In his post Kevin talks about CEO Steve Kaufer's desire to have the site look less cluttered through a reduction in gizmos and functionality.
In my view this the first step in a content/review site wanting to look more like a retail site. TripAdvisor now has the site layout, look and feel that you would expect from a full service OTA - widget in the middle, destination maps on the edges and a promotion spot or two highlighting the things of the moment. I have talked about the need for content/networking players to constantly innovate to produce the loyalty and scale defending abilities of retailers. Here is a twist on that where a content player seeks to defend its scale by looking more like a retailer.
PS to ensure that I continue to received the search engine traffic let me once again confirm that Expedia Owns TripAdvisor...
In my view this the first step in a content/review site wanting to look more like a retail site. TripAdvisor now has the site layout, look and feel that you would expect from a full service OTA - widget in the middle, destination maps on the edges and a promotion spot or two highlighting the things of the moment. I have talked about the need for content/networking players to constantly innovate to produce the loyalty and scale defending abilities of retailers. Here is a twist on that where a content player seeks to defend its scale by looking more like a retailer.
PS to ensure that I continue to received the search engine traffic let me once again confirm that Expedia Owns TripAdvisor...
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