Display ad builder: Wider availability and improvements

We recently announced the launch of AdWords display ad builder, and now we've made it more widely available and easier to use. Display ad builder is a tool that lets you create and customize display ads, allowing you to easily expand your AdWords campaigns beyond text advertising. We've had an overwhelmingly positive response from our advertisers so far, so we're happy to announce that the tool is now available to advertisers in the UK, Ireland, and a number of other countries.

In addition, based on your feedback, we made improvements to the display ad builder to enable greater customization and make building display ads even easier:

Image picker: You can now choose from previously uploaded images when creating your ads.

Real-time editing: See what your text and other customization edits look like, automatically -- without having to click the 'update preview' button.

Quicker way of seeing available ad sizes: You can see which sizes your ad can run in for each ad template without having to complete the ad creation process. You can also preview how your customization choices affect each size.

Additional templates: Choose from even more templates for customizing your ads.

We think these improvements will help you more easily and efficiently create engaging display ads. As always, we welcome your suggestions on how we can improve the display ad builder.

Next week, we'll post best practices to help you build effective ads with the display ad builder. In the meantime, you can view our tutorial video or visit the display ad builder site to learn more.

Posted by Emel Mutlu, Inside AdWords crew