Celebrating Google Apps Resellers – a year of customer success

When we launched the Google Apps Authorized Reseller Program a year ago, a number of partners around the world were already actively helping customers of all sizes reduce IT costs and complexity while giving users the productivity tools they wanted – Gmail, Google Calendar, and more. Since then, millions of businesses have gone Google – and our resellers, too, have gained momentum. With nearly 1,000 Google Apps Authorized Resellers from more than 50 countries now building successful Google Apps practices, we celebrate our partners' progress over the last year and look forward to them continuing to drive customer success with Google Apps in the years to come.

In a recent mark of this progress, the MSPmentor 100 Report for 2010, which ranks top managed service providers worldwide, reports that already 22% of these top MSPs are now promoting Google Apps to their clients.

Our resellers represent a wide range of firms who assist businesses in adopting, leveraging, and extending Google Apps – from global systems integrators to smaller, specialized IT service providers. Acting as trusted advisors, these solution providers work to serve their clients' unique business needs and to improve user productivity via Google Apps at lower costs and with greater reliability.

In our first year, we launched some important tools to help our partners better serve customers, including our online Reseller Console for automated ordering, provisioning, and management of their Google Apps clients. Our Solution Providers resource site provides a full range of marketing, sales, and product information, while we also instituted a series of online webinars and live training sessions in Google offices around the world.

Conversations with channel firms at events hosted by Everything Channel, CompTIA, ConnectWise, and SMB Nation reinforced our belief that customer needs are well served when resellers act as the primary contact for provisioning, deployment, billing, and ongoing consulting and support.

We're especially excited about the relationships we've built with our partners over this first year. Some highlights include (in alphabetical order):

• Appirio and Genentech (large enterprise): Appirio, a cloud solution provider, migrated 15,000 Genentech users from a variety of legacy systems such as Apple Mail, Exchange 2003, Sendmail MStore, and Thunderbird. Appirio also provided a range of value-added services including integration with new systems such as Magic Meeting Marker, end user training, and on-site support.

• Cloudreach and Small World Financial Services: Cloudreach, a UK-based reseller, successfully migrated Small World Financial Services, a family of retail financial services businesses that operates worldwide, from their legacy Microsoft Exchange and Kerio environment to Google Apps. In total, 500 users across 9 countries were migrated resulting in cost savings in excess of 75% annually against their legacy software license. Here's more:



• Cloud Sherpas and Lincoln Property (mid-market): Cloud Sherpas, cloud computing systems integrator and application developer, assisted Lincoln Property with the configuration, implementation, change management and deployment support around their move to Google Apps. In addition to successfully migrating GroupWise mail and contacts data for 950 users, they implemented SherpaTools, a free app from Cloud Sherpas that provides additional IT management functions for admins and new features for employees.

• Sheepdog and Evisu (small business): Sheepdog successfully migrated Evisu off of Microsoft Exchange 2003 in less than two weeks, allowing the company to avoid its renewal deadline. They also provided comprehensive Gmail and Calendar training for all users and continue to offer support as Evisu adds new users to Google Apps.

• Spread and Renner Stores: Renner, the second largest clothing retailer in Brazil with more than 120 stores, wanted to transform the delivery of product information to store clerks. Spread, one of our leading Brazilian resellers, implemented Google Apps for 3,500 users, provided training, and delivered integration services among Google Sites, Google App Engine, and a number of premises-based legacy systems, thereby reducing the time to market for building new Renner sites by a factor of 10.

We recently kicked off our second year by hosting our first Google Apps Partner Advisory Board here at Google in Mountain View. Our partners provided valuable input on the best ways to continue to enrich our program. In 2010, we look forward to strengthening our reseller relationships and finding new ways to help our partners build sustainable, profitable cloud computing businesses.

If your firm is interested in Google Apps reselling and services, we invite you to learn more about the Google Apps Authorized Reseller Program and join this growing movement.


Posted by Stephen Cho, Director, Google Apps Channels