Thursday, August 6, 2009

Creativity And Innovation Case Studies

Creativity And Innovation Case Studies
  • Can GM Turnaround? Is Innovation the answer?
  • General Motors - GM - was ranked a top 20 innovative company in the world according to the BCG - Business Week 2008 survey. In early 2008, everyone was bullish about GM's future. However, in just over a year since this review was published, the big question on everyone's mind today is: "Can GM survive?" If you answer this question with YEA, then you ask the next question: "How can GM turnaround? Is Innovation the answer?"
  • 2008 Innovation and Innovator of the year
  • The 2008 Innovation of the year: http://www.barackobama.com/, My.BarackObama.com
  • The 2008 Innovator of the year: President-elect Barack Obama and his campaign team
  • Apple iPhone Goes Global - iPhone 3G
  • The biggest surprise in the Apple announcement: iPhone 3G is available at half the price of the original iPhone at only $199 for the 8GB model in the U.S., and $299 for the 16GB model. And the new iPhone 3G packs twice the punch - it is twice as fast. Apple iPhone 3G will be rolled out in 70 countries globally.
  • How can Apple turnaround the iPod sales growth?
  • On the one hand, Apple is poised to have a great year of iPhone sales - Apple Innovation blog and Innovation Index Group, Inc. estimate that Apple will sell more than 12 million iPhones in 2008. Most of the industry analysts estimate Apple to sell more than 8 million iPhones in 2008. But will the growth of iPhone business cannibalize the growth of iPod business?
  • Google innovates with Google Apps
  • Google Apps Team Edition can become a useful alternative to Microsoft Office for small businesses, students, schools, small teams, non-profits and as such individuals looking to create and share basic documents, spreadsheets and presentations. It does not carry the price tag of Microsoft Office, and provides basic collaboration leveraging Docs, Calendar and Talk.
  • Will Yahoo ride into the sunset?
  • This is one acquisition where Google is not going to try to outbid Microsoft. There will be intense negotiations between Yahoo and Microsoft on the future of Yahoo Search, key Yahoo properties such as email and Finance, and Yahoo employees. However, in the end, this would be too sweet a deal for the Yahoo board to reject - or would they? Will Yahoo ride into the sunset?
  • Apple Inc. Kicks Off 2008 with bold innovations
  • Can Apple top 2007? One thing is certain with Apple and Steve Jobs: It does not idle. It does not rest. It does not quit. Apple kicked off 2008 with planned new innovations that espouse unbridled creativity.The most significant announcement from Apple came in the heavily crowded laptop segment: MacBook Air
  • Strategic Innovation at Deloitte
  • "Strategic Innovation at Deloitte". Key points on what drives innovation at Deloitte, and how innovation drives business. Deloitte is a worldwide organization consisting of some 147,000 employees (talent), with offices in more than 140 countries, aggregate revenues of $23.1 billion in fiscal year 2007, and serving more than 80% of the 2007 Fortune Global 500.
  • Apple Creativity Innovation Case Studies
  • All major case studies on Apple's creativity in business, business innovation, new products, new launches, business growth, Steve Jobs and more...
  • Apple introduces new iPhone and iPod touch
  • Apple Inc. today added new models of the iPhone(TM) and iPod(R) touch which have "double the memory, doubling the amount of music, photos and videos that customers can carry with them wherever they go."
  • Apple - iPod - Best Innovation
  • iPod, powered by Apple, introduced in 2001 and masterminded by Steve Jobs, combines outstanding design, easy-to-use interface, superb performance, and an experience like no other. Apple assumed the world’s number one innovative company position and held it again in 2006 in large part due to the exponential growth of iPod – aptly called the iPod phenomenon.
  • Apple iPhone Rising - Top Ten innovations
  • Make calls by "simply pointing at a name or number." Visual Voicemail is definitely an industry first, a new innovation, that "lets users look at a listing of their voicemails, decide which messages to listen to, then go directly to those messages without listening to the prior messages." And eight more noteworthy innovations.
  • The Apple Google Juggernaut - besting Microsoft?
  • If Apple and Google merge, the combined company will amass estimated revenue of $66.1 billion in 2009, thereby eclipsing Microsoft, whose estimated annual revenue in 2009 will be $62.4 billion. It will be a merger unlike any other in the history of mergers, and will create a powerhouse that might just topple the mighty Microsoft (NASDAQ: MSFT) from the throne.
  • What drives Apple's innovation?
  • Apple’s innovation and growth is first and foremost driven by inner conviction about the outer world – a conviction that is manifested by Steve Jobs and largely led by him and people around him. This conviction is about changing how consumers live around music or entertainment. It is not merely a product focus, although it might appear this way.
  • Google versus Yahoo - A tale of two cities
  • When one examines the growing gap between Yahoo and Google in terms of quarterly revenue, quarter over quarter revenue growth, quarterly net income, quarterly net profit margin, yearly innovations and stock performance gains, the picture becomes increasingly clear. Google is unstoppable at this juncture!
  • Google's New Search: Step in the right direction
  • Google's new search technology is an early effort towards making searching for information better. Google has the right vision of integrating the search across various dimensions of Web, Images, Video, Products, etc. and providing comprehensive results. However, implementing this algorithm for new search, producing the results in parallel, and showing the results in a visually appealing and contextually easy-to-understand manner is going to be key.
  • Is DoubleClick a Smart Buy for Google?
  • DoubleClick's innovative technology and ad platform provides Google an ability to provide display ads from agencies and advertisers. DoubleClick provides a ready-made platform, advertisers and agencies, publishers and relationships that have taken over ten years to build.
  • Can Yahoo! catch Google?
  • Before Google became Google, Yahoo! owned the search business. However, since Google search came onto its own, Yahoo! search was forgotten and relegated to the number two position. No one even considered the possibility that someday Yahoo! search can generate the type of revenue that Google generates, and possibly take on Google on the core search business that it owns a majority market share by a long shot.
  • Google versus Microsoft - Enterprise Battle
  • With the introduction of Google Apps Premier Edition, Google has the opportunity to create new market share, and grab market share from Microsoft Office and Email applications. Google Apps Standard and Education Edition has 100,000 business customers today; at an average of 10 users per customer, this translates to 1 million end users potentially using Google Apps today.
  • Google - YouTube Innovations
  • YouTube will remain an independent business retaining its distinct brand identity. What is not clear is what Google will do to its own Video service. What Google will provide though is the monetization for YouTube's Video services through its advertiser relationships and global reach. If 1% of the 70 million Videos that are served daily click on a Google served advertisement, this would result in 700,000 daily click-through or 255 million click-through in a year (without accounting for any new growth).
  • Microsoft Innovating or Buying Search Market
  • Is Microsoft innovating by creating a new business model for Search or are the recent announcements a new attempt to catch up with Google and Yahoo! in the Search market share? Pay users to Search using Microsoft Live Search.
  • Microsoft Walk-off Home Run with AQuantive
  • Microsoft waited until the ninth inning and two outs to deliver the walk-off game-winning home run with AQuantive Acquisition. The home run hit was worth $6 billion!! And for AQuantive investors, a mouthwatering $66.50 a pop - all cash (no credit).
  • Microsoft - The Innovator
  • Ballmer talks about the four core pillars that make Microsoft's People Ready business fulfill today's business needs. Is Microsoft launching a new wave of innovation with Windows Vista, Office 2007 and Exchange 2007 and some 30 new products? Or are these merely nice-to-have product enhancements that users were asking for, and were just delayed for the past few years?
  • Cisco betting BIG with WebEx purchase
  • Cisco Systems, Inc. today announced the acquisition of WebEx Communications, Inc., the leader in web conferencing, for $3.2 billion - or 7 times WebEx projected revenue of $457 million in 2007. Cisco is betting big with this acquisition on the potential upside in web and video conferencing revenue in the unified communications market space.
  • Blockbuster versus Netflix - Winner is...
  • Who will be crowned the winner of movie rentals? Would it be Blockbuster whose stock price has appreciated more than 80% in 2006, and importantly, has finally figured out the appropriate formula: Blockbuster Total Access. Or would it be Netflix, who has found time and again to improve upon its business model, and has shown ability to innovate with the recently announced online movie downloads?
  • 3M - The Innovation Machine
  • 3M this year has launched many new innovations in the marketplace thereby solidifying its position as a top innovator of technology governed by systematic processes and excellent manufacturing. A few examples of the new innovations at 3M that are both practical and ingenious, solving the innate customer need and creating new markets and growth.
  • Intel - The Innovator
  • Intel announced game changing, record-setting innovation in transistor technology last week comprising of two new materials used in making transistors: high-k and Metal gates. How big is this innovation? This 45nm technology represents the biggest technological change and creativity in 40 years, extends Moore's Law into the next decade, and increases Intel's lead by more than a year over the rest of the semiconductor industry with working 45nm processors codenamed "Penryn".
  • How can Dell turnaround Dell?
  • Dell has seen its market cap go down by about 20% in the last thirteen months, in large part due to average quarterly and annual top-line revenue growth, reduced profits, and losing the number one position as the world’s top supplier of new computers to Hewlett-Packard. Michael Dell, the founder, founding CEO and chairman of Dell Inc., took over the CEO roll of Dell again. Dell made Dell the number one computer company in the world. Now, Dell has perhaps the toughest act of his career: Turnaround Dell, beat HP, and make Dell the number one computer company in the world – again!
  • Southwest Airlines - Flying High
  • Southwest provides the best overall value in low cost airline travel. Southwest may not offer all the frills, but does offer clean all leather seats with reasonable leg room, along with basic compliments including pillows, blankets, snacks, juice, soda, and water on all flights. The best available feature is no charge for changes on full-fare reservations. What are the top ten key innovations that make Southwest Airlines soar higher, drive new growth, and perform better than the competition?
  • Starbucks - Brewing Innovations
  • Starbucks has become a pervasive coffee brand throughout the world, and the company is cleverly exploiting the Starbucks brand to launch new innovations in complementary and adjacent industries accounting for the solid revenue growth. Starbucks wants you to become that frequent customer who spends upwards of $10 each day on a combination of their handcrafted coffee beverages, sandwiches, cookies and music. Starbucks monthly allowance anyone?
  • GE - Innovations Driving Growth
  • GE has a daunting revenue challenge each year: create $15 billion or higher in new business each year or about the size of Nike's total revenue. The strategy at GE emphasizes sound business processes driving creativity and innovation, and is rooted on the following three pillars.
  • P&G - Innovations Driving Growth
  • P&G needs to carve out $7 billion in new business each year, comparable to IAC Interactive's total revenue. Large numbers indeed. The strategy at P&G is buoyed by the following three pillars driving new innovations.
  • Adidas versus Nike - Innovation Game
  • "We built our brand around the athlete and his or her personality, creativity and innovation. I think that's what gives the Nike brand the edge it has today," - Nike. Adidas is about to launch a new innovative campaign in the NBA praising the Team Spirit in sports.
  • Toyota - The Innovation Factory
  • How does an organization implement one million new creative ideas each year? And become a perennial top ten profitable companies of the world. And achieve market leadership while relentlessly pursuing perfection and delivering some of the best new innovations the world has ever seen.
  • Wal-Mart - The Green Innovation
  • Wal-Mart's CEO Lee Scott says "he wants to turn the world's largest retailer into the greenest." What is the Green Innovation? Green Innovation is any innovation that seeks to make our environment safer. Green Innovation is a win-win for the business, the environment and the community.
  • Intuit - Software Innovations
  • Intuit is the world's largest maker of financial management and tax software. Intuit is best known for the household software brands Quicken, QuickBooks and TurboTax created for small businesses, consumers and accountants. Here are the top five Innovations that Intuit created to achieve software market leadership.
  • U.S.P.S. - Direct Marketing Innovation
  • According to Direct Marketing Association -- DMA, direct marketing generates incremental sales of more than $1.93 trillion in the U.S, or 10.3% of the U.S. GDP. Direct Marketing delivers more than double the ROI of other marketing efforts -- each Direct Marketing dollar spent generates an ROI of $11.65 compared to an ROI of $5.29 for other marketing programs.
  • Tesla - 100% Electric Innovation
  • A 100% Electric car. An ultra fast car that goes 0 to 60 miles in 4 seconds flat, with a top speed over 130 mph. A car that provides 100% torque all the time - great performance and acceleration anytime from stop to start to go. A car that is six times as efficient as the best sports cars while producing one-tenth of the pollution.
  • Red Hot Growth in Indian Business
  • The current annual Indian GDP growth is 9% and is showing no signs of slowdown; Indian business has unprecedented access to capital, Indian innovation and entrepreneurship is booming, Indian business is riding a wave of "incredible confidence", over 100 Indian corporations have market capitalization of over $1 billion, Indian IT exports are poised to grow 30% to 35% yearly, major multi-nationals have made multi-billion dollar investments in India, Indian manufacturing, retail, real estate and exports are becoming bell-weathers -making the current state and growth of economy and business in India "absolutely red hot."
  • India Software Services Innovations
  • Amazon.com, Cisco, Dell, eBay, GE, Google, HP, IBM, Intel, Microsoft, Target Corporation and Yahoo are 12 of the Top 20 Innovators of The Innovation Index who have setup their software operations or development centers in India. Each innovator is addressing its growing needs for cutting-edge software for the global customer base by creating offshore Software Operations in India.
  • The Growing Global Indian Innovation
  • Indian Americans are the top entrepreneurs among immigrant groups in the United States, and in setting up the largest number of engineering and technology companies over the past decade. Indian Americans account for 26 per cent of tech firms founded by immigrants as a whole.
  • Innovation Lessons from eBay CEO
  • eBay CEO and President Meg Whitman not only provided a historical overview of eBay and provided insights on how eBay is positioning adroitly for the future, but also shared real world lessons on Business, Innovation, Leadership and more. What are the Five things People do online? Five Principles that drive Innovation at eBay.
  • Red Auerbach - Master NBA Innovator
  • "Auerbach was an innovator in almost everything he did," said Jerry West, who played for the rival Los Angeles Lakers and now runs the Memphis Grizzlies. "He not only brought the black athlete to Boston; more importantly, he recognized the greatness of the athletes that he had.” The world knows Red Auerbach as the “greatest coach that ever lived.”
  • President Clinton - Creative Philanthropy
  • What do former president Bill Clinton, world’s richest billionaire Bill Gates, world’s second richest billionaire Warren Buffett, hedge fund maestro Paul Tudor Jones and the maverick Marc Benioff have in common? These leaders are the new innovators uprooting the old business of philanthropy by creating entirely new business models, leveraging influence, forming strategic partnerships and collaborations, creating ventures and integrated approach, engaging pro-actively with the receiving organizations and setting specific performance targets for the foundations and recipients.
  • Senator Obama - Bold Innovations
  • "If we act boldly, then our economy will be less vulnerable to economic disruption, our trade balance will improve, the pace of U.S. technological innovation will accelerate, and the American worker will be in a stronger position to adapt to the global economy," states Barack Obama, the Democratic U.S. Senator of Illinois, in his book "The Audacity of Hope". Senator Obama lays out a vision for reclaiming the American Dream aided by a government built on our best traditions, representing our everyday lives, uniting our common hopes and dreams, and creating an unbreakable bond.
  • Senator Clinton - 9-point Innovation Agenda
  • Senator Hillary Clinton unveiled a 9-point Innovation Agenda "to renew the nation’s commitment to research; help create the premier science, engineering, technology and mathematics workforce; and upgrade our innovation infrastructure". Senator Clinton emphasized that America is still an "innovation superpower," yet, Senator Clinton points out the real Challenges facing Americans today.

Download my Creativity and Innovation eBook. 212-page collection of over 55 best practices, case studies, and insights on the current state of Creativity and Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Frito Lay, Johnson & Johnson, Proctor & Gamble, Toyota, GE, BMW, Deloitte, Southwest, Nike, IBM, Dell and more. "Your report from the eBook and definitive guide was the primary reference that we used." Used by over 500 leading organizations including HP, Pepsi, EDS, Nokia...Learn more
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Selected references:
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world

Innovation Index Reports

Introducing The Innovation Index
Annual Report 2007 - The Innovation Index gains 66%
Measuring Business Innovation Success
Innovation Index Group BUY Recommendations
Q1 2008 Report - Innovation Index ahead of S&P 500
Q2 2008 Report - Top Innovators Deliver
The Innovation Index Fund FAQ
Top 50 Innovative Companies in the world
Annual Report - Chapter One - Total Innovation Activity
Annual Report - Chapter Two - The Top Innovator
Annual Report - Chapter Three - The Innovation Insights
Innovation and Stock Performance Correlation
Future earnings guidance, A leading indicator
Smart Investing In Tough Economic Times
To Sell Or Not To Sell - You Decide
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies

About the Innovation Index

The Innovation Index introduced in December 2006 is a weighted stock price index of the top 20 Innovators in North America.The Innovation Index returned 66% in 2007 based on performance model, and would have returned 174% over the previous five years (2002-2006) based on historical model*. This assumes equal investment in each stock of The Innovation Index as of December 31, 2001. An average of $100 invested in The Innovation Index on December 31, 2001 returned $454 as of December 31, 2007. By comparison, $100 invested in S&P 500 returned 28% or $129, $100 invested in NASDAQ returned 34% or $136, and $100 invested in the Dow Jones Index returned 30% or $131 through December 31, 2007. The Innovation Index beats the S & P 500, NASDAQ and Dow Jones Index by more than seven times over the past six years.

Alphabetical list of the Top 20 Innovators of The Innovation Index for 2008 and their stock ticker symbols:

3M Company - (NYSE: MMM)
Amazon.com, Inc. - (NASDAQ: AMZN)
America Movil - (NYSE: AMX)
Apple Inc. - (NASDAQ: AAPL)
AT&T Inc. - (NYSE: T)
Best Buy Co., Inc. - (NYSE: BBY)
Cisco Systems, Inc. - (NASDAQ: CSCO)
Costco Wholesale Corporation - (NASDAQ: COST)
eBay Inc. - (NASDAQ: EBAY)
General Electric Co. - (NYSE: GE)
Google Inc. - (NASDAQ: GOOG)
Hewlett-Packard Co. - (NYSE: HPQ)
Intel Corporation - (NASDAQ: INTC)
International Business Machines Corp. - (NYSE: IBM)
Merck & Co., Inc. - (NYSE: MRK)
McDonald's Corporation (NYSE: MCD)
Microsoft Corporation - (NASDAQ: MSFT)
NIKE, Inc. - (NYSE: NKE)
Research In Motion Limited - (NASDAQ: RIMM)
The Proctor & Gamble Company - (NYSE: PG)

The Innovation Index will analyze the positions and standings of the Top 20 Innovators at the end of each year. For 2008, there will be no further changes in The Innovation Index.

*Past Performance Does Not Guarantee Future Results

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