Apple introduced the latest iPhone 3G S - S for Speed (upto two times faster), S for Shoot (with the video camera and 3.0 megapixel Still camera), S for Smart (with features such as Voice Control for making calls and music, Internet tethering and voice memos), S for Spotlight Search (search across the entire iPhone, contacts, email, calendars, notes and iPod), S for Slim (slimmer than previous iPhone), S for the two "s"es in Compass (a very cool digital compass), S for the "scape" in LandScape mode (a boon for those typing lots of messagaes, mail, notes and Safari, and who are endowed with large fingers), S for Send and SMS (as in send multimedia rich messages with video, audio, pictures, contact information and even forward them), S for Space (even more, twice the diskspace of iPhone 3G), S for Stocks (as in better stock charts and features) and finally, S for Sexy - the sexiest iPhone to date, now available in White as well as Black! iPhone 3G S is The smartphone you have been waiting for... available for only $199 for the 16 GB version.
Bottomline:
The innovations in iPhone 3G S are downright absurd, and will help expand Apple's marketshare further in the growing smartphone market segment. iPhone has been a category killer with innovative features and iPhone apps store, and now with a starting price of only $99 for the base iPhone, Apple will penetrate the market even deeper and faster. Finally, there is an iPhone for every budget. The questions are whether Apple can keep up the margins with such competitive pricing, launch a 4G iPhone in 2009 or 2010, and launch a iPhone Lite for $49 or less. If the economy rebounds in late 2009, Apple iPhone business will have a huge last quarter - traditionally the best quarter in Apple's financial performance. Can iPhone 3G and iPhone 3G S stall the new Palm Pre which just got launched and was off to a good start, Google's G1 on the open Android platform, and Nokia's latest smartphone, the N97 that also began shipping. Can LG and Samsung take a crack at the iPhone with their latest forays? Can the iPhone also stall the resurgence of the Blackberry smartphones with the latest addition of Storm Touch? The battle for smartphone marketshare is indeed red hot, in an otherwise gloomy cell phone market worldwide! One thing is certain: consumers and business users are winning with the creativity and innovation packed in these amazing devices. The only thing missing from today's announcement was Steve Jobs infectious introduction.
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Selected references:
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