selling On eBay. Top eBay Business training.
- #1 Internet Marketing Training. Learn that and more.


In Conclusion: The best way to increase your chances of seeing quick online results is by focusing in only one thing at a time, take yours business or project to a success level, then move and build a second money making asset.

To your success,




Luis Galarza, Internet Marketing Consultant In Massachusetts.
Proud member of the Internet Entrepreneurs Club.

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Affiliate Marketing For Mechants: Affiliate Network Success Elements

By Luis Galarza - Internet Marketing Tips.

Running An Affiliate Program For Your Own Website or Product Can Be A Difficult Task For New Internet Business Owners, Learning The Secrets Of Affiliate Marketing For Merchant Is A Journey... Here Are The Affiliate Network Success Elements You Need To Know About!

Learning affiliate marketing is a must for any online merchant, without this knowledge you will be missing out a big chance to increase your web traffic, your sales, and your branding. Applying affiliate marketing to boost revenues is not just for big name companies like Amazon or eBay, providing your own affiliate program is an nonsense Internet marketing strategy that must be use by any entrepreneur who want to build a strong presence on the web, and one way to do this is by using the services of an already establish affiliate network.

There are many type of partnership networks that you can use to build a strong online sales force, the good thing about using a good network is that instead of investing more time and money to fine publishers and Internet marketers to become part of your program, which by the way can take some time specially if you are new in the online marketplace, because when you are new nobody knows who you are, if you are reliable, if they can trust you, if you are in business for the long term, etc..

As you can see building trust and credibility on the Internet is a must to have people engage with your brand and marketing message. But when you use an affiliate network you will leverage their huge list of publishers and marketers that are ready to promote your product or services, is just like having an instant online sales force ready to go out and sell your products to their list of contacts.


Your Marketing Benefits.

Just imaging the benefit of such sales force, which for many top marketers is one of the best Internet marketing strategies that you can use to grow your business faster for free, or for a little cost, or for a percentage of the sales generated by affiliate partners. Let's analyze the situation for a minute:

1. You sign up with an establish network.
2. Then automatically your business and product is expose to thousands or even millions of publishers.
3. Then you get thousands of partners that want to sell your products.
4. And in less than what you can expect you start getting sales from different sources without moving one finger or spending money on advertising.
5. You get a full sales force team that is advertising your product all over the web using paid and free marketing channels, and you are growing your Internet business and generating an passive income on autopilot.
   

A few other things that you can benefit from such partnership is that you can leverage their technology, leverage the trust power of their brand specially if the network is recognize as a leader in the field, and just mentioning this partnership in your site can develop instant trust with you visitors.


Top Affiliate Networks for Merchants.

Affiliate marketing can work excellent for any merchant specially if is one that already have an strong brand in the online marketplace like:

• Commission Junction or CJ.
• Linkshare.
• Share A Sale.
• Azoogle Ads.
• Buyat.
• Clickbooth.
  

For Internet marketing beginners selling digital products or physical training materials:

• Clickbank.
• 2Checkout.
• Paydotcom.
  

If you starting an eBay business you don't have to worry about using affiliate marketing to promote you store because to can leverage the affiliate program that is already being use by thousands of eBay associates, that can also promote your store without any extra sign-up or anything like it.


Affiliate Network Success Elements Every Merchant Need To Know.

Affiliate marketing for merchants is like looking to this industry upside down. One of the thing should know about before deciding if a network is right for you is what to look in it that will help you run a successful program. There is more than just program management and tracking systems... A good network should have the following success element:

1. - Needs to be flexible with technology so it can be able to develop customize tracking solutions that are specific to your company's needs.

2. - Their technology should let you automatically send your best offers through your affiliates main virtual real estate.

3. - If you are concern about the use of your brand by associates the network should work closely with you to help you protect your brand in paid search advertising or PPC.

4. - It also needs to apply constant innovations that will help you maximize your current sales at a lower cost.

5. - Another thing that is very important is to protect yourself from sales partners using spyware as marketing tools, for that reason the network should have a spyware lab design to protect your program.

6. - Another new strategy is the use of "open network" solutions to help you build a stronger relationship with your online sales force, if th network offers this is ahead of the game.

7. - They also should help you improve you affiliate marketing strategies so you can achieve your monthly sales volume goals and help you stay on a budget.

Good affiliate networks should have every one of these success elements or at least some of the most important ones. The companies a listed for beginners don't provide every single element but they still good partners that you can use to start implementing your own sales force marketing campaigns.

To get more advice about affiliate marketing for merchants visit the Internet Entrepreneurs Club.


Recommended Resources.

- Insider Secrets To Selling On eBay. Top eBay Business training.
- Affiliate Marketing For Merchants. Learn that and more.


In Conclusion: Merchant can really increase sales, traffic, and grow their business faster with the right affiliate marketing networks and strategies, so analyze your current marketing plan and see if this approach can benefit your company. Personally I think that in the etailing marketplace is a must. If you have an offline local small business trying to use Internet promotions you can start with this type of partnerships.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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4 Internet Marketing Fundamentals That Increase Your Success Rate

By Luis Galarza - Internet Marketing Tips.

Internet Marketing Have The Same Fundamentals As The Offline Marketing World, Just The Strategies, Tactics, Tools, And Technology Is Different. But, If You Don't Understand The Main Element Of A Successful System, Your Efforts Will Have Not Effects For Your Internet Business!

All the main fundamentals of regular or offline marketing also applies on it's fullness to Internet marketing, or at least to successful one. As an entrepreneur you need to know about each of these elements and how it fit in your marketing plan or strategy. It will really help you if you add these fundamentals into your campaign, because every online marketing program depends on a few factors that will help it become a successful program:

- One that is focus on getting to your goals.

- One that follows a path of strategic actions and tactics that will take you closer to achieving your goals.

- One that it's base on performance and is design to boost conversion rates.

- One that have a list of campaigns working together and yet separate to find the best channel to distribute your marketing message.

- One that acts base on accurate analytic data, which comes from well plan testing and tracking system.

- One that can be adjust and improve if you marketing trends changes.

If your Internet business marketing program doesn't possess this attributes or do any of those things for you or your company, maybe is missing one of the puzzle pieces that are necessary to make any of those attributes possible.

Many online entrepreneurs fail because they forget to run their Internet business as a real business... With a business plan, an Internet marketing program, and a set of short term and long term goals. Remember that it doesn't matter what type of company you want to start, if you want to be successful you need to treat it as a real business and have an strategy for each of your of the marketing fundamentals.


The Four Internet Marketing Fundamentals You Need To Plan For To Increase Your Success Rate.

The four fundamentals every marketing should have are Product, Price, Place, and Promotion. Here is how it brakes down:

1. PRODUCT.

This is the element that involve finding something of quality to offer, product development or design (you can develop the product yourself, outsource, buy PLR or MMR pre-develop products, etc), list of features that translate into valuable benefits, creating your USP or unique selling proposition, needs to blend or become part of your branding, and needs to be deliver in a professional packaging that increase its value.


2. PRICE.

The price is always a tricky part of any marketing program, because if you price to high you will loose potential customers, but if you price to low you will lower its value. Also, you need to decide if you are going to sell it retail or wholesale, or if you planning to offer discounts to increase sales, or if you want to accept allowances or payment plans, and if you do, you need to have good credit terms in place.


3. PLACE.

This element is also crucial for your success, is where you plan what type of distribution channel you better fits with your product/audience, the location where you product or service is going to be shown (this can be a website, an eBay store, a stand alone sales page, an offline storefront, etc), or you can decide to use middlemen, affiliates or joint venture partners to distribute the goods effectively.


4. PROMOTION.

This is the one focus on distrubuting your message to your target audience through advertising, a sales force (offline sale reps and affiliates), public relations or press releases distribution, sales landing pages or lead capture pages (squeeze pages), also the use of offline marketing tactics like; Direct marketing, telemarketing, TV informatials. And of course Internet marketing strategies like:

• SEO or Search Engine Optimization.
• Email list building.
• Social media or web 2.0 authority.
• Online viral videos.
• Blogging.
• Viral campaigns (like free ebooks).
• Ezine ads.
• Etc...

So, make sure you use each of these fundamentals as soon it increase your web sales conversions, which is the one of the most important things about having a business, without any revenue you will be out of business in no time. The other most important thing is building a strong long term relationship with your customers, prospects, and your audience in general.

To learn how you can be part of an online association full with expert on Internet marketing and web business advisers by visiting the Internet Entrepreneurs Club.


In Conclusion: Is simple, just treat your Internet business as a real business, and you will be in your path to success. Before using any Internet marketing strategy try to master each part of it before applying it, this way you will increase your responses.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Internet Marketing News: Zippo Banners Got Results

By Luis Galarza - Internet Marketing Tips.

Internet Marketing Works! So, Don't Believe Is Someone Tell That Your Product Can't Be Advertise Online... If It Works For Zippo, Can Work For You Too!

After an online banner advertising campaign Zippo the lighter manufacture saw a big increase in their sales in the past holidays, which make them rethink their overall marketing plan for this year, which didn't include online advertising of any type. Zippo only used online marketing when it need it some extra push to increase sales, but this time that random push gave them better noticeable results, that make them add Internet marketing to their strategic sales plan.


Let's take a look at the type of banner that provide those results.

The lighter company decide to use banners that appear to be static image ads, being born by a Zippo lighter, then it will turn on the animation showing stylish design of their product... This is an excellent converting online banner ad strategy that can be use successfully for businesses selling items like:

- Clothing.
- Real Estate.
- Toys.
- Kids Products.
- Furniture.
- Cars.
- Watches.
- Etc.

So, if you are selling products that a simple picture of it can have people click-through to find out how they can put their hands on such a item, or to get more information, you can definitely put this marketing strategy to work for you.

Note: Zippo used a flash animated banner.

Why It Worked?

To make this banner advertising campaign delivered those good results, Zippo knew what type of audience will be interest in there product... so, they advertise on high traffic websites with a targeted visitors in the age range that the company was looking to expose their message to. They knew that the people most interested to buy their goods were males from ages 21 to 34, so they target sites with this type of audience.


Adjust and Match.

If you are selling other type of products or services you can still use the basics of this display marketing method, it doesn't matter if you're selling software, ebooks, or want to increase traffic to your blog, you can successfully use this tactics and have successful results.

How??? By adjusting the techniques of the banner or image ad design, but keeping the psychology of the method intact. What's the psychology behind this method?

1. The perfect hook: Grab visitors by the eye ball with a good relevant hook.
2. Hot relevant items: showcase your best products targeting a segmented audience.
3. Brand exposure: Even if visitors don't click you still want to have them know who your company is and where to find you.

Also make sure you do your research and find the most relevant websites or blogs with a big inventory of unique visitors and page views that you can use to successfully put this Internet marketing strategy in place.

To learn how you can be part of an online association full with Internet marketing experts and marketing advisers by visiting the Internet Entrepreneurs Club.

In Conclusion: It doesn't matter what you do, make sure you have a good testing and tracking system in place to get data and see how this online marketing method is working for you. Make sure to test different versions of your banner ads, until you find the one that gets the best conversions, and even then try to make that one better.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

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Internet Marketing Facts #1

By Luis Galarza - Internet Marketing Tips.

Discover The Facts About Internet Marketing And Get Tips To Learn How To Make Them Work For You!

Internet marketing is an ever changing media that has a lot of myth and facts, right now I want to give you some insights about this powerful communication channel that gave regular people the tools to compete at the same level as any top corporates. Specially with the introduction of blogs average Joes learn how simple was to create money making assets with the help of a computer and a good Internet connection. And even before blogs was there was eBay, which let some smart entrepreneurs say good bye to the 9 to 5 jobs and make an steady income online. This post is the first one of a series of articles that I going to blog about in the next few days, I hope you enjoy the ideas.


Here is what you should know about Internet marketing:

Fact #1: What is Google's core desire and long term goals? If you few follow Google's news sometimes you may already know that their mission is to create the biggest marketing and advertising system in the world.

So, my question to you is, what is your core desire? What is your long term goals? Are you doing anything to keep yourself on the path of success? Or, are you seating down waiting for the next big thing? Successful entrepreneurs don't wait, they create the next big thing. Successful entrepreneurs don't dream, they set goals and create action plans to achieve them. You need to answer the "why?" question and find your core desire that will push you close to success everyday.

Fact #2: The myth is been busted! Smart entrepreneurs have learned that new media don't kill the traditional one...

It's true, the same thing marketers said about other new medias and we never saw it happen, we know that radio didn't kill print media, TV didn't kill the radio, and online video and podcast will not kill TV. Instead of thinking and getting worry about what media or channel is going to die next what about we try to learn how to use current marketing communication channels strategically, and put some creativity in place to bring innovation into your business, at least this way you can make or increase revenues.

Fact #3: New media have divided people's point of view. Audiences have mature, become smart decision makers, and they don't want to believe what you are trying to say.

This is completely true, now and days you cannot just put at a website by a few ads on top sites or through PPC and expect to become a millionaire, that doesn't work the old days of instant credibility just for having a well design website was gone long time ago... In todays Internet market you need to be remarkable and resourceful to hit success. A few ways to do this is by writing unique quality articles, distribute interactive media like videos or audios, create web authority with social media, and on going relationships with your prospects and customers with email and strategic blogging.

Fact #4: Online advertising is booming, but Internet advertising growth will eventually drop from the current 30 percent increase rate... But you need to see the silver lining.

This doesn't mean that virtual real estate will not generate money any more, what this mean is that eventually most businesses will be online spending advertising money, and the market will be an steady channel. So you need to make sure you start creating online assets that will provide you with an passive income.

Fact #5: Search engine technology mix with their highly relevant target users has provide us with better ROI by giving us higher conversion rates.

The miracle of PPC or pay-per-click advertising put the power of making money online in the hands of beginners, small businesses, and big corporates. Yes, PPC doesn't care how big are you, what works here is how much you know about this Internet marketing platform and how good are at copywriting, testing and tracking, and campaign optimization. Remember here is all about responses.

Fact #6: Your marketing is a TV channel and your audience have the remote... they control the conversation, they control the story, and your marketing message.

Regular Internet marketing won't work, being good at what you do won't work, you need to be better, you need to be remarkable, your message need to meet your audience expectations, your message needs to be easy spread and need to encourage people to share it with the world.

Fact #7: Acquiring customers from social media is very cost effective because is free.

Social media marketing works and if you aren't putting at use you are missing out a big chances to increase your web authority and credibility with the potential to build a large targeted fan base that can turn into your customers. Actually you will kill your online business fast.

Do you remember what Bill Gates said a while ago? He said "In The Future Will Be Only Two Types Of Businesses, Those With A Website And Those Out Of Business", something that is very true, but let me give you my version of this quote...

"In The Future Will Be Only Two Types Of Internet Businesses, Those Embracing Social Media And Those Out Of Business" By Luis Galarza :)

Did I miss any top facts? Or you think these are it? Don't be shy and share your tips by clicking the comment button below.


To learn how you can be part of an online association full with Internet business experts and marketing advisers by visiting the IEC.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Free Internet Marketing Tips For Beginners
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22 SEO Tips: Blogspot Blogs Basics

By Luis Galarza - Internet Marketing Tips.

Increasing Blog Traffic To Blogger or Blogspot Blogs Using SEO Strategies Takes A Different Approach Than Regular Static Websites... Here Are Some Tips To Help You Maximize Your Search Engine Ranking!

First any your cup and forget everything you know about SEO or everything you have read, specially if your organic search ranking haven't change meaning two things, you are confused and don't know exactly what to do and where to start, or you been getting miss leading information that got you nowhere. Today I going to give you some search engine optimization tips that work very good for many of my clients and friends who are blogspot bloggers like you and me. But, search marketing have to be part of your Internet marketing plan want it or not.


The Truth!

SEO for static websites needs more hard work and even some investment to make it search engine friendly and send it to the top of organic results on Google or any of the top website finding tools. But, it's not complicated!

Now when we talk about blogs specially blogspot blogs the job becomes a little bit easier for many reasons, like: Blogs can be easy turn into content rich sites, Google love up to date blogs (remember, Up To Date), blogspot coding is already search engine friendly, plus it's easier to syndicate your content for instant back links and traffic.

A good search engine marketing plan need to have the complete SEO success factors, but there three golden rules that you need to follow to make sure the tips below work effectively for you. These golden rules are:

1.- Provide quality content using your targeting keywords without over using them. Write for real people and provide the search engines the keywords they want on the top in the middle and at the end of your posts.

2.- Make sure every aspect of your on site and off site SEO efforts are relevant to your target market. This mean that your need to have your keywords on your blog headline, post titles, labels, links, etc... The more relevant your site is with your niche the better ranking you will get.

3.- Provide content that is unique and spreadable, that's what search engines and your visitors want, so just give to them and they both will increase your blog traffic. Search engines will give you better ranking and your readers will share you content with others (social bookmarking and link baiting), plus they will combat for more.

Here is the secret code to create viral content:

• Be original.
• Be informative.
• Be remarkable.

OK, I know that most beginners don't have their own search marketing lab, here are the tips to improve your search engine ranking and your traffic faster using proven to work techniques. But, before I continue with the tips you need to know that getting high ranking for good keywords takes time, and you need to be patient. Second, you need to put your time on this and set a plan that can be change if the algorithms change, which always does... which make some strategies from last year completely obsolete...

For example, your need to forget about using:

• Reciprocal linking partnerships.
• Meta Tags are good for some, but not for Google.
• Duplicated content, so don't copy.
• Paid text links from top sites (below I show you which one works).

1.- First you need to be ready to learn and keep up date with the search market changes and new strategies. A good way to do this is by putting yourself in a learning environment using trusted and reliable sources. Some good places are: SEO Book, Search Marketing Lab, and IEC association for online small business.

2.- If you just starting out with Blogger, make sure that your URL includes your main keywords in it, forget about adding small words that have no value for search engines like: A, for, and, etc... Just use them when your main keywords are already taken.

3.- To make it easy for you to find a good domain name that has your keywords in it try the keyword without spaces and with spaces if the other one is already taken, for example: "yourmainkeywords.blogspot.com" or "your-main-keywords.blogspot.com".

4.- After setting up your blog you need to put an analytic system in place so you can get web traffic data that you can use to improve your site and to know where your visitors are coming from and what pages are they going to. Some good free stat services are: Shinystat, Google analytics, and Statcounter.

5.- Make sure your blog is design to meet your audience needs, make sure it looks professional and clean. Remember that first impression is a big deal on the web, that's why you only have 3 to 7 seconds to engage your visitors and turn them in to readers, if you don't they yes click away faster than a hungry fly.

6.- When writing post make sure you add your keywords at the beginning of the title this will create SEO friendly URL's. For example: (http://yourmainkeywords.blogspot.com/yourkeyword_title) this will help search engine know what your content will be about. Plus, if you are using Adsense to monetize your site, this tactic will make sure you the code shows relevant ads on your site.

7.- Put your targeted key phrases at the beginning of all your main posts, you know, the ones that you are really spending your time on because you want to provide detail information about your niche that people will maybe link back to, share with others, use social bookmarking sites, etc... This help increase your page-rank for that post.

8.- Make sure you do a keyword research before using them in your blog page and posts, so you know what words have a good amount of search traffic that can be monetize. Some free tools you can use are: Wordtracker, SubmitExpress, and for long tails check Google Adwords Tool. To really find long tail key phrases in your niche you can invest in Keyword Elite and Affiliate Elite, both worth having.

9.- Write a few landing pages type of post with detail information, what I mean with this is that each post needs to have at least 1000 words, the more the better. Then put a link to this pages on the home page of your blog without the "nofollow" html tag, because you want to give some ranking votes to these pages. Target each of your main keywords with this post, add the phrases naturally on the title without any other words.

10.- Make your content people friendly by making it easy to read and follow, don't over stack code words all over it, this will scare away your potential readers and may also have you site penalize by Google. So, provide articles that people will really love to read with a little sprinkle of key phrases.

11.- Don't copy or duplicate other people's content, write your own quality original articles that provide useful tips and facts that will help you build a readership and give you an edge on your competition on natural search results.

12.- Develop a strategic on site linking structure by using your keywords when linking to internal pages or blog posts. Why? Because the anchor text give the search spiders a brief description of what your posts are about. Forget things like "click here", "full story", "download now", etc., this type of anchors or link descriptions don't help your SEO efforts.

13.- Avoid leaking ranking by using the "nofollow" tag on all your outgoing links, and in some of the internal links to pages like the "about us" page, "TOS" page, "privacy terms" page, etc.. To add this html tag to your outgoing link is easy, here is an example (Link).

14.- Add social bookmarking buttons to let your readers share your content by bookmarking your post on top sites like Digg, StumbleUpon, etc.. Also, make sure to bookmark your best work too. Best way to get one way back links.


Off Site Optimization Tips.

15.- Syndicate your content with ping systems, this content syndication programs will distribute your information to a gallery of RSS directories. So, ping your blog every time you post a new article and every time you update a current published post. Some good pinger are: Pingoat, Pingomatic, PingMyBlog, and the best of all Autopinger. Want more here is a complete list of pingers.

16.- Syndicate your information by manually submitting your site to RSS and blog directories, this can help you in your link building and gain search visitors from top ranking RSS articles. This process can take a lot of time, but is worth it.

17.- Create a few web profiles with some of the top social network like Facebook, Myspace, Bebo, Hi5, Linkedln, etc., then link to your blog from each profile, also every time you post an article there link to your blog from the post.

18.- Self syndication is also good... Just add your RSS or Atoms feeds to any other blogpost site you have and to all the profiles that offer this feature. This will boost your feed popular rate and provide instant traffic from all those sites.

19.- Submit your site to top web directories that get a lot of traffic and will give you some ranking vote, some of best ones are: Yahoo, Business.com, Best Of The Web, and DMOZ.

20.- Another excellent way to get good links is by partnering with other top blogs in your industry and become a guess blogger, only if you can link back to your site from the post. Even so, this is a good way to reach out a for readers that you may never were able to get without the help of that guess post.

21.- Local Internet marketing is huge right now and you can also get some extra web traffic by submitting your site to local website directories, some of the top are: Local.com, Kudzu, Google Local, Super Pages, and Yellow Pages.

22.- Create anther blog using a different service and post news and insights about your niche and link back to your main blog from each post.

Keep checking for updates....


To learn how you can be part of an online association full with search engine optimization experts and web marketing advisers by visiting the IEC.


In Conclusion: It doesn't matter how well you rank on any of the top search engines, don't let SEO be the only Internet marketing strategy you use to obtain targeted traffic to your blog, is good to learn and apply other techniques as well. And don't believe that blogspot blogs can't be rank high for top level keywords, and they are impossible to monetize... Here is the proof, go to Google and type "Make Money Online" and then press search and you will notice that two of the sites on the top natural results are Blogger sites. Don't get me talking about Google Knol.

To your success,

Luis Galarza, Internet Marketing Consultant In Massachusetts.

Internet Marketing Tips For Beginners
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