Selected references:
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world
Tata Nano, "the mini-car is the brainchild of one of India's top industrialists, Ratan Tata, who had a dream to move millions of Indian families off their two-wheelers and into a safer, all-weather alternative.
Many auto experts here have likened the Nano to the Henry Ford Model T that revolutionized American life a century ago. The down payment for a Nano is about $70."
"I made a promise and I kept that promise," Ratan Tata, chairman of Tata Motors, said at a glitzy launch party Monday, March 23, 2009. "I dedicate this car to the youth of India who designed it and will use it to transport their families. It shows that nothing is really impossible if you set your mind to it."
Tata Nano is an amazing innovation, perhaps the best automobile innovation of 2009. To pack an entire car for such a rock bottom price is next to impossible for any car company in today's marketplace. Tata has started something that will overhaul the small car industry. If Tata Nano is a wild success, if the owners love the new car, if the car lives up not only to its looks but also on important metrics such as safety, ride, handling, fuel economy, and quality, and if Tata is able to create the Nanos in hordes to satisfy the appetite and dreams of the Indian buyers - well, we may be witnessing the beginning of at least a $1 billion enterprise in the making.
Congratulations Mr. Tata! You are a true innovator, and you have just shown the world that India can create disruptive innovations in auto industry.
Download my Creativity and Innovation eBook. 212-page collection of over 55 best practices, case studies, and insights on the current state of Creativity and Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Frito Lay, Johnson & Johnson, Proctor & Gamble, Toyota, GE, BMW, Deloitte, Southwest, Nike, IBM, Dell and more. "Your report from the eBook and definitive guide was the primary reference that we used." Used by over 500 leading organizations including HP, Pepsi, EDS, J&J, Nokia...Learn moreDownload Now