Monday, October 1, 2007

BBC buys Lonely Planet

Am having a tough time on the road keeping up with all the deals that are flying every which way across the industry. Thankfully I have my spies everywhere helping me to stay in touch. Latest piece is that the venerable UK broadcaster the BBC (trough their BBC Worldwide division) has bought the Melbourne based guidebook and information group Lonely Planet. Is not a full buyout - the founders Tony and Maureen Wheeler will retain 25% (according to the SMH). Is proof that travel content is highly prized. Let's hope the BBC can help Lonely Planet work on its online execution where they have to date had a mixed record.

Thanks to Stuart McDonald of Travelfish who was first to send through the story to me.

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