Google Audio Ads, Meet Google Analytics

The Google Audio Ads and Google Analytics teams have been working hard to create integrated reporting tools so advertisers can more easily track the impact and the resulting ROI of their Audio Ads campaigns. We're very excited to announce that these tools are now available to AdWords and Analytics customers.

For the first time, advertisers can now easily track website visits, conversion rates, revenue, transactions, and other metrics generated by Audio Ads campaigns. These metrics are available in the Analytics tab of AdWords accounts, as well as in Analytics accounts.

As you can see in the image below, the Audio Campaign report shows the correlation between your campaign impressions and website traffic, for example. Keep in mind though, that the website traffic may include traffic generated by other channels, not just Audio Ads.

(Click on the image for a full-size version)

Bedding.com, a leading online home furnishings store and beta tester of the new report, used Google Audio Ads to reach their target customers in areas like Phoenix, Dallas, Houston, New York, and other smaller markets. Then, they used Google Analytics to analyze the reach and success of their campaign, by looking at website traffic, conversion rates, revenue, and more.

Here's what Ted Kavana, President & CEO of Bedding.com, had to say:

"Using Google Audio Ads and Google Analytics, we were able to reach thousands of new customers very fast and at an incredible price. As the customers arrived at Bedding.com, Google Analytics made it very simple to analyze the data and start preparing for our next advertising blitz."

Bedding.com has seen unique visits increase by over 32% and sales by 28% since running Audio Ads.

If you're new to Audio Ads and are interested in starting a campaign, just sign in to your AdWords account and look for the Other Campaign Types link at the bottom of the Campaign Summary page. From there, you can create an Audio Ads campaign. Once you've run your first radio campaign, the Audio Campaign report will automatically appear in your Google Analytics account if you've linked it to your AdWords account.

If you already run Audio Ads campaigns, learn more about how you can use the Audio Campaign report to track your progress.

Posted by Heather, Inside AdWords crew