New ways to optimize Content Network campaigns

We're often asked, "How can I maximize the ROI from Content Network campaigns?"

As part of our new Optimization University initiative, we've developed a Getting Started Guide and a series of 6 videos to help answer this question for you. The guide and videos provide a conceptual walk-through and demo of the major steps involved in executing a Content Network campaign. These include:

• Campaign setup best practices
• Creating appropriate ad groups
• Selecting effective keywords
• Developing high impact ad creative
• Bidding strategies
• Conversion tracking and tweaking for ROI

Along with simple tips and tricks to improve ROI, we also go over several tools, such as the Wonder Wheel, the Keyword Tool and Conversion Tracking, that can help you be more efficient. These recommendations are based on our analysis of thousands of campaigns to understand what works and what doesn't. We hope you can start applying them to your campaigns today.

If you're starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable.

(click here to view video)

You can also always bookmark the playlist or find all the latest videos on our YouTube channel.

[Note: this post is reprinted from the Google Agency Ad Solutions Blog.]

Posted by Miles Johnson, Inside AdWords crew