Quick tip: Use keyword matching options with negative keywords

Today, we'd like to highlight a campaign management tip from the AdWords Help Forum: Using keyword matching options with your negative keywords.

You may already know that keyword matching options allow you to specify how the keyword should interact with users' search queries to help you target your ads more effectively to potential customers. But did you know that in addition to your regular keywords, you can use keyword matching options with negative keywords as well? Since negative keywords filter out unwanted ad impressions and clicks, using matching options gives you more precise control over which queries to filter out. To learn more and see examples, please read the full post in the AdWords Help Forum.

Posted by Emel Mutlu, Inside AdWords crew