Wednesday, February 27, 2008

Creativity And Innovation in Business Definitive Guide, Book, eBook

Creativity And Innovation in Business is a 175-page collection of 45 best practices, case studies, and insights on the current state of Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Proctor and Gamble, Johnson and Johnson, Toyota, GE, BMW, Deloitte, Frito Lay, IBM, Nike, Starbucks, Southwest Airlines, Microsoft, Dell, Intel and more. With pertinent articles from the award-winning Creativity And Innovation Driving Business Blog, this eBook provides real-world examples on how the Top Innovators innovate and grow their business successfully time and again, especially during economic cycles. Creativity And Innovation in Business is a definitive guide that will help you unblock creativity, uncover and create game-changing innovations, and make exponential business growth a reality.

Creativity And Innovation Driving Business

1) Innovation and growth is not (just) a fuzzy process of screwing around vigorously (SAV) but can be a systematic process,
2) Innovation and growth is not (just) something that happens in a department like R & D or product development,
3) Innovation and growth is not just about products or solutions - it is about creating a transformational change in the way people live, work and play.
- Chapter 19

Your contribution of only $9.99 towards buying the eBook will help support the no-nonsense mission of this blog.

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Creativity And Innovation in Business asks questions and obtains answers on generating, managing and growing business creativity and innovation through proven processes. It details case studies, insights and stories on top innovators of The Innovation Index creating disruptive innovations and growing market leadership.

Table of Contents

Chapter 1 - Top 50 Innovative Companies in the world
Chapter 2 - Failures Driving Innovation
Chapter 3 - Blocking Creativity And Innovation
Chapter 4 - Six Ways to Find Innovation
Chapter 5 - Five Principles for Successful Innovation
Chapter 6 - Is Innovation Cyclical?
Chapter 7 - Can Leadership Create Innovation?
Complete Table of Contents (opens in new window)

Who should buy?
If you are a product manager, marketer, product marketer, sales operations manager, sales director, sales consultant, business consultant, product designer, brand manager, marketing manager, VP of products, VP of marketing, VP of technology, research & development director, product director, product marketing manager, marketing consultant, brand consultant, business school professor, business school student, innovation consultant, chief innovation officer, engineer, engineering student, technology student, technology consultant, design engineer, consultant, management consultant - this definitive guide is for you! If you are one of the key executives of the company or the CEO, buy this guide for your company!

Table of Contents of Creativity And Innovation in Business eBook

Table of Contents - Creativity And Innovation In Business
Chapter 1 - The Top 50 Innovative Companies In The World
Chapter 2 - The Innovation Index
Chapter 3 - Failures And Stumbles Driving Innovation
Chapter 4 - Blocking Creativity And Innovation
Chapter 5 - Six Ways To Find Innovation
Chapter 6 - Five Principles For Successful Innovation
Chapter 7 - Is Innovation Cyclical?
Chapter 8 - Can Leadership Create Innovation?
Chapter 9 - Top Ten Creative Leadership Traits
Chapter 10 - Creating Team Innovation - Seven Characteristics
Chapter 11 - Creating Team Innovation - Effective Teams
Chapter 12 - Creating Team Innovation - Ten Principles
Chapter 13 - The Future Of Management, Creativity And Innovation
Chapter 14 - How Much Creativity Is Enough?
Chapter 15 - Co-Creation Driving Innovation
Chapter 16 - Marketing Innovation Creating Market Leadership
Chapter 17 - Consumer Innovation Best Practices
Chapter 18 - The Innovation Gap
Chapter 19 - Ten Answers For Driving Innovation And Growth
Chapter 20 - Strategic Innovation At Deloitte - The "Apple" Of Services Innovation
Chapter 21 - Toyota's Innovation Factory
Chapter 22 - Ipod - Apple's Best Innovation
Apple Iphone Rising - Top Ten Innovations
Chapter 23 - Google Versus Yahoo - A Tale Of Two Cities
Youtube - $1.65 Billion Innovation And Counting
Chapter 24 - Blockbuster Versus Netflix - Winner Takes All?
Chapter 25 - GE And P&G ? Innovations Driving Growth ? Six Growth Principles
Chapter 26 - Can Dell Turnaround Dell? Seven Answers
Chapter 27 - Innovations Brewing At Starbucks ? Five Takeaways
Chapter 28 - Southwest Airlines Flying High With Ten Innovations
Chapter 29 - Innovations At Microsoft ? Four Business Pillars
Chapter 30 - Direct Marketing And Direct Mail Innovation At USPS
Chapter 31 - Disruptor Zune Versus Innovator Ipod
Chapter 32 - 100% Electric Ultra Fast Innovation
Chapter 33 - Nike Versus Adidas - The Innovation Game Is On
Chapter 34 - People Innovation - We Think
Chapter 35 - Intel - Exponential Innovations
Chapter 36 - Five Innovations In Software Industry
Chapter 37 - Google Versus Microsoft - The Enterprise Battle Heats Up!
Chapter 38 - Doubleclick A Smart Buy For Google
Chapter 39 - Microsoft Walk-Off Home Run With Aquantive
Chapter 40 - IBM's $5 Billion Cognos Acquisition
Chapter 41 - Top Acquisitions By The Top Innovators
Chapter 42 - Will Yahoo merge with Microsoft?
Chapter 43 - Innovation And Stock Performance Correlation
Chapter 44 - The Innovation Index Annual Report
Chapter 45 - $1 Billion Or The Future

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I am forever grateful to Creativity and Innovation Leaders, Innovators and Bloggers for helping me drive the readership on my blog, and I am looking forward to my blog readers and fellow blog writers downloading and referring this relevant resource on Creativity And Innovation in Business.

Good Luck Innovating!

Sincere regards,
Sanjay Dalal

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