Video advertising & monetization: A discussion at Ad:Tech San Francisco

Last month, Google product managers and marketers held a workshop on video advertising and content monetization at the Ad:Tech conference in San Francisco. We thought our publishers would be interested in hearing some perspectives on industry trends, some new details about AdSense for video, and the opportunities that Google is offering advertisers to get their messages in video content. Here are some highlights to guide your viewing:

A state of the market: First, your friendly author takes you through trends in video consumption, users' consumption habits, and the estimated market size for video advertising.

History of video ad serving: Robert Victor uses conversations with "Joe and Sam" to describe the evolving needs of buyers and sellers, and previews how Google and DoubleClick In-Stream can fill the gaps.

AdSense for video: Shamim Samadi goes into detail about AdSense for video, describing the various formats we're supporting and recent success stories from Revver on the publisher side and HP on the advertiser side.

YouTube: Tracy Chan describes the compelling opportunities for advertisers on YouTube and how marketers and video creators can take advantage of the new Insights tool to gather a variety of data on viewership of their videos.

And if you want to snack on some more Google AdSense videos, check out our overview of options for publishers to make money from video content on their pages. You can also visit our video solutions site for publishers.

Posted by Ryan Hayward - AdSense Product Marketing