How search can add real ROI to eCommerce websites

Although it "makes sense" that good search can increase website ROI, especially for eCommerce websites, it's important to back that intuition with quantifiable data supporting the value of online research search. Thanks to recent research from Market Strategy Group, the evidence is in.

Market Strategy Group's new white paper, titled "Search for Revenue: Leveraging Powerful Search to Boost eTail Sales" shares a range of data indicating how adding or improving search capability on eTail sites can significantly raise revenues. The study covers why site search is more important today than ever before, and delves into the potential ROI companies can achieve by having advanced search on their eCommerce sites.

We're sharing firsthand perspecitves on that value in an upcoming webinar hosted by eCommerce specialists MultiChannel Merchant:

Search: adding real ROI to eCommerce websites
Wednesday, February 3, 2010
1:00 p.m. EST / 10:00 a.m. PST

During this hour-long webinar, you'll hear from:

• Leslie Bacon, Group Publisher at Penton Marketing Media Group, delivering insights on the online channel and how Multichannel Merchant is addressing the shift towards online sales
• Joyce Wu, Partner at Market Strategy Group, covering their recent white paper, Search for Revenue: Leveraging Powerful Search to Boost eTail Sales
• Vijay Koduri, Product Marketing Manager at Google Enterprise, discussing how Google Commerce Search addresses the problems of e-commerce site search speed and relevancy

All three speakers will answer audience questions as part of this event.

Register here. We hope you'll join us to get the facts on how effective search boosts results for online retailers.

Posted by Ashley Gorringe, Enterprise Search team