AdWords Editor 7.0 for Windows and Mac

This week, we released version 7.0 of AdWords Editor for Windows and Mac. The new version includes the long-awaited first page bid estimates and keyword Quality Score, along with several updates to the Keyword Opportunities tool. Version 7.0 also provides the option to enable usage tracking, which lets Google collect anonymous statistics to help us improve AdWords Editor. Learn more about these and other new features in the release notes.

If you're not already using AdWords Editor, you can visit our website and click 'Download AdWords Editor' to get started. If you're an existing user, you'll see a prompt to upgrade to version 7.0 the next time you run the application.

Important: Existing AdWords Editor users will need to download their accounts again after upgrading to version 7.0. We've discovered an issue with the automatic upgrade feature (the 'Backup then Update' option in the upgrade prompt), so please refer to these special instructions to save comments and uposted changes when you upgrade.

If you'd like to wait to upgrade, you can click 'Don't Update' in the automatic update prompt.

To learn more about the benefits of using AdWords Editor to manage your ad campaigns offline, please refer to these frequently asked questions. Also, comprehensive instructions and tips are available in our Help Center.

Posted by Emel Mutlu, Inside AdWords crew