The World's Most Respected Companies - Apple is #1

Show a Little Respect, Please...

"In our (Barron's) sixth annual survey, money managers indicated the degree to which they respect—or don’t—the world’s 100 largest companies (by total market value as of Dec. 31, 2009). The most-respected companies tend to retain that distinction, though some of the least-respected names might surprise you."

Top 10 Most Respected companies in the world, according to Barron's, include:
Apple (NASDAQ: AAPL), Johnson & Johnson (NYSE: JNJ), Procter & Gamble (NYSE: PG), IBM (NYSE: IBM), Berkshire Hathaway, Toyota Motor (Japan), McDonald’s (NYSE: MCD), Google (NASDAQ: GOOG), Cisco Systems (NASDAQ: CSCO) and Amazon.com (NASDAQ: AMZN).

There were more than 50 global companies that are highly respected (outside the U.S.A.). These include:
Toyota Motor, Honda Motor, Nestlé, Novartis, Bayer, GlaxoSmithKline, InBev, Roche Holding, BHP Billiton, Siemens, BASF, SAP, Samsung Electronics, Unilever, BP, Daimler, Sanofi-Aventis, LVMH Moet Hennessy LV, Royal Dutch Shell, L’Oréal, Banco Santander, Suncor Energy, Statoil, Petroleo Brasileiro, Commonwealth Bank of Australia, AstraZeneca, Telefonica, Westpac Banking, Vodafone Group, Credit Suisse, HSBC Holdings, Total, Rio Tinto, Deutsche Telekom, Vale S.A., Allianz, China Mobile, E.ON, NTT DoCoMo, BG Group, BNP Paribas, Anglo American, Electricite de France, ENI, Mitsubishi UFJ Financial, Banco Bilbao Vizcaya, GDF Suez, Reliance Industries, ArcelorMittal, France Telecom, Industrial & Commerce Bank of China, UniCredit, British American Tobacco, CNOOC, China Construction Bank, UBS, Sberbank Rossia, Rosneft and Gazprom.

The Complete List of Top 100 Most Respected Companies:

’10 ’09 Company Mean-Score HighlyRespect Respect SomewhatRespect Don’tRespect
1 4 Apple 4.22 67% 26% 4% 1%
2 1 Johnson & Johnson 4.07 59% 34% 6% 0%
3 3 Procter & Gamble 3.82 46% 47% 3% 1%
4 14 IBM 3.7 49% 37% 11% 1%
5 2 Berkshire Hathaway 3.69 54% 30% 11% 4%
6 8 Toyota Motor (Japan) 3.67 47% 33% 13% 1%
7 7 McDonald’s 3.67 41% 43% 10% 0%
8 23 Google 3.66 50% 34% 14% 1%
9 10 Cisco Systems 3.65 43% 39% 10% 1%
10 NR Amazon.com 3.55 40% 43% 9% 3%
11 NR Honda Motor (Japan) 3.52 36% 39% 13% 0%
12 5 Wal-Mart Stores 3.49 41% 41% 17% 0%
13 9 Coca-Cola 3.48 31% 54% 9% 0%
14 16 Intel 3.48 31% 56% 9% 0%
15 13 3M 3.48 33% 54% 7% 1%
16 19 Nestlé (Switzerland) 3.44 29% 53% 9% 0%
17 12 PepsiCo 3.43 31% 50% 11% 0%
18 6 Exxon Mobil 3.43 37% 50% 10% 3%
19 11 United Parcel Service 3.39 31% 50% 13% 0%
20 20 Walt Disney 3.29 29% 56% 11% 1%
21 26 JPMorgan Chase 3.26 39% 36% 20% 3%
22 22 Microsoft 3.26 36% 44% 14% 4%
23 24 United Technologies 3.25 29% 46% 17% 0%
24 15 Abbott Laboratories 3.25 27% 50% 16% 0%
25 17 Hewlett-Packard 3.18 29% 46% 17% 1%
26 27 Schlumberger 3.09 29% 43% 21% 1%
27 30 Novartis (Switzerland) 2.9 20% 46% 19% 3%
28 53 Qualcomm 2.81 17% 46% 26% 0%
29 25 Amgen 2.78 20% 44% 24% 3%
30 NR Goldman Sachs 2.76 39% 24% 19% 16%
31 45 Bayer (Germany) 2.69 14% 44% 24% 1%
32 42 Visa 2.69 19% 44% 27% 3%
33 32 Merck 2.64 16% 50% 27% 3%
34 NR Royal Bank of Canada 2.58 14% 43% 30% 1%
35 31 Chevron 2.55 14% 49% 27% 4%
36 38 GlaxoSmithKline (U.K.) 2.53 6% 56% 23% 1%
37 NR Anheuser-Busch InBev (Belgium) 2.48 17% 29% 36% 1%
38 41 Roche Holding (Switzerland) 2.47 11% 43% 29% 3%
39 39 Oracle 2.39 11% 49% 29% 6%
40 51 BHP Billiton (Australia) 2.39 10% 37% 31% 1%
41 64 Siemens (Germany) 2.38 6% 50% 23% 4%
42 NR BASF (Germany) 2.36 6% 49% 27% 3%
43 54 SAP (Germany) 2.34 13% 34% 31% 4%
44 48 Samsung Electronics (S. Korea) 2.33 9% 44% 29% 4%
45 35 Unilever (Netherlands) 2.33 10% 37% 31% 3%
46 28 ConocoPhillips 2.32 10% 40% 37% 1%
47 62 BP (U.K.) 2.28 7% 46% 37% 1%
48 NR Daimler (Germany) 2.28 16% 26% 37% 4%
49 21 Wells Fargo 2.24 11% 43% 37% 6%
50 67 Sanofi-Aventis (France) 2.13 4% 44% 33% 4%
51 47 Verizon Communications 2.1 10% 43% 33% 10%
52 NR LVMH Moet Hennessy LV (France) 2.05 3% 41% 33% 4%
53 61 Royal Dutch Shell (U.K.) 2 6% 34% 43% 3%
54 55 Pfizer 1.99 9% 40% 37% 10%
55 75 L’Oréal (France) 1.98 7% 33% 39% 6%
56 77 Banco Santander (Spain) 1.97 9% 33% 40% 7%
57 NR Suncor Energy (Canada) 1.97 9% 26% 46% 3%
58 66 Statoil (Norway) 1.95 3% 36% 36% 4%
59 57 Petroleo Brasileiro (Brazil) 1.93 6% 34% 40% 6%
60 NR Commonwealth Bank of Aus. (Australia) 1.93 1% 39% 36% 4%
61 52 AstraZeneca (U.K.) 1.9 3% 37% 37% 6%
62 60 Occidental Petroleum 1.89 9% 29% 43% 7%
63 59 Telefonica (Spain) 1.85 3% 31% 49% 1%
64 NR Westpac Banking (Australia) 1.82 3% 31% 41% 4%
65 70 Vodafone Group (U.K.) 1.8 1% 36% 44% 4%
66 NR Credit Suisse (Switzerland) 1.77 7% 27% 47% 7%
67 63 HSBC Holdings (U.K.) 1.75 9% 24% 51% 7%
68 65 Total (France) 1.73 4% 30% 44% 7%
69 56 Philip Morris Intl. 1.72 11% 26% 33% 17%
70 NR Rio Tinto (U.K.) 1.71 3% 30% 46% 6%
71 78 Deutsche Telekom (Germany) 1.7 3% 30% 41% 7%
72 NR Vale S.A. (Brazil) 1.68 3% 24% 50% 3%
73 83 Allianz (Germany) 1.67 3% 27% 46% 6%
74 43 General Electric 1.64 11% 29% 39% 20%
75 68 China Mobile (China) 1.58 4% 27% 41% 11%
76 73 E.ON (Germany) 1.56 1% 23% 49% 4%
77 80 NTT DoCoMo (Japan) 1.55 1% 24% 47% 6%
78 NR BG Group (U.K.)* 1.54 3% 20% 46% 6%
79 NR BNP Paribas (France) 1.52 3% 24% 40% 10%
80 NR Anglo American (U.K.) 1.48 0% 21% 53% 3%
81 91 Electricite de France (France) 1.43 0% 20% 57% 3%
82 87 ENI (Italy) 1.41 0% 21% 50% 6%
83 82 Mitsubishi UFJ Financial (Japan) 1.39 0% 24% 49% 9%
84 58 AT&T 1.38 4% 26% 51% 16%
85 88 Banco Bilbao Vizcaya (Spain) 1.36 1% 19% 51% 7%
86 94 GDF Suez (France) 1.33 1% 21% 43% 11%
87 92 Reliance Inds. (India) 1.29 0% 20% 51% 9%
88 NR ArcelorMittal (France) 1.21 0% 20% 49% 11%
89 90 France Telecom (France) 1.18 1% 14% 56% 10%
90 96 Indust. & Commer. Bank of China (China) 1.11 0% 21% 37% 17%
91 NR UniCredit (Italy) 1.11 0% 11% 59% 7%
92 89 British Amer. Tobacco (U.K.) 1.11 3% 17% 41% 19%
93 98 Bank of America 1.06 6% 19% 44% 27%
94 93 CNOOC (China) 1.04 3% 14% 44% 19%
95 97 China Construction Bank (China) 1 0% 19% 44% 19%
96 99 UBS (Switzerland) 0.93 4% 16% 39% 27%
97 NR Sberbank Rossia (Russia) 0.4 0% 6% 41% 29%
98 NR Rosneft (Russia) 0.32 0% 7% 36% 33%
99 100 Gazprom (Russia) 0.07 0% 4% 36% 43%
100 NR Citigroup -0.21 0% 4% 30% 63%

NR=Not Ranked.
Source: Barron's

"John Cregan, veteran money manager at Hotchkiss Associates, a unit of United Capital Financial Advisers, says he admires Apple because the company "is at the top of the list of seeing around corners. They aren't out there trying to find out what their customers want, but saying rather, 'Look at this advancement in technology. It enables us to do this. You might not want it yet or know what to do with it, but you will want it and we are going to build it."

Learn about Apple's innovation strategy... How does Apple innovate, and what makes it the #1 innovative company in the world? Learn more...

Selected references:
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world

References:
Barron's: http://online.barrons.com/article/SB126601896024845345.html