Wednesday, May 28, 2008

Brides, Dads, and Grads

Now that Memorial Day has come and gone, we've officially entered the season of Brides, Dads, and Grads. And you know what that means -- a summer full of planning parties and giving gifts! Whether you are in the travel industry, or you sell household items through your online store, or you offer catering services, there's a great opportunity for everyone to gain new customers this summer.

Right around this time last year, we shared some ways to make the most out of summer gift-giving. Take a look at these extensive suggestions for ideas on how you can reach gift-givers and party planners this summer.

You may also want to check out demographic bidding when you set up your summer gift-giving and party planning campaigns. Demographic bidding is a way to help your ad reach audiences of a certain age or gender. For example, if you want your ads to be seen by young brides-to-be who might be planning a honeymoon, you could target women aged 25-35. Learn more about how demographic bidding can help you reach new customers.

We hope you'll enjoy these tips -- happy start-of-summer!

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