The economy is starting to show signs of recovery...
We have had three consecutive months of higher new home sales and increased property values. Are we out of the woods yet? Who knows, but it's a good sign!
There is defiantly a lot of opportunity right now.
As painting business owners, it's important to start taking action and concentrating on positioning our business to capitalize on the re-emerging residential housing market.
A simple low cost way to start doing that right now is by reconnecting with past satisfied customers. A simple one page letter, email or even a quick phone call to let them know you are there to help with painting needs.
...and then take it one step further and start sending out (or emailing) a simple monthly newsletter.
I'll post some ideas for newsletter content in future posts, but for now, brainstorm creative ways to reconnect with past customers again... and take action.
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