Tuesday, September 22, 2009

ATTENTION Painting Contractors: NOW Is The Time For Action

America's Strongest
Building Markets

By Prashant Gopal of BusinessWeek

Where permits are on the rise

Across the country, there are signs of life in the real-estate market as requests for building permits once again begin to pick up. So far this increase is more of a trickle than a flood, but the trend is nevertheless encouraging.

For the most part, the affected markets can point to a specific reason behind the uptick, such as it being a military base, campus town, major energy town, state capital, site of a natural disaster or a combination of all of the above.

The market with the greatest increase in building permits was Lake Charles, La., which has been battered by two major hurricanes since 2005. And while half of the top 20 markets on this list saw positive growth, the other half continued to post negative gains. The reason they were included is that they still outperformed every other market in the country.

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My fellow painting contractors... the writing is on the wall!

NOW is the best time in history to take action and position your painting business for growth in the re-emerging residential painting market...

As new homes are being built again and property values are on the rise, painting contractors need to focus their attention on tightening up their brand and image, as well as streamlining and systemizing their core process.

There has never been a better time to build WEALTH with your painting business.

Our advice is simple:

  1. Set new goals
  2. Create the proper Marketing Mindset and keep a positive attitude
  3. Get rid of old excuses and bad habits that have been working against you.
  4. Reconnect with past customers.
  5. Begin to apply a handful of the proven marketing strategies laid out in Painting for Profits on a consistent basis.
  6. Start building Joint Venture relationships with other professional business owners in your area.
  7. Improve your brand and image by putting out more signs, get t-shirts (uniforms) for your employees, get a web site built and optimized for your local market.
  8. Look for ways to get involved with your community and then let the local media know about it.
  9. Be a FANATIC about your business and take MASSIVE - CONSISTENT ACTION!
  10. Plug into a quality, respected source of information, (like this blog and our 'Painting Contractors Perspective' Newsletter).
It has been a LONG three years... This is the time we have all been waiting for... The light at the end of the tunnel!

Man, I haven't been this fired up in a long time! If there is a topic you would like us to specifically cover, leave a comment and let us know.

Now get out there and make it happen!


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