You may have read previous posts on this blog about Google's ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they've sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks. If you do a lot of direct media sales and ad network management today, you may already be using an ad server or have investigated using one. Google offers two ad serving products for publishers - Google Ad Manager, for growing publishers, and DoubleClick's DART for Publishers (DFP), for large media companies with complex needs.
Since Google's acquisition of DoubleClick in March of 2008, we've been working to leverage the combined knowledge of our companies and the combined strengths of our product suite to develop an even more effective solution for ad serving and management. Today we announced the new DoubleClick for Publishers (DFP) from Google, our next generation ad serving platform as well as DFP Small Business, a streamlined version of our new platform designed to meet the needs of growing publishers. The new DFP offers an even more intuitive workflow to help publishers of all sizes manage campaigns quickly and easily, while providing access to sophisticated feature set including advanced reporting, forecasting, and optimization capabilities.
Google Ad Manager publishers will automatically be upgraded to DFP Small Business in the coming weeks and we will be working closely with DoubleClick customers to upgrade them to our premium platform on a schedule that makes sense for their business. New publishers signing up for Google Ad Manager today will be automatically upgraded to DFP Small Business on the same schedule as current GAM publishers. To learn more about both versions of our upgraded ad serving platform you can visit this link.
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