Go Mobile! Series: Join us for a free mobile webinar

The Internet is going mobile. Every week, tens of millions of people search on Google from their mobile phones and generate hundreds of millions of searches. Using mobile ads, you can reach these consumers while they're on-the-go.

Please join us for an upcoming webinar about what we're seeing in the mobile ad space and how you can incorporate mobile advertising into your marketing strategy.

Specifically, we'll cover how you can:

* Understand mobile trends and what they mean for your business

* Drive consumer action online and in the store

* Optimize your strategy for the mobile platform

Register here for the webinar to be held on March 2, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.

Posted by Katrina Kurnit, Inside AdWords crew

Watch free online courses in the AdWords Online Classroom

We're excited to announce our latest and most interactive online training for advertisers: the AdWords Online Classroom.

You can get free, hands-on online training on key AdWords topics, delivered by our own AdWords & Industry specialists.

We're offering a great selection of live and recorded courses, including:

* Improving your AdWords performance with key tips

* Reaching more potential customers

* Getting the most from your website with Website Optimizer

* Using Google Analytics reports to improve your AdWords return-on-investment

To view all upcoming live and recorded courses for North America, please visit our North America Online Classroom site.

To view upcoming live and recorded courses for the UK and Ireland, please visit our UK & Ireland Online Classroom site.

We look forward to seeing you in class!

Posted by Katrina Kurnit, Inside AdWords crew

Think with Google: Consumer intentions for holiday 2009 webinar

Attracting the right consumers this holiday season will be more important than ever. Join us next Tuesday as we share findings from new research on consumer plans for the 2009 holiday season and strategies to better target and reach your customers.

The webinar will cover:

• How consumer behavior has changed and how shopping habits look headed into the holiday season
• What changing consumer behavior means for your search and online marketing strategies
• Recommendations for how to effectively target your audience

Date & Time

Tuesday, October 20, 2009

11:00 AM – 12:00 PM PDT

Register Here

Posted by Austin Rachlin, Inside AdWords crew

Webinars on improving your AdWords performance

Every month we run free AdWords webinars to help you better understand your online advertising and to answer your questions live.

Coming up in October we have:

• Optimizing for the Content Network
• Export Series: Using AdWords to reach new markets
• Export Series: Using mail services to grow your export business
  
• Export Series: Using Online B2B Marketplaces
• Export Series: Selling to customers who don't speak English
  
• Make Your Website Work: A Manager's Perspective

For more details and to sign up today, please see our webinar calendar.

Due to the timing of these webinars they will be most suitable for UK and East Coast advertisers.

Posted by Amanda Kelly, Inside AdWords crew

Upcoming Google Website Optimizer webinar

We've posted before about how testing your website landing page can increase your conversions from AdWords. Back in July we held a webinar on the "7 deadly sins of landing page design" and next week we'll hold the second webinar in that series: "Planning and running your first experiment in Google Website Optimizer."

The webinar will cover how to plan and set up your first experiment for testing your website landing page, while also providing tips and best practices that will benefit even those of you who are already pros at testing and optimizing your landing pages.

The webinar will be on Thursday, September 24th at 10AM PDT. You must register for the event to attend. We hope to see you there!

Posted by Amanda Kelly, Inside AdWords crew

7 deadly sins of landing page design

Have you committed one of the "7 deadly sins of landing page design?"

Since it's the page visitors see after clicking your ad, your landing page is one of your most valuable tools. A bad landing page will drive visitors away, while a good one will turn AdWords clicks into customers. This is why we held a webinar on July 1st to expose the "7 deadly sins of landing page design", and explained how to fix them.

Tim Ash, one of our Website Optimizer Authorized Consultants, led this webinar and shared many insights and best practices to help advertisers improve their conversion rates. A recording of the webinar is now available for anyone who was not able to attend.

The recording is also available on the Website Optimizer Youtube Channel, where you can learn even more about improving your conversion rate with website testing.

We hope you will find these resources helpful as you improve your website landing pages to turn more clicks into customers.

Posted by Emel Mutlu, Inside AdWords crew

Free Google webinars in June

We'd like to share with you some upcoming, free Google webinars in June, ranging from general AdWords topics to topics geared specifically toward the travel and auto industries:

AdWords ongoing UK webinar series
Along with a number of on-demand webinars that you can watch any time, every month we also run live webinars hosted by UK AdWords specialists. Due to the timing of these webinars, they may be most suitable for UK and East Coast advertisers. Coming up in June we have:

• June 3rd at 3pm British Summer Time (9am EST): Website Optimizer: Test & Enhance your Website
  
• June 10th at 3pm British Summer Time (9am EST): AdWords Editor I
  
• June 17th at 3pm British Summer Time (9am EST): AdWords Editor II
  
• June 18th at 11am British Summer Time (5am EST): ROI Maximization for the Education Industry
  
• June 18th at 3pm British Summer Time (9am EST): Back to School for Retailers
  

For more details please see our webinar calendar.

We also have two specific webinars focused on the travel and auto industries:

A Look into Destination Shopping Behavior
As consumers plan and book travel to destinations around the world, understanding their online and offline research and purchase process is key. Using a detailed online behavioral analysis and in-depth survey of traveler perspectives, Google and Compete are partnering to present a new study exploring how consumers shop for and book destination-based travel.

Register today and join us on Tuesday, June 16th at 10am PST to learn:

• How do consumers split their time researching and shopping across online and offline resources?
• How long do consumers spend doing research before booking destination travel and what's the timing of particular research activities?
• What do consumers value when comparing destinations and planning leisure vacations?
• When do consumers use search in their process of researching and booking destination travel and how can travel sellers leverage this?

The Role of Search in the Auto Insurance Shopping Experience
Consumers are turning to the web in increasing numbers to research a variety of financial services products. In order to maximize your online marketing ROI, it's important to understand their behavior.

Join Google and Compete as we present findings of a recent study that analyzed consumers’ auto insurance related shopping and purchase behavior, with an emphasis on the role of search.

Register today and join us on Thursday, June 18, 2009 at 11am PST to learn:

• What leads consumers to shop for a new auto insurance policy?
• How important are various research channels for consumers during their auto insurance shopping process?
• What role does search play in driving online auto insurance quote volume?
• How do consumers search before requesting a quote and what keywords are driving conversions?
• What's the role of brand and generic search terms in the purchase process?
• What's the effect of key word types on conversion rates?
• What's the time frame from beginning research to eventual application?

This webinar will run approximately 30 minutes, followed by a 15-minute question and answer session. We look forward to having you join us.

Posted by Amanda Kelly, Inside AdWords crew