One of the most delightful things in life is to do what you like and get paid. That's the reason many talented designers and artists get into the web design business and in hope to make a living with their skills and creativity. But Web design market is so crowded that you need marketing expertise to survive and prosper. Your business website and business cards are the best places to show case the tastes and styles of your design.
The first and foremost thing you should do is make your own web design site professional. After all, if you are a web designer, people are going to expect your own site to look amazing. It needs to be creative, innovative, and unlike anything they have ever seen before. Your website will not only reflect who you are, but it also will reveal your talents. While your own website are designed with your personal preferences and styles, your portfolio demonstrate your ability to implement different layout and styles according to the client's requests. When prospects come to your site, they are going to expect to see some of your work. People are very concerned with what they are going to get in the end. Your website is also your virtual office. Quality traffic to the site come either from major search engines or from relevant links. Link exchanging is a great way to get your name out there and get a better search engine ranking. After all, the more back links you have from other websites, the better you will display on a search engine like Google and Yahoo! Search. Your website should be a part of every web design forum and make sure to include your services in your signature, but remember not to spam message boards. This also applies to any e-mail you send. Adding signatures at the bottom may make a huge difference. Network with others, talk about your services at forums, chartrooms, and even write articles about web design.
Many business deals begin with the exchange of business cards. When you first meet a prospect, a business card is your greeting card. For Web designers, the cards are both business cards and the sample of your design work. When you work on a project plan with a prospect, he will find the phone number to call you to ask for more information or go to you website to do the research further. When you work on the website design with the client, the business card could be the notepad where they write down the things that are important to them. Network with other designers will help both the business growth and your professional development.
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