Why the Advanced Search is Important to eBay Sellers

Easter's early this year. Have you done your shopping? Have you listed your Easter-related items on eBay?

I've been using eBay's advanced search feature a lot lately and this morning I decided to do one search for items from all categories with "Easter" in the title that are marked down and have Buy It Now available, including store items. I found 399 items that met all of those search options. Very cool search. You can try it here.

So, why am I telling you this? If you're an eBay shopper, remember to use that Advanced Search feature to help narrow down the items you're looking for more quickly. If you're a seller, remember to use words such as "Easter" in your item titles when you believe people will be looking for those items specifically. My search turned up items in 14 main categories from apparel to antiques to cell phones & PDAs. That last category included an Easter Lily charm for a cell phone. I never would have thought to search for that item, but what a great idea for an Easter basket stuffer.

Sellers, think like shoppers as you think about upcoming occasions and events (Mother's Day, graduation, even spring) as eBay shoppers will use those words in their searches. Those same shoppers may turn into buyers when they find your item, even if they did't know they were looking for it.