Wednesday, March 12, 2008

TripUp - "our site is dead, go to Facebook instead"

Sidestep bought TripUp in 2007 as part of the plan to add content and community and with meta-search. Then Kayak bought Sidestep and made it clear that they believed in affiliates and search as traffic generators not content and community sites. When asked by me what this meant for sites like TripUp, Kellie Pelletier of Kayak gave the not so coded code words of “evaluating all those relationships now” and “reviewing contracts and performance". That usually means you will see things being shut down in the next three months. Well here we are three months later and TripUp is dead. I wonder how the staff at Travelpost (another Sidestep Content acquisition) are feeling?

The page that used to be TripUp is now thirteen simple words
"Tripup is gone, sorry.
Maybe you can use Facebook instead, it's very popular."
I doubt even that page will last very long.

Thanks to to the Triptouch blog where I spotted the story.

Have attached a screenshot below

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