Web experts offer their advice on how websites can go wrong:
(1). Putting your brilliant design first. Make sure the site is easily navigable and well organized.
(2). Going overboard with Flash. Flash can harm search engine optimization, which is key to allowing customers to find your site.
(3). The unwelcome welcoming screen. Visitors clicked and come to your site to get information. Don't make them look at an introductory screen before they can access what they want.
(4). The boggling homepage. Don't overwhelm visitors with more information than they need. They should be able to figure out in (3-5) seconds how to get what they want from your site.
(5). Worshipping the fold. People do scroll. Variation in consistency lets readers forget about the fold.
G. Not addressing the user's real need. Help visitors understand your brand and the need your company addresses first, and only then present the product.
(7). Hiding who you are. Let a customer relationship start with the initial visit. Make a personal connection through employee videos explaining who you are and what you do.
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