First bit of Bing Travel for the BOOT - but makes no sense

I am a long way behind on doing any analysis or commentary on Microsoft's launch of Bing search platform.

But I did receive my first piece of traffic referral from the Bingers. Receiving traffic form a search engine is not a story in itself, but there is a story here because the traffic makes not make any sense. The search term that sent me the traffic was "qantasbooking.com.au" and the Bing page with those results has only one free link on it and no reference to me anywhere. I don't understand. Also look at the paid search on the right hand side. Does this mean Bing is selling remnant inventory or allowing for bidding on any term. Image below

If you are looking for some Bing travel analysis check out some of the following

Siew Hoon with Bing. Pong or Bang?
Bishop Cook with Farecast team looks to take Bing travel to new heights
Alex Bainbridge with Microsoft Bing and the travel website onion