The Travel 2.0 boom is spreading to Europe. Where Are You Now (WAYN) has raised $11mm in a funding round that included VC groups but also Travel 1.0 entrepreneurs such as Brent Hoberman of Lastminute.com and Adrian Critchlow and Andy Phillipps, co-founders of Active Hotels (sold to Priceline).
Paidcontent are saying that WAYN are claiming 7 million subscribers across 220 countries.
This is the scale that new comers to content like Sidestep and Webjet's Plantit have to come up against in their plans to enter the social networking battle-ground.
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