Today, to help its video content partners earn more money, YouTube will begin running overlay ads in YouTube partner videos embedded on other websites. To date, YouTube has only run ads against partner videos on YouTube itself, and with people viewing millions of embedded YouTube videos every day, this meant that partners were not generating revenue from their views outside YouTube.com. But now, YouTube partners will be able to capitalize on their popularity across the internet and generate revenue from their content no matter where their video lives.
Although this may sound similar to AdSense video units, this YouTube change is separate from AdSense, and we'd like to discuss the differences between the two offerings.
Let's start with a refresher on AdSense video units, which are available within AdSense accounts in specific languages and regions. Video units help you enrich your website with fresh, dynamic content from our YouTube partners. Each video unit is accompanied by a banner ad and a overlay ad targeted towards the video and the site's content, and is customizable so you can choose categories of video to target to your site. The ad revenue is divided between the AdSense publisher, YouTube, and the YouTube partner providing the video content.
But AdSense video units aren't the only way our YouTube partners can distribute their content -- just as with other YouTube videos, it's possible for anyone with a website to embed partner videos on their sites. Now, following today's announcement, thousands of videos produced by YouTube partners will begin displaying overlay ads when embedded on other websites. (youtube will gradually roll out these ads to additional YouTube partner videos in the coming weeks.) This feature is external to AdSense, and so no configuration within an AdSense account is needed. Revenue from these ads will be divided between YouTube and the YouTube partner providing the video content.
By helping YouTube partners generate additional revenue no matter where their videos are played, we hope to encourage further content creation among our most popular and prolific video creators. If you create your own video content and are interested in becoming a YouTube partner, submit an application today.
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