BOOT to present at ad:tech March 17 in Sydney

UPDATE and reminder: The BOOT will be presenting today (March 17) at ad:tech Sydney (Convention centre in Darling Harbour). Details of the session are below. Will be tweeting via #ATSYD. It is the last session of the day but promises to be a good one. See you there.

ad:tech Sydney is on this year March 16 & 17. The BOOT will be presenting on March 17 at a session titled.

What Is The Impact Of Social Content On e-Commerce?

Bullets are:

• What role do social objects and search play in the online purchasing decision?
• How can you harness social content to benefit e-commerce outcomes?
• What impact does social media have in powering conversion rates and increasing sales?

Other panellists include

• Tim O'Neill, Joint Managing Director, Reactive
• Mike Hickinbotham, Social Media Senior Advisor, Telstra
• Michael Gorman, Vice President for Strategy, Acxiom Global Multichannel Marketing Services
• Dan Ferguson, Online Channel Manager, General Pants

Here is the rest of the schedule.

Let me know if you are attending and

ad:tech: BOOT pre-conference interview video on social networks, mobile, ecommerce and more

BOOT will be live at ad:tech in Sydney on March 17. As part of the lead up I did an interview with ad:tech chair Jenny Williams. Here is a link to a blog post by Jenny on the session I am speaking on and a three minute video interview of me.

Session and registration details are here.

ad:tech Sydney - day one - yawn

Spent the morning at ad:tech Sydney attending the keynotes and exhibition space. If you don't know ad:tech is the number one online advertising conference series. Moves every month or so to a new city around world.

There was a top list of speakers set for the Keynotes including: Mike Murphy (VP Media Sales Facebook); Damian Smith (GM digital media at Network 10 - large AU TV station); Warrent Lee (CEO APN Online - large AU media company); Jack Matthews (CEO Fairfax Digital - online arm of large media company); and Chris Smith (GM Sensis Interactive - online arm of large AU telco Telstra).

About 1,000 people in the audience turned up to hear the latest and greatest about online media and advertising globally and in Australia. Here is my summary of the first two hours of this two day event.

1. Facebook is big, very big; and
2. Online media is new and different.

How about that for two hours of insight. Don't ever tell me that Australia is not right up there at the top of the online world.