Readyrooms - the little things are critical to success

Basic tenet of online retail - not just travel - is to get your URL to work properly. Qantas took a long time to launch an online hotel play and has spent a fortune offline telling us how ReadyRooms was the perfect choice for consumers. Strangely the URL www.readyrooms.com does not go to the site homepage. It does not even contain an automatic re-direct. At the time of this post it was a blank page with the sentence "For Readyrooms.com.au click here". Open Note to Qantas - the best un-kept secret to online travel is for the URL to go to your home page so that customers can find you easily. Side Note to Qantas - even fixing the link may not be enough.