Tuesday, January 29, 2008

GigaOM: Yahoo! should change its travel strategy and buy Priceline, Orbitz or Expedia


Yahoo! is in trouble. Stock is down almost a third in the last twelve months, big layoffs are coming (as many as 2,500), CEO Semel is out and many of the senior execs have followed leaving founder Jerry Yang in charge. John Battelle dug up an old quote Nov 2001 that effectively says that Yahoo has been looking for a turnaround strategy for six plus years. Even Kevin May at Travolution is worried.

Sramana Mitra guest editing on GigaOM has a post offering a number of revolutionary solutions (read acquisitions) for each of the major sectors that Yahoo! operate in, including this
"Yahoo has also made a move in online travel, but is not a top performer. Priceline, Expedia and Orbitz are all monetizing the segment. Yahoo should acquire one of them, and become a serious player."
Revolutionary to say the least but Yahoo! actually has a precedent for operating a travel retail business (rather that just a media business). In Japan Yahoo! Travel is an operating travel buseinss (also known as Tavigator) is a joint venture between Yahoo! Japan, JTB (Japan's and one of the world's largest travel companies) and uber Japanese investment house Softbank (itself an investor in Yahoo! Japan).

What do you rate the chances of this?

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