I recently was reading an article by Charlie Page of the Directory of Ezines. In this article, he was discussing the importance of branding YOU. With any network marketing advertising endeavor, it always must be YOU branding yourself.
How to do this? Read on to discover how to make the most of your network advertising strategies by branding YOU. We will cover this over the next few posts.
Learn and take action!
To Your Success,
Monique Hawkins
540-858-2885
Skype: Monique371
Most people who read the ebook, Success in 10 Steps and coaching from from Mentoring for Free find why their lack of success in NOT their fault. They feel grateful to have someone walk right beside them until they achieve success. Click here to get your copy
http://mentormonique.mentoringforfree.com/?mad=36000
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YOU Are the Brand
(c) Charlie Page
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How many times have we heard "Xerox this", when the
copier involved may not be a Xerox brand at all?
What brand do you think of when you hear the words
"Just do it"?
How about ordering a "coke" when what you really wanted
was another soda?
Branding is a powerful tool in our business lives.
While Nike and Xerox are prime examples of this idea,
all businesses can benefit from branding.
But can YOU, the solo operator of a small business (and
this does apply even if you work at home alone) use
branding to your advantage?
More importantly, does branding really matter in your
life?
I believe the answer is yes. Not so much because you
might "hit it big" and become the next Wal-Mart but
because good branding lowers sales barriers.
Read that again ...
Good branding lowers sales resistance.
I believe there are seven ways you can begin today to
build your brand.
It does not matter that you are not famous online.
It doesn't even matter if you are yet to make your
first dollar -- thinking about branding now will pay
big dividends in the future.
Here is a seven step formula that will give you a great
start toward establishing yourself as the brand of
choice.
* * * Know Where You Stand Now
What name pops into your customer's mind when they need
what you do? If it's not your name, why not? Do you
have a name or slogan that is easy to remember and
clearly describes what you offer?
* * * Know Where You Want To Go
What do you want to be known for? Like it or not,
customers will define us if we don't define ourselves.
Do you want to be the low-price leader? Do you want to
be the value-added vendor?
We can't (as much as we might like to) be everything to
everyone. Choose a theme for your business and promote
that theme at every opportunity. Soon, you will become
associated with the ONE benefit that is your strong
suit.
* * * Narrow Your Niche
Be such an expert in your field that you are the
natural choice to call when what you do becomes what
they need.
Marketing, either offline or online, creates the
greatest impact when it frames YOU as the smart
solution to a client's problem.
I believe there are seven ways you can begin today to
build your brand.
It does not matter that you are not famous online.
It doesn't even matter if you are yet to make your
first dollar -- thinking about branding now will pay
big dividends in the future.
Here is a seven step formula that will give you a great
start toward establishing yourself as the brand of
choice.
* * * Know Where You Stand Now
What name pops into your customer's mind when they need
what you do? If it's not your name, why not? Do you
have a name or slogan that is easy to remember and
clearly describes what you offer?
* * * Know Where You Want To Go
What do you want to be known for? Like it or not,
customers will define us if we don't define ourselves.
Do you want to be the low-price leader? Do you want to
be the value-added vendor?
We can't (as much as we might like to) be everything to
everyone. Choose a theme for your business and promote
that theme at every opportunity. Soon, you will become
associated with the ONE benefit that is your strong
suit.
* * * Narrow Your Niche
Be such an expert in your field that you are the
natural choice to call when what you do becomes what
they need.
Marketing, either offline or online, creates the
greatest impact when it frames YOU as the smart
solution to a client's problem.
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