ad:tech Sydney - day one - yawn

Spent the morning at ad:tech Sydney attending the keynotes and exhibition space. If you don't know ad:tech is the number one online advertising conference series. Moves every month or so to a new city around world.

There was a top list of speakers set for the Keynotes including: Mike Murphy (VP Media Sales Facebook); Damian Smith (GM digital media at Network 10 - large AU TV station); Warrent Lee (CEO APN Online - large AU media company); Jack Matthews (CEO Fairfax Digital - online arm of large media company); and Chris Smith (GM Sensis Interactive - online arm of large AU telco Telstra).

About 1,000 people in the audience turned up to hear the latest and greatest about online media and advertising globally and in Australia. Here is my summary of the first two hours of this two day event.

1. Facebook is big, very big; and
2. Online media is new and different.

How about that for two hours of insight. Don't ever tell me that Australia is not right up there at the top of the online world.