Thursday, January 3, 2008

Dear Tim - I have a content start up, what do I need to do to succeed?

Have been using the post new year break period to clear the BOOT email inbox. The hardest part about running the blog is keeping up with the email I receive. F0llowing from my "too much information" post I have found that I receive a constant trickle of email from travel content/community sites asking me for a review and comment. I touched on my thoughts in this area back in April 2007 when I talked about how to "Build and maintain scale in Travel 2.0". Thought I take this time to add to that post with four quick rules on how to succeed as a travel start up:
1. Content - lots of it
2. Index - a fantastic Google friendly index and expertise in search optimisation
3. Access methods - varying ways and means for consumers to access the content
4. Patience - time (and money) to wait for the traffic to build
Very easy to write much harder to do. What do you think?

Want a little more detail - follow this link.

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