After you have spent time researching your topic and labouring over creating your future best selling ebook, it is time to create the all important ebook sales page. Your book can be fantastic, informative and well written, but all this counts for nothing if no one actually purchases it to read it because your sales page is not appealing or convincing enough.
Any potential buyers of your ebook will see your sales page long before they read the first sentence of your ebook and it is this page that will either cause them to click the buy button or click the out button.
It is that simple.
Your ebook sales page needs to grab their attention and lead them through the buying mindset cycle until they reach the buy now button ready to purchase.
On your sales page for your ebook you should start with addressing the topic at hand in an introductory manner, then move on to identifying with their problems or needs within the topic, then inform them with brief bullet points of what kind of answers can be found within your ebook.
Once you have put forward your ebook as the solution to their problems, you then reinforce the value of your ebook and its solutions by readdressing the problems etc and explain how they can either buy the book or leave the page still burdened with their problems.
It is at this stage you can offer any bonuses you may be willing to give a buyer and then go for the "close", they either buy now or click out. If your page has done its job, they will buy, if it has not, they will leave. Even a great page will not convert every visitor, but it is all about ratio.
A page with 100 visitors a day that converts 35% of visitors into buyers is better than a site with a 1000 visitors a day that only converts 2%.
To lean more about this topic, please visit our page on how to create an Ebook sales page.
Christian Underhill is an aspiring writer and online entrepreneur based in Las Vegas Nevada.
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