- Creativity begins with asking questions…
- Innovation happens when you find answers…
- No questions, no answer
- More questions, better answer
“The important thing is never to stop questioning.” - Albert Einstein
Ask “This List of Questions”
- People ask these questions about objects and actions.
- People ask these questions in any situation.
- Certain questions may be silly or misplaced for certain situations.
- Often these questions lead to the most creative ideas.
- My Question is:
- ____________________________
Selected references:
Leading eBook on Creativity and Innovation in Business
Creativity and Innovation Best Practices
Creativity and Innovation Case Studies
The Innovation Index
Top 50 innovative companies in the world
There is an old saying: "If it ain't broke, don't fix it"
Facebook released their new interface last week, and loyal Facebook users are voicing their disapproval in hordes. Remember, Facebook got popular as a platform without much user feedback in the early years.
Now that Facebook has millions of users, user feedback becomes paramount!
One has to ask these questions:
1. What feedback did Facebook product managers get from their users before they designed the new interface?
2. Did Facebook get this right? Was this feedback accurate? Was it from a large base of users?
3. Did Facebook design and deploy the new interface properly?
What will Facebook do now?
Can it go about face and go back to the old interface? This would make Facebook look rather pedestrian. It's similar to Nintendo or Microsoft releasing their latest version of Wii or Xbox, and recalling it. But, this is web software. So, Facebook can go back to the older version. Or better yet, create an intermediate version, rather fast, to please the larger majority of users.
The longer Facebook takes to respond, the bigger this problem potentially becomes. Facebook does not want this to become news story on a Jay Leno or David Letterman for sure...
Or, Facebook, can wait, and try to ride it out... Can they do this?
What are we doing here? We are asking a lot of relevant questions about the situation Facebook is currently in.
Questions lead to new discoveries, new ideas, increased creativity. And when one finds answers to these questions, they often lead to innovations.
Here is The List of Questions that one must ask to unlock the creativity, and spark new ideas before solving any problem, creating a new innovation, embarking on a new opportunity - (adopted from eCornell and Roger Shank's book):
The first list is the Object Rules:
1. Where From
Where did you get XYZ? Is it easy to find this?
2. Function
What do you do with XYZ? Who wants XYZ?
3. Enablement
How did you get XYZ? What resources?
4. Habits
How does doing XYZ fit? What changes?
5. Associated Objects
What goes in, around, with XYZ?
6. Results
What will you do after XYZ? Before XYZ?
What if you don’t like after XYZ?
7. Problems
What issues will be caused by XYZ?
What issues without XYZ?
What is the perception of having XYZ?
The second list is made up of Action Rules:
1. Next Event
What happens or might happen next?
2. Preceding and Enabling Events
What caused XYZ? What led up? Able to?
3. Associated Objects
How do you XYZ without ABC? How did you get ABC that enabled XYZ?
4. Other Actors
Who else XYZs? Or creates XYZs?
5. Associated Actions
What happens with or goes along XYZ?
6. Physical Results
Do we want state ABC due to XYZ? Why?
7. Scripts
What else was going on to cause XYZ?
8. Reason
Why did XYZ take place? Facts causing this
9. Alternative Plans
Why don’t we do ABC instead?
Is there a different path to get XYZ?
Who will help us get there, and why?
10. History
What was going on, the frequency and causes XYZ to happen?
11. Emotional or Social Effect
Do you love XYZ? Does it make a difference? Everyone wants XYZ?
So, the next time you are faced with change, roadblock, or beginning new initiatives, ask the above list of questions.
How will Facebook react to the user feedback? I am a Facebook user myself, and will be eagerly awaiting Facebook's answer to this latest challenge. Facebook business leadership must act swiftly before the current situation becomes a juggernaut.
- Creativity begins with asking questions…
- Innovation happens when you find answers…
Download my leading eBook on Creativity and Innovation in Business used by over 1,000 professionals, faculty and innovators at educational institutions and businesses all around the world including EDS, Ericsson, Center for Sales Strategy, IdeaChampions, Acara Global, Byrne Dairy, Cleveland Clinic, Magpie, DOJ/FBI, HP, Hewlett Packard, Intervista Institute, Fryett Consulting Group, Satellite Shelters, ProductVentures, Speakeasy - a Best Buy company, Jarden Consumer Solutions, Hallmark, Infinium, DeakinPrime - Deakin University, Lucas-TVS, McCann Worldgroup, S.P.Jain Center of Management, Suffolk University, RiCoMan, AmpControl, Craig Rispin, Momentive, Champion Laboratories, University of Phoenix, University of Washington, SFR - Neufbox, Attwood as Edison, Academy of Sport, Ideogenesis, Principled Innovation, Meridian Partners, Ananzi, Tangibility, Syngenta Global, Speedy, The Business Lab, Deloitte, Lane Management, University of California at Irvine, Wharton Business School, Babson University, Larsen & Toubro, Nokia, Credera, Pfizer, Bilkent University, Indian Institute of Science and many more.
This eBook is a 212-page collection of over 55 best practices, case studies, and insights on the current state of Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Proctor and Gamble, Johnson and Johnson, Toyota, GE, BMW, Deloitte, Frito Lay, IBM, Nike, Starbucks, Southwest Airlines, Microsoft, Dell, Intel and more. With pertinent articles from the award-winning Creativity And Innovation Driving Business Blog, this Faculty eBook provides real-world examples on how the Top Innovators innovate and grow their business successfully time and again, especially during economic cycles. Creativity And Innovation in Business is a definitive guide that will help you unblock creativity, uncover and create game-changing innovations, and make exponential business growth a reality. Learn more...
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