Culture is Key to Advanced Collaboration

Organizations that deploy the most advanced Internet protocol-based collaboration technologies achieve more than twice the return on their collaboration investment and perform better than their less collaborative peers, according to a thought-provoking Frost & Sullivan market study.

"Meetings Around the World II: Charting the Course of Advanced Collaboration," sponsored by Verizon and Cisco, examines how busy professionals in businesses and government agencies use advanced collaboration tools such as voice-over-Internet Protocol (VoIP), instant messaging or meeting via high definition video or Cisco TelePresence to get their work done.

The study is the first to develop a model for measuring a return on collaboration investment, the Return on Collaboration (ROC) Index. It establishes a progressive impact of deploying advanced Unified Communications and Collaboration (UC&C) technologies on business performance and measures improvements in areas such as research and development, human resources, sales, marketing, investor relations and public relations.

Advanced Collaborators Harness Competitive Advantage
The study also identified emerging business technology adoption trends and attitudes across the globe. Key findings from the study include:

• Businesses and government agencies deploying increasingly more sophisticated collaboration tools -- such as VoIP soft phones, immersive video and fixed mobile convergence -- saw a corresponding improvement in business results relative to the amount invested.
• The overall average ROC score was 4.2 -- meaning organizations received an average return of four times their investment in deploying collaboration technologies.
• The majority of organizations deploying UC&C report they are more successful than their peers compared to those not deploying UC&C (70 percent versus 47 percent).
• Of organizations deploying UC&C, 40 percent plan to increase spending.
• VoIP is leading the way for delivery of advanced communications and collaboration applications.
  

Why Corporate Culture is a Defining Factor
If you're thinking that simply deploying online collaboration tools will deliver results similar to the leaders -- then think again. Your work environment is truly instrumental to success.

How do the Advanced Collaborators attain an ROC score of 6.1? These organizations tend to have "open" entrepreneurial corporate cultures where individuals are accessible, and there's regular cooperation between business units.

"Meetings Around the World II confirms and extends the key findings of the original study and builds on those conclusions. This latest research shows adopting progressively more advanced unified communications and collaboration tools can help organizations achieve a corresponding return on collaboration and improvement across all business functions. This return was most dramatic in the areas of sales, marketing and research and development" says Brian Cotton, vice president for Information and Communications Technologies for Frost & Sullivan.

Collaboration as a Service Gains Momentum

Human talent fuels the business model creativity and process execution that drives today's leading enterprise innovations -- the ones that every executive truly wants to emulate. That's why savvy managers will always choose to hire the best talent -- regardless of where those key people may reside.

The common obstacle, of course, is finding both productive and cost effective ways to regularly bring together a geographically distributed talent pool. Online collaboration is one approach many business leaders will consider.

The growth of globally disbursed teams demands that online collaboration tools are flexible, scalable and easy to deploy. Moreover, project-centric teams often can't predict the "when and where" they’ll need to reunite their subject matter experts for an impromptu task.

IT managers are increasingly being told to move from a rigid just-in-case technology investment model to a much more agile just-in-time methodology. So, what's fueling that new momentum?

More Haste, Less Waste
The current economic realities require business leaders to be able to move to action quickly -- it's all about increased haste, but absolutely no waste. It's a challenging environment, for sure.

Managed or hosted collaboration solutions are proven to be a perfect fit for these types of scenarios. How do you plan to incorporate these new services? Consider adding Collaboration as a Service (CaaS) to your company's internal IT service portfolio.

CaaS is a subscription based service that can provide your organization with reliable and secure on-demand collaboration solutions -- all at a predictable and affordable price.

According to a recent Nemertes Research market study, more enterprises are turning to Managed Services Providers (MSPs) to reduce implementation and operational costs of their collaboration applications.

Demand for Rich-Media Collaboration
Adoption has grown from 27% to 63% of study participants from 2006 to 2008, with management of collaboration applications -- especially rich-media services -- as a key driver for growth. For example, 33% initially utilize VoIP solutions, as demand for real-time, rich-media collaboration applications continues to grow.

New platforms have emerged for managed service providers. Cisco unveiled a new software-as-a-service (SaaS) architecture and enhancements to its SaaS-based collaborative applications.

"Adoption of SaaS and cloud services represent a growing share of finite and expensive WAN bandwidth," said Abner Germanow, director at IDC. "Until recently, SaaS and cloud services were delivered on a best effort basis that will not be good enough to meet the business criticality, performance, and video service demands facing future waves of SaaS and cloud service maturity."

Managed Telecom Services Deliver Business Continuity Automatically

You never know when an unexpected turn of events is going to keep you out of your office. You may not live in earthquake country, or a hurricane zone, or a tornado corridor, but that doesn't exempt you. Everything from fires to broken water mains to police actions can unexpectedly mean that you're suddenly not able to do business where you thought you would that day.

Acquirent, an outsourced sales execution firm based in Evanston, Illinois, knows this all too well. When its eleven employees were told to evacuate the premises unexpectedly one day, they had no choice but to pack up and go. But the disruption was surprisingly minimal.

Built-In Business Continuity
Because Acquirent offers outsourced sales services, founder and CEO Pete Kadens had a high level of confidence in choosing an outsourced phone system. He had deployed Geckotech's hosted IP phone system, which meant that his telecommunications capabilities weren't even inside the affected location.

"We all just packed up our files, laptops and Cisco phones and went home," says Pete Kadens. "Everyone plugged in their office phones at home to their DSL or cable and the office was back up and running with no disruption of our business. Even during the drive home incoming calls were automatically redirected to our cell phones. Without Geckotech VoIP, I don't know what we would've done."

Managed Services Bring More Flexibility
Managed telecom services provide a great deal of flexibility for companies who don't want to own their own phone system, both in terms of adding people and avoiding capital expenditures. And VoIP systems bring added benefits in terms of integrated electronic in-boxes and easier collaboration between colleagues.

But they also bring an added measure of protection in the event of a disaster. If you have a small or midsized business, take a moment to think about how you would continue to communicate among colleagues and clients if you were unable to work from your office, and consider the value of managed telecom services in that situation.

Perhaps you've already considered a managed network services solution to reduce your operational costs, or free-up your valuable time to reinvest in your core business. Now you can add one more benefit to the list – have a game plan for the unexpected interruption to your business communication capabilities.

Unified Communications Helps Law Firm Serve Clients

A professional education trains someone to be a lawyer, doctor, or accountant, but it rarely teaches them how to run a business practice – that's typically learned from experience. Ken Wolfe is a worker's compensation lawyer in Chicago with 25 years experience.

When he hung out his own shingle, he realized that in addition to being a lawyer, he was now managing his own business operations.

Among other things, that meant making decisions about choosing the best telephone system for his business needs. Wolfe thought he was playing it safe by setting up his operation with phone and Internet service from a leading telecommunications provider, using traditional technology.

But before long, he realized he missed many of the services that had been available at his previous firm, which had used Geckotech's hosted IP-based phone system. Lesson learned, he switched providers after a year.

Hosted System Brings Voice and Data Together
Because the replacement phone system was hosted, Wolfe no longer had to worry about leasing, managing, or maintaining the phone system. Because it was IP-based, his firm was able to take advantage of capabilities that integrated voice and data together.

For instance, his employees could easily forward calls to a different number, such as a home phone or cell phone if they expected an important call from a client – they could also route less crucial calls to voice mail if they arrived after hours.

Because Geckotech offers a variety of reports regarding phone services, Wolfe Law could track length of calls by client, which made professional services billing simpler. It could also track outbound calls by employee, inbound calls, and call length, among other metrics. It was also easy to add new employees to the system, simply by plugging in a new IP phone.

Increased Productivity, More Control
Wolfe Law also benefits from Geckotech's 24-hour support from a local help desk, a dependable monthly bill from one service provider, and built in disaster-recovery.

As Wolfe says, "In my practice, phone calls are extremely important, but they also can be the bane of my existence. Geckotech helps me keep them manageable and under control. I cannot imagine running my practice without it."

When it comes to telephone service, bigger is not always better. Sometimes smaller firms using IP-based hosted services, like Geckotech, can offer more creative ways to help businesses to not only track their communications expense, but gain valuable business insight from that data. Think about what kind of data you might be able to glean from your telecommunications system.

Hosted Phone System Saves Time, Money and Hassles

If you've ever had to add or move employees, you know that one of the biggest hassles is dealing with the telephone system. While many companies are deploying IP-based phone systems to ease their PBX hassles, still others are turning to hosted phone systems to eliminate their ongoing operation and management responsibly altogether.

Hosted phone systems work especially well for companies that have highly mobile employees. With a hosted system, employees can just log into the system to automatically forward calls to another designated number.

One big advantage: employees need only give their clients one phone number. This eliminates the complexity of dealing with multiple phone numbers and voice mail systems.

Helios Realty, part of Real Living, the Midwest's largest independent real estate firm, has taken advantage of this concept. Helios relies on Cisco-Powered partner Geckotech to provide a scalable voice and data infrastructure for its highly mobile workforce of real estate agents, while still providing the highest level of professional service.

How Hosting Saves Time
Helios Realty has no assigned desks. When agents arrive in the office, they sit down at any open desk and type in a 3-digit code. This reprograms that phone as their office line while they're there. When agents leave the office, they can log in again and automatically forward calls over to their cell phone or voice mail.

Without ever investing in a new phone system, Helios can add agents simply by adding phone numbers. The company never has to worry about having enough "lines," because VoIP is based on bandwidth, not phone lines. The real estate firm also has itemized billing through Geckotech, so it can budget based on the number of agents.

How Hosting Saves Money
The Geckotech system saves Helios money in two ways. "Geckotech's mobility saves us money each month on rent and infrastructure," says Andrew Magliochetti, a principal with Helios Realty. "When employees are in the office they are instantly connected. We never have to pay for onsite maintenance to move a phone around, and we only need room for one-third of our workforce."

By using an outsourced IP phone system, Helios has said, its employees are completely mobile and free to communicate at will with their customers. Access to voicemail, intercoms, conference bridges, and 4-digit company-wide dialing is easier as well.

Though phone systems are crucial to most businesses, it is not crucial that they own them, as Helios has discovered.

If the responsibilities of owning, operating, managing and updating a phone system are an unwelcome hassle, then perhaps you should consider a hosted solution for your business.

How Web-Based Training Delivers Business Impact

There's a touchy little secret about call centers: their employee turnover is atrocious; it can reach as high as 26 percent per year, according to one expert's estimates. As a result, companies strive to ease the stress of their customer service agents.

Continental Airlines, the fourth largest airline in the U.S. with $14 billion in revenues, realized that by deploying VoIP technology with personal computers, it could route reservations calls to agents' homes. This not only reduced the need for call center real estate, but it also gives reservations agents the ability to both telecommute and time-shift their work. Today, almost 1,100 agents work at home.

Turning To Videoconferencing Technology
Unfortunately, even good ideas sometimes have bad side effects. Continental found that they could easily keep employees up-to-date on staff issues with regular teleconferences. But for training and evaluations -- activities that required visual interaction -- agents still had to get into their cars and drive to a call center location.

Continental solved the problem by turning to technology a second time, implementing the WebEx hosted system for improving communications with its remote employees. By using hosted WebEx Meeting Center sessions, supervisors can easily update small groups of employees on policy or process changes. They can also schedule one-on-one training sessions.

"Using WebEx, supervisors share their desktops to show agents how to use a specific feature on our reservation program," says Leslie Colbert, Continental's director of training and communication. "WebEx gives all of our agents direct and frequent contact with management."

Saving Time and Fuel
Continental estimates that it's saving more than 10 million miles of car travel, 9 million pounds of emissions, and about 500,000 gallons of fuel annually. The airline is also implementing WebEx eLearning for new hires.

Overall, it's benefiting both internally and externally. "WebEx helped us create an incredible remote worker program which aids us in our recruiting practices," says Colbert. "Our telecommuting program is now a huge draw for potential hires."

That's a double advantage for Continental. At the same time it's increasing employee satisfaction, it's also gaining a better reputation for being environmentally sensitive.

If you haven't already embraced Web collaboration tools in your organization, consider it as an appropriate New Years resolution to boost your team's productivity.

Creative Applications for Managed Network Services

Perhaps the restaurant sector doesn't immediately come to mind when you think of creative applications of current business technology. But, that's exactly why it can provide a distinctive competitive advantage for a savvy forward-looking company.

Popeyes quick-service restaurant was founded in 1972 and has expanded to over 1000 franchised locations globally. A Popeyes franchise owner of multiple U.S. east coast locations became interested in using the latest communications technology to reduce his operational costs and streamline back-office functions at each site.

This upgrade included installing a new voice and data network that could manage secure credit card transactions. The decision was made to research a solution to update communication capabilities with a private Internet Protocol (IP) network.

A network using Multi-Protocol Label Switching (MPLS) technology was procured, replacing the cumbersome and outdated analog communication lines. Once the private voice, data, and video network was in place, the next logical step was to determine how to further gain cost advantages by leveraging this advanced infrastructure.

Built on a Solid Foundation
After carefully evaluating several telephone system solutions, the decision was made to use a hosted Voice over IP (VoIP) service from Geckotech, layered over the new backbone network. As a hosted service provider, Geckotech manages an off-premise voice solution that has built-in disaster recovery and very high reliability.

The Popeyes franchises are now able to fully realize the advantages of an outsourced VoIP phone system without having to purchase, maintain, or manage separate phone systems at each location.

All restaurant sites can easily reach each other using simple 4-digit extension dialing. They also benefit from one consolidated monthly telecom bill -- which includes unlimited local and long distance, advanced features like Auto-Attendant, eFax, Conferencing, and Unified Messaging.

Moreover, all of the outdated phone systems were replaced with one advanced VoIP solution, using Cisco Systems hardware end-to-end. As a result, Geckotech enabled the franchise owner to prepare for future business needs, based on a solid communications foundation.

The multiple locations benefit from a built-in disaster recovery plan, which reroutes all calls to a different office location should any site experience a disturbance or natural disaster. The new voice system has reduced overall operational costs by almost 40 percent at each site.

The Power of Strategic Foresight
In reality, there are few enterprises in the 21st century that are inherently low-tech. Every industry has its early-adopters of business technology that assess all the options, survey the competitive landscape, and then take decisive action.

The rewards clearly go to those business leaders who keep and open mind, and willingly embrace change –- especially when it equates to a quantum leap in progress.

Questions to Ask a Managed Service Provider

The benefits of outsourcing make a simple and strong case, and more organizations are choosing to do so. As a natural result, more and more companies are entering the managed services provider (MSP) market.

According to Matt Cowall at Appia Communications, some of them are well-qualified; others are simply trying to take advantage of a market opportunity. Price is important, but it's not the only consideration, and the benefits of using an MSP can quickly evaporate if you choose the wrong one.

Matt recommends five key questions to ask before selecting an MSP. We'll discuss three of them today.

How long has an MSP been in business?
As in any business, there's an art and science to offering managed services. One obvious way to separate the experienced MSPs from the wannabes is to ask how long they've been in business.

If they've been operational for some time, they probably will have already addressed any service delivery issues they may have experienced in the beginning. Length of time in business is also an indicator of financial stability and client satisfaction.

What kind of support does the MSP offer?
One of the reasons you choose managed services is to turn your headaches over to someone else. If the MSP's support is weak, then you'll need to manage both the MSP and the problems you thought you were outsourcing.

Does the MSP have a support center that is staffed 24/7/365 (as opposed to being on call)? Does it have formal ticketing and escalation procedures? And does it monitor your services for you, or are you expected to bring problems to its attention?

What kind of redundancy does the MSP offer?
As you shop for an MSP, you'll learn about the infrastructure they use. Don't forget to ask if that infrastructure is redundant. Redundancy is the duplication or repetition of critical components in a system to provide alternative functionality in case of a failure. Even the best equipment fails from time to time, so it's essential that there are sound backups in place to ensure service isn't interrupted.

This is part one of a two-part blog post. In part two, Matt will share his thoughts on questions that managed service buyers should ask about provider quality and flexibility.