Moments after the news of Lonely Planet's sale to BBC Enterprises comes immediate steps to re-invigorate the Lonely Planet online strategy through the appointment of former Expedia VP Strategy Diarmuid Russell to the role of Commercial Director, Digital. Diarmuid is relocating as we type - due in Australia this month. Lots of work for Diarmuid to do - but his appointment is a sign that the new owners are looking to invest immediately in turning around Lonely Planet's poor online efforts to date.
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