Maybe this is not a completely new concept, but it has certainly been reinforced this past year: that artists need to act like a business/their own label to market themselves. They need to play live and tour as much as possible in and outside of their region, and use any and all means to self-promote/sell music (internet, street teams, print, radio, etc). Only then will an actual record company take interest - once there is a following.
Ben McLane Esq
benmclane.com
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